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Home/ MK 473 Fall 2013/ Contents contributed and discussions participated by Kyle Werner

Contents contributed and discussions participated by Kyle Werner

Kyle Werner

JCPenney to Launch 565 Disney Store-Within-a-Stores on Oct 4 | InvestorPlace - 2 views

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    After numerous setbacks, JCPenney is coming out with a different strategy with a new partner.
Kyle Werner

Five Reasons We Impulse Buy | Psychology Today - 10 views

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    This article discusses why consumers typically jump on impulse buys. Being knowledgeable of these triggers will make the buyer more aware in the future.
Kyle Werner

How Marketers can Connect with Customers on Controversial Topics | Ferguson Values - 6 views

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    With many companies using controversial marketing campaigns, this article focuses on a company that does it well and why it works!
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