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Home/ MK 473 Fall 2013/ Contents contributed and discussions participated by Angelo Csuti

Contents contributed and discussions participated by Angelo Csuti

Angelo Csuti

Apple's Seductive Brand Promise: Cultural Capital and Social Mobility - 8 views

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    Despite the recent scandals regarding Apple's business practices, it has succeeded at cultivating a brand to which we feel positive emotional attachment. How does apple make a difference?
Angelo Csuti

Retail Economics 101 : Lessons and Strategies of a Recession - 3 views

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    Interesting guide for retailers during economic downturns. Written in 2008 but still applicabel. If you are too lazy to read 6 pages, read at least the tips for retailers on p.6 ;-)
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