IKEA's 2014 catalog lets shoppers virtually furnish a room (Video) | RetailCustomerExpe... - 2 views
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allows shoppers to actually see how items will look inside their homes before they buy them.
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Sarah Wesp on 24 Sep 13Seeing what the furniture would look like in your home before actually purchasing the item..how cool! What do you guys think?
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scan the catalog with the AR app on a tablet or smartphone
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Be sure to watch the video in this article on how this AR app is going to work.
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I think this is an amazing concept! Now not only have they made online shopping more fun and interactive but it is also a much more efficient way of shopping for the right piece of furniture. You no longer have to worry about taking measurements or samples to make sure the furniture matches up with the room. Instead, you can virtually place the chosen piece right in the room with accurate measurements and design and see how it looks before even buying it!
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This app seems super exciting. I love rearranging and decorating my own room and this app allows for people to physically see an idea on a screen that was originally just a vision. It is great to see how more and more companies are integrating omni-channel retailing to improve the customer experience whether it be online, in store, and mobile.