"Losse eventually reactivated her Facebook account. Rejecting it altogether felt, to her, extreme. But she approached it this time with a new wariness, not as a place to make and maintain friendships but one where a new author could cultivate a public image. Along the way Losse has found a point of balance, a mix of technological connection and disconnection that, for now, suits her. "You can't get away from it. It's everything. It's everywhere," Losse said. "The moment we're in now is about trying to deal with all this technology rather than rejecting it, because obviously we can't reject it entirely. "

I found this article on Facebook quite interesting. It makes you think about how much personal versus professional you want out there!

Remind yourself that social media is a means to an end--not an end in and of itself.

"The idea of social business is to apply social software to improve and accelerate how work gets done on the inside of the firewall. Whereas social branding -- blogs, wikis, bookmarks, videos, message boards, Facebook, Twitter, and similar tools -- is increasingly being used by companies to communicate with the external world, what's often missing is the application of those same tools and techniques to create an open, supportive culture internally."