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Contents contributed and discussions participated by Paige Laughlin

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Paige Laughlin

Nordstrom Pinterest 'Top Pinned Items' Come To Life In Stores (PHOTOS) - 8 views

www.huffingtonpost.com/...strom-pinterest_n_3510584.html

mk473 promotion onlinemarketing

shared by Paige Laughlin on 05 Nov 13 - No Cached
  • Paige Laughlin on 05 Nov 13
     
    This article details Nordstrom's attempt to promote its products in store by using the ideas and thoughts of their customer's from their Pinterest site.
Paige Laughlin

Luxury Brands Must Develop Their Customer Experience To Survive - 4 views

www.huffingtonpost.co.uk/...ence-to-survive_n_2165351.html

mk473 customer experience

shared by Paige Laughlin on 24 Sep 13 - No Cached
  • Luxury retailers must focus on providing a rounded customer experience, rather than simply flogging goods, if they are to survive the ongoing recession.
  • brands must improve to keep their customers happy.
  • consumers want "intimacy, meaning, story, quality, provenance and a true sense of wonder",
  • ...7 more annotations...
  • New technology will be used to support this with the growth
  • mobile app
  • A personalised experience is the ultimate in luxury. You can get dressed by the styling team and understand how they see the collections being worn together; It’s like peaking behind the curtain.
  • not only a physical business but also a digital one.
  • "Shrines with apps, allowing instant exclusivity and gratification, which can be easily segmented are appealing to different demographics within a category," she said.
  • retailers have wrongly invested in technology – everyone on the shop floor has an iPad – great, but what are you doing for the customer? We believe there is no point in having an iPad when you could be there in person with the customer," she said.
  • Can luxury service really be delivered in a digital world?
  • Paige Laughlin on 24 Sep 13
     
    This article details the struggle that luxury retail stores are having with providing a "personal customer experience." Because the products are so high end, they are expecting that aspect to talk for itself; however, customers are wanting a more personalized experience than what these stores are giving them. What do you guys think about this? And also how do you feel about the technology aspect they talk about in the end?
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