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"Just as certain types of Facebook posts spark a higher number of comments, likes and shares, certain types of blog content inherently drive more engagement. As you brainstorm and write blog posts, try incorporating a mix of the following content types into your editorial strategy. Then take note about what your audience responds to and tailor your posts accordingly."

This is great especially since I am thinking about starting to blog later this summer. I was wondering about the idea of leaving room for others though... Does that mean don't share all the ideas/a definitive answer, or something related to the actual length of the blog (like ith the need ton leave space on a tweet for retweet purposes)! Also optimizing for google searches really just means inserting the key terminology, correct?