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Contents contributed and discussions participated by jbrit055

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jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

www.shopkick.com/...antages-retailers-must-know-fc

mobile proximity marketing advantages disadvantages

shared by jbrit055 on 23 Sep 21 - No Cached
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • ...23 more annotations...
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  • jbrit055 on 21 Jul 22
     
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
jbrit055

PMS and POS Integration for Smoother Sales & Happier Guests * WebRezPro - 0 views

webrezpro.com/moother-sales-happier-guests-2

pms pos sales integration

shared by jbrit055 on 21 Jul 22 - No Cached
  • Integration of core hotel systems is key to streamlining daily operations and enhancing the guest experience.
  • Thanks to cloud technology, system integration is easier, faster and more effective than ever, empowering hotels to automate processes for improved efficiency, better customer service, and a deeper understanding of guests.
  • a simple automated interface between the PMS and POS system saves hoteliers time and improves billing accuracy to enhance the guest experience and prevent lost revenue.
  • ...13 more annotations...
  • Your PMS is the center of control for your property’s front-desk and back-office operations
  • Basically, your PMS takes care of everything to do with selling rooms.
  • The POS system helps manage sales outside of room sales
  • A PMS + POS integration streamlines the process of charging restaurant sales and other ancillary charges to a guest’s room via an automated interface, eliminating billing inaccuracies due to manual error, and giving staff more time to focus on guest service.
  • When PMS and POS systems are not integrated, restaurant charges and other add-on products and services charged to a guest’s room must be communicated to the front desk and added to the folio manually.
  • Susceptible to human error due to shift changes, unclear communication, typos, or misplaced tickets, this manual process is prone to billing discrepancies that can result in dissatisfied guests and lost revenue.
  • Automating the process of posting incidental charges to guest folios through PMS + POS integration ensures billing accuracy, saves hotel staff time, reduces customer complaints, and prevents lost revenue by ensuring charges are never missed.
  • hoteliers can help to ensure a pleasant and quick check-out experience.
  • In fact, a PMS + POS integration improves the guest experience throughout the stay.
  • seamless and personalized experience that guests expect from today’s hotels
  • supports the shift to contactless service, reducing physical touchpoints at POS stations during a guest’s stay
  • Make it effortless for your guests to spend, and they will probably spend more!
  • PMS + POS integration benefits both your business and your guests.
  • jbrit055 on 21 Jul 22
     
    Understanding what each hotel system works for and the departments they connect or overlap with can benefit from integrating such systems to make smoother operations. By integrating PMS and POS in a hotel, it can be easier for the guests to check in, etc., but it's also easier for staff to manage and track all guest information this way too.
jbrit055

Cloud Computing: Explained for the Hotel Industry - 7 views

hoteltechreport.com/...cloud-computing

cloud computing hospitality industry

shared by jbrit055 on 17 May 20 - No Cached
  • If you’ve ever edited a Google Doc or uploaded files to Dropbox, then you’ve leveraged cloud computing.
  • If you use Microsoft Office, you might create a PowerPoint on your laptop (local storage), but when you save the file, it gets uploaded to your Microsoft OneDrive, which is housed in the cloud.
  • Benefits of Cloud Computing
  • ...5 more annotations...
  • lower switching costs for buyer
  • you can sign on securely via any web browser - even if you’re off-site.
  • t the same time, users can submit feedback to Cloudbeds about any bugs or glitches, which the Cloudbeds team can resolve quickly.
  • you may even save some money in your IT budget
  • your hotel can implement a new system seamlessly
  • jbrit055 on 21 Jul 22
     
    This article describes what cloud computing is, and what it isn't, so people understand how it can be seen in the industry. The storing of data on the internet has been a huge innovation as it expanded storage beyond the typical storage offered on a device. By switching to this new technology, businesses may minimize future investments as the technology tends to work for many years and only requires quick updates. By researching what your business and customers need, you can make the right choices on whether this investment is worth it or not for your property.
jbrit055

Disruptive Innovation in the Hospitality Industry | SevenRooms - 8 views

sevenrooms.com/...on-in-the-hospitality-industry

hospitality Technology business software

shared by jbrit055 on 03 Mar 21 - No Cached
  • COVID-19 pandemic has taken a toll on the global economy
  • Your customers will have peace of mind in knowing they won’t have to expose themselves to unnecessary risks when visiting your property
  • Every day, new technologies and systems are being developed to help businesses adjust to the new normal.
  • ...6 more annotations...
  • That makes hospitality much more of an essential service than many people may realize.
  • Yet of all the industries impacted by the coronavirus outbreak, the hospitality industry has been among the most affected.
  • quicker and more convenient
  • open the door of contactless communication, decrease likelihood of table abandonment and prevent overcrowding
  • This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention!
  • Disruptive innovation, however, is a powerful weapon in the industry’s arsenal, not only allowing professionals to survive in ordinary conditions, but also to thrive in extraordinary ones.
  • jbrit055 on 21 Jul 22
     
    New advancements in technology and the hospitality and tourism industry have led to the collaboration of both sides to create better guest experiences. By using new technological products in the hospitality industry, guests can have contactless interactions to reduce their health concerns, brought on by the pandemic, as well as increase a business's productivity at the same time. The new innovations can also give more data on guest interests and help businesses learn more about their audience to make better decisions later on.
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

smartteksas.com/...es-are-shaping-horeca-industry

augmented reality

shared by jbrit055 on 18 Jul 22 - No Cached
  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
  • ...29 more annotations...
  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  • jbrit055 on 18 Jul 22
     
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
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