Group items tagged

1 - Claim or Create a Google Places Page

2 - Verify Your Google Places Page

3 - Optimize Your Places Page

Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population

48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.

Ninety percent of respondents actively using checkin applications indicated they use Facebook Places

Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.

Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).

Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).

Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again

65.7% of surveyed local merchants say they use Facebook for marketing.

ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).

“connecting to other people I know or could meet” was the primary reason for using a geolocation service. 41% of the people chose that answer with the next highest (21%) going with “Finding a place liked by people I trust.” Getting discounts and winning virtual prizes rated very low on the scale.

the biggest reason they aren’t using them — privacy concerns.

Of those surveyed, nearly half of the respondents said they use Facebook Places.

Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  

Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.

Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.

Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.

56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.

precisely measurable ROI statistics including consumer participation per the dollar spent.

easy for consumers to use and understand.

Texting is mainstream.

Social Engagement: By far, the most important motivation for consumers is the social component of location. 41% said the reason they checked in was to “connect with people I know or could meet” and another 21% said they were trying to “find a place liked by people they trust.”

1. Define a voice and persona representative of the brand’s purpose, mission, and characteristics 2. People expect to interact with people, be personable, consistent, and helpful 3. Keep things conversational as it applies to portraying and reinforcing the personality and value of your brand and the brand you represent 4. Add value to each engagement — contribute to the stature and legacy of the brand 5. Respect those whom you’re engaging and also respect the forum in which you participate

6. Ensure that you honor copyrights and practice and promote fair use of applicable content 7. Protect confidential and proprietary information 8. Business accounts are no place to share personal views unless they reinforce the brand values and are done according to the guidelines and code of conduct 9. Be transparent and be human yes, but also do so based on true value propositions and solutions 10. Represent what you should represent and do not overstep your bounds without prior approval 11. Know and operate within the boundaries defined, doing so protects you, the company, and the people with whom you’re hoping to connect 12. Know when to walk away. Don’t engage trolls or fall into conversational traps 13. Stay on message, on point and on track with the goals of your role and its impact to the real world business in which you contribute 14. Don’t trash competition, spotlight points of differentiation and value 15. Apologize where applicable and according to the established code of conduct. Seek approval by legal or management where such action is not pre-defined

16. Take accountability for your actions and offer no excuses 17. Know whom you’re taking to and what they’re seeking 18. Disclose relationships, representation, affiliation and intentions 19. Refer open issues or questions to those most qualified to answer 20. Practice self-restraint, some things are not worth sharing 21. Empower qualified spokespersons to offer solutions and resolutions 22. Seek the approval of customers and partners before spotlighting their case studies 23. Take the time to interpret the context of a situation before jumping in with a response 24. What you share can and will be used against you – The internet as a long memory 25. When in doubt, ask for guidance

Set up some Google Alerts to see what’s being said about you online.

discuss tips for hiring a great cater and give your visitors ideas on how caterers price events. Discuss trends in the industry, and you can also provide ideas for what works best for different event types.

Your blog is also a great place to post photos and recaps of successful events.