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"Runway models, long cast as expressionless figures showcasing Fashion Week's finest wears, are finding their own voice on social media. Sometimes that can land them big endorsement deals. Or, it can backfire. Leslie Yazel explains. Photo: facebook.com/officialKateUpton."

There are two particularly interesting things about the video. The first is that precisely one other person is seen wearing Glass, and it's a fellow sky-diver covered in safety gear. The second is that one of the shots is from the POV of a model on a runway. We suspect that the first fact belies the message of the second: Runway model or no, Google Glass isn't all that great to look at. It's clear that Google is conscious of the fashion implications of a gadget that you wear on your face, and they are trying to position it as a high end item of style. After Sergey Brin jumped out of a zeppelin for I/O, the next place Google debuted the device was New York Fashion Week 2012.

If you've passed through Waterloo station today, the likelihood is that you've already spotted the giant M&S Valentine's Day billboard. Hopefully, you will have experienced Katya - the model on the billboard - come to life by downloading a Smartphone app called 'Aurasma Lite', and received a little extra Valentine's Day inspiration whilst making your commute!

"Influencers are the golden children of marketing strategies right now. Rebecca Minkoff even put influencers front and center in her New York Fashion Week runway show, featuring several popular fashion bloggers-including Chriselle Lim and Arielle Charnas-as models in her Greene Street production. Influencers are the new celebrity endorsements."