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I agree with the author that the #1 must-have for retailers is mobile optimization. Everyone checks the web on their phone, so optimizing an app for mobile interface will be the key for being the top retailer in the very near future.

I think stores can really benefit from streamlining the checkout process for consumers. Being able to check out anywhere in the store saves time waiting in line and also gets sales staff out on the store. We learned about JCPenny attempting to adapt this model, although it was not sucessful there- in other smaller stores where integration would be easier and quicker and lines are a bigger problem it could really improve the customer experience.

I personally feel that aesthetics of a mobile app or website play a significant role in inciting a purchase from a consumer - me, specifically. If a page has an unappealing, non user friendly layout it can be very frustrating to navigate as well as find a specific product you're looking for, and often times will cause me to give up my search. I believe in this regard that ecommerce is the most important frontier for retailers currently, and if they are behind in this respect, then they will rapidly fall behind in the marketplace.

I completely agree with this article. The point about free shipping as many times as a company can is huge to me. When I am shopping online and see an item that I want, it makes me that much more likely to get it if there is free shipping on the item. I also agree with the point about creating a mobile optimized website or app for mobile users. Sometimes when I'm on a website on my phone that is not optimized for mobile, it's hard to navigate and hard for me to click on things because the links are so small, which is frustrating. I think it's important for companies to make it as easy as possible for consumers to buy things online because I think that is the new trend and, of course, since mobile phones are so hot right now it would only make sense to make the mobile phone experience when buying something as easy as possible. I actually just bought something the other day online on my mobile phone and it was just as easy as if I were to have bought it on my computer, and that gives me as a customer easier access to buy things.

I agree with Megan the worst part of shopping is the line just to checkout. If a customer is in a time crunch, and the store has the capabilities to allow customers to checkout anywhere it allows them more time to look around, and possibly make more purchases. It also frees up more space for customers to look around the store, this will be crucial for stores that are very small in terms of space.

I agree with the above as well. I really find that the page layout and functionality have a strong influence in me not only in purchases, but general cases as well. I remember when I was looking at colleges, those who had poorly constructed websites automatically negatively impacted my thoughts towards them even if I hadn't visited. With such tech savvy consumers I think these online aspects gain even more importance and should be given special consideration.