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Home/ MK 473 Fall 2013/ Contents contributed and discussions participated by Lindsey Wacnik

Contents contributed and discussions participated by Lindsey Wacnik

Lindsey Wacnik

Five Strategies for a Successful Follow-Up Campaign - 7 views

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    This is an article that gives advice on tactics that businesses should implement in order to create a positive follow up experience with customers after a purchase has been made. After reading the article can you think of any retailers that you have noticed that use any of these tactics particularly well or poorly?
Lindsey Wacnik

Staples tracks on digital signage to tackle omnichannel - 2 views

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    This article discusses Staples incorporation of interactive kiosks and digital signage into their stores to help be more efficient with their square footage. They are trying to give customers "access to endless aisle shopping and ordering capabilities." Do you think shoppers will be disappointed by the limited amount of options on hand or will the ability to order more items in-store outweigh the limited selection?
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