Group items tagged

Facebook = People. Facebook is the way to learn what's going on in the lives of people you already know. Google+ = Passions. Google+ enables you to pursue your passions with people you don't know.

Social media efforts are in full swing, too-they have been for the past month.  But is all the chatter effective? Does it matter how many people you reach if you don't reach the right people?

"report, commissioned by the United Nations Conference on Happiness "

report, commissioned by the United Nations Conference on Happiness

"For its wearable computer to be accepted, Google must convince people that the device isn't creepy."

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.

"There is something revolutionary going on, but not in the way people often think. This is about a lot more than generating Likes on Facebook and followers on Twitter. We are in the midst of a fundamental shift from mass communication to mass collaboration. This is the first time in our history that we can work together on a global scale. "

C&A, a fashion retailer founded in the Netherlands in 1841, has gone thoroughly modern with the addition of hangers in its stores in Brazil that feature a digital readout displaying the number of people who have "liked" a particular item on the company's Facebook page.

"How many real connections do Twitter users have? Not just silent following, not retweeting, not a stray @ message to someone, but a real back-and-forth conversation. How many people can you maintain that kind of contact with online before you get overwhelmed? The answer, on average, was roughly 150."

" YouTube is not just television on a computer, and YouTubers, whether established or aspiring, are their own breed. The Next Up winners are an almost random group of nonfamous people with an idiosyncratic range of talents, striving to succeed and fully conversant in the culture of this relatively young medium. And this medium definitely has its own culture."

People who multitask a lot are in fact a lot worse at filtering irrelevant information and also perform significantly worse at switching between task, compared to singletaskers.

"They are essential skills that are needed to operate in the world and in the workplace," she said. "And people will either need to learn through formal training or through their networks or they will feel increasingly left out."

GlassUp is a prototype pair of augmented reality specs that does not include a camera. It's currently seeking funds to start manufacturing on Indiegogo. The glasses are designed to allow the wearer to receive text-based messages and updates overlaid over the central portion of their field of vision - so while they intrude on the wearer's vision, they can't be accused of intruding on the privacy of the people around them.

"When you're new to someone's home, you conduct yourself in a respectable manner. If you see that people take their shoes off before going upstairs, you ask if you should take your shoes off (at least I do). You basically conduct yourself in a way that's respectful of the other person's space."

Sarah Van Aken is spreading her story via Twitter

Most of her links are failing... Not great for helping people get in on the action: http://www.savafashion.com . UPDATE: her site is back up...

"Social media can be a great way of increasing brand awareness, customer engagement and long term loyalty and generating a short term boost in sales, but it's also a potential minefield and in the worst case, a bottomless pit into which you endlessly shovel money with nothing much to show for it."