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Home/ MK 473 Fall 2013/ Contents contributed and discussions participated by Sarah Wesp

Contents contributed and discussions participated by Sarah Wesp

Sarah Wesp

Holiday 2013: For Once Early Shoppers Get A Deal - Forbes - 5 views

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    This article explains ways retailers such as Toys-R-Us and K-Mart are using layaway, return policies, and reward programs to get consumers into their stores to ultimately make transactions. Can you think of other retailers who are implementing these types of incentives? Have any of you ever put something on layaway? Do you think these incentives/programs are beneficial for retailers?
Sarah Wesp

IKEA's 2014 catalog lets shoppers virtually furnish a room (Video) | RetailCustomerExpe... - 2 views

  • allows shoppers to actually see how items will look inside their homes before they buy them.
    • Sarah Wesp
       
      Seeing what the furniture would look like in your home before actually purchasing the item..how cool! What do you guys think?
  • scan the catalog with the AR app on a tablet or smartphone
    • Sarah Wesp
       
      Creating this AR app is one of the ways IKEA is really integrating the omni-channel retailing.
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    Be sure to watch the video in this article on how this AR app is going to work.
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