IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive - 0 views
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Mathieu Plourde on 22 May 12"When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years. Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn't sufficient anymore."