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Lina Goens

EBSCOhost: 'Misleading' Tesco horse meat ad banned - 5 views

web.ebscohost.com/...detail

environment 2 legal ethical regulatory

shared by Lina Goens on 14 Sep 13 - No Cached
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      Crazy to think that one company can affect the way a whole industry is viewed.  Makes you reassess the repercussions of a marketing decision and the future ones we will make in our jobs!
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      When the Ad said "It's about the whole food industry." I completely associate every brand of meat with making the same mistake. It makes me forget that Tesco made a mistake but rather everyone made a mistake. As a consumer, I feel misled. 
  • "implied"
  • ...5 more annotations...
  • "our meat" and "the problem we've had".
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      I think that the Advertising Standards Authority made the right decision by saying that this ad "implied" all the retailers. ASA is a legal firm that I had never heard of before. They keep a close eye on ads to ensure that the rules are being followed. 
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      The play on words "our" and "we" seem to be pushing an ethical issue.  It is easy for one to be confused and consider the "our" and "we" as referring to the whole industry. Does this confuse you guys?
  • "unfairly denigrated
    • Lina Goens
      Lina Goens on 14 Sep 13
       
      It is reasonable that the company was not accused of further "unfairly denigrated" charges however I do think they should have been punished. The legal aspect did what was just. 
  • Lina Goens on 15 Sep 13
     
    Tesco released a questionable apology ad because they used horse meat in their products which led to some legal and ethical issues.
  • ...1 more comment...
  • meganbos on 16 Sep 13
     
    I grew up riding horses- so naturally I didn't enjoy this article- but like Lina said above, I think it is important to recgonize how one brand image can really effect the whole industry. Because Tesco made this big error other brands are hearing the effects of their mistake- and I bet Chipolte is benifiting from it based on there new ad!
  • Sarah Jacobsma on 16 Sep 13
     
    After reading this article it made me think -- gee more and more companies that sell food need to focus on where their products come from! It is safe to say articles like these are sure to influence customers to be more conscious about where their food comes from.
  • alipaigeh on 17 Sep 13
     
    I remember hearing about the horse meat scandal when I was in Spain, and I would have to agree with their point of how it affected everyones view of packaged meat. I am not even sure if Europe had problems with this, but the uproar from family and friends in the US made me think this was a world wide event. To piggy back off of Chipotle, I think the meat industry needs to look to better ways of improving meat quality and especially make an effort to voice these changes in product quality to consumers so there is trust again.
Lina Goens

J.C. Penney's Sales Just A Myth? Retailer Accused Of Hiking Prices Then Discounting Them - 2 views

www.huffingtonpost.com/...increase-prices_n_3390910.html

mk473 environment 2 legal regulatory ethical JCP

shared by Lina Goens on 18 Sep 13 - No Cached
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      This reminds me of the mystery shopping we will have to do! Just by investigating, they found out they were being tricked into buying more expensive clothing. We can look out for these types of tactics when we go shopping. 
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      It also mentioned sales online aren't actually sales.  If you look back at the website from January there are lower prices than the sale items now. Did JCP think people weren't going to notice?
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      It is not uncommon for companies to mark up prices, but the problem is that there is a deception when they mark them up and put them on sale.  People believe they are paying less, but they are not.  Good marketing strategy?
  • ...3 more annotations...
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      The least JCP could have done was make new tags so that people couldn't see the previous prices. They seem to think we are lazy! This deceptive pricing could hurt the already hurting JCP. 
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      JCP didn't want to "untrain" they wanted to attract a new generation.  By not being able to do so, only the same customers came and therefore were unhappy with the everyday prices. Maybe they needed a better transition instead of changing everything so quickly.
    • Lina Goens
      Lina Goens on 18 Sep 13
       
      Makes me wonder if we really are ever getting a deal if other companies are being accused of the same deceptive pricing. 
  • Lina Goens on 18 Sep 13
     
    JCP failed to convince customers to buy at "everyday prices" so they decided to bring sales back. To do this, they marked up prices then marked them down however people ended up paying more than the "everyday prices" and there is evidence that proves it.
  • ...2 more comments...
  • Kyle Werner on 19 Sep 13
     
    Great article Lina!! I am sure that this is a strategy commonly used by retailers, but it is NOT one that should be used by JCP. This company is already in a lot of hot water and financial trouble as it is, it would be a safer bet to play it safe than to have their tactics exposed and eliminate the already shrinking customer-base that J.C. Penny has.
  • Camille Sampson on 19 Sep 13
     
    Of course, keep in mind, price anchoring has been standard practice in business for a long time. Not only do we see this in the retail industry, but also in other industries like healthcare, higher education, and auto sales. This is just the nature of capitalism; it;s a political economy that aims to maximize profits at minimal cost. The reasoning behind price anchoring is that original prices are the starting point for negotiations. Although this perspective is a useful tool for businesses trying to make an easy profit off of customers who think they're saving money, it is nonetheless insulting to those customers who have little to no leverage or agency to negotiate prices. The average consumer does not realize that this type of pricing occurs because most hold tight to the belief that businesses always have their best interest at heart; little do they know that businesses are interested in one thing and one thing only- the bottom line. So, although price anchoring may not be a GOOD strategy (because it not only insults the customer by taking advantage of them, but also strips them of their ability to make informed decisions) it is a strategy that works for all intended purposes. The reason it works is because everybody would like to hear that they have saved money. I see this anytime I go shopping with my mom; if there is a sale she's sure to be there because, to her at least, "any sale is a good sale."
  • Sarah Jacobsma on 19 Sep 13
     
    Very interesting article. It seems that JCP has changed their pricing strategy multiple times this year -- I think this strategy could possibly cause JCP to loose more customers. Marking up and down is a good strategy but not when existing customers know what specific items cost -- the worst is that JCP put higher price tags on top of low ones (as a customer I would just be offend and that alone would drive me to shop else where). I think JCP has driven customers to think they are getting ripped off rather than getting good prices and leading them to believe they are getting a bargain. I think it is a very common strategy used by retailers and I am not bothered by it but when I become fully aware of it -- that is a problem.
  • Kara Blakley on 19 Sep 13
     
    It makes me sad to think that companies are "tricking" us to get our business. I understand from a "marketing mindset" and psychological perspective that companies get us to think we are getting such a great deal when prices are slashed. Just like the article also mentioned, Kohls may do this too. They always make a conscience effort to circle (in red pen) the amount of money you saved today on our shopping trip. But that number fluctuates so much based on when there is Kohl's cash, 15-20% off mobile coupons, etc. They always make you think you got an amazing deal, when next week it could be even better...or worse.
Kate King

Abercrombie Is Still Not Down With Head Scarves-and Still Paying for It - Businessweek - 4 views

www.businessweek.com/...ad-scarves-still-paying-for-it

mk473 environment 2 legal regulatory

shared by Kate King on 12 Sep 13 - No Cached
  • meganbos on 15 Sep 13
     
    This is really interesting to me that they would let someone go because of wearing a head scarf- I know that American brands like Abercrombie is really popular abroad- especially in Germany and Turkey where it is considered more of a luxury/high end product because of its American qualities. Abercrombie risks this image because many of their customers abroad, especially in those two regions are muslims and losing their support in the international market could harm their bottom line more then a dress code violation could.
  • ...2 more comments...
  • Lina Goens on 16 Sep 13
     
    "Mean girls" is right. Abercrombie can stick their preppy, "popular" noses elsewhere! I hope that Germany and Turkey, as Megan mention, read about this and stop shopping there. How embarrassing for Abercrombie.. they should feel humiliated for what they have done.
  • Sarah Jacobsma on 16 Sep 13
     
    Wow. . . how embarrassing for Abercrombie -- shame on them. As stated in the article sales are down 10% and if they continue to act this way I can see people not wanting to shop there - especially overseas. No one likes "mean girls."
  • Emily Prellwitz on 16 Sep 13
     
    This is awful, especially because the firing came from a district manager who should be trained better and just flat out ethical. While I was abroad I noticed how much Europeans loved Abercrombie and thought of it to be a very exclusive brand because to them it is fairly uncommon. I am glad their sales have decreased that much and if they continue to act like this and discriminate then they are going to go no where overseas.
  • Sarah Wesp on 17 Sep 13
     
    This is just ridiculous and very embarrassing for Abercrombie. Honestly, I'm surprised their sales are not down more than 10%, but I have a feeling that they are going to keep decreasing if they continue to handle these situations the way that they have been.
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