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Contents contributed and discussions participated by Lina Goens

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Lina Goens

Five Things You (And Retailers) Might Not Know About This Black Friday Weekend - 4 views

www.forbes.com/...bout-this-black-friday-weekend

shared by Lina Goens on 26 Nov 13 - No Cached
  • Lina Goens on 26 Nov 13
     
    Interesting facts for this Black Friday! "Webrooming" may be the new way to shop.
Lina Goens

▶ Store Brand Meds - X Ray Vision - YouTube - 0 views

www.youtube.com/watch

Commercial StoreBrandVsNameBrand

shared by Lina Goens on 30 Oct 13 - No Cached
  • Lina Goens on 30 Oct 13
     
    This commercial goes along with Megan's article! If you get a chance check it out!
Lina Goens

Fashion Startup Everlane Tests New Price Points With Luxury Totes - 6 views

mashable.com/...everlane-petra-totes

mk473 Pricing Strategy

shared by Lina Goens on 28 Oct 13 - No Cached
  • Lina Goens on 28 Oct 13
     
    This article describes the luxury bag price points.  Everlane chose to use a pricing strategy of around $400 compared to bags $1000 in this category. They can offer these prices by "cutting out middle men like retailers, operation on modest budgets..". However, the big issue is convincing its customers that the quality is still there. Everlane also mentions they will not do discounts because of the customer sensitivity. 
Lina Goens

J.C. Penney's Sales Just A Myth? Retailer Accused Of Hiking Prices Then Discounting Them - 2 views

www.huffingtonpost.com/...increase-prices_n_3390910.html

mk473 environment 2 legal regulatory ethical JCP

shared by Lina Goens on 18 Sep 13 - No Cached
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      This reminds me of the mystery shopping we will have to do! Just by investigating, they found out they were being tricked into buying more expensive clothing. We can look out for these types of tactics when we go shopping. 
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      It also mentioned sales online aren't actually sales.  If you look back at the website from January there are lower prices than the sale items now. Did JCP think people weren't going to notice?
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      It is not uncommon for companies to mark up prices, but the problem is that there is a deception when they mark them up and put them on sale.  People believe they are paying less, but they are not.  Good marketing strategy?
  • ...3 more annotations...
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      The least JCP could have done was make new tags so that people couldn't see the previous prices. They seem to think we are lazy! This deceptive pricing could hurt the already hurting JCP. 
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      JCP didn't want to "untrain" they wanted to attract a new generation.  By not being able to do so, only the same customers came and therefore were unhappy with the everyday prices. Maybe they needed a better transition instead of changing everything so quickly.
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      Makes me wonder if we really are ever getting a deal if other companies are being accused of the same deceptive pricing. 
  • Lina Goens on 18 Sep 13
     
    JCP failed to convince customers to buy at "everyday prices" so they decided to bring sales back. To do this, they marked up prices then marked them down however people ended up paying more than the "everyday prices" and there is evidence that proves it.
Lina Goens

EBSCOhost: 'Misleading' Tesco horse meat ad banned - 5 views

web.ebscohost.com/...detail

environment 2 legal ethical regulatory

shared by Lina Goens on 14 Sep 13 - No Cached
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      Crazy to think that one company can affect the way a whole industry is viewed.  Makes you reassess the repercussions of a marketing decision and the future ones we will make in our jobs!
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      When the Ad said "It's about the whole food industry." I completely associate every brand of meat with making the same mistake. It makes me forget that Tesco made a mistake but rather everyone made a mistake. As a consumer, I feel misled. 
  • "implied"
  • ...5 more annotations...
  • "our meat" and "the problem we've had".
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      I think that the Advertising Standards Authority made the right decision by saying that this ad "implied" all the retailers. ASA is a legal firm that I had never heard of before. They keep a close eye on ads to ensure that the rules are being followed. 
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      The play on words "our" and "we" seem to be pushing an ethical issue.  It is easy for one to be confused and consider the "our" and "we" as referring to the whole industry. Does this confuse you guys?
  • "unfairly denigrated
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      It is reasonable that the company was not accused of further "unfairly denigrated" charges however I do think they should have been punished. The legal aspect did what was just. 
  • Lina Goens on 15 Sep 13
     
    Tesco released a questionable apology ad because they used horse meat in their products which led to some legal and ethical issues.
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