Patagonia's 'Buy Less' Plea Spurs More Buying - Businessweek - 6 views
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jkayjohn on 04 Nov 13Patagonia has built a brand image that focuses on buying less and decreasing environmental harm. The strategy has actually worked so well Patagonia has actually had an increase in sales and caused other companies to follow suit and pledge to decrease there own harm to the environment. Patagonia has done a great job communicating with their consumers and have created a brand loyalty and great image while using this market strategy.