This article talks about Macy's increasing the size of the store, specifically the men's department. They are looking to categorize each floor to have a particular experience. Do you think this expansion is excessive or a good step forward? Do you feel that stores that have specific categorized sections succeed and what have been your experiences in similar situations?

This article focuses on three brands who have shunned specific consumer segments. Abercrombie and Fitch, Cristal and Burberry all have experienced issues in their process of market segmentation with offending specific consumers. Is offending specific consumers an inevitable consequence that all companies/brands will have to face? Not all brands can succeed with a one size fits all type of mentality, so how and when is it alright to completely exclude consumer segments? The types of people hired at these stores go through a specific process that is also discriminatory. For example, at A&F it is commonplace for only thin and attractive individuals to be hired on. Do we have a problem with this? How would we feel if we had the opposite type of individuals assisting us?