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Starbucks invested $25 million to develop movie payment system with partnership with Square. The mobile payment integration with the point of sale solution will be available in November. The point of sale solution mobile app will make customers purchase using their phones through a digital Starbucks card and square will processing all of the Starbuck's credit card - based payments. Meanwhile, Starbucks also revealed its IOS app's integration with Passbook. When you approach a Starbucks location, a Passbook notification will appear on the screen of iPhone and you can then select the starbucks card and swipe your phone to make the purchase. Later Starbucks will integrate Squar's GPS- based point of sale system which should make purchases a breeze and speed up the lines during coffee rush hours. This allow you to select the item with Square app and simply say you name to the cashier to confirm the payment.  An image of your face will present from the profile photo to prevent theft or misuse. Since January 2011 starbucks first mobile payment app has host over 70 million transactions and the partnership with Square has been a mutually beneficial on for both sides. Starbucks will significantly expand Square's scale and accelerate the benefits to business on the platform in the future.

According to this article, Starbucks is working with biorefinery scientists to turn its used coffee grounds and bakery food waste into bioplastics, laundry detergents and other everyday products. The food biorefinery process works by blending the baked goods with a mixture of fungi. Then bacteria convert the sugars into succinic acid which is a key material used to make products to bioplastics. Another environmental benefits of this technology is that fewer pollutants will enter the atmosphere because the waste isn't incinerated. Finally, Starbucks has a goal of offering front-of-store recycling in all of its company-owned coffee shops by 2015. And it says it's looking into turning used cups into serving trays.

I myself have a Square and swear by it. I use it to sell homemade goods and trinkets and fairs, as well as sell baked goods at fundraising events. The Square app and unit are free (after registry refund) and are simple to use. Just connect it to a bank account and you are off. You can take and keep track of both cash and credit card payments. Plus inventory tracking is easy. The Square turns any iPad, iPhone, iPod or android device into a traveling POS system. Plus there is no paper involved so it's a great first step to running a Green business. Square is the POS solution for small businesses. 

McDonald's has been promoting mobile payments in the Austin, TX. Consumers' experience is not up to par compared to Starbucks mobile payments. Because the level of employees not understanding mobile payments is much different compared to Starbucks. In order to utilize the mobile payments, streamlined payments is the most important. Seconldy, experience should be seamless. Educating employees on how the technology works and creating a strong infrastructure would be necessary.

Briggo has invested greatly in new technology that is estimated to be a game-changer in the coffee service industry. New 'robot baristas' do everything from grind coffee beans to fill the espresso cup and the customer doesn't have to do anything but order on their smartphone and pick up the coffee. Preferences are saved for convenience and the brew is precise each and every time. While the success of this technology is uncertain, it is promising. Time will tell what the market reaction will be long term but the initial feedback has been positive and certainly if the technology works some section of the existing coffee market will suffer.

Starbucks has just announced plans to begin rolling out the installation of wireless charging stations in their stores, starting this year and beginning in California. The wireless charging stations will be called Powermats, and because not all mobile devices are equipped with wireless charging, patrons who want to utilize the station may be required to purchase an adapter ring. It is not stated how much these adapter rings will cost, but It is possible that this project is intended to create revenue from sales of these adapter rings.

This article is a very good explanation of proximity marketing and some of its statistics. It shows the increase in traffic and how it has changed the marketing game. 

Starbucks starts roll out its service. Later on customers will be able to buy coffee with Square's Wallet app. It is a kind of mobile-payment apps for customers. This is a kind of point of sale system for merchant. It can bring a lot of convenience for coffee customers as well as merchant. It is not only time saving, but also cost saving. With this mobile point of sale apps, merchant can save more costs and gain more profits, customers can save more time and receive great convenience. Although some people are not used to making payment by this small apps, gradually most of people can accept it and cannot pay without it any more.

Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."

This article is a little old in the 3Q 2012 information, hover the overall scope is what was poignant. Last year, Facebook reached 1billion users, 20% of which (200 million) where fans of just 49 restaurant brands. This shows that, those who are using the social media properly are gaining the benefits of marketing. The Restaurant Social Media Index (RSMI) tracks brand social media through Influence, Sentiment and Engagement. At the time the top five brands were McDonalds, Subway, Starbucks, Chic-fil-A, and Buffalo Wild Wings. Now, the top five are Chipotle, Wendy's, Taco Bell, Starbucks and McDonalds. The top trend in Emarketing, based on RSMI is that social and mobile are displacing emails as the main way to reach customers.

Summary: The variety of gifting options has grown from a simple plastic gift card to virtual cards delivered by email, text, debit/credit cards and more. The prediction for 2013 will exceed a billion dollars of digital gifting for the holiday season and continue to grow. Digital gift cards have made giving easy due to the convenience of redemption. Paper coupons have proven to be successful to draw in consumer activity, but the digital revolution in virtual gifting is expected to explode as people are so connected to their mobile devices. Even with the convenience and growing popularity of digital gifting comes barriers and security issues. Such issues include personal banking security and privacy. Some small to midsize businesses may not be able to participate in digital gifting due to cost barriers or lack of technology. Due to electronic process, paper receipts will be obsolete. Computers aren't perfect so how does one resolve dollar discrepancies. One benefit of virtual giving is the bar codes/QR codes. Companies are able to collect and retain additional information of givers and receivers by scanning the bar code/QR Code. Often people are reluctant to provide contact information, but in this case they aren't being asked, they have no choice. This is a benefit to the companies because they can make other promotional offers to engage and possibly retain both parties, thereby increasing sales. There are a variety of methods of virtual gifting and redemption. One example is Giftly. Giftly adds the value of the gift to the recipient's credit or debit card which can be used anywhere. This is super convenient for many people and they are able to choose whatever they wish rather than receive a gift chosen for them. This is certainly the digital age version of sending a check via mail to a loved one. Other corporate examples that have impacted the transition from plastic gift cards to virtual gifting are Burger King, Dunkin Donuts, Applebee's and Starbu

Summary of the article Contactless payment is a new technology being used in the UK. Compare to the previous quarter, in the last month of 2011, cardholders using this system to pay for food has been increased. The contactless system allow customers to make a payment over 15 Europe dollar by scanning their credit card over the machine, it can reduce waiting time, especially in some popular branches. Although this machine has been available in the UK for 2 years, Visa card still limits its acceptance level to prevent those who may become a every-day habit. However, according to Mark Austin, he believes, especially in London, the Olympics could bring more people in using contactless payment as long as they get a chance to use it once, they will know how the convenience is. Based on the Visa card research, experts believe that contactless payment technology will become wildly used in the coming year than cash. For example, more and more retailers such as Subway, Burger King offer this system currently and Starbucks will offer the service soon.

Billing software is important for the hotel. It can helps the hotel account for telephone charges, Internet usage, equipment fees, surcharges and taxes in real time. With the declining of the telecom revenue the new call accounting modules should adapt to new market competition. Some of the hotel adjusting room rate to balance the telecom revenue lost. Even though the use of the telecom is declining, proper use hotel call accounting system can still bring profit. The accounting system can provide traffic reports identify grade of service, peak calling hours, and the number of trunks the hotel should have to run telecom smoothly. The calling accounting report can show where guests are calling. It is easy for hotel find its target market and negotiate better tariff plans. The call accounting system can make fewer mistakes than the night auditor. All calls are being record with the help of calling accounting system. Hotel should update the critical information in calling accounting system monthly and all the properties use the same tariff table and follow the same guidelines. In this way hotel can avoid inaccurate billing and lost revenue.

Hotel call accounting software or hotel accounting software in short is a system records telephonic activity, translates it into relevant data and arranges it in reports, graphs, charts etc for analysis. In the hospitality industry, the call accounting software plays an important role as an interface between the hotel management/staff and the customers. Call accounting products allow hotels/motels to bill guests for all phone calls that the property will have to pay for, recovering costs.Managers can also detect phone misuse or abuse, optimize phone system performance, allocate telecom costs by department or extension, set special rates for VIP guests, and decrease billing errors.

Using accounting system to generate revenue for hotel is a great way. Today, revenue management is strong relay on those more accounting system. Properly use accounting system can support hotel generate more profits. Also, proactive hotel properties use call accounting reports to determine calling patterns that show where guests are calling. All these data help the hotel target marketing and negotiate better tariff plans.

Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly  demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But  it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.

Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications. If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel. It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.

Creative and a bit scary application of existing technologies. Much like Facebook Messenger, when do we cross the line between convenience and forfeiture of privacy? As part of the industry, the responsibility falls to us to manage the line in favor of our guests. They will know when it has become too much, and we will know very soon after when business evaporates. Provide friendly, targeted service without being too invasive. Remembering orders and having them ready on time is fine. Sending a pop-up message every time the guest passes by in a cab may be a bit much. Consider how many Starbucks messages you could receive in any major metropolitan area. Without proper care, we could be giving a whole new meaning to the word Spam.

In this annual report, Hospitality Technology investigates the trends and business drivers that are shaping the point of sale landscape. By querying the vendor community, HT recaps the latest innovations, reveals forward-looking plans for technology offerings in 2015, and gleans insights into what trends these suppliers impacting the POS.

This article states that the majority of POS systems that are purchased in 2015 will be upgrades to existing systems. Many systems, especially in Restaurants are going wireless. Over 59 percent of restaurants are looking to upgrade to mobile wallet which will allow them to accept more payment options. As more apps that process payment are developed, like the Starbucks swipe app, POS will have to continue to advance with society's needs and wants.

There is a new trend of diners opting to pre-order food through their mobile app and go themselves to pick up the food. This allows them to lower the cost by not having to pay delivery fee, and service charge. It also allows for the food to be more consistent and give them the flexibility to eat wherever the customer prefers either in the restaurant or out. About 20% of diners are using the pre-order option (32% millennials), however only 26% of establishments have the mobile POS technology but 59% of restaurants surveyed plan to add in the next year. About 18% of restaurants have technology allowing customers to order at the table, however 52% said they will add this in the next 2 years. Restaurants are starting to react to the trend from consumers where 53% of millennials mention that the restaurant they choose will base on the digital technology they have including online menu, read reviews, look at Instagram pics, and post their own.

Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.

This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.

Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.

This article sums up the ways in which POS is currently changing. These ways include by using shared commerce POS systems, mobile POS systems such as Square and PayPal, integrated real-time transactions with CRM solutions, and POS security. 

This article sums up the ways in which POS is currently changing. These ways include by using shared commerce POS systems, mobile POS systems such as Square and PayPal, integrated real-time transactions with CRM solutions, and POS security.