Group items tagged

"Just as certain types of Facebook posts spark a higher number of comments, likes and shares, certain types of blog content inherently drive more engagement. As you brainstorm and write blog posts, try incorporating a mix of the following content types into your editorial strategy. Then take note about what your audience responds to and tailor your posts accordingly."

Value of blogging for academics.

This is great especially since I am thinking about starting to blog later this summer. I was wondering about the idea of leaving room for others though... Does that mean don't share all the ideas/a definitive answer, or something related to the actual length of the blog (like ith the need ton leave space on a tweet for retweet purposes)! Also optimizing for google searches really just means inserting the key terminology, correct?

The website I bookmarked (weavespace) that came to me via e-mail was a phishing scam. I will blog about my learning experience on our wordpress blog.

"Think of these interactions the next time you confront a reluctant client. Instead of touting Twitter in general, instead emphasize the importance of reaching new and savvy stakeholders using the platform. Instead of evangelizing for a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity."

"The idea of social business is to apply social software to improve and accelerate how work gets done on the inside of the firewall. Whereas social branding -- blogs, wikis, bookmarks, videos, message boards, Facebook, Twitter, and similar tools -- is increasingly being used by companies to communicate with the external world, what's often missing is the application of those same tools and techniques to create an open, supportive culture internally."

This semester, I have been asked to be a guest speaker in the "FASH325 Multimedia Fashion Presentations" course, one section taught by Sharron Lennon and the other by Brenda Shaffer. This post is a placeholder for materials and links related to this special appearance, that, I hope, can be of general interest to readers of this blog.

Home base for Mathieu's presentation. Slides and links.

I was talking with industry peer Michael Brito (former Intel and now at Edelman) about the maturity of the space at Cisco's social media week yesterday, and we both agree this space is just heating up.

Our industry is afflicted with shiny object syndrome, a focus on the new tools, without thinking about the content that will drive it. As we mature and the tools make it easier to share information, companies need to be extra sensitive to the content that will be shared, both that's created by the brand, and the customer.

People who multitask a lot are in fact a lot worse at filtering irrelevant information and also perform significantly worse at switching between task, compared to singletaskers.

"Social media can be a great way of increasing brand awareness, customer engagement and long term loyalty and generating a short term boost in sales, but it's also a potential minefield and in the worst case, a bottomless pit into which you endlessly shovel money with nothing much to show for it."

PlaceWhisper is designed to be a platform that puts you in control of creating your own located content experiences to share with others. There's a huge range of possibilities for what you could create, and over the next couple of weeks we're going to take a look at some examples of what you could create and share with your friends and the world using PlaceWhisper. First up - a personal guide to where you live.