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Kate King

Macy's Splurges on a Makeover on 34th Street - NYTimes.com - 4 views

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    I think it is great that Macy's is renovating it's iconic Manhattan store. Macy's used to only be found in New York - the iconic shopping experience with one of the largest department stores in the world. Now that Macy's is everywhere (having bought out all the regional department chains) there isn't as much reason to go to the main New York location if it's just another Macy's. They are continuing to innovate and make it a reason to come and visit - with restaurants, marble flooring, etc. It's a special place and they are bringing back it's original luster with a 21st century upgrade! I'm anxious to hear feedback about the new look after it's completed in 2015!
Kate King

RetailWire Discussion: Macy's Goes All Millennial - 3 views

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    Great article to read for our guest speaker next week, Lisa Hudson
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    I think this strategy to attract the Millennials is a great idea! With the omnichannel integration and creating a better in-store experience for the consumers, I believe this will be very beneficial for Macy's. Almost all millennials are on either a mobile or tablet device so I think the omnichannel integration will be greatly utilized by the millennials.
Kate King

Macy's posts strong Q3; profit up 22% | Chain Store Age - 0 views

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    Please read before Tuesday - outstanding operating results for Macy's!
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    I think the numbers are very impressive, but I am wondering what percentage of Macy's increased earnings are from existing customers or new customers? I think this is an important area to pay attention to, especially when forecasting the next quarter's earnings because Macy's needs this information to determine if its earnings will continue to increase, or if a burst of new customers in the prior quarter ignited the increased earnings.
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    I agree with Paige. Macy's need to figure out if these are loyal or new customers. But I wouldn't look at it in a way as to if their next quarter will be higher. I would want this information to know whether my win back or new customer marketing campaign is working, and then fix the other one. That way I then can guarantee the next quarter will be another gain.
Krista Lawson

Macy's Expands, Updates Men's - 6 views

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    I think it is a good step of Macy's to increase the size of their men's department. Most propably there is no way an expansion of the women's department would increase sales by a proportional amount. Furthermore, having a bigger variety might invite more men to shop at Macy's and who knows, they might bring their wife or the other way round...
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    I completely agree with Raphael. I personally never go to a Macy's store, but after reading this article, I may give Macy's a try! And according to third quarter returns, appealing to the men's section may pay off sooner than Macy's expected.
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    This article talks about Macy's increasing the size of the store, specifically the men's department. They are looking to categorize each floor to have a particular experience. Do you think this expansion is excessive or a good step forward? Do you feel that stores that have specific categorized sections succeed and what have been your experiences in similar situations?
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    I agree. I like Macy's and I shop there for Christmas especially but I don't ever go to the men's department because I don't think they have a good spread or variety. I would shop there if they did expand this section. It would be so much more convenient to shop all in one place than go store to store.
Kate King

RSS Content - Investor Relations - Macy's Inc. - 1 views

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    From Macy's Investor Relations website, their "millennial" strategy
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    I think Macy's "millennial" strategy is a great idea for the retailer to continue innovating it's brand. They are seeking to attract a major portion of their target market through new programs. I believe the omnichannel integration will be extremely beneficial because the mobile and online aspects are the areas that will be utilized the most outside the brick-and-mortar locations. I'm interested to hear Lisa Hudson's opinion on these new changes.
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