Multimedia-Fashion

"The idea of social business is to apply social software to improve and accelerate how work gets done on the inside of the firewall. Whereas social branding -- blogs, wikis, bookmarks, videos, message boards, Facebook, Twitter, and similar tools -- is increasingly being used by companies to communicate with the external world, what's often missing is the application of those same tools and techniques to create an open, supportive culture internally."

use of Pinterest

" Today's "Hot Topics Wednesdays" episode is devoted to Pinterest. We have already talked about this social network (see below) that allows you to visually organize anything by pinning images on various boards. Now, how can you use this popular tool in your classroom?"

Great ideas! I see a lot of possibilities...with others courses, not mine :(

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Interesting video article concerning use of LinkedIn.

"Today Facebook begins rolling out file sharing to all Groups, and while it's got many restrictions, it could be good enough to limit the long-term growth potential of cloud storage / file sharing services like Dropbox, iCloud, and Google Drive."

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.

This is the site I mentioned last Friday. It is an interesting organizational tool. David Allen is listed several times in the site--check under Community.

After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sound familiar? Welcome to the Law of Shitty Clickthroughs: Over time, all marketing strategies result in shitty clickthrough rates.

Virtual shopping with qrcodes.

Sarah Van Aken is spreading her story via Twitter

Most of her links are failing... Not great for helping people get in on the action: http://www.savafashion.com . UPDATE: her site is back up...

"Why? It's fun! Easy! I can quickly share photos taken on my iPhone when I'm out and about! Or have fun editing photos and sharing from my camera on my iPad! And in the process I'm learning more about photography, photo editing and other Instagram users. Here's my advice to help you get started or get more out of using Instagram. "

"Manor SmartCode project placed City of Manor SmartTour QR Codes around the City. The City Secretary for City of Manor explained to QRMe that QR codes have been placed on historical markers, old buildings, The city hall, parks, city vehicles, business cards and other items of interest."

What happens when consumers don't go to the store anymore? Zappos is a good example to analyze!

"Think of these interactions the next time you confront a reluctant client. Instead of touting Twitter in general, instead emphasize the importance of reaching new and savvy stakeholders using the platform. Instead of evangelizing for a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity."

This semester, I have been asked to be a guest speaker in the "FASH325 Multimedia Fashion Presentations" course, one section taught by Sharron Lennon and the other by Brenda Shaffer. This post is a placeholder for materials and links related to this special appearance, that, I hope, can be of general interest to readers of this blog.

Home base for Mathieu's presentation. Slides and links.

"If This Then That" Put the internet to work for you.

"Before preparing to tackle the wide array of topics, questions and issues that your customers will pose, it's important for the social media team to understand the different types of complaints and work out how to respond to each."

Facebook = People. Facebook is the way to learn what's going on in the lives of people you already know. Google+ = Passions. Google+ enables you to pursue your passions with people you don't know.

The Zaphat (pronounced like Zap Hat, not Zafat) is a new line of fashion apparel where the logo on the accoutrement acts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.