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Kate King

New Wisdom on How Men Shop for Clothes - WSJ.com - 5 views

online.wsj.com/...4110404578625933374837170.html

mk473 consumer behavior gender shopping behavior

shared by Kate King on 19 Sep 13 - No Cached
  • Lina Goens on 23 Sep 13
     
    I like the "show room" idea. That could really boom.
  • John Cummings on 24 Sep 13
     
    I agree Lina this has a chance really take off
Kate King

New Wisdom on How Men Shop for Clothes - WSJ.com - 2 views

online.wsj.com/...4110404578625933374837170.html

mk473 consumer behavior gender shopping behavior

shared by Kate King on 19 Sep 13 - No Cached
  • Women have long dominated consumer fashion both online and off, but men's interest is on the rise, and they are expected to offer big growth in coming years, particularly as the millennial generation settles into adulthood.
  • but men increased most types of shopping between 2004 and 2012.
  • "Men are becoming more like women in [the fashion] context,"
  • ...3 more annotations...
  • "for a man to walk into a retail environment and walk out with nothing—that would be viewed as a failure,"
  • Other findings: Men find models' faces distracting.
  • men have a strong need to touch and feel clothing before buying it.
  • Carly Foley on 23 Sep 13
     
    I think my favorite part of this article is that they are going to include a strip of packing tape to make it easier to return. That is just funny. I would think they wouldn't want to make it easier to return,, I mean, what company wants to have a customer return an item. I understand they want to make it convenient, I just think it's funny.
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