Effective simplicity to capitalize on consumer behavior: Although specialized grocers like Whole Foods provide limited product options to appear "simple" and avoid overwhelming consumers, does the lack of familiar items available intimidate the consumer and alter their decision making process?

The newest Chipotle ad. A phenomenal example of Chipotles ability to highlight the unethical practices occurring within factory farming. It challenges the viewer to question the foods they eat and the corporations they support.

Tech Writing Handbook. I found this while reading an article about effective writing in business. I thought it might be a useful tool for everyone!

Here's the article! http://blogs.hbr.org/2013/07/your-company-is-only-as-good-a/