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Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the "focus" of their digital ad spending -- up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives.

"And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do? To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective."

Pepsi and Coke are among a multitude of companies buying into social media's ability to strengthen their brands. Consumers are 55% more likely to recall ads that include social-media components than non-social ads, according to a 2011 Nielsen survey.

"The idea of social business is to apply social software to improve and accelerate how work gets done on the inside of the firewall. Whereas social branding -- blogs, wikis, bookmarks, videos, message boards, Facebook, Twitter, and similar tools -- is increasingly being used by companies to communicate with the external world, what's often missing is the application of those same tools and techniques to create an open, supportive culture internally."

A short article about selling using social media

In social media, sharing means reposting the content of others (always with a clear link back to them!) or recommending others to your followers. It's no secret that one of the keys to success in building a good following on social media is good sharing skills.

"Runway models, long cast as expressionless figures showcasing Fashion Week's finest wears, are finding their own voice on social media. Sometimes that can land them big endorsement deals. Or, it can backfire. Leslie Yazel explains. Photo: facebook.com/officialKateUpton."

"Social media can be a great way of increasing brand awareness, customer engagement and long term loyalty and generating a short term boost in sales, but it's also a potential minefield and in the worst case, a bottomless pit into which you endlessly shovel money with nothing much to show for it."

For the last two weeks, I've been engaged in a very interesting experiment. Five faculty members from the Fashion and Apparel department have agreed to explore social media for personal productivity, professional development, curriculum redesign, and program promotion.

Thanks Mathieu for sharing the presentation with me so I can catch up with the rest of the class. It's going to be a very useful learning process. I also think your presentation to FASH 325 would be good to give to students earlier in their UD career. I was thinking about FASH 210, a course on FASH sustainability and business ethics in the Fashion Industry. These sessions will make us more sustainable!

Thanks Martha. I think you're right that students need to be exposed earlier to this, but I also think that we could chunk the session up in little parts, where I wouldn't necessarily need to be directly involved.

A media guru shows us how to use social media intelligently, humanely, and, above all, mindfully.

The book I'm reading right now. Focuses largely on 21st century literacy.

Social Media Decoder by +Dan Roam of the Napkin Academy. A picture is worth a thousand posts.

"Losse eventually reactivated her Facebook account. Rejecting it altogether felt, to her, extreme. But she approached it this time with a new wariness, not as a place to make and maintain friendships but one where a new author could cultivate a public image. Along the way Losse has found a point of balance, a mix of technological connection and disconnection that, for now, suits her. "You can't get away from it. It's everything. It's everywhere," Losse said. "The moment we're in now is about trying to deal with all this technology rather than rejecting it, because obviously we can't reject it entirely. "

I found this article on Facebook quite interesting. It makes you think about how much personal versus professional you want out there!

"Before preparing to tackle the wide array of topics, questions and issues that your customers will pose, it's important for the social media team to understand the different types of complaints and work out how to respond to each."

I was talking with industry peer Michael Brito (former Intel and now at Edelman) about the maturity of the space at Cisco's social media week yesterday, and we both agree this space is just heating up.

"When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years. Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn't sufficient anymore."

"Companies and organisations in their marketing audit should be assigning value to their social online properties and here is a core concept and some ideas to consider."

F acebook's imminent IPO should put to rest claims that social networking is a short-lived fad. Experts say sites like Pinterest, Twitter and Tumblr, Google+ and Svpply, Instagram and Spotify are reshaping shopping and turning old methods of customer engagement upside down.

This article focuses on audience insight plus branding re: multimedia bulletin boards like Pinterest and 20Blinks.

Interesting article. I liked this comment: users don't necessarily have a preconceived idea of what they want-but they know what they want when they see it. This dynamic gives brands the opportunity to introduce products, concepts and content much earlier in the decision making process and actually drive discovery. I have seen things on Pinterest that I would never even had tried to search for.

"London Fashion Week kicked off Friday - and fortunately for those of us outside the ropes at Somerset House, brands and media are making the week more accessible than ever before."