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Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
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    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
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    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
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    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
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    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
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    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
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    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
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    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
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    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
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        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
lvela051

KOOVS' co-founder launches India's first B2B e-commerce platform for the hospitality se... - 0 views

  • The e-marketplace aims at transforming the B2B hospitality procurement space for buyers as well as suppliers across the country
  • widest catalogue of choicest items with curated shopping experience and secure collaborative space for suppliers & buyers.
  • more than a decade of experience in business management, product development and cross-platform technologies.
    • lvela051
       
      Important to have someone with experience guiding the project. Helps also with business planning.
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  • the real strength of this platform is the way it handles and streamlines the industry supply chain.
  • Talks are on with hotel aggregators for providing curated procurement portal to cater to their specific needs.
    • lvela051
       
      Aims to increase the exposure of the site.
  • helping them define and scale product, harvest technologies and streamline operations.
    • lvela051
       
      Knows how to get started with an e business.
  • improving demand prediction for suppliers and simplifying the process of product discovery and supply chain management.”
    • lvela051
       
      Besides bringing suppliers and buyers closer, helping the demand and supply chain management is a priority for the business.
  • Avinash Garg – a hospitality management veteran who brings with him over 35 years of experience in the Hospitality Industry.
    • lvela051
       
      Knowledge is power.
  • Amit is very positive about the future of hospitality industry and shift to e-procurement.
  • the companies that have adopted the e-commerce route saw a 51% increase in their revenues and a 49% increase in profits.
    • lvela051
       
      Helps to increase the popularity of the site. Seems to be working for the better of those companies that are adapting to using the site.
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    The article goes over the different ways that an Indian company is creating an e commerce platform to transform the way business is done. It goes over the benefits, challenges and impacts that are faced when trying to launch the platform, which is becoming more widely used. With technology providing a bigger platform for the industry, the e marketplace aims to help improve the way suppliers do business, by making it easier to manage sales. The article pointed out that companies who have started to implement the e-commerce have seen 51% increase in revenue, which is remarkable. With all that being mentioned the article does briefly mention how the use of this business aims to provide ways to bring suppliers and buyers to improve the way business is conducted. How the supply chain is handled seems to be the biggest priority of the platform. With e ecommerce being such a major market, the ability to capture the online market is important. I think that the article does not touches upon several points that need be focused on, such as website design and security. Having an operational website that is easy to read and directs the consumer to what they are exactly looking for is one an aspects that affects the way a company does business. I these cases, the quality is as important as the quantity of information that is being given. I went ahead and took a tour of the site and seems easy to use, which is important. The site is generating revenue sales, but with more sales creating more information being stored. Having the ability to adapt to higher volumes of personal information creates a security issue, that would need to be addressed if not handled correctly.
zxu009

5 ways tech can make your hotel more responsible | Green Hotelier - 0 views

  • mploying eco-friendly technology is a great way to show guests that you’re committed to making a difference.
  • Here are five ways that green technologies can help enhance your eco-friendly reputation and boost business for sustainable hotels.
  • Eco-friendly heating and energy.
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  • One way for sustainable hotels to help regulate their energy expenditure is to employ a building energy management system – a monitoring technology that gives you an overview of the energy consumed throughout your premises
  • Waste reduction technology.
  • Lighting technology.
  • Tracking and monitoring the items that are being thrown away using technology such as LeanPath will help make staff more aware of areas in which the most waste is being produced, leading to better and more informed decision making.
  • Sustainable laundry.
  • Bead cleaning technology helps hotels to reduce their energy consumption and water usage, as well as cutting down on the frequency with which the linen needs to be replaced.
  • In many cases this is due to poor stock control, with excess items being bought in.
  • echnologies like occupancy sensors are a cost-effective and simple way to ensure that lights are only switched on when they are needed – a very visible way to show your guests that energy efficiency matters to you. LED lighting is another consideration for reduced energy expenditure on lighting
  • iPad POS systems.
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    The article introduces five ways to improve eco-friendly reputation for hotels. Recently, many tourists are interested in green and sustainability, and when they choose the hotel, the characteristic about sustainable business operation can be a big benefit tourist can consider. First, it is about eco-friendly heating and energy. The energy bill takes up a lot when considering the total expenditure, so it is necessary for hotels to manage the power effectively. By utilizing energy management system, hotel can track the energy consumption in the entire building and control the expense. Second, hotel can adopt waste reduction technology. Most wastes are coming from poor stock control. Thus, hotel should employ the tracking system to monitor the items that are being disposed of often, and use the record when they purchase the items. Third, sustainable laundry can be the way to operate the eco-friendly hotel. Eco-friendly polymer laundry beads can reduce the water usage and electricity expense. Also, an effective material can cut down the frequency for linen to be replaced. Fourth, lighting technology can be used. By applying the occupancy sensors, hotel can cut down the cost, and use energy more effectively. Lastly, it is iPad POS system. According to the article, they said iPad POS saves about 97% of power consumption compared to Window-based system. To sum up, these five ways can be adopted for sustainable hotel operation, and having the eco-friendly hotel brand will be a big advantage to increase millennial guests and advertise the hotel.
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    This article describes the ways to make the hotel greener and more appealing to the environmentally aware guests
bhern082

4 Ways You Can Keep Your Business and Guests Safe from Data Breaches | Hospitality Tech... - 0 views

  • external data breaches constitute 96 per cent of all breaches in the hospitality industry.
  • Many guests are increasingly choosing to stay at hotels that prioritize information security since many employees are working remotely or must take work away with them on vacation.
  • : Verify that the hotel’s privacy policy complies with federal and provincial laws that apply.  Ensure that your staff remains compliant of these laws by making them a mandatory part of staff training to avoid breaches and fines. 
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  • Documents such as copies of travel information, passport and identity documents, licenses, customer lists, etc. should be shredded daily.
  • Invest in cyber-security tools such as firewalls and tokenization and encryption to avoid online breaches through the business’ website or third-party sites.
  • Regularly update equipment and software with monitoring systems that can detect breaches at numerous terminals to avoid PoS breaches.
  • Ongoing training helps ensure employees understand and follow policies and best practices. They should also be trained on how to recognize potential risks such as phishing.
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    This article review four ways in which the hospitality industry can keep their guests safe. The first way is to have a company "shred list" so that the guests physical information is being shredded upon he completion of their stay. The second way is to remain compliant with federal laws when it comes to their privacy policy. The third way is to have IT safeguards like regularly updated equipment and have cyber security firewalls in place. ?The last way is to have constant employee training to keep the employees up to date on the best practices.
zihanwang

4 ways ecommerce is impacting the hospitality industry - Insights - 0 views

  • The ecommerce explosion has impacted the way business is done online
  • Enhanced customer service, automated marketing, customer-specific advertising
  • four ways ecommerce is impacting the hospitality industry
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  • A personalized service tailored to the customer
  • Virtual reality brings the experience to the customer
  • Tapping into an increasingly international market using data
  • Retargeting to chase up lost sales
  • Virtual and augmented reality is fast becoming a normal part of everyday life, most noticeably in ecommerce.
  • Many hotels now let customers take a virtual tour of their building right there on the hotel’s website. The Thai hotel and resort chain Amari, for example, offers virtual tours of all its premises, including 360° panoramic views of its lobbies, exterior, and hotel rooms.
  • By analyzing weather reports, local events schedules and more, Marriott is able to forecast demand and calculate the value of individual rooms during busy — and not so busy — periods of the season.
  • Ecommerce has blown the international market wide open.
  • It’s important for hospitality brands to stay ahead when anticipating customer needs, and personalization is an important method of doing so.
  • Another way ecommerce is impacting the hospitality industry is through the normalization of sophisticated tracking and retargeting.
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    This article talks about how ecommerce has impacted the way business is done online within the hospotality industry with enhanced customer service, automated marketing, customer-specific advertising.
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    This age of technology has become so powerful that it is used widely for travel. Consumers are looking for a personal experience, not something that is meant for everyone. eCommerce has evolved and made it very easy for retailers to obtain customer information. With that information they are able to customized ads for you based on your searches. Virtual reality is also a new way for consumers to be able to see if an item good for their home. It allows you to get a feel of the product before using. Hotels allow the opportunity for guests to get a feel of the hotel before going.
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    In this article, the author gave a bird's eye view of how the hospitality industry in 2019 was impacted by e-commerce in 4 ways. Firstly, e-commerce focused on the individual to foster greater engagement and boost sales by creating a personalized experience for each guest, based on the data gathered on them. Secondly, through the adoption of virtual and augmented reality, e-commerce was able to allow customers to experience their products before purchase. Thirdly, e-commerce has given hospitality businesses, global access to clients that a brick and mortar business could not facilitate. Lastly, e-commerce has given hospitality businesses the ability to recapture lost sales, from potential customers who may have left their sites before purchasing.
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    This article is about ways in ecormmerce has an impact on the hospitality industry.
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    Virtual reality is becoming a normal part of everyday life in eCommerce. Most hotels now let customers take a virtual tour of their building before they book a stay at the property. E-commerce has blown the international market wide open for consumers that were previously out-of-bounds.
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    As the hospitality industry continue to grow we should urge to monitor the current trends of consumer needs. Anticipation of what they may look for such as discount codes and personalized experiences are big pluses when it comes to satisfaction. An additional feature that customers are now being attached to is the virtual trend of placing furniture or items that you may purchase online in space of your home to see if it fits your look.
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    This article introduce four ways that E-commerce impact on hospitality industry. Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
Hanqing Yang

Technology and its Role in Modern Event Planning - 1 views

  • New technologies have impacted nearly every facet of our lives, from the way we communicate to the ways we entertain ourselves. Technology now plays a key role in event planning, and is used in a variety of ways to streamline, enhance, and broadcast events. It has changed both the way we experience and organize events. I asked members of the Northeastern Events team what they thought the role of technology was in event planning.
  • Advances in technology will continue to change and enchance our event experiences. For better or for worse, technology is here to stay.
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    New technologies have impacted nearly every facet of our lives, from the way we communicate to the ways we entertain ourselves. Technology now plays a key role in event planning, and is used in a variety of ways to streamline, enhance, and broadcast events. It has changed both the way we experience and organize events. I asked members of the Northeastern Events team what they thought the role of technology was in event planning.
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    The new technologies has changed our life from several aspects, and now technology plays a key role in event planning. It has changed both the way we experience and organize events. But people still hold different opinions about the technologies used in event planning. First and foremost, the new tech can increase the working efficient. The online experience can influence people's expectations which will push planners to exceed those expectations. In addition, technology enhances the impact of the events with theatrical lighting and effects. Finally, new tech can help them improve the quality of the event and the online working can not only save time and money, but also environmentally friendly. Technology will continue to change and enhance the event planning industry.
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    I particularly liked this article because it didnt just touch on one device particularly that helps the events industry however it touched on the lasting effects of multiple new technology devices. One of the articles main points was using technology with a purpose to be innovating and not just having it there because we've moved into a techno era where we expect certain levels of technology to be present. I won't give too much away but this is a really good read.
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    Technology now plays a key role in event planning, and is used in a variety of ways to streamline, enhance, and broadcast events. It has changed both the way we experience and organize events. Using the wide varieties of software available one person can do the same amount of work two or three people previously did manually. Streaming events in real-time on the web has been one our latest successful ventures into using technology to improve our events.Advances in technology will continue to change and enchance our event experiences.
lvela051

HITEC panel: Technology investment requires direction, clear goals | Hotel Management - 0 views

  • Technology investment requires direction
    • lvela051
       
      Going into the wrong direction?
  • It doesn't pay to invest in technology without a plan.
  • the industry of failing to look before it leaps into technology upgrades, charging ahead without a precise objective.
    • lvela051
       
      Very important to note.
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  • Today, however, she sees and industry that is hungry to innovate while simultaneously lacking direction.
  • what is a brand’s vision
  • Kapur said that as the industry works to fix its growing list of tech limitations, organizations within hospitality continue to attempt to disrupt or reset aspects of the customer journey, creating more problems.
  • hotel companies began innovating around the time point-of-sale systems were introduced, but once these organizations reached critical mass, innovation decelerated.
  • Kapur argued that technology must enable a property to offer a powerful stay experience every time, eventually delivering the guest to your brand.
    • lvela051
       
      What Kapur argues that technology should do.
  • Barry Goldstein, chief commercial officer at Wyndham Hotels & Resorts, agreed with Kapur, but said hotels have limited chances to win guests over because of the heavy levels of competition found in the market.
    • lvela051
       
      More concerned of competition that brand vision.
  • The word “integration” has been the refrain of the conference, with nearly every company discussing ways to work in tandem with others to smooth out hotel operations and create an exciting guest experience.
  • Hoteliers were made for hospitality, not things like website management, and with tech manufacturers able to focus on their zone of genius, hotels are able to specialize.
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    The article talking maining about the issues that companies have in investing into technology without having a set plan. Mr. Estis-Green, among others, stated that they see an industry that is very innovative but lacking direction in its approach to investing in the correct technology. The main issue is seems to follow throughout the article is that these companies are following trends instead of figuring out if said technology would mix well with the brand vision. A first, the implementation of technology within a business was used more as a tactic but it has become more popular that is has changed the way the guest experiences service at a hotel, from POS systems to a front desk check in. It's driving the way hotels run their business. I think that the biggest issue with investing in technology is controlling the way its used within a hotel. With technology becoming bigger and being implemented within larger hotel brands, it is changing the service experience which affects the loyalty of a guests. Taking that into consideration, I think that it causes internal competition within the vision that a hotel original sets out to provide and what other hoteliers are doing to gain that loyalty. As mentioned in the article, i think that the best way to have a vision and trend coincide is to find a way to personalize it to its convenience and effectiveness.
natyangel

How IT Can Go Green | Top Stories | | Hospitality Magazine (HT) - 1 views

  • In the world of information technology (IT), the green movement is taking shape.
  • Technology is a tool to provide solutions, but regrettably, technology can also be a source of the problem due to factors like energy consumption and the environmental impacts when disposing of obsolete or broken technology (i.e., e-waste).
  • Like any business initiative, green IT projects will require strong commitment from an organization’s top management and investment in time and resources at all levels.
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  • Clearly, hotels and resorts are in the business of making money, but they must do so in a conscientious manner
  • The environmental focus is here to stay and must be embraced.
  • The focus on sustainability or "going green" is quickly becoming a major trend. But let’s face it, being environmentally conscious is the right thing to do, and it should be a business imperative for everyone. After all, a significant portion of the hospitality and tourism industries rely on the natural beauty and desirability of destinations: beach resorts, mountain ski lodges and canyon-land ranches
  • Using IT responsibly and effectively to reduce energy, water and paper consumption: Energy management systems are effective at controlling guest comfort while saving energy consumption and costs.
  • There are numerous opportunities for IT professionals to take leadership roles in helping their organizations to adopt sustainable practices.
  • Deploying effective technology practices such as Energy Star compliance to power down computers automatically after periods of inactivity and server virtualization: This means having applications which share a common server rather than each application hosted on a separate server.
  • Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts: Many electronic firms offer responsible recycling programs for used hardware. Technology can also be utilized to assist in the recycling process
  •  Digital marketing practices: Using digital media instead of print media is a great way to save money while reducing the impact on the environment. By tapping into social media, you can let guests be involved in green practices and spread the word virally about all the good the organization is doing
  • There is a growing environmentally conscious market, a profitable segment to tap
  • .    Educate employees and guests to improve awareness of environmental issues and green practices in your organization and the industry.
  •    Conduct an energy audit to see where and how energy is being consumed and to establish a baseline. Continue these audits on a regular basis.
  • Seek suggestions from employees and guests, and offer rewards for ideas that get implemented.
  • Celebrate and market key successes
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    This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.
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    The articles describes, how technology helps a hospitality firm in conserving non renewable resources. It focuses on sustainability of hospitality industry. The article describes one interesting point, educate the employees and the guest, employees and guest are the pillars of any hotel. If they understand the concept of going green, it would be easy for the organization to conserve energy. use of E marketing by the hotels has reduced the use of paper, which mean many trees are being saved from getting cut. Use of recycle bins by the firms makes people aware of the waste which an be recycled should be disposed off separately. The use of tablets in the rooms is another way which the hospitality firms have adapted to go green, it not only saves paper but also gives a new amenity in the rooms.
  •  
    The emphasis on sustainability and going green is everywhere, including hospitality and tourism industries. Within the scope of information technology, there are numerous opportunities to becoming greener and more sustainable both in the short and long term. First, using IT responsibly and effectively to reduce energy, water and paper consumption are advantageous and can also be seen as consumer driven. For instance, if a hotel offers a guest the convenience of controlling temperature through their smartphone or using their smartphone as the room key, not only is the hotel becoming greener but also the guest will appreciate these value added features. Instilling technology practices such as Energy Star compliance will lead to less consumption. Additionally, addressing the issue of e waste and creating recycling technologies to reduce environmental waste and impact adds on to the sustainable strategy. Lastly, with the growing environmentally conscious effort, creating marketing strategies to promote green practices improves the company's image, increases awareness on becoming more sustainable, and educates the public on becoming greener. It takes time, as employees need to be trained in order to become aware of environmental impacts (such as printing less paperwork and shutting off a printer when idle), track energy consumption, and instill these behaviors on a day to day basis. According to this article, it was noted that " for many guests, particularly Millennials, environmental stewardship is a key topic that resonates with them. It has become one of the decision-making criteria used to select companies in which they do business, including hotels and resorts". I believe that sustainability and the promotion of green practices is not a fleeting trend, but rather it is a change in mindset in which younger generations appreciate this adopted conscientious value.
  •  
    The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.
  •  
    This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.
ahand019

HNN - 0 views

  •  
    This article talks about some of the creative ways hotels are going green. As more and more guests are looking to stay at environmentally friendly hotels, properties have to go beyond just offering a towel initiative or just using LEED lights. Hotel chains like Kimpton, The Charles Hotel, Starwood, and Calistoga Ranch are all coming up with new ways to be more eco-friendly. About five years ago Kimpton Hotels implemented a complimentary bike service. Guests are able to check out the bikes and use them to navigate throughout the city. As this service became more popular, Kimpton started investing in more bikes at each property. The Charles Hotel in Cambridge Massachusetts offers a similar program for guests. Their program started eight years ago when they purchased a property in Boston. The program enables guests to experience the city, all-while being environmentally friendly. Hotels are also finding new ways to be eco-friendly with their food and beverage options. The Charles Hotel actually operates a farmers market on-site with local fruits, vegetables, and meats. Other companies like Kimpton focus on offering sustainable seafood in their restaurants. Kimpton has removed whale, turtle, and shark fin from their menus due to environmental concerns. Calistoga Ranch in Napa Valley has come up with a creative way to reduce their carbon footprint when it comes to yard maintenance. About 11 years ago, they brought in babydoll Southdown sheep to graze on property in order to reduce their usage of lawn mowers. These babydolls help Calistoga Ranch reduce noise and reduce usage of gas-powered lawn mowers. Guests love to visit with the baby sheep, which is an added benefit. Hotels like Kimpton, Starwood, The Charles Hotel, Calistoga Ranch and other have to come up with more creative ways to be eco-friendly as more and more guests identify that this is important when considering where to stay.
chunxia gao

40 ways to a greener hotel | Hotel Management Asia - 2 views

  • . Ozone laundry systems reduce the Water, Energy and Chemicals used by the wash.
  • 12. "Green roofs" create energy savings by acting as super insulators, keeping buildings warm in the winter and cool in the summer. They also serve as a storm water management systems, catching pollutants as they drain off the roofs. 
  • 32. Use electric buffet warmers rather than canned fuels.
  • ...2 more annotations...
  • 35. Offer guests bicycles for short trips instead of driving.
  • 40. Plant a garden and harvest organically-grown vegetables for your restaurant.
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    This article includes standards and suggestions to operate green hotels. The 40 ways include electricity saving, water saving, recycling systems and other environmental friendly usage method. For example, it mentioned to use digital control to HVAC systems, key card to control lights in guest rooms, using CFL bulbs to save electricity. It mentioned as possible as you can to paperless or recycle paper. Use ozone laundry system to reduce cost, water energy and chemicals use. Give leftover food and amenities to charities. An interesting thing, it also mentioned plant a garden and harvest organically-grown vegetables for your restaurant, a best way to save cost and treat food debris. The highlight ways are what interesting in my mind.
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    I really like this concept, it's an excellent idea to help save energy and better the environment in the Hotel Industry. Such as in room recycling, laundry systems that help out the ozone layer by reducing the water, energy and chemicals used in the wash. I would never think of biodegradable 100% recycled room keys, great idea considering people throw them away carelessly and loose them often. In the Hospitality Industry I understand that first-rate service is a must but little things such as not asking for a new bath towel every hotel night can save a lot electricity and water. The fact that they are considering a linen and towel reuse program I am sure this would be very beneficial and will help lower energy costs.
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    This article provides numerous detailed ways of helping hotels get greener and some of them are really make sense. For example, the No.12 about the green roofs that keep building warm in the winter and cool in the summer by acting as super insulators. That is perfect that it help to reduce the use of air-conditioning which would pollute our air and weather. As for the last one about the idea of planting a garden, I have to admit that that is a creative idea but hard to implement. If a hotel wants to plan a vegetables garden that big enough for hotel consumption, the cost would be a problem against the hotel's profits.
  •  
    This is a very useful and practical article about how hospitality facilities can go green. Going Green should not be just a slogan that hotels post on their walls. It requires people's attention and it needs to be implemented in the right way. Programs like towels reuse program and paper recycle programs are being implemented in most of the hotels. However, there are still hotels that have no sense of sustainable development. Management is important in implementing these actions and they could be good examples for their teams in energy-saving activities.
  •  
    This article provides clarified information about what the hotel should do to be green. This is a valuable guideline for hotel to be a greener hotel. Nowadays more and more hotels bring in new technology to save energy, I know this action can bring many benefits to hotel, but some not mature technology may bring trouble for hotel. I read a story talk about the solar powered energy management system. With this system's control the air conditioner will turn down automatically when there is no person in the room. But sometimes it can turn down the air conditioner when the guests fall asleep. How to deal with this kind of problem is also a big challenge for hospitality industry.
  •  
    If your hotel is interested in being certified for Florida Green Lodging or just want tips visit http://diigo.com/0mwfk
obena010

Top 3 Ways You Can Fight Theft at Your Restaurant - 1 views

  • How to Combat Theft in Your Restaurant
  • Employee theft and customer theft in restaurants can become a massive problem if left unchecked.
  • From colluding bartenders and cocktail servers to theft tactics as complex as Ponzi schemes, restaurant theft can occur in a million ways. 
  • ...18 more annotations...
  • False orders, credit card fraud, and comping
  • are some of the most common issues
  • Employee Theft Prevention
  • and theft can account for up to 4% of restaurant sales.
  • liquor lost due to spill or waste – can account for about 25% of alcohol sales.
  • Inventory management:
  • Comping policy:
  • So how can you protect yourself? Enter chip and pin, also known as “smart card” technology
  • Dine-and-Dash Prevention for Restaurants
  • the heroics of dealing with dining-and-dashing should actually be left to restaurant policy.
  • But you can mitigate risk in other ways. Ways to dissuade dine-and-dash theft include:
  • Video surveillance:
  • A host at the front door:
  • The use of a single entrance:
  • Request a credit card:
  • Credit Card Fraud Prevention for Restaurants
  • POS security settings and controls:
  • Restaurant theft prevention starts with establishing a culture that encourages loyalty among staff and policies that protect financial interests.
  •  
    Talks about different ways to prevent fraud in different areas of the restaurant.
  •  
    This article mainly focused on ways restauranteurs can avoid theft. For employee theft, inventory management, complimentary control and a POS system that can track the whereabouts of the items are good ways to deal with it. For dine-and-dash, the restaurant will be safer if adding surveillance and using a single entrance. Also, using credit cards is a nice way. For credit card fraud, preferring to use a "smart card" technology will be a vital way.
Mariana Sales de Jesus

8 reasons why proximity marketing will matter for retailers in 2011 | RetailCustomerExp... - 2 views

  • Proximity marketing exploits activities that consumers are already involved with — and enjoy — to offer retailers a new path to reach their audiences, affording a higher level of interactivity that didn’t exist before. Proximity marketing expands the scope of interactive marketing in public places — malls, food courts, cinemas, airports, etc. — to offer a more spontaneous and direct interaction. Think of it as taking location-based marketing to an even greater level of "local," and being contextually relevant in absolute terms. Proximity marketing allows retailers to leverage their strengths and create an even more memorable interaction for consumers and, by extension, motivate return visits and increase ROI.
  •  
    This article talks about the basics of proximity marketing, how every marketing campaign done with this can be review in real time. What is most interesting about this technology is that it can even inform you of those customers who accepted your message so you can save that info and use it in the future. This for me seems very invasive to the customers, laws need to be put in place to better monitor proximity marketing. For the retailer this is a easy way to reach the customers that are in the neighborhood and might become regulars at the business. 
  •  
    The article highlighted is related to proximity marketing. The author stated that 2010 was the "year of the mobile", where people are accessing the internet more from their phones instead of a computer. The articles stated that it was believed that 2011 would be the year for proximity marketing; however, it didn't quite happen that way. The technology will eventually come but so far is not that popular yet. It is believe that this technology will be very effective to people that suffer with ADD and not attracted to static signage. The mobile marketing will be a great solution to interact with people with this type of condition. Another reason is that an ad from a store from the vicinity and only depends on foot traffic will be more prone to generate customers. The blue-tooth technology will be very favorable because the consumers that has it on is in some way accepting to be able to connect and doesn't incur any costs through the mobile carriers. Another advantage is that retailers would be able to record every number that the ad has been sent to and which ones were accepted or declines. That is another way to get to know your consumer. The difference between proximity marketing and traditional marketing is that it is done in real time; it is inexpensive to retailers by the elimination of delivery carriers and very fast. This is a very smart way doing marketing, but with every technology, there are downfalls. We need to avoid the marketing proximity to become an overload of overwhelming information coming through our cell phones as we walk down the street. Hopefully this technology will make retailers a little greener too.
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    I agree how this would save the company money and avoid them having to pay for the costs of running ads in the paper, printing of coupons, flyers, radio advertising, etc However, this could be perceived as a risk because you run the risk of allienating your customers, some of who may not be technological fans. Others would just hate to be bombarded with incoming texts. Bluetooth can be very hit or miss, if your on the phone with someone else at the time does the ad break up your conversation and make you loose the call? Sometimes when you use blue tooth you can't even hear the other person when driving. I personally can't stand it and just won't use it. I may not even use my cell phone if this trend is going to continue. i dont think i would like it very much
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospi... - 5 views

  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • More efficient billing
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  • Service requests like housekeeping and in-room dining are instantly sent through the system,
  • ensure technology functions properly.
  • Virtual concierge service on guest room TVs
  • On-staff IT team
  • Virtual business centers
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
  •  
    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
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  •  
    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
  •  
    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
  •  
    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
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    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
  •  
    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
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    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
  •  
    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
  •  
    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
  •  
    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
  •  
    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
  •  
    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
lvela051

The Hospitality Industry Welcomes Chatbots With Open Arms | BCW - 2 views

  • Six months ago, 15% of airlines used chatbots, that could be closer to 20% today,
  • reduce the stress of travel.
    • lvela051
       
      the idea of planning a trip without stress and having someone else to the work for you seems like the best way to advertise Chatbot.
  • see a way to differentiate their business in a very competitive industry
    • lvela051
       
      The goal for companies is to set themselves apart from others by using the bot.
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  • The industry has moved on from just a room to using bots to help make the travel, dining and tourist experience as good as possible.
    • lvela051
       
      Works as a personal concierge. Also reminds me of Mobile app or GXI within my work place.
  • Most of these bots operate on Facebook for maximum exposure, but there are plenty of other chatbot destinations, solutions and vendors willing to provide them.
    • lvela051
       
      It could help with exposure using Facebook as the main source of Chatbot. Seems that most individuals have the app so connecting both together helps
  • European giant KLM’s bot shows how they can extend beyond flight finding and booking by offering a smart way to receive flight documentation. Booking confirmation, check-in notifications, boarding passes and flight status updates can all be delivered by Messenger.
    • lvela051
       
      The functions are very time effective for the consumer.
  • This is where chatbots step in, as they’re able to mix conversational interfaces, with product images, descriptions and calls to action. The best conversational commerce bots are also social, allowing friends to share the online shopping experience.”
  • They can help build, connect and publish intelligent bots to interact with customers on Messenger, Skype and other platforms.
  • they won’t think twice before spending money with a bot,
    • lvela051
       
      with every technology, the threat on security is important to take into consideration.
  • benefits, bonuses and instant, reliable customer service.
    • lvela051
       
      Accuracy and reliability are always important.
  •  
    The topic of the article is about the use of Chatbot within the industry and how it could be valuable to e business. Chatbot is a messenger tool that allows for customers to communicate with someone to provide a more personalized and better customer experience when booking online. The article mentions that Chatbot is used on a variety of hotels, airlines and even booking agents to provide a different way of booking trips and experiences. It focuses on providing images, prices and descriptions to enhance the "online shopping experience." (Knight, 2018) The way Chatbot seems to operate through different partners by providing the guest with requests, transportation, last minute reservations and up to date information regarding hotels, airlines, etc. Knight takes into account the potential that Chatbot has in the future to help the hospitality industry grow earnings while positive service. Although, Chatbot seems like the newest way to appeal to those guests that are within the technology wave, i feel like apps like these are already implemented. It is convenient to have the information coming from one source, but hotels brands like Marriott have the mobile app and GXI where you can communicate with someone in assist with creating reservations, add requests and also create a profile that gives the hotel an idea of what someone expects at the hotel. The same goes for those airline apps such as American and Delta, providing similar services. What i do take into consideration is that bots like these where it be a direct bot or Chatbot are being used more and more daily to enhance the experience a customer receives which helps to increase sales for the industry.
apate114

How has Today's Technology Changed the Event Planning Industry?Premier Meeting Services - 2 views

  • New and emerging technology has changed the way we share information, the way we court clients and the way event planning works. From the ability to interact directly with prospects via social media and to build buzz about an event weeks before it actually happens to live streams and geofiltering that allows guests to instantly share their experience with their own circle of friends, emerging technology has had a huge impact on the way events are planned and the way events work.
  • acebook to Twitter, LinkedIn and Pinterest has broadened the reach of event marketing.
  • For events, social media offers multiple opportunities for engagement, from developing interest before an event to live streaming and updating during to sharing images, stories and updates afterwards.
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  • Creating and using a hashtag in the weeks leading up to your event can help build buzz and ensure that everyone knows what’s coming next.
  • nteractive game technology and achievement based activities can boost event engagement and ensure that your visitors stay involved and share their experience, live.
  • Even those who can’t attend can follow along and participate over the course of your event, thanks to live streaming.
  • increase safety
  • easier than ever to advertise your event to locals and interact with anyone visiting the area with a Snapchat Geofilter; anyone within your defined boundaries can interact with your Geofilter and talk about your event.
  • A mobile app designed specifically for events can integrate with your attendance list, help you identify VIPs and even let you know how many of your expected attendees have arrived.
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    This article explores how today's technology has changed/is changing the event planning industry. Modern technology has changed the way we share information with one another. This article covers: social media marketing, hashtags, live streaming, improved security, geofilters and online check in. Social media sites like Facebook, Twitter, LinkedIn and Pinterest have expanded the reach of marketing. Event planning professionals are now able to promote their event to a vast group of people. They can even set specific targeting parameters to reach the right audience. Social media also levels the playing field for even small businesses. Hashtags are a new way of identifying topics and they can be used to expose your event to large numbers of people. Creating a hashtag for an event can help create buzz and promote your event. Live streaming is a relatively new feature within social media sites like Facebook and Instagram. It allows users to share where they are and what they are seeing to their follower base. This is a great feature for event planning professionals because it allows more people to be apart of the event. Geofiters is a photo filter within Snap Chat. Geofilters are location based and only users near that location are able to view it. They are great features to have before, and during an event as they can help advertise your event to locals and interact with people visiting the area. Last but not least the advancement in technology has lead to online check-in via apps. A mobile app designed specifically for events can integrate with your guest list within a digital application. This can help identify VIPs and help provide logistics stats such as current headcount of attendees.
khiyara_00

Three ways technology is improving hotel security | TOPHOTELNEWS - 3 views

  • Mobile keys are making an entrance, and this means added security for guests. In some instances, the technology can alert guests and hotel management when someone has entered the room or tried to get in.
  • Many properties are expanding the number and locations of cameras, upgrading hardware, and using better software to run and monitor the cameras. Some of the more advanced systems offer low-light vision, facial recognition, and movement and color recognition analysis software.
  • To combat cybercrime, hotels are taking steps to incorporate more advanced firewalls, limiting who has access to data, and securing mobile devices of employees.
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  • Mobile keys are making an entrance, and this means added security for guests. In some instances, the technology can alert guests and hotel management when someone has entered the room or tried to get in.
  • Mobile keys are making an entrance, and this means added security for guests. In some instances, the technology can alert guests and hotel management when someone has entered the room or tried to get in.
  • 2. Hotel security monitoring systems get an upgrade
  • ware to run and monitor the cameras. Some of the more advanced systems offer low-light vision, facial recognition, and movement and color recognition analysis software.
  • 3. Hotel security and cybercrime
  • New technology, such as mobile key cards, advanced monitoring systems, and cybercrime initiatives are working to protect property and personal information, so travelers can always feel more secure.
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    In this article, TOPHOTELNEWS highlights three ways technology is reducing incidences of theft, assault, and data breaches in the hotel industry. Mobile keys allow guests and hotel staff to monitor who enters a room and when, limiting the chances of theft. Security cameras now offer low-light vision and facial recognition, and their decrease in size allows for discrete placement. Cybercrime initiatives are also working harder than ever to secure delicate information by developing advanced firewalls. Each of these advancements allows travelers to feel more secure in their "home away from home."
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    This is a great article as the hotel that i work for as many of these same features including the mobile keys, and high definition security cameras and a great team at the back of it. Although it is all good to have those features having the right team makes a huge difference. I have many examples with while being at the hotel probably having a difficult interaction with a guess the security team call me to make sure that i am ok. This made me feel safe to the highest extent that they are watching and alert.
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    This article discusses three ways that hotel security is being enhanced by technology. One way is by mobile keys. Customers no longer have to use physical keys. They can simply use their mobile phone to open room doors. They don't have to worry about their keys going into the wrong hands. The second way is cameras. Modern cameras are smaller and are more easily hidden and can more accurately take pictures of the faces of persons who enter and exit hotels. The third way is to enhance the cybersecurity of the hotels' computer systems.
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    This article discusses the ways a hotel can implement security measures to keep guest information and company's data safe.
laura kaczkowski

Uniform Marketing New Restaurant Technology of the Future - 0 views

  • When Superior Uniform Group (sug) began manufacturing uniforms in 1920, chances are no one in the company ever thought it would launch a media division more than nine decades later.
  • Through a licensing agreement with Eyelevel Interactive, the division offers advertising panels with mobile action codes that can attach to uniforms with Velcro. Customers can scan the mobile action codes, or MACs (similar to the QR codes that many quick serves are including with marketing materials) with their smartphones using popular apps like Microsoft Tag, Android’s ZXing, and various iPhone apps.
  • “What we’re doing is taking the uniform, which is [traditionally] a utilitarian item used to identify employees, and turning it into a flexible and effective point-of-purchase advertising system,” says SUG CEO Michael Benstock.
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  • Of course, the interaction encouraged by such a uniform amounts to more than just looking. Customers would have to wave their phones in the vicinity of an employee’s uniform (in many cases, the employee’s back) to scan the MAC. It’s safe to assume a few customers and employees might find this kind of interaction a little uncomfortable, but de Mattei says none of the brands he is negotiating with have raised serious concerns.
  • McDonald’s would not confirm to QSR whether it is working with SUG or planning to roll out interactive uniforms. Subway spokesman Les Winograd says the company believes the concept of interactive uniforms has “merit,” but “they are not something we are actively looking at right now.” Chipotle spokesman Chris Arnold says the Denver-based chain isn’t exploring the option, either. It remains to be seen whether interactive uniforms make sense for quick-serve restaurants. The glaring concern is an obvious one: crewmembers strive to serve their menu items quickly, and having customers scanning employee uniforms may slow down service
  • “My overall opinion of QR codes is really favorable,” he says. “I’m completely convinced that they are very powerful in what they can do for a brand. It’s a big opportunity, but I wonder if uniforms are the place where we’ll see this pop in [quick service].”
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    In the article "Would Your Crew Wear Mobile Apps?" it talks about a new way of advertising through uniforms. On the back of a crew members uniform there is a QR code and the customer just has to scan the code it shows them coupons and deals the restaurant is promoting. I feel that this way of advertising is easy and fun; people love using technology and what better way to incorporate it then by using your Smartphone! In the article they asked different fast food restaurants if they would use this product and although they thought it was a good idea they felt that it would be taking away from a fast paced environment. In the article it states that traditional media is not what it use to be, ""There are billions of dollars being spent on it, and [traditional ads] are driving consumers to the stores, but at that point consumers still don't know what they're going to buy." Overall, I feel that this product would bring in a lot of customers and it's a great way to advertise things on the menu, I'm all for this idea!
Donald Wojciechowski

Hotel Technology Trends Revolutionising the Industry | Hotel Industry Magazine - 6 views

  • These benefits are not reserved for just large international chains: the low capital expenditure investment for mobile hardware and much reduced software costs mean that mobile is a viable option for small independent properties, looking to develop customer service as a competitive edge
  • Cloud / Software as a Service (SaaS)
  • Software delivered as a service, rather than held on premise is already a mainstream technology topic and despite being a new concept in the hospitality sect
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  • As hotel technology trends continue to develop at a relentless pace
  • Mobility
  • Mobile is the new face of computing as devices such as tablets and smartphones revolutionise the way we interact with technology.
  • investment
  • 3. Social
  • For any hotel to not at least monitor social media is tantamount to willingly flying blind.
  • Personalised Systems
  • Customers expect their experience within a hotel to be totally personalised
  • Integration
  • Globalisation
  • This means that the technology systems in use – especially those in large chains – must account for the global perspective.
  • All of these trends have already brought about a profound change in the hospitality industry – and they will continue to disrupt and redefine operations.
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    The article highlights new advances in technology trends that has captured the attention of numerous businesses in the UK due to the significant reduction cost and savings that can be achieved. The trends include cloud computing which businesses view as a low initial cost or capital investment to undertake. Eliminating the need for hard drives storage, maintenance, and giving way to quick upgrades and updates of an It system. A company's main goal is to provide the best products and services at the lowest cost, and if cloud computing creates this ease of burden without compromising the quality of products and services offered to guests then transitioning to this new technology remains one of the best and newest innovation as the savings will undoubtedly add to the company's bottom line. Smart phones, tablets and other mobile devices has definitely revolutionize the way people communicate and hotels in the United States, China the UK and other parts of the world are capitalizing on this mobile trend as a way to improve customer service. Whether it may be making reservations, or checking in and out of hotels from any location without having to wait in long lines at the front desk. Mobile computing is definitely a way to save cost, and time. It's important to note that this trend does not only benefit huge companies but it's a viable option for small businesses who definitely wants to position itself as a company offering the best and most unique service. Social media is extremely paramount for business exposure and that's why hospitality companies continued to capitalize on this growing phenomena. From Trip Advisor which informs potential guests about the facilities, products, and services to Facebook or Twitter which not only help to market or promote the company's products and services but these are great resources and tools for companies to capture and address comments or concerns that can potentially put the business in a negative light.
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    This article discusses hardware and software trends in the hospitality industry. Article discusses six points that are having a major effect on the hospitality industry. The first area is the definite shift from software held in-house to software used in the cloud. The article estimates that around 85% of all inquiries are from companies that are looking to use the cloud for software needs. The second item article discusses his mobility. The use of devices such as tablets and smart phones are revolutionizing the way people interact with technology this is also revolutionizing the hospitality industry. The third area that the article discusses the social media and the profound impact it has had has had on the hospitality industry. Article points to trip advisor who has become one of the major sources of information for people researching holidays travel, hotels and leisure facilities. The fourth area in which hardware and software is changing hospitality industry is the feeling of a personalized experience. People are expecting that their experience within the hotel to be personalized and technology is helping the industry personalized their experience. The fifth area is the integration of the hardware and software from the many specialized facilities within a property. Traditionally golf spas have operated their own individual software system now that software system is integrated into the overall properties software system. The last area of hardware and software trends that is changing industry is an area of globalization. Properties will need to adapt their two different management approaches to survive in high levels of economic uncertainty. Consequently, brands with large chains must look at their business from a global perspective.
krehman

Three Ways to Overcome Hotel Accounting Challenges - 0 views

  • Managing payroll is a constant challenge, so it’s critical for hoteliers to have a way to monitor daily labor costs, manage overtime, oversee daily payroll transactions, and have access to simple reporting functions.
  • Adopting a cloud-based reporting system can offer seamless labor monitoring and management from clock-in to paycheck while giving hoteliers on-demand management of earnings to manage transactions in real time.
  • Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success. Business intelligence and analytics tool can point to where efficiencies can be improved and how to best reduce expenses.
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  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
  • Hoteliers must expect the best but prepare for the worst and have a back-up accounting team in place ready to resume operations in the event of a disaster.
  • While increased corporate travel demand and a healthy economy paint a rosy picture for the hotel industry, the report also warns that the lodging ecosystem is vulnerable to threats from multiple fronts.
  • These unique challenges require hotels to be nimble, educated, and equipped with the latest technology to streamline processes and drive financial performance.
  • Hotels live or die on the ebb and flow of fluctuations in their business.
  • hotel-specific accountants can scale on demand to offer the needed expertise and ramp up quickly.
  • Because the hotel industry has a very specific set of needs, it is imperative for hoteliers have the right tools to navigate today’s challenges. The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event.
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    This particular article on hospitality and tourism accounting states that the global travel industry is expanding at an accelerated rate. Although there are high demands in corporate travel and high level of satisfaction in the economy, the ever growing industry is vulnerable to many risks given by its consumers. Just as much as the guests utilizing these hospitality services are becoming more pressing towards great prices and expressing concern in the quality of service they receive, hotel businesses are adamant about increasing awareness in cost and profit. To balance all these exclusive challenges, hotels are insisting on being educated and equipped with the most up-to-date technological advances to keep up with the ever demanding industry. With this in mind, the article states three methods to conquer the challenges faced today. The first method is to utilize a cloud based system to keep track of all the innumerous activities present to keep the business running. Due to the fact that a hotel is run by an overflowing amount of employees, all with different jobs and tasks, all using different systems respective to their departments, and require several types of pay (part-time, full-time, tipped employees) methods, it is a challenge to keep things efficient without a proper system. This is the reason why the article recommends using a cloud based system to keep track of the daily labor costs, overtime management, daily payroll transactions, and incorporate easy accessibility to reporting functions. The cloud based system will be beneficial in keeping everything in record beginning from the moment an employees clocks in to the end where they receive their paycheck, as well as, the ability to manage transactions. The second method is to centralize all the various sources of data. Hotels have a countless amount of data being stored. That can range from guest satisfaction satisfaction survey and comment reports, PMS data, to financial reports. With all these busy ac
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    The hospitality industry today is said to be one of the fastest growing sectors in the world, as demands for travel accompanied by a healthy economy has pushed a flourishing industry. As the industry grows, businesses are having to become more cost/profit-conscious while maintaining an increased importance on price, quality, and level of service, all the while sustaining a profitable organization. The article states that business owners are relying more on financial data to ensure maximum efficiency and profitability out of each and every contract. The article goes on to discuss three new smart-technology accounting solutions for various industry challenges. Cloud-based reporting systems are beneficial as the hospitality industry has many different waged employees that make payroll challenging; cloud-based systems make monitoring and managing staff significantly easier. With all of the varying data that the hospitality industry finds necessary, it is often easy to be overwhelmed with data/numbers. Data from one source may indicate trends in one direction while data from another source may contradict. Operations management platforms can be put into play that can decipher through the data and find out the important details like what efficiencies can be improved and how to best reduce expenses. These platforms combine critical accounting and performance data to benefit business owners by identifying trends and aiding better informed decisions. Lastly, the article finishes with how the hospitality industry can be unpredictable and that back-up accounting teams may be necessary in times of distress.
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    This article mentions way to overcome hotel accounting challenges. The article mentioned that technology has been helping the industry increase revenue, minimize cost, and maximize profit without affecting the quality of the service. One of the ways the author mentioned was to use cloud-based reporting for labor. Hotels have many employees working at all different times of the day and their pay rate varies, therefore it is much easier to monitor labor cost, have employees clock in electronically, and complete payroll having an electronic accounting system. Another way is to centralize multiple data sources. "Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success. Business intelligence and analytics tool can point to where efficiencies can be improved and how to best reduce expenses." As a manager, its easier to monitor all your reports on one page making it easier to point out the areas that need improvement. Lately, having back-up accounting teams is a smart idea. Hotels are 24/7 hour establishments that host rooms for the needs of many people. In case of a natural disaster, the hotel must have a team ready to tackle the challenges on making room for those guests in need. "The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event."
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    MOD 9: This article is about how hotels are able to overcome accounting challenges within their industry. According to the article, the travel industry on a global scale is one of the fastest growing industries. While this is great news for the hospitality industry, the lodging sector is prone to vulnerability from trying to stay competitive while being cost and profit conscious and providing customized service. With these challenges, this article discloses three ways hotels can attempt to overcome them and they include cloud-based reporting for labor, centralize multiple data sources, and back-up accounting teams. When managing hotel staff, there are some challenges in overseeing that employees are compliant to their schedule, managing payroll and monitoring labor costs for each department. Implementing a cloud-based labor reporting system could help alleviate those challenges. A similar example would be like ADP, my own property uses this system to monitor labor costs as well as manage payroll and scheduling issues. With implementing multiple centralized data sources, it helps hoteliers to easily identify trends and help make more informed decisions based on the data shown from their data sources. With any property, it is always in their best interest to prepare for worst case scenarios which could be a natural disaster as an example. By establishing a back-up accounting team, hoteliers will be able to make more informative decisions with their back-up accounting team to match the changes of the industry after events like a natural disaster.
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    The article discusses how hotels can overcome accounting obstacles. Firstly managing payroll is cumbersome, so a cloud-based reporting system can provide an easy way to monitor labour and manage overtime, and daily payroll transactions. Secondly, hotels have a difficult time to read data as data can come from a huge variety of sources: STR reports, PMS data, satisfaction surveys, comments. Hotels need a centralized dashboard which combines all critical accounting and performance data to assist hotels in making better decisions. Lastly, the article talks about hotels needing a back-up accounting team in case of disasters. In-house accounting teams may not be able to tackle on one-time event disasters and there must be a back-up team in place in times of urgency. The author, Scott Watson, executive vice president of sales and marketing at a cloud-based financial platform, sees that hotels are becoming more "cost and profit conscious" and I agree with him. Technology solutions are what hotels are craving right now to increase revenue, minimize costs, and maximize profits without sacrificing service quality.
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    This article helps guides hotels in how to overcome challenges when it comes to the accounting department in any situation that deals with staff tracking, how to decipher intricate data, and what to do in emergencies. The article details the usefulness of the Cloud and keeping track of staff members that are FOH and BOH that are both hourly and salary. That the accounting department could simply look them up in the cloud rather than searching through paperwork to understand exactly what their role is in the hotel and pay them accordingly. The article also goes over how having multiple centralized data sources can help accountants understand information from reports, guest satisfaction questionnaires, and other forms of reporting to pinpoint exactly what needs to be changed to become more efficient in the company. Lastly, the article covers how having back up accounting teams could be a definite positive just in case of emergencies (i.e. weather) so accounting can still be in progress no matter what situation occurs and the hotel can run smoothly.
sliu043

The Most Popular Event Planning & Hospitality Blog Posts of the Year - 0 views

  • 1. Attracting Sponsors in Innovative WaysOne of the first questions of any event planning process is how to get the funds to make it happen. Because chances are, unless your company has a generous marketing budget, you’re going to have to look elsewhere for financing.
  • 2. Speeding Up Registration With the Right Check-In AppThe world is getting used to getting the things they want faster, and the same goes for attendees. That means you need to find ways to cut down on wait time when you’re planning events.
  • 3. Defining Event Goals and ObjectivesMany planners dive right into planning without giving enough consideration to goals and objectives
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  • 4. Perfecting Your Product Launch EventA launch event is a proven way to showcase your latest product, build hype around it, and — dare we say it — maybe even acquire some sales during the event itself. And the more you can get people talking about the product, both at the event and via social media, the better it’s going to do.
  •  5. Tracking Social Media PerformanceIf you’re not tracking the performance of your social media campaigns, you’re ignoring valuable information that could help you optimize your marketing and get your event in front of more attendees. 
  • 6. Overcoming the Top Challenges Facing Event Planners
  • 7. Saving Time with Event Planning AppsTo be profitable in today’s hospitality industry, it’s crucial to stay on top of the latest tech.
  • 8. Engaging Attendees with Interactive Presentation IdeasAs event planners, we’re always on the hunt for new ways to engage attendees. But to deliver a truly memorable experience, you can’t just engage attendees, you need to make them a part of the story.
  • 9. Wowing Attendees on a Tight Event Planning BudgetEvents are important. They help establish a brand, market products, gain clientele, raise funds… the list goes on. But as important as they are, your events don’t have to break the bank.
  • 10. Boosting Audience Participation at Your EventsInteracting with your audience is the best way to make sure you get your message to really resonate. In fact, research shows that an engaged audience remembers more, comprehends better, and has more positive associations with the presentation as a whole.
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    Nowadays, hotels are make good use of the social media to carry out event planning and attract more potential customers to know about them. Over the past year, thousands of hotels have posted blogs about their event planning on the Internet to get attention and do marketing. In this article, the author introduced ten most interesting and popular event planning topics in 2017. 1. Attracting Sponsors in Innovative Ways 2. Speeding Up Registration With the Right Check-In App 3. Defining Event Goals and Objectives 4. Perfecting Your Product Launch Event 5. Tracking Social Media Performance 6. Overcoming the Top Challenges Facing Event Planners 7. Saving Time with Event Planning Apps 8. Engaging Attendees with Interactive Presentation Ideas 9. Wowing Attendees on a Tight Event Planning Budget 10. Boosting Audience Participation at Your Events
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