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Home/ MK 473 Fall 2013/ Contents contributed and discussions participated by Brock Naylor

Contents contributed and discussions participated by Brock Naylor

Brock Naylor

Everything You Need to Know About the Science of Store Design - 6 views

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    This is another fantastic article discussing the different types of store layouts and examples of how they are used. Try and think of an example of a store that uses each different type of layout - you might need it for our discussion!
Brock Naylor

How Store Layouts Affect Customer Behavior and Sales - 10 views

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    This article discusses not only the importance of having proper store layout within the retail industry, but also effective ways in which to employ displays and signage for optimum performance. Can you think of any retailers that have an effective use of store layouts or displays? Can you think of any examples that poorly utilize these attributes?
Brock Naylor

There's A Thin Line Between Tracking Terrorists And Tracking Consumers - 5 views

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    This is another article that outlines how companies target consumers by obtaining information about there interests. Many people feel that a lot of these methods of gaining information are invasive or otherwise unsettling. How do you feel about information being gathered about your consumer behavior? Do you feel that they are going too far?
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    Excuse me, their* interests
Brock Naylor

Apparel retailer Onward Reserve refines its e-mail targeting and gains revenue - 5 views

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    This article discusses how apparel retailer Onward Reserve refines its e-mail targeting process in order to maximize brand exposure and increase consumer interaction. Do you think that e-mail targeting will remain relevant in the coming years and be an effective strategy? What other methods do you see retailers using to target particular markets and segments?
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