Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.
Wiley Cerilli: Social Media Marketing: 5 Restaurants That Get It - 0 views
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Great examples of restaurants using social media
5 Ways Retailers Are Winning Big With Facebook Commerce - 0 views
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Great strategies and examples for using Facebook for retail, going beyond setting up an ecommerce page.
Top 5 Mistakes to Avoid on Your Company Blog - 0 views
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Great strategy and things to think about for any business blog
Patients flock to Facebook for health care needs | Dayton Business Journal - 0 views
QR Codes Gaining Prominence Thanks to Few Big Players | Digital - Advertising Age - 0 views
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There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.
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The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.
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Macy's Sweepstakes Best Buy Polling Live QR scanning tracker for Best Buy
Most Marketers Clueless About Social Media Conversations | Social Media Examiner - 0 views
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he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)
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A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.
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About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.
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#1: How will marketing budgets change over next year? #2: How will social media budgets change over next year? #3: Do you monitor social media conversations? #4: Are you as engaged with customers as you should be?
Where Are Social Media Marketers Seeing the Most Success? - 0 views
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Most success with Message Boards, Online video, Blogging and Facebook. Also importance of SM tools to business has increased to 86%
Social Media - Small Business Marketing: Social, Search Fastest-Growing Channels : Mark... - 0 views
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Use of Various Business Solutions Usage of Social Media Accomplishments Using Social Media Awareness and Usage of Mobile Marketing
9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner - 0 views
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#1: Add social media buttons to your home page #2: Connect your blog with your website #3: Embed videos on your website #4: Make your website shareable #5: Add your presentations to your website #6: Socially bookmark new content #7: Add a Facebook Like box to your website #8: Feed your website #9: Use QR codes to drive traffic
Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC] - 0 views
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Compares platforms for Customer Communication, Brand Exposure, Traffic to Your Site and SEO
Pharma and Healthcare Social Media Wiki | Dose of Digital - 1 views
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1 Brand Sponsored Patient Communities 2 Patient Communities (Non-Brand Controlled) 3 Healthcare Professional Communities 4 Facebook 5 YouTube 6 Twitter (Pharma & Healthcare Companies) 7 Blogs (Pharma & Healthcare Companies) 8 MySpace 9 Miscellaneous 10 Wikis 11 Non-English Based Programs 12 Blogs (Patients and Caregivers) 13 Blogs (Industry Observers) 14 Twitter (Industry Observers) 15 Marketing Professional Communities 16 Additional Resources
20 Examples of Great Facebook Pages - 0 views
4 Innovative Ways to Use Web Video for Small Business - 0 views
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Cool ideas on how smaller and unconventional businesses are using video.
Facebook Brand Pages: "Marketers are missing an opportunity here." - 0 views
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84 have corporate-run Facebook pages
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Most brand pages offered new content or comments nearly every day (average of 24 posts per month) and actively responded to consumer questions (66 percent). They also actively solicited fan comments (82 percent). Additionally, many posted branded video content (not user generated) to their pages (88 percent).
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only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
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Even among the biggest and best brands on Facebook, there is only a .09% feedback from fans.
Questions to Ask Before Starting in Social Media | Danny Brown - 1 views
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Good basic questions to keep in mind anytime we talk with a client about social media.
HOW TO: Use QR Codes for Event Marketing - 0 views
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Great list of strategies for using QR Codes.
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