Disruptive Innovation in the Hospitality Industry | SevenRooms - 8 views
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DI refers to a significant change that fundamentally alters an industry.
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DI can take many forms, including product and service innovations, as well as changes to operating processes and business models. What they all have in common is a commitment to continuous improvement and growth. The goal is to always be on the lookout for new and better ways to serve the customer and lead the market.
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Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data.
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for example, can retarget guests with targeted marketing campaigns, triggered by certain thresholds dependent on preference, spending habits and other guest traits.
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DI, however, can help you reconnect with your customers and revive your business. You’ll just be doing it in a new way
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DI is an ideal way to reach your guests even after their dining experience at your venue has concluded.
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Your customers will have peace of mind in knowing they won’t have to expose themselves to unnecessary risks when visiting your property
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Every day, new technologies and systems are being developed to help businesses adjust to the new normal.
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Yet of all the industries impacted by the coronavirus outbreak, the hospitality industry has been among the most affected.
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open the door of contactless communication, decrease likelihood of table abandonment and prevent overcrowding
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This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention!
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Disruptive innovation, however, is a powerful weapon in the industry’s arsenal, not only allowing professionals to survive in ordinary conditions, but also to thrive in extraordinary ones.
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The article I chose was based on disruptive innovations (DI) in a post pandemic world. In this article DI is represented as a necessary change through the additions of increased safety measures by implementing contactless ordering and payments to keep not only the guests safe but staff as well. This article describes how DI will not only give customers a stronger sense of safety but also give staff the opportunity to collect more data on customers in turn enhancing the guest's possible future experiences. This is just one example of how DI is helping to make customers experiences better during the COVID pandemic.
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The article speaks on the effects COVID has had on the hospitality industry and how disruptive innovation will help businesses adjust to the new normal. As a business owner, you must always be aware of the new and upcoming trends to keep up with the market and servicing the consumer. Disruptive innovations will expedite your long wait times at restaurants or bars with SMS messaging, it will allow for an easy self check in/check out process. Any process that will make the consumers way of living easier, will have a significant effect.
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The article discusses how the pandemic and COVID-19 has hurt global economic growth. Despite the pandemic closing many restaurants, new technologies systems are being installed to help those businesses adjust to the new normal. In the world of business, disruptive innovation refers to a significant change in the way a business operates. In addition to product and service innovations, business processes and business models can also be affected. Even if the virus is having an effect, people still need to eat, travel, and have a way to sleep and shower when they do so. Payments and ordering via contactless technology can help business owners reconnect with their customers. This industry is inherently people-oriented. The application of disruptive innovation to this field allows professional to flourish in unusual circumstances.
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this article talks about how COVID 19 helped speed up the process of many innovations taking over antiquated systems with a modern approach. and now that we have we will never go back. "DI can take many forms, including product and service innovations, as well as changes to operating processes and business models." basically it just disrupts the systems that was already put in place with systems that work better for today. "Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data." the restaurant i work for never use to do delivery services but COVID made them disrupt their system and innovate in order to make money and stay afloat. by using delivery dudes and easy packaging and simplifying the menu we have been able to increase our revenue and stay ahead of the curve which happens to be ghost kitchens.
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New advancements in technology and the hospitality and tourism industry have led to the collaboration of both sides to create better guest experiences. By using new technological products in the hospitality industry, guests can have contactless interactions to reduce their health concerns, brought on by the pandemic, as well as increase a business's productivity at the same time. The new innovations can also give more data on guest interests and help businesses learn more about their audience to make better decisions later on.
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"Disruptive innovation is nearly as old as the hospitality business itself." A post pandemic world has taken a new direction towards contactless service, and DI technology has played a huge role in how we now operate going forward. Sevenrooms is a online reservation software similar to open table that allows for a seamless reservation process. It tracks data such as how much a guest has spent, how frequent they visit and even table preference. "This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention." Sevenrooms also uses an SMS messaging feature to notify guests about any updates to their table, which allows them to enjoy themselves freely while waiting instead of being crammed up in the front of the restaurant.