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Home/ MK 473 Fall 2013/ Contents contributed and discussions participated by Kate King

Contents contributed and discussions participated by Kate King

Kate King

Five steps toward developing 'programmable retail' | RetailCustomerExperience.com - 0 views

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    Here is the article I referred to today about integrating technology into customer service - enjoy!
Kate King

Macy's posts strong Q3; profit up 22% | Chain Store Age - 0 views

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    Please read before Tuesday - outstanding operating results for Macy's!
Kate King

RSS Content - Investor Relations - Macy's Inc. - 1 views

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    From Macy's Investor Relations website, their "millennial" strategy
Kate King

RetailWire Discussion: Macy's Goes All Millennial - 3 views

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    Great article to read for our guest speaker next week, Lisa Hudson
Kate King

Study: Physical stores still key to consumers in omnichannel world | Chain Store Age - 0 views

  • .  It found that consumers spend the majority of their time shopping in stores (61%), followed by online (31%), catalog (4%) and mobile (4%).
  • Consumers shop in different stages beginning with research, followed by testing, purchase, pick-up or delivery and after-sales experience. Digital channels play the largest role in the research phase of the process, as shoppers read online reviews and find recommendations through social media. While stores can and should play some role in all shopping stages, they needn’t play a central role in each to generate sales across channels.
Kate King

Elastic Pricing: Beyond Dynamic - The Robin Report - 1 views

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    Good explanation of "dynamic pricing" or how online retailers are able to present specific messages and price offers to consumer based on your behavior on line. Think: "Minority Report" with Tom Cruise!
Kate King

Finish Line puts up strong Q2 results | Chain Store Age - 6 views

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    Most recent operating results for FINL
Kate King

Report: Mobile, gamification among leading e-commerce trends | Chain Store Age - 3 views

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    Top e-commerce trends
Kate King

http://global.networldalliance.com/downloads/white_papers/Designing-an-Omnichannel-In-s... - 1 views

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    White paper: Designing an Effective Omnichannel In-store Experience: 5 Key Considerations
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