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imontenegro

Forget Fake News -- It's Fake Traffic You Need to Worry About - 0 views

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    Fake news, fake marketing claims, fake influencers, fake customer service. So much of this fakery is funded through advertising, and biggest thing they sell is fake traffic.
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    This fake traffic does more damage than just wasting the marketing team's time; the financial impact can be significant and lead to a major budget hit. According to AdAge, $1 out of every $3 spent on advertising is lost because it has been unknowingly spent on ad fraud. Just in 2017, there was $16.4 billion in ad fraud loss.
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    When it comes to fake Internet traffic, the main culprit seems to involve bots. However, not every bot should be viewed as bad or harmful to marketing campaigns. In Imperva's 2016 Bot traffic Report, research indicated that nearly 52 percent of online traffic involved good bots (22.9 percent) and bad bots (28.9 percent). That means Internet traffic is only 48.2 percent human.
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    Marketers and other departments have realized time and money savings by using these good bots. Those interacting with these good bots also are aware that they may be talking to a chatbot for a service request or technical question.
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    The same report named four types of these harmful bots. First, there are impersonators, which are made to mimic human behavior, including propaganda bots recently used on social media sites to sway public opinion.
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    Second, there are scrapers that take original content from one site and put it on others as well as take customer lists, contact information, and other valuable data. Third, spammer bots are used to drive Internet traffic to spammer websites. Finally, marketers are most concerned with click bots. This is a relatively new type of ad fraud and that click on performance-based and PPC ads that drive up the cost of this type of advertising.
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    SUMMARY: With the rise of Aritiial Intelligence and computer algorithms/programs it becomes more apparent that emarketing is under constant threat of fake traffic and analytics. Over half the internet traffic is being used by bots. Marketers must invest in tools to fight fraudulent traffic. Anti fraud and tracking platforms can be utilized to combat fradulent traffic. If there is money in fake traffic, the bad bots will constantly create problems creating fradulent traffic. Marketers have to stay vigilant and informed about new threats to their emarketing campaigns so money isn't being spent on bad bots/fradulent traffic.
Caroline Hardenbergh

Enhance Your Knowledge: Increasing Website Traffic - 5 Quick Ways to Do It - 4 views

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    This is a good tutorial of how to increase visibility of your business, product, or service. I appreciate seeing this because if gives a basic outline of the options available for those who are not especially internet or marketing savvy. Although posted on the Linkedin: Event Peeps: For Live Event Industry Professionals news articles, it is relevant to all hospitality professionals in their marketing efforts. The first suggestion is to create a blog, and points out that having a RELEVANT blog is the key to getting attention, and then traffic and interest in your product. Next, it is important to keep the blog current and up-to-date, and that it must be posted on a three times weekly basis. Once the blog is generating traffic, the next suggestion is to make the most of the specific keywords which get responses, or even use the keywords from within the responses to the blog. This will indicate the topics and content that are creating the most interest, and will in turn re-create more traffic. The next strategy is to write articles and submit them to article directories, which generate high-quality traffic. This of course leads to the next suggestion, which is to get your business name and/or your name out into the public's awareness. This starts with articles and blogs, but has to be enhanced by participation in industry forums, which will bring you into the limelight if peers acknowledge that your articles and blogs are informative and demonstrate your expertise. Lastly, utilize methods other than online sources. All forms of marketing enhance each other, so don't neglect to send the local market your business card, and be sure to offer hard copy details on your blogs and articles. Using both online and offline contact methods will increase traffic to your website, and site visitors should be promptly contacted in as personal a manner as possible to initiate a successful customer relationship.
natalieemmanuel

FAA will review security and plans after big Chicago air travel problems - The Washington Post - 1 views

  • “I do understand the traveling public’s frustrations with flight delays and cancellations,” Michael P. Huerta, the FAA administrator, said in a speech Monday morning. “The air transportation system is vital to our economy and people rely on it to function 24 hours a day, seven days a week. I want to make sure that we have the most robust contingency plans possible.”
  • This review, which will take 30 days, will encompass the way security is managed at facilities, said Huerta, who was speaking to the annual Air Traffic Control Association conference outside of Washington, D.C. It will also cover the ways air Traffic control operations can be resumed “as quickly as possible,” he said.
  • “This is one of the most challenging situations that air traffic controllers and other FAA employees have faced since 9/11,” Paul Rinaldi, president of the National Air traffic Controllers Association, said in a statement. “The damage to this critical facility is unlike anything we have seen before.”
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    In the wake of the recent fire that wreaked havoc on Chicago area airports this past weekend the FAA is planning to review its security measures. On Friday, an employee at a radar facility in Aurora Illinois set fire to a telecommunications room in an attempt to commit suicide. The fire caused thousands of departing and connecting flights bound for the Chicago area and around the country to be canceled and grounded. Not only were flights canceled on Friday but many continued to be canceled on Saturday and Sunday as well. Chicago's O'Hare Airport is the second busiest airport in the nation and an issue in security can disrupt not only the Chicago area but also flights around the country. It was noted that this incident was one of the most challenging situations air traffic controllers have had to work through since 9/11. Air travel is incredibly important to most Americans and a breach in security can be devastating. It is most important to keep travelers safety in mind especially when it comes to traveling by air. Although it is very important for travelers to make it to their final destination it is much more important that they get there safely and this is a topic the FAA is going to review as a result of this incident.
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    I think the question to be asked is "Can we do anything at all when a crazy person is in our midst?" If he was working at the center, he must have had some sort of vetting or clearance that he had to complete for employment. Did no other employees see any signs that he was suicidal (someone ALWAYS does)? What kind of measures were being employed to secure this clearly critical piece of infrastructure? How long did it take for anyone to respond? Clearly, lots of questions need to be posed. The effects of this one fore will ripple for months to come.
Carolina Ferrer

Marketing Success of Paris Hotel du Collectionneur Highlights Flip.to's Global Appeal - 0 views

  • Hotel du Collectionneur in Paris faced a big challenge - it became the largest independent hotel in Paris at 408 rooms when it parted ways with Hilton.
  • "Flip.to helped us accomplish both things. First, they enticed thousands of unique visitors to the hotel's website through 72,000 guest connections. Secondly, they increased the brand awareness of the hotel on social networks thanks to their sharing platform.
  • Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing juggernaut - their current guests. Right at the point of booking, guests share with their connections about their upcoming trip, driving new visitors back to a uniquely personalized hotel website experience.
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    Hotel du Collectionneur in Paris broke away from the Hilton chain in 2013 and became the largest independent hotel in the city. Without the Hilton brand, the property needed help creating brand loyalty and foot traffic. The property's marketing department teamed up with a company called "Flip.to". This company was to help bring in newer people to their website and target a new group of customers. Flip.to used e-marketing to enhance the hotel's website traffic and create brand awareness on social media. Additionally, by increasing website traffic the property saw an increase in direct bookings. We can see the benefits of using a company like Flip.to to increase profits and create awareness. If we look at this from the perspective of a large chain hotel, they have the resources to market their properties through their corporations. We can see that Hotel du Collectionneur had to go in this direction of hiring a third party company to meet their goals and they can see if paying off today.
ravicka

E-Commerce for the Hospitality Industry | News | The Moscow Times - 0 views

  • a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • Site download speed is one of the most important ranking factors in organic search.
  • We forget that the human brain can only consume limited information.
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  • ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
  • Maps, photo galleries, videos and press releases are creative ways to distribute content on different channels.
  • 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites.
  • changing one word in a headline increased sales over 3 times
  • Search-friendly web site design
  • Improve conversion and usability. With the increasing volume of information that hoteliers are trying to provide travelers, it is key for hotels to focus on usability and conversion.
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions.
  • Real time search — natural ranking. Building strong sites with compelling fresh content, and quality incoming links will always be essential for any site.
  • Hotels can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
  • Embracing social media.
  • A well-planned social initiative can turn fans into brand evangelists.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
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    With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.
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    The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.
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    Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co
asht77

Starbucks, Asda use proximity targeting on mobile to drive in-store traffic | Retail Dive - 0 views

  • Advertising has always been about reaching the right person with the right message at the right time,
  • Working with xAd gave Starbucks and Asda the ability add a fourth dimension: place
  • Place enabled both brands with a level of personalization and relevance that hadn’t been possible before mobile became a customer’s first screen.”
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  • In our research on the most effective creative messaging and proximity targeting strategies for marketers (blog post here), we’ve found is that the best messaging and targeting strategies are dependent on the category and desired outcome.
  • Using place enables brands to reach the holy grail of advertising – reaching the right person with the right message at the right time
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    This article is a very good explanation of proximity marketing and some of its statistics. It shows the increase in traffic and how it has changed the marketing game. 
vincentsalazar

Thriving online firm keeps growing its event-planning business | The Charlotte Observer - 0 views

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    "When you go to SignUpGenius.com, you'll find services catering to the needs of eight different groups. There are schools, looking for help with organizing parent-teacher conferences, class volunteers, and events such as book fairs. Churches and temples can get help with scheduling nursery workers and greeters. Nonprofits can organize donations and fundraisers. Other groups are clubs and groups, sports, business, family and college. The idea is to attract a range of users, from parents organizing car pools to businesses coordinating employee training schedules. "By going broad, we still haven't scratched the surface," said Angel Rutledge, who is married to Dan and is the chief marketing officer. SignUpGenius' users are 78 percent female, and 80 percent are between the ages of 25 and 54. "Our primary user is a mom with kids," says marketing strategist Kate White. "Most people tend to find us through their kids' activities." Monthly fees range from free to $49.99, where users can get additional features such as cloud file storage and access by multiple administrators. These subscription services were significant, Dan Rutledge says, "because we jumped into the organizational level, from coach to league, from teacher to school." While the Rutledges don't disclose specific financial information of the private company, other numbers illustrate its growth. Revenue in August 2015 increased 225 percent over August 2014, according to the company. Between 120,000 and 190,000 events are organized per month, with a groundswell in August and September, when the school year begins. In 2014, SignUpGenius says 1.4 million new sign-up pages were created. Traffic rose 35 percent last year, to 39.9 million visitors. And the company has grown from 13 employees this spring, to 20 now." This article illustrates the idea of on the event planning and I.T. programs working handing in handing. As an example, the article uses the company SignUpGenius wh
Cecilia Lucas

Pinterest for Hoteliers - A Guide to Pinterest for Hotels, Resorts and Restaurants « The Hotel Internet Marketing Blog - 0 views

  • Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice
  • Pinterest.com user base is:
  • Fairly affluent, with $100k+ avg incomes and 28.1% users “well off” The time (15.8 mins) users spend on the site is significant (more than Facebook and close to YouTube)
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  • Attracts approx 1.36 million visitors a day and is growing at 2,702% since May 2011
  • refers more traffic to retailer sites than YouTube, Google+ & Linkedin combined!
  • Show off your design / style / brand credentials:
  • Act as a destination concierge
  • Add a visual twist to your Food & Beverage marketing efforts
  • Special occasions and events:
  • Website Referrals & Traffic
  • Crowdsource inspiration and engage users
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    Pinterest is the fastest growing social media site to date, and the fact that it's core user is fairly affluent and that it generates more traffic to retailers than Google, YouTube and Linkedin combined, demonstrates that it could become an excellent opportunity to for hotels to market themselves at a fairly affordable cost, and reek great returns form it.
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    Its interesting how they are segmenting the market and targeting the affluent population by using this social media site. I believe they can do the opposite with other social media sites such as the coupon suzy site. Would you agree?
Minghui Zheng

Top 10 eCommerce Initiatives For Hoteliers in 2011 - 1 views

  • Good website architecture and organized content improves site usability and crawlability for search engines. Conversion optimization includes eye tracking studies, analyzing SEO and SEM strategy and finding out top queries, top site pages and top sites producing traffic. All these data points help in developing a step-by-step strategy to improve conversion and usability. Developing a strong architecture helps keep your site organized.
  • It is also important to optimize all aspects of your campaign to maximize conversion. Here are some tips: Ad Copy – make sure your ad has a call to action and offers value to customers Ad Groups – make sure your ad groups are made up of tightly knit keyword themes, and that those keywords are reflected in your ad copy Landing Pages – ensure your landing pages clearly reflect the offer which is promoted in the ad copy and includes clear calls to action and conversion factors
  • Online Video – People are spending more time watching online videos. According to recent studies by Nielson (August 2010), approximately 70% of global online consumers watch online videos. (http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/) In June of 2010, more than 10 billion videos were streamed in the US alone. YouTube continues to be one of the main players in the market along with Google Video and several others. Videos draw more visitors to your site and gain greater visibility as search engines move towards displaying universal search results. Video search is still less competitive in nature and can be super effective.
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  • Google has recently announced that the mobile market is their priority. We are seeing a steady growth in traffic coming to our client sites from mobile phones and smart phones. Hoteliers can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social, and local.
  • As a hotelier, it is important to decide where to focus your energies given the increasing opportunities and channels where you can market your hotels. It is key to evaluate ROI across all traditional online and offline channels and to capitalize on the immense advantages that new emerging media offers. These tips can help you market smarter and help you embrace innovative tools and technologies to stay ahead of the game and improve your returns! We wish all the readers the very best with their eCommerce strategies in 2011.
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    Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.
rachelrosen

Network Solutions | Role of Computer Networking in Hospitality Industry - 1 views

  • Network inside your organization is as important as outside. Things not end there; when some guests reach your hotel you will need a network to keep track of reservation, inventory, services, and maintenance. Free Wi-Fi accessibility, guests’ connection with front desk and monitoring for safety; these things have now become the signature of modern hospitality. LAN connection for easy and safe data transfer and all other things are needed in networking for smooth running of your hotel.
  • nization is as important as outside. Things not end there; when some guests reach your hotel you will need a network to keep track of reservation, inventory, services, and maintenance. Free Wi-Fi accessibility, guests’ connection with front desk and monitoring for safety; these things have now become the signature of modern hospitality. LAN connection for easy and safe data transfer and all other things are needed in networking for smooth running of your hotel. In hotels, computer networking play a vital role, communication between workers and staff creates a stable environment. Communication between front desk and manger office is important as in case of any unusual event. And the link of rooms with the service providers’ staff creates a healthy effect on guest’s mind when services are provided to them in no measure of time. Fire alarm or emergency alarm in case of any accident ensures the guest’s safety and also increase the rating of your hotel. The interlinked electronic systems in rooms which control all the electronic devices in room are too much helpful. The Wi-Fi accessibility now becomes an essential thing in hotels. So networking makes it possible to provide that service efficiently. Some five star hotels provide alarm bells on the table in the dining restaurants. These bell ring in the kitchen and makes it possible for the staff to attend each incoming guests at that time and avoid complaints. Here we present a complete solution to all your network problems; Network Solutions Why Network Solutions? Network Solutions is an organization with an extensive geographic stretch providing IT guides. They have worked with almost every kind of business organization and have an extensive vision of their work. They have genius IT specialists who not only show their professional aptitude during their work but also show personal interest in your business that content you mentally. They have an experience of almost all fields as they have worked with almost every genre of business you can think off from health care to education or flaunting fashion to secret secure banking systems. They know perfectly how to prove themselves as the best option available. They work with you, understand you, give respect to your needs and know how to use resources efficiently and bring up with something that does wonders your business. Some of their core networking values are: Envisage They do a lot of research work and observation, and try to sum up things. First they give a close view to your business in order to know your need of networking. They predict the average traffic you are going to have on your network. So that they can provide you with the best and never disturbing network facilities. In Hospitality industry the network traffic depends on your choice, how much you want to give ease to your business or your guests, connecting every room with the front desk or you just want to establish a connection between you workers and manager. Identification  They observe your style and know your needs. And now is the time to identify your problems and your pains. In hotels the problems you face in network in unresponsive and slow communication which creates irritation both among your guests and workers. So to save you from pain Network Solutions is there. Monitoring They monitors the WAN accessibility and the performance of the established network. Measure Fair usage policy and to monitor the traffic of net is another important thing in networking. Network Solutions has made it possible for you. Analyze Analyze the general or common pattern traffic utilization patterns and try to make it more seamless. Automation The network change and configuration are under Automation. Troubleshoot Any kind of trouble in network afterwards, network solution is there to fix it.  To ensure the quality of their  service. (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Leave a Reply Click here to cancel reply. Comment
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    Networks provide efficiency in the hospitality industry on a multitude of platforms. They are useful to the resort itself, who can connect and make reservations, check guests in, allow guests to charge food or additional items to their rooms, and provide service for any additional guest needs. For guests they can make reservations, learn about the hotel, and be connected and feel at home even away from home. More than that, networks can connect in the article posted and provide security, connecting the entire resort. For example, if there is an emergency the network can link to all rooms and set off the alarm to inform the guest.
tjcamino

IT class | Diigo - 0 views

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    E-Marketing in the hospitality industry I found this article very informative and helpful. E-marketing could also be called Internet marketing, web marketing, online marketing and even digital marketing. In the hospitality industry, these marketing strategies are growing at a dramatic pace. Because this is making such a significantly impact behaviors by driving more revenues. The article explains the five main sections of e-marketing. 1) Search Engines Marketing * This is the largest majority of internet surfing allowing the hotel to drive targeted traffic to the company's website. 2) Sponsored Search * This type of marketing, is sponsored search corresponds to search ads through a bidding process on keywords. 3) Social Media Marketing * This allow companies to use websites like Facebook, Twitter, and YouTube allowing to take advantage of spreading any information or updates posted repeatedly whenever they want. It also targets a wide audience. In other words, it's the new word of mouth. 4) Mobil Advertising * This is one of the fastest growing e-marketing advertising. With almost everyone nowadays carrying a smart phone, this type of advertising could be critical to bring in new business for the hotel. 5) Email Advertising. * This is the most powerful e-marketing tool for hoteliers to use. It gives you direct revenue opportunities for past, present and future guests. Nowadays, online marketing is the most powerful advertising methods. All companies in the Tourism and Hospitality industry are competing to lead the online marketing techniques to order to shift the market to increase their online traffic and generate more revenues.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
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    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
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    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
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    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
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    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
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    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
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    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
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    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
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    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
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    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
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    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
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    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
akopp008

How the Cloud is Changing the Hospitality Industry? - CloudTern Solutions - 0 views

  • hospitality industry revenues are increasing at a rapid pace.
  • ‘Mobility solutions’ is a key aspect of cloud services. This is what the hospitality industry needs the most as its target audience comes from different parts of the globe.
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      mobility solutions has made it easier on hotels to have clients access their information all over the world
  • Regardless of the size and nature of the traffic, hotel and resort management can seamlessly scale operations on-demand and only pay for the resource used. 
    • akopp008
       
      It si ideal for hotels to be able to scale to high or low operations with flexibility. This is why clound computing can be so important to help ease the operations for hotels
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  • Cloud solutions augmented with AI analytics help organizations identify customer preferences, purchasing trends and browsing behaviours to offer personalized and customized offers.
    • akopp008
       
      With the cloud hotels can access customers information and provide them with a unique and personalized experience. This not only helps hotels in one specific property but with the cloud the information can be shared with all those hotel properties around the world to ensure they deliver always the personalized experience with the customers preferences.
  • can concentrate on delivering a superior customer experience instead of worrying about property management. 
  • only pay for the resources used. There is no heavy upfront payment. During a peak season, the platform automatically scales up and down to meet traffic spikes. As such, operational costs are significantly optimized. 
  • simplify IT management.
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    The cloud has made hotel operations run smooth and seamless. Cloud computing has made hotels be able to reach their customers all around the world with their rates and information. it has given hotels the opportunity to scale up or down depending on the online traffic they experience in certain seasons. It has facilitated hotels to provide customers with a unique and customer experience by sharing their preferences across different properties using the cloud. It has helped reduce costs and simplify IT.
Jing Huang

Facebook ramps up hotel industry presence - 0 views

  • Facebook recently rolled out two new products that have the potential to greatly affect hotel traffic
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    acebook's immediate goal is to provide "far more clarity" to the hotel industry on the company's plans. Facebook recently rolled out two new products that have the potential to greatly affect hotel traffic: Graph Search and Nearby. Whether Facebook will institute a booking engine and begin transacting hotel rooms or shipping users off to a supplier or third party remains to be seen.
lamia elachchabi

Marketing and e-business for the tourism industry - The Globe and Mail - 0 views

  • Marketing and e-business for the tourism industry
  • With increasing competition in the tourism industry, successful entrepreneurs know that a good marketing plan is vital to success.
  • Tourists and enthusiasts have quickly adopted the Internet as a preferred means of shopping for excursion and destination venues which allow them to quickly compare accommodations, aesthetics, services offered, and prices.
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  • E-mail newsletters and promotions: Consent of the recipient is essential - and the frequency should not be intrusive.
  • Build traffic through Web links with other sites
  • Get involved in discussion sites related to your specialty
  • Simplify off-season bookings: offer online reservations
  • Extend the season through auction-style sales of fringe-season packages
  • customers and by advertising in high-draw areas. Increase a Web site's marketing pull: form a marketing ring of related operators
  • Generate more customer attention and create related product marketing opportunities: become a source of information on your area or industry
  • Grow profitability: analyze customer information to optimize marketing efforts
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    Marketing and E-business for tourism industry A good marketing plan is important to the success of businesses. There are several guidelines and ways to use electronic medium to stay competitive. A business has to always take care of the existing customers and their needs without forgetting to attract new customers. Tourists are using internet to shop for new destinations so an online presence is very important for consumers so they will be able to find out information about the business. There are several guidelines to consider: * Promptness people expect to get a response within a reasonable time. * Quality means that your website should be able to compete with other websites on the internet and this means that it should have good quality photographs and professional tone to the websites. * Consistency means a good consumer service and a professional image. There are many ways to promote services online: email newsletters and promotion, building traffic by working with other websites, offer deals, get involved in discussion sites about the industry you are in. During an off season bookings, simplicity of booking should be a priority. Tourism operators should join travel and tourism "mall" to offer their products and host their site and use these low cost services. Companies can also promote their products online by offering auction style sales that helps consumers have some kind of control over the prices of the different services in tourism. One of the perks of online shopping for travel services is the price transparency and the fact that costumers have choices of different prices in front of them. Company should Increase a web marketing pull by offering different services and also advertising with other companies. Promote and minimize the costs of the services by adding "do-it-yourself" features. A list such as: A FAQ, maps of location of other area attractions and local guides for rental outlets. To improve the way you market your products and
Yawen Zheng

Hotel Marketing with Proximity Marketing and Geofencing - 1 views

  • According to the Smith Travel Research Inc., US tourism is on the rise with a 4.1 percent increase in Q1 hotel bookings. In order to stay competitive in an industry as tough as hospitality, it is now as important as ever for hotels to accomplish an important goal: improve guest experience by making customers feel valued. The key to this is creating a personalized experience for each individual. One way to go about this is to learn more about customers by offering coupons, discounts, and other promotional material based on preference.
  • Improving Customer Experience
  • This situation is a win-win for both the customer and the hotel because: 1. The customer is happy because he or she received a personal invitation to the bar with a free drink coupon.2. The hotel bar manager is happy because he or she potentially received an interested patron who will most likely spend more money.
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  • Increase Local Customer Foot Traffic
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    In order to stay competitive in an industry as tough as hospitality, it is now as important as ever for hotels to accomplish an important goal: improve guest experience by making customers feel valued. The key to this is creating a personalized experience for each individual. One way to go about this is to learn more about customers by offering coupons, discounts, and other promotional material based on preference. Geofencing and proximity marketing are designed to encourage repeat visits and customer loyalty. What we are trying to reach is the situation of "The customer is happy because he or she received a personal invitation to the bar with a free drink coupon." and "The hotel bar manager is happy because he or she potentially received an interested patron who will most likely spend more money." Geofencing with proximity marketing is the solution to providing relevant content to consumers quickly, easily and cost-effectively.
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    This article give us two main method to in increase hotel marketing performance, one is improving customer experience another one is increase local customer foot traffic. The important things in mraket competition is attract customers.
Xinyu Tian

IEC Event Planners Bring their Modish Virtual Wall Graffiti to your Tradeshow | PRLog - 0 views

  • Tradeshows that are looking for updated entertainment for crowds depend and continue contacting IEC. Attendees at your Tradeshow have a new trend of high-tech art fun, as IEC Event Planners bring the Modish Virtual Graffiti Wall to your Tradeshow.
  • Whenever IEC create a plan for large NYC tradeshows, they assure clients there are several products that can generate some real traffic builders. The IEC Virtual Graffiti is a perfect example of what IEC has in store to generate traffic, build marketing tools, and bring some ROI (Return of Investment) to their client’s next company or corporate planned events.
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    I am so excited to read this article , I also watched several related videos on youtube. This new technology has so much fun and does help to generate traffic in a event. I always believe that the entertainment is also a very important element in a event or a tradeshow, and with this Virtual Wall Graffiti any event or tradeshow can be much better and lot of fun.
Sungoo Kang

Air France and Airbus Undertake Green Commercial Flight :: Airline News Resource - 0 views

  • The (AF6129) commercial flight combined for the first time the use of bio-fuels (50 per cent in each engine), optimised air traffic management (ATM) and efficient Continuous Descent Approach (CDA) to minimise CO2 emissions.
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    This is an interesting article mentioning how airline industry goes green. Air France and Airbus combined the latest Bio-fuel and air traffic management technologies and reduced CO2 emissions in half. Furthermore, Continuous Descent Approach (CDA) is becoming more widespread as a way to reduce fuel burn. It requires significantly less engine thrust and less fuel burn. These green bio-fuel and CDA strategies might make airline companies as sustainable and valuable chains.
Gerson Dias

The Ruckus Smart Wi-Fi System - 0 views

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    One of the biggest complains received from travelers or hotel guests in New York is paying for Wi-Fi and not being able to get cellular data service. While wired and wireless service was available, the lack of cell phone signal for downloads and data service caused travelers to become frustrated. To help out, the Mandarin Oriental, New York decided to deploy a converged IP network and install the Ruckus Wi-Fi wall switches in every room to help with cellular and wireless capacity and coverage. Since installing the Ruckus Smart Wi-Fi system, Mandarin Oriental, New York has seen user capacity more than triple and wireless traffic eclipse traffic on the wired network, while customer wireless complaints have dropped by more than 85%.(But the benefit isn't just for the guests. According to the hotel, the new wall-switch Wi-Fi "dramatically reduces the cost and complexity of installing and managing wired and wireless network services."
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    This is awesome, especially in New York where the wi-fi traffic is crazy busy all the time. It is true that most guests do complain about having to pay for the wi-fi. I work at a hotel and that is one of the most complaints that I get. Even though in the article they say that the guests still have to pay for the wifi, it does allow the guest to have the confidence that they will receive a strong signal and that the internet will work.
hannahamorton

Travel Tripper Launches Metasearch Direct Connection with Google Hotel Ads - 0 views

  • Travel Tripper, an award-winning digital agency and tech leader in hotel e-commerce, has launched Metasearch Direct, allowing hotels to send their rates directly from their CRS to Google Hotel Ads.
  • increase their visibility and maximize their return on ad spend on Google Hotel Ads while benefiting from lower setup costs and management fees.
  • deeply integrating their ads into search results.
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  • option to pay for metasearch advertising on a commission-based model, which allows hotels to pay only when they receive a booking through the metasearch channel, as opposed to the traditional PPC model, which charges hotels for every click-through they receive.
  • help hotels attract qualified traffic to their websites and efficiently drive more direct bookings
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    Travel Tripper launched Metasearch Direct, an e-commerce platform that allows hotels to send their rates directly from their CRS to Google Hotel Ads. Independent hotels benefit from this platform because it allows them to provide real-time pricing updates with high exposure in Google ads, and drives traffic their site, resulting in more direct bookings. Hotels are able to save money on fees because they pay only for direct bookings, as opposed to click counts.
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