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Carly Foley

Abercrombie & Fitch: To Price Promote or Not To Price Promote? | The Wiglaf Journal - 5 views

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    This article talks about pricing techniques, and in particular promotional pricing for Abercrombie & Fitch. It talks about how the recession affected how Abercrombie priced items. It talks about the rationale of promo pricing.
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    That was very risky of ANF to not consider pricing strategies when their competitors such as Hollister were lowering prices to counter the recession. I guess ANF can thank their international customers for rescuing them out of the company's decline!
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    At one point, A&F was a very 'trendy' and desirable clothesline to have. Unfortunately though, trends come and they go, often quicker than the last in this day and age. Not reconsidering their pricing strategies (especially with the lower quality and value merchandise) was a massive missed opportunity for them and thus very damaging for the company. Not only did they not account for the recession, but general interest in their apparel as well. As a trend begins to die out, consumers won't be willing to pay the traditionally higher prices for the product(s).
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    I agree with Brock's comment. With the trendiness of Abercrombie and Fitch dwindling, the popularity of this store has gone down. As we have seen with many different trends, the less popular it becomes, the less people are willing to pay for these items. I think it would be in Abercrombie's best interest to rethink their pricing strategy, the time for that is now. Not only is the popularity diminishing for this retailer, it has also been under fire recently with the sizing issue, which has skewed customers perceptions even more.
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    Easy to agree with Brock and Kyle, there was a missed opportunity. It seems like they were holding on too closely to their image and not worrying about how a loss of interest would really impact them. I feel like it was management that had been there and done things a certain way too long that when change was needed they were too comfortable with their current plans and feared change. If they had just seen that price promotions were beneficial and gone into it at first with their "calculated" approach then they could have had a much smaller hole to dig themselves out of. I also didn't see why, if most of the other stores were using pricing promotions to counteract the recession why they thought their image would be tarnished. If it was a uniform movement then their image would stay relatively the same.
jkayjohn

Pilgrimage, Anyone? Green Mountain Coffee Is Opening a Keurig Store - Businessweek - 3 views

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    Green Mountain Coffee is opening a Keurig Store to hopefully get to know more about their customers and offer on site demos, special promotions, new product offerings, and unique accessories for the Keurig to customers
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    Green Mountain Coffee is opening a Keurig Store to hopefully get to know more about their customers and offer on site demos, special promotions, new product offerings, and unique accessories for the Keurig to customers
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    This article was an interesting read that opens up new ideas in regards to gathering insight into consumers. I am very curious to see how successful this store is at obtaining information from consumers. I feel like the Keurig store will receive more foot traffic from consumers who are interested in becoming users instead of those that currently have a Keurig. Those who already own it, and are satisfied will most likely continue to obtain the necessities for the appliance at their normal retailers. The way I see it, the store will be capturing more about potential clients rather than the current users. I am unsure if the cost incurred through opening the Keirig stores will be worth the information they gather.
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    This is an interesting strategy for Keurig. Like Lindsey mentioned, it'll be interesting to see how this effects the companies over all sales. Although the venture will provide fantastic PR, the question is whether he gains will outweigh the costs. I agree with Lindsey again though, it is likely that a majority if the visitors will be non-existing customers, of whom will leave with a positive experience and thus opt to buy a Keurig machine of their own. It will also be interesting to see the "accessories" that will be available for sale. These products would appeal to the existing customers, but would also highlight their need to "update" their Keurig models and thus consume more of the brands products. It would be great to see Keurig develop their "eco-friendly" line a bit further. It consists of k-cups that are recycle friendly. Ufortunately these products are quite a bit more expensive, a problem Keurig is already facing; making products more available to a larger demographic.
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    This article was fascinating to me! This is another example of how companies who used to be primarily product only or even online only want customer feedback and input. I think the idea is great - to let people use the machine to see how it works and how it can work in their everyday lives. But the location 14 miles outside Boston is a little far away I feel. I hope it is successful - already the outside looks sleek, classy, and expensive and I think the design alone with get people into the door to explore the concept. Since their goal isn't to sell, sell, sell but rather to experience and learn from consumers, I think it will work. But I do agree in this still tight economy, going to your local Walmart or Bed, Bath, and Beyond to buy the same coffee pods is realistic.
Kara Blakley

Basics Get Luxury Treatment - WSJ.com - 5 views

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    This article dives into the "product" category of the Marketing Mix and explains what Proctor & Gamble is doing to get consumers to purchase elite versions of their everyday products. In class on Thursday, I will give a detailed explanation of what retailers, such as Walmart and Target, are doing to promote and display these items in their retail stores as part of their merchandising and brand strategy.
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    I used the "capture" tool to post the article from the Wall Street Journal in case some didn't have a subscription to WSJ.com. When you click on the image, click on ORIGINAL SIZE to make the article larger and readable!
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    I find this article interesting because I do think consumers are often willing to pay a higher price for certain items, especially if they are proven to work better than other brands, even if they are "everyday products." Also, it is amazing how much hype and advertising something such as paper towels get, which also drives consumers to buy the product. I look forward to hearing exactly what retailers are doing to promote these items!
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    I completely agree with Sarah! I will pay a lot more for a product if the quality is better. I would rather buy a product that will be more expensive but last longer than have to go out all the time and get a new one. It is a time saver and just convenient. I mean when it comes to shoes, something I where everyday. I can buy a $10 pair and they wear out in a month. I would rather spend $100 on good Nike's that will last me a few years. You know what they say...you get what you pay for.
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    I thought this was really interesting as well and instead of the paper towel example I thought of trash bags. Generally I tend to buy the cheapest option possible of these type of house items given that they will do a decent job, but trash bags are a different story for me. I don't know the exact price of the trash bags I buy, but I do know they are of the "higher end"- as far as trash bags go. I think this is more of a quality issue for me because cheap trash bags have the tendency to breaking meaning they lose their purpose. Overall, I think there are some things where I would be tempted to buy a luxury basic item due to the convenience for me. I think it's also interesting to note that I have observed people with large disposable incomes buying the item on the shelf that seems most luxurious because they have the money. I think it is an interesting concept that can be utilized well for the right market.
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    One question I would have would be why P&G still push to have a higher-high end product with the duratowel. This article even mentions that the normal Bounty is considered a high end towel. Is the R&D and new advertising for the dura towel needed or would a simple focus on the normal Bounty be sufficient since it is already a high end paper towel? Its clear that they want to be the strongest presence in the higher tier and they have already released substitutes on the lower end of the spectrum so is it a smart choice to try and push the boundaries on premium paper towels or even necessary?
Paige Laughlin

Nordstrom Pinterest 'Top Pinned Items' Come To Life In Stores (PHOTOS) - 8 views

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    This article details Nordstrom's attempt to promote its products in store by using the ideas and thoughts of their customer's from their Pinterest site.
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    Great way to take advantage of the omni-channel possibilities! In the short term it will be interesting to see if these marked products have an increase in sales. I think in the long run this will help enhance the overall brand image since Nordstrom is integrating their online shoppers into the brick-and-mortar facilities. Someone commented on the article and said it nicely, "Labeling your company's "Top Pinned Items" in the physical store is a clever way to give a nod of appreciation to your online followers..."
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    This is an excellent representation of omnichannel retailing at some of it's finest. As Pinterest continues to grow as a Titan in the social media and image sharing realm, Nordstrom is capitalizing on it's already strong foundation through this channel. Since many if it's consumers could probably be profiled as pinners, all they are doing is taking excellent basis for opinions and incorporating it into their layout, features products, and presence alike.
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    I think this is a GENIUS idea! So often on Pinterest, people label their clothing boards as "My Dream Closet!" By highlighting what items are pinned the most, women specifically feel like their dreams can become a reality! And so often with online shopping, we can't touch/feel/try-on the items. Now we can "pre-shop" online and actually buy the item after looking at it in a physical retail location! A normal item that once sat on the shelf can be highlighted as a "special" or "elite" item just with a simple circle logo! I love this idea - this article has actually motivated me to go to Nordstrum just so I can see the Pinterest logos on items! (And I'm also going to follow their boards online too!) A win-win for both the company and customer!
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    This is similar to what Jcrew has donein only launching their catalg on Pinterest- they are then saving lots of printing costs and providing a direct link to purchase for their customers online
jkayjohn

Patagonia's 'Buy Less' Plea Spurs More Buying - Businessweek - 6 views

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    Patagonia has built a brand image that focuses on buying less and decreasing environmental harm. The strategy has actually worked so well Patagonia has actually had an increase in sales and caused other companies to follow suit and pledge to decrease there own harm to the environment. Patagonia has done a great job communicating with their consumers and have created a brand loyalty and great image while using this market strategy.
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    I am wondering for how long this green trend will persist. I mean, so many companies are starting all those fancy campaign now but will there be a point when consumers just don't demand it anymore because they are fed up with it? It is a good thing though to tailor promotion to appeal to the "green" part of consumers' minds...
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    I agree with Raphael... how long will it last? Is there a point where you cannot get any more "green"? I think it is interesting that the article mentions H&M regarding their new initiative for giving discounts on returned clothes. It is great that the initiative is working well for Patagonia, but what more can Patagonia do with the "green" initiative?...how can Patagonia build further on this?
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    This truly blows my mind with it's level of genius alone. By urging people to live out their Patagonia jackets to the full extent of their life, they are not only conveying brand quality, but the 'idea' brands that millenials swoon over. By representing themselves as a Eco-conscious and 'caring' brand, they are inspiring more sales by urging the opposite. It's damn brilliant.
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    I agree with Patagonia's approach.. Society is becoming more and more green oriented and this approach targets that market. This is boosting sales and I believe will continue to raise sales because more and more people want to at least say they are trying to save the environment
Camille Sampson

Target Knows Before it Shows... | Applied Data Labs - 7 views

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    What a great target market! Never thought that by targeting mothers that they would continue to shop at the same location they bought bottles from. Crazy to think how companies can know so much about someone! Poor father.. but I think Target moved in the right direction by making the coupons more random and less direct. This is definitely something to take into consideration when I, or anyone else for that matter, finds marketing jobs. Great article! Loved the insight.
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    Anyone else getting a website error when they try to read the article?
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    Wow, what a surprising twist in an a very insightful article! I had no idea Target acquired this much data on its consumers. To be frank it almost worries me a little bit how closely one is monitored by retailers. But as Lina said Target took better steps in randomizing coupons, which makes me feel a little better. This was a great contribution to the class Camille thanks! Megan, Try this link http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ it's a very similar article to the one Camille posted!
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    What a great article. I had no idea the amount of data acquired about its customers. Like Lina and Kyle said it is a good idea to send customers a wide variety of coupons versus more direct coupons, which makes me feel a little less creeped out that target knows so much information about us. It is an interesting look on how companies acquire data to bring customers in and transform them into loyal target customers .. especially interesting to see that mothers are targets main target!
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    Target is one of those stores where I walk in needing one or two things and leave with five or six items I had no intention on buying. This article really shows how innovations in marketing research can boost sales immensely. I agree with Lina, Kyle and Sarah in that it is good that the coupons are more random so Target does not scare their customers away. I am interested to see what Target does their research on next because they have had such great success with the moms to be.
Kate King

Malls Pitched at Hispanics Taking Off | The Big Tent - Advertising Age - 9 views

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    Not only is this a great way to reach a greater target market but also bring to light the culture of hispanics to those who aren't familiar with it. I wonder how many more will be built and if there could be "too much of a good thing", but it seems to be doing well for now. It seems to be implying and mostly Mexican traditions so it would be interesting to go and see what other cultures are incorporated.
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    I think this is an interesting article and it is great to know in hispanic communities there are stores tailed to their needs but as Lina stated it will be interesting to see what other cultures will be incorporated. I worry that in the future there may be potential issues with there being "too many" of these specialty malls but as for now it is good to know they are working out.
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    This is fantastic. A huge opportunity to capitalize on the movement toward a globalized market, this hispanic malls could really be the start of an ingenious idea to spread cultural awareness. If they are able to effectively target highly populated hispanic communities throughout the country however, we are likely to see a rise in the newest "Walmart" corporation that will monopolizing the hispanic retail market. This could be a good and bad thing simultaneously. Along the lines of what Lina said, the market could become exhausted if it is not promoted in the right areas or in the right ways.
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    I can relate to this article in a few different ways because I spent 5 months living in Spain, surrounded by Hispanic markets, malls, shops, and supermarkets. I think this is a great idea and gives the Hispanic population in these states an opportunity to revisit their roots. They will be able to shop at the Hispanic stores they are accustomed to and also indulge in food that they love at the times of day they are accustomed to doing so.
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    I lived in Mexico for an extended period of time when I was in high school and the hispanic culture thrives around the "plaza culture". In Mexico, being together and out of the house is part of their culture- walking at night, dancing, or just hanging out in the plaza is where most of their social life occurs. Cities and towns are build around their plazas. In the United States we do not maintain this aspect, our plaza would be comparable to sitting on our couch watching TV after work- where instead they go out into the community. Altering the setup and store hours encourages and brings the Hispanics back to their roots but also can provide the neighbor hood with some education in diversity and really great foods and products that they may not have been aware of before.
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    Not only is it a great way for the Hispanic population to connect and revisit their roots like others had said, but what a great way for people from different backgrounds/cultures to have the opportunity to shop at a Hispanic market without having to travel out of the country. I think this is wonderful!
Kyle Werner

How Marketers can Connect with Customers on Controversial Topics | Ferguson Values - 6 views

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    With many companies using controversial marketing campaigns, this article focuses on a company that does it well and why it works!
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    Walmart absolutely made the right decision. They need to address this issue and I respect that they are changing to adapt to our more health conscious society. I think it is unfair that there is so much blame on CocaCola because they are not forcing us to drink it - we go and buy it. There are plenty of other drinks that are bad for someone too.. but that is a different discussion. I think this new image will help CocaCola in a positive way however they need to make sure they keep original drinks. I know that some of my friends or family who must have their diet cokes. I think the company is taking the right direction so that sustain a successful company for years to come.
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    I agree with Lina, Walmart did make the right decision. As a society we are becoming more health conscious and companies will need to adapt to these changes. On the other hand there should not be so much blame towards CocoCola and as Lina said if we want it we go and buy it. As long as CocaCola maintains their original drinks along with adding healthier options will create a better image for them as a brand and offer options to more health conscious individuals.
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    Great article Kyle! I loved Coca-Cola's add campaign. Although it doesn't completely address the issue of their product being one of the highest contributors to the countries health epidemic, they are promoting the ways in which they're helping people make a healthier choice. It may not be the most ethical choice for a company, but they are certainly not digging them selves into a hole any deeper. I feel like Coca-Cola is dealing with the issues at hand in a very proactive manner, which positively reflects through their strong brand image and customer loyalty.
Brock Naylor

How Store Layouts Affect Customer Behavior and Sales - 10 views

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    This article discusses not only the importance of having proper store layout within the retail industry, but also effective ways in which to employ displays and signage for optimum performance. Can you think of any retailers that have an effective use of store layouts or displays? Can you think of any examples that poorly utilize these attributes?
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    It's so interesting to think about how all these things in the article play into the store experience. We as customers do not really think about it when we are in the store, but seeing some of the aspects the authors talk about as being important, it is apparent we subconsciously notice. While working at Express, we used point of purchase displays and also a ton of promotion and sales signs. It's cool to see how much impact these little things have on how much customers will buy, etc.
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    For example, Fossil has a SALE sign outside of the store that generates customers to come into the store. It is an effective way for people to be drawn, and once they are in, the sale is located in the back. That way the customer has to walk through the entire store before seeing markdown items. The layout will describe the ease of walking through the store for customers and how organized they are which I believe are important to focus on.
Camille Sampson

Surviving Whole Foods | Kelly MacLean - 0 views

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    Effective simplicity to capitalize on consumer behavior: Although specialized grocers like Whole Foods provide limited product options to appear "simple" and avoid overwhelming consumers, does the lack of familiar items available intimidate the consumer and alter their decision making process?
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    A FUNNY look at Whole Foods - please be advised that the author is a stand up comic!
Angelo Csuti

Apple's Seductive Brand Promise: Cultural Capital and Social Mobility - 8 views

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    Despite the recent scandals regarding Apple's business practices, it has succeeded at cultivating a brand to which we feel positive emotional attachment. How does apple make a difference?
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    Apple makes a difference because they have made us brand advocates. However, after learning about the scandals going on - I double take. Can the brand we love do such terrible things? Makes me rethink the integrity of the company. The brand does seduce you but on the other hand I think that Apple is facing some merchandising management problems. There used to be buzz about new releases, but I heard a rumor that another phone will be released shortly? In my opinion they are loosing their merchandising management touch by releasing so many products consecutively. Apple is starting to lose its "make a difference" feel. How can Apple make a difference when there isn't even a difference in their products anymore.
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    I agree with Lina, Apple has gained a large following of loyal consumers, but there continue to be releases of their "new" iPhones and what not, but there is relatively few differences between the products. I was unaware of the scandals that Apple is a part of, and it makes me wonder if more people become knowledgeable about the situation will that reduce their customer loyalty and deter people from joining the Apple craze.
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    I am not an Apple follower and to be honest don't see the point of the prestige they place on their products. One thing that stood out to me in this article were some of the ways they marketed their products. One was touched on Apple products can make you better, later it adjusted this by saying it gives you the tools to be the best you, but it still rubbed me the wrong way. the other way was with the Ghandi ad made reference to "daring to be different". In today's terms buying Apple products is hardly being different but even when the ad came out in 97 Apple products did not offer customization, which what I associate with being different. It offered Personal Computers with a different OS. I may be biased against them but it just seemed like odd ways to promote their products and didn't sell me on any of their products.
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    WOW, what an amazing article! I think this is a great example of a great product that does great things for its consumers. I especially appreciate the time line of Apple's ads and their competition throughout. I think it is interesting to mention how their product differentiation is slight for specific products, but that is what keeps the customers who are loyal even more loyal.
Kate King

How Zara Grew Into a Multi-Billion Dollar Brand Sans Ads | CMO Strategy - Advertising Age - 8 views

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    Wow - absolutely loved this article! Even though it started with discussing the death Rosaila Mera, the article totally turned the bad news around and focused on 6 amazing facts about Zara. I think this article did a great job of turning the upsetting news into something that left a positive outlook on Zara.
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    Agreeing with Ali, I loved this article and found it very intriguing! I had never heard about this company before but I loved reading about those 6 facts. The article states, "It hardly even has a marketing department, and it doesn't engage in flashy campaigns, as its competitors do..." and this is what does set them apart. I think it makes people want to know and learn more--a very different, but obviously a very successful business model for them. Great article!
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    Yes, Zara is another example for a brand which made it without spectacular advertisement to the top of the world. I have the feeling in Europe (or at least Germany and the Netherlands) Zara is even bigger. It is one of the few apparel brands which we talk about in class that I actually know. I do agree that the design of a lot of apparels in the store looks similar to other known brands, though.
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    This is really interesting! It really highlights the importance of PR for a company and how placement in a highly visible can really increase company sales and provide marketing for a company at little to no cost.
Sarah Jacobsma

The Rise Of Pop-Up Shops - 8 views

  • “It’s a very strong customer acquisition channel for us. It’s our one chance to get new customers and explain who we are, what we’re all about and what we can offer them.”
  • With a successful strategy in place, retailers that leverage pop-up shops can boost profits as well as brand awareness significantly
  • Pop-up stores are emerging as valuable tools that incorporate both marketing and retail into a temporary, cost-adjustable package. A retailer can choose to play it safe with a quiet, low-overhead store to garner interest, or they can execute a full-blown advertising campaign. The flexibility of the pop-up allows vendors to explore these options in scalable ways.
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    This article focuses on how retailers use pop-up shops to gain customers attention that allows retailers to tell the story of a brand to drive customer awareness and brand perception.
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    I think this article really brings up a great point about the importance of a physical presence for a brand even if it is for a limited time. It will be easier for an unknown brand to get potential customers walking by the store to come in and check it out, but online it would be much harder to lure in the potential customer to browse around. There is no such thing as an organic shopper online, as the article states. I think pop-up stores are a great way to gain brand recognition and create/strengthen brand perception.
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    It's very interesting that this is becoming a trend. I recently read an article discussing the future of retail may lie in kiosks! Pop-up stores are similar in some ways to kiosks, so maybe the trend is slightly off from what experts predicted?
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    I think this concept seems like a good idea especially for those brands that do not currently have physical stores. Being able to get a customer to interact with your product is a sure way to get them a step closer to buying is. I think it could also help drive people into the scarcity concept we covered earlier. If they know these stores are only pop ups and really like the products they may be more driven to come in store and buy more.
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    Pop up shops are becoming increasingly popular. At Vera Bradley we focused on pop up stores in resort towns that had temporary seasons. It is interesting that stores can target select locations that can deliver a high profit over cost for their temporary setting.
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    I agree with Krista. As a customer, I want to see the product so this is a great idea for brands that don't have that physical store to interact with. I won't buy something if I can't see it. I have to know it is really worth it. That is why I don't ever do online shopping except for school books.
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    I like the idea of pop-up stores because it helps a store be more versatile and makes the store be more mobile, while still having a brick and mortar store. I even read an article recently on employee relations and there was a company that had a pop-up Tiffany's store at one of their events where the entire employee base had a chance to browse through the pop-up store and got free giveaways complimentary of the company. Doing events like this get people into the store and browsing even if it is only for a company event.
Lina Goens

Fashion Startup Everlane Tests New Price Points With Luxury Totes - 6 views

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    This article describes the luxury bag price points.  Everlane chose to use a pricing strategy of around $400 compared to bags $1000 in this category. They can offer these prices by "cutting out middle men like retailers, operation on modest budgets..". However, the big issue is convincing its customers that the quality is still there. Everlane also mentions they will not do discounts because of the customer sensitivity. 
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    It will be very interesting to see if this pricing strategy is successful. If Everlane can promote to and convince consumers ad to HOW their bags are affordable i.e. cutting out the middle men. Consumers must believe that they are getting the same quality compared to $1000 bags. Not offering discounts is one of the major keys to getting this to work. I do love a good deal but if a bag was already significantly priced lower plus discounts I would begin to question the brand. Im convinced but will consumers be?
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    I think the best part about this article is when it states, "Everlane's big challenge will be convincing shoppers that they're getting a good deal by purchasing bags that would retail between $1,000 and $1,500 for a fraction of the price." They are right by saying that consumers have no idea how much retailers mark up a simple t-shirt let alone a purse/handbag. Many women show "status" by carrying high-end handbags by Louis Vuitton, Marc Jacobs, Coach, etc. Like the article said, these handbags can run upwards $1000 to $1500! Interested to see how their handbags will sell, I really like them!
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    The idea is really great, but I do worry about how they are going to advertise this to consumers to convince them of this great idea as well. If they can devise a plan to convince the consumers, then I think Everlane could be very successful. Though I am a huge fan of discounts, even if a $1000 bag were 50% off, I'd still be paying more than the $400 bag from Everlane. That being said, if they can convince consumers that the quality is still there, then I do think this pricing strategy could work.
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    This is a really interesting pricing strategy for a brand that is interested in conveying quality. The brands that come with status are known for quality but women are also attracted to the altruistic aspects that women get from carrying a name brand bag with a designer name on it. I think that if this strategy is to be successful then they need to build their name in the market by growing their popularity and quality through consumer testing and testimony. They need to get their bags to have that status before they can expect to be in the same market as the other designer brands.
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    I have seen the same pricing strategy before. A Dutch firm called Suitsupply sells high quality suits (also produced in Italy or Portugal btw) for medium prices (between $300 and 700$), even including in-store tailoring. They just started about 10 years ago but are now expanding all over the world. I visited their Chicago penthouse store last month and it looks really great. They also achieve those low prices by cutting out the middleman of the supply chain. The thing is that they rely almost only on mouth-to-mouth marketing and endorsements such as one of the WSJ that ranked a standard Suitsupply suit even above a $2000 Armani suit. What I want to say with this is that both Everlane and Suitsupply might have found a new way of price marketing that propells them in front of many of their competitors.
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    I think Megan has a good point, if the brand doesn't have a status then why would people believe or want to buy it? When a brand has a status it gives it an association with quality, high cost, and etc. The status and association is what I think draws consumers in to purchase the various brands that are of the designer level. The brand needs to establish itself as a brand of quality a before they can expect consumers to believe they are offering them a deal on this bag that is comparable to the quality of a designer, well known brand.
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    I personally believe that Everlane's strategies are not only a fantastic approach at growing their consumer base, confidence and improving their brand image, but will also allow them to gradually squeeze in to compete with the handbag 'titans' - if you will. By eliminating excess costs and utilizing a penetration pricing method, not only will they be able to target a larger market that can afford their products, but they will also be displaying that they can compete with the other big name brands on the basis of quality alone.
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    I think the bags Everlane is selling at reasonable prices for this quality will pay off for them. I see this as a JCPenney type idea under Ron Johnson: selling items at good quality without sales or discounts. That way people will understand how Everlane is trying to give the customer the savings by cutting out the middle man/retailers to give customers the savings. If money grew on trees and I wasn't a broke college student, I would LOVE to buy one of those bags. To know it could sell at an upscale retailer for close to half the price with similar quality is great for the customer's piece of mind!
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