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Not only is this a great way to reach a greater target market but also bring to light the culture of hispanics to those who aren't familiar with it. I wonder how many more will be built and if there could be "too much of a good thing", but it seems to be doing well for now. It seems to be implying and mostly Mexican traditions so it would be interesting to go and see what other cultures are incorporated.

I lived in Mexico for an extended period of time when I was in high school and the hispanic culture thrives around the "plaza culture". In Mexico, being together and out of the house is part of their culture- walking at night, dancing, or just hanging out in the plaza is where most of their social life occurs. Cities and towns are build around their plazas. In the United States we do not maintain this aspect, our plaza would be comparable to sitting on our couch watching TV after work- where instead they go out into the community. Altering the setup and store hours encourages and brings the Hispanics back to their roots but also can provide the neighbor hood with some education in diversity and really great foods and products that they may not have been aware of before.

Not only is it a great way for the Hispanic population to connect and revisit their roots like others had said, but what a great way for people from different backgrounds/cultures to have the opportunity to shop at a Hispanic market without having to travel out of the country. I think this is wonderful!

Patagonia has built a brand image that focuses on buying less and decreasing environmental harm. The strategy has actually worked so well Patagonia has actually had an increase in sales and caused other companies to follow suit and pledge to decrease there own harm to the environment. Patagonia has done a great job communicating with their consumers and have created a brand loyalty and great image while using this market strategy.

This truly blows my mind with it's level of genius alone. By urging people to live out their Patagonia jackets to the full extent of their life, they are not only conveying brand quality, but the 'idea' brands that millenials swoon over. By representing themselves as a Eco-conscious and 'caring' brand, they are inspiring more sales by urging the opposite. It's damn brilliant.

I agree with Patagonia's approach.. Society is becoming more and more green oriented and this approach targets that market. This is boosting sales and I believe will continue to raise sales because more and more people want to at least say they are trying to save the environment

This article discusses how Whole Foods is trying to position itself as a go-to grocery store. Do you think this is a good move for Whole Foods? Do you think their position as a organic and higher end health only grocery is a better position for them?

I think loyal customers will recognize that the brand is capitalizing on helping a community grow. I think it will help the brand because it's consumers are interested in helping the community and creating sustainable environments.

I think this article is very interesting because I had the same thoughts when learning that Whole Foods was expanding into these new areas. Since Whole Foods is considered a high-end grocery store, it really made me question what its marketing strategy actually is and if they are making the right decision by entering into these markets. I truly think this will be a challenge for Whole Foods because they are dealing with a market that is not truly its target market, but if they succeed I think this will strengthen Whole Foods' brand more than any other grocer.

Tech Writing Handbook. I found this while reading an article about effective writing in business. I thought it might be a useful tool for everyone!

Here's the article! http://blogs.hbr.org/2013/07/your-company-is-only-as-good-a/

I like it! I want to be recognized, greeted, and assisted if I need to be. I can see where some people may feel uncomfortable but employees should be trained when to know when a person wants more help or to be left alone.

I find this kind of stuff extremely interesting. I honestly like that stores can track me like this because this means that they are more likely to send coupons and deals my way for the things I want to buy. I also think this is a great way for stores to get the perfect layout of their store by seeing where certain demographics walk around.

This is significant because it has implications beyond just marketing to consumers. The question is, how far should we trespass into citizens (aka customers) rights in order to improve the customers experience? This isnt JUST another marketing ploy, it's an experiment in eroding consumer privacy... and it's working. Marketers realize how little consumers are informed of their own behavior and by association they realize lengths to which they can go. But as privacy erodes, what do we really gain? Sure, it's great they can send us coupons and build our customer profile, but did companies consult the consumer and get consent to do this? Is this data collection all passively done because companies know the taboo behind privacy issues? What does this type of intrusion open up in the future? I think this is seen as simply "the way things are" because we are all desensitized to businesses (and governments) violating the privacy of information. I would like to point out that historically when masses of people in power simply accept things the way they are that's when really really bad things happen (slavery, child labor, exploitation, etc). Passive accumulation of this information seems to me complicit with those who actively accumulate this information- they're both invasions. We must critically think about how allowing such invasions actually works to shape the physical and mental landscapes of our lives, are we actually prepared to deal with the consequences? So, while it may seem like this is just another marketing ploy, we instead should see this as actually another breach of private information which will continue to shape consumer behavior.

My presentation will primarily focus on different types of food trucks and how the food truck industry is starting to boom. I really encourage you to watch the short video at the end of the article!

I agree with Lina about the trend of "on the go" food. I feel like food trucks used to have a low quality reputation but today more and more food trucks serve amazing gourmet food. A lot of cities even have food truck festivals with a ton of different options and different experiences. The fact that food trucks are a essentially a restaurant that can be anywhere at any time gives them a huge competitive advantage as far as place goes.

This is really interesting, in another class I am focusing on the benefits and the popularity of specialty food in the recent market. I think food trucks really meet this market of people looking for good food at a quick pace. This also incorporates the sense of community around food trucks.