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Yanique Coach

Hospitality Accounting - Article Blast! Free Articles And Content For Reprint On Your W... - 0 views

    • jessica carvalho
       
      This is a great article that has a lot to do with what one thinks a hospitality based operation might need in regards to having a cost evaluation to each department.
  • A hospitality accounting system must allow an independent evaluation of each operating department and its operating divisions. Costs directly traceable to a department or division are identified as direct costs.
  • Hospitality business operations, as well as others, are generally identified as having a number of different cyclical sales revenue cycles.
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  • In manufacturing operations, all costs are generally assigned to products or product lines and identified as direct costs and indirect costs.
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    This article discusses four cyclical sales revenue cycles. First, the daily sales revenue that depends on meal periods in restaurants, second, weekly cycle where business travelers mostly uses hotels during the week, third, seasonal cycle, during vacation months and fourth, generalized business cycle. There is direct costs which refers to all materials and labor costs that are traced to the product and then there is indirect cost which refers to utilities, overhead,salaries etc. Managers review operating results to ensure that all departments provide sufficient income to cover total indirect costs for the overall hospitality operation and provide excess funds to meet the desired level of profit.
cpaez007

Airline ticket distribution: How airlines might reduce Global Distribution System (GDS)... - 0 views

  • After a quick search I found and booked the same ticket through an online travel agency for a bit more than the price on the airline website, but less when you included the €8 fee. Unfortunately this small change in booking method would have cost the airline a substantial amount of money. Here’s why…
  • Selling costs generally represent around 4% to 8% of overall airline expenses
  • Many airlines sell a large proportion or the majority of their tickets through indirect channels.
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  • A key driver for the high cost of selling tickets through indirect channels is the fees charged by Global Distribution System (GDS) companies for each ticket sold. With airline profit margins under constant pressure airlines need to find ways of reducing distribution costs by selling tickets to customers directly instead of through 3rd parties.
  • The fees to distribute tickets through the GDS are relatively high averages around US$12 per return ticket [2]. In 2012, it was estimated that approximately US$7 billion in GDS fees was paid by airlines which was over twice the industry’s expected net profit for that year [3].
  • Quite simply, the GDS is something that airlines cannot live without. Why? If your competitors are using the GDS and you are not then your tickets will not appear in any searches by 3rd party distributors meaning it is unlikely your tickets will be sold by the 3rd party.
  • Even low-cost carriers such as Air Asia and Ryanair that have avoided the GDS for years have recently started selling tickets through the GDS as they have realised that they are missing out on revenue from not selling tickets through the GDS.  
  • The ‘New Distribution Capability’ (NDC) is a XML-based data transmission standard set by the International Air Transport Association (IATA) and provides a set of guidelines for communications between airlines and 3rd party distributors. The NDC will allow for the sale of ancillary products (for example, baggage, meals, special seating etc.), something which the GDS currently cannot handle. However, while the NDC has the potential to help airlines boost revenue, there are still questions as to whether there will be any benefits stemming from reduced distribution costs.
  • How can we make our direct channels so attractive that customers will want to use them over indirect channels?”
  • The simplest solution is to ensure that the user experience on the airlines website is seamless and easy. Users are highly likely to abandon online bookings and use another booking website if they encounter difficulties. Simple actions such as ensuring customers are not diverted to an error page can translate into a significant increase in direct bookings
  • Airlines might also want to re-think the way it provides incentives and commissions for ticket sales.
  • With the trend moving towards airline consolidation (for example, partnerships, equity interests and mergers) airlines might also consider how they can work together to sell each other’s tickets on their websites. This strategy goes well beyond the sale of interline or codeshare tickets and will give customers benefits including the ability to book multi-airline itineraries directly from an airline website. Of course airlines must be wary of how they do this to ensure they are not in breach of any anti-trust regulations.
  • There is no ‘one size fits all’ approach and for an airline to decide on the best distribution strategy it will need to conduct a solid analysis into their customer behaviours, channel usage and also the commercials of their different distribution systems.
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    In this article we discuss the issues that airlines are having with the GDS system. They give an example of someone attempting to purchase a ticket through an airline website, and then through a travel agency. The direct airline method was only cheaper, if the guest provided information to a direct bank account. The cost for airlines to sell is a bit less than 10%, and they are sold mostly through indirect channels, like travel agencies. The main reason this can happen, is the integrated GDS system. A GDS system is a data facility that shares inventory information for various airlines to different 3rd party channels. The issue with this, is that the total in fees for the use of the GDS system was around $7billion, which is twice the amount of net profit they are receiving. People state that the airline system cannot survive without the GDS, but is that statement really true? Airlines like Air Asia or Ryanair have really attempted to focus on selling tickets directly, and really expand on their profit. How can this be achieved? Well, airlines are making the booking process easier for guests to manage, which gives them more of a reason to book through there. Also, they are offering greater loyalty rewards for directly booking through the site. Different incentives need to be created to attract guests to book directly. Lastly, they would like to create another distribution system, to put GDS out of business. This new system will work to allow guests to handle meal and baggage fees. Concepts that the GDS cannot handle. With that said, will this new system reduce costs for airlines? I guess they will have to wait and see.
ahart054

Sabre, Delta Plan to Collaborate on Distribution Improvements with New Agreement | Busi... - 0 views

  • Delta Air Lines and Sabre have reached a new multiyear "value-based" distribution agreement in which the carrier and global distribution system will work together on improving indirect distribution channels.
  • While not divulging the exact details, Lobl said the agreement moves away from the traditional GDS economic model, in airlines pay a flat fee to GDSs for each segment. Instead, compensation will be more reflective of the value of what is being sold, he said.
  • an example of "collaboration across the entire ecosystem"
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    Delta Air Lines and Sabre will be working together on a multiyear deal to improve indirect distribution channels. As Jeff Lobl said, the intention is to unlock innovation and reward investment as well as enhance the customer experience. Traditionally airlines pay a flat fee to GDSs but this model will be based more on what is being sold.
Sungoo Kang

It's No Longer Just a Personal Threat: Businesses have Become the Newest Target for Ide... - 0 views

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    Many organizations in the hospitality industry underestimate the risk and consequences of business identity theft and they should be more concerned with the risk of personal identity theft. A study by the Ponemon Institute demonstrates that a data breach could cost organizations an average of $7.2 million. This does not even include indirect costs such as lost customers or damaged reputations. To prevent identity theft, companies need to be aware that fraud can occur in many unexpected ways. This article gives a few examples that can help firms to reduce the risk of personal identity theft below.  Instituting a shred-all policy to ensure unneeded files are regularly and safely destroyed Restaurants employee should give their receipts directly to staff rather than leave anything on the table or counter Hotels employee should be instructed to store all sensitive documents in a safe place until they can be securely shredded On the cloud, Businesses should conduct a full security audit of any cloud computing company before storing documents on the cloud Identity theft is the fastest growing crime in the hospitality industry. Just being careful isn't enough to protect customers' identity. If the data is spilled, customers will have a less favorable view of your company or may be angered to the point of never allowing you to serve them again. Any amount of loss of trust and loyalty is harmful to your business.
afost026

Evaluating Hotel and Hospitality Management Software | By Ahmed Mahmoud - Hospitality Net - 0 views

  • stay in-sync with the latest trends
  • This is rather important since trends that are increasingly engaging attention soon can become a standard demand from your guests.
  • assess the direct and indirect costs
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  • Total Cost of Ownership
  • bottom-line impact on profitability, asset turnover and a potential effect on stock value.
  • Return on Investment provides the cost justification and motivation for investing in hotel management software.
  • need to calculate the Total Cost of Ownership (TCO) and Return on Investment (ROI) as both of them comes as a handy solution
  • The result of this confusion created a market fragmentation
  • creating immense doubt and confusion in the minds of the IT Managers
  • started a price and promise war
  • he growth in the world economy and the hospitality industry has resulted in a clutter of new Hotel Management software companies vying to increase
  • responsible for maintaining physical room inventory, assignments of guests to rooms, maintaining housekeeping status of rooms, checking guests in and out of rooms, maintaining guest folios, and other functions.
  • Property Management Systems
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    Property Management System functions are commonly used in the hotel and hospitality management software. These functions are responsible for conserving room inventory, maintaining housekeeping status of rooms, checking out guests, and maintaining guest portfolios. PMS has not only started its new software but has also been establishing great doubt and confusion in the minds of IT managers and the decision makers. In evaluating hotel hospitality software they focus on ROI and Total Cost of Ownership. The ROI provides the cost and motivation for investing into the software and also carries intangible assets associated with such decision. The Total Cost of Ownership is basically used to help businesses assess the direct and indirect costs associated with information technology purchases. Consequently, having a lower TCO and a higher ROI are the true defining criteria for the right software choice, which emphasizes not only the benefits but also the intangible need to be considered before making big IT decisions. With this rapidly changing industry, hoteliers should always look for property management tools that will assist in the operations, automate procedures, reduce the risk of human errors and give hoteliers ample time to attend guests.
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    This article was about all of the steps hospitality companies have to go through in order to pick the best PMS. Due to the high capacity of Property Management Systems coming from Canada and Europe, decision makers are having a hard time filtering out which ones will be beneficial to the company. Project managers should calculate the ROI and the TCO in order to see how profitable the system will make them.
denisedantas

Software as a Service? Better Focus on the Service! | By Jos Schaap - Hospitality Net - 3 views

  • Software as a Service is just that - a service. It is a distribution model whereby a software development company can license and deliver its product to clients via the Internet.
  • In the hotel industry, the introduction of a SaaS solutions combined with mobile usability is creating a new world of customer interaction and relationship building.
  • In concert with the management of a SaaS solution is the support of the software.
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  • This would never have been possible just five years ago. Software as a Service is gaining momentum month to month, year to year and it will continue to do so.
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    This article emphasizes the importance of SaaS (Software as a Service) to the hospitality industry. This model allows companies to deliver services via the internet, thus decreasing the costs and the failure rate in the software services and the product distribution. This application is creating a new model of customer interaction and relationship building as the mobile usability is constantly increasing into the hotel and travel industry. The SaaS solution distributed via the internet eliminates the physical need for indirect distribution because it is not physically distributed and can be delivered almost instantaneously. This article talks about the impact that this system causes to the hotel's operation. This system can anticipate problems and proactively addresses and fixes the issues via the support and monitoring team that is immediately available investigating and rectifying the issues promptly. Among the many benefits that SaaS brings to the hotel's operations, one very important benefit is that the executive team can keep an eye on the operations and even make changes when they are off-property through cloud-based access. The SaaS implementations would give hoteliers more control on the relationship with their technology provider and SaaS gives this to them. I feel this program is really valuable for people in the hotel industry.
mtedd003

Sabre announces new SynXis platform agreement with Resorttrust, Inc. to drive... - 0 views

  • Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced a new agreement with Japan’s Resorttrust, Inc. to provide industry-leading technology solutions to enable the luxury chain to fine-tune its distribution strategies, grow geographic reach, increase booking conversions, boost revenue-per-room and deliver improved guest experiences.
  • Resorttrust, Inc. will also gain a greater global presence through 2fthe SynXis platform 2fwhich will connect the chain to nearly 900,000 travel agents 2f
  • The SynXis Booking Engine provides real-time rates, offers, and availability to the website shoppers
    • mtedd003
       
      The synXis booking engine provides instant availability of rates and also delivers the same conveniences they offer for bookings for e-commerce- may also reflect in greater global commerce.
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  • “We are thrilled to be partnering with Sabre to boost direct and indirect bookings to our resorts.
    • mtedd003
       
      Streamlined direct and indirect bookings have led to a growth in Japan's domestic and international tourism
  • This new agreement with Resorttrust, Inc. further strengthens Sabre’s existing presence in the Japanese 2fmarket, and 2fdemonstrates our ongoing commitment to the recovery and continued success of Japan’s tourism industry
    • mtedd003
       
      Had a great result on brand image
  • improve the conversion rates of web browsers to bookings and deliver an improved guest experience.
    • mtedd003
       
      *improved conversion rate- this is a really good quality when concerning bringing back global tourism
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    Covid has put a large strain on the global travel industry and a large portion of the hospitality industry are relying on technological means to recover. Hotel chains such as Japan's Ressorttrust inc. has made an agreement with Sabre Corporation to utilize Sabre's SynXis booking engine. The platform expands Ressorttrust's points of access by exposing them to over 600 online global platforms and over 900,000 travel agents. The software's ability to provide an easier, quicker, and convenient style of booking has already resulted in growth of Japanese tourism. This decision also posed well for brand image. The success of Sabre SynXis highlighted the company's dedication to helping bring back Japan's tourism.
sharlabrunsvold

Is Google Making Sabre and Global Distribution Systems Obsolete? - 2 views

  • Finnair wanted to move “…to our desired state of pricing and distribution freedom in direct channels and content differentiation in indirect channels.” Effectively, the airline saw more value in flyers purchasing fares directly from them, or through indirect channels including online travel agencies and Google Flights.
  • While Sabre handles a number of tickets every year, it also comes with hidden costs that are ultimately passed down to flyers. In 2011, American Airlines accused its former child company of exorbitantly raising fees for using the global distribution system to publish fares.
  • While Sabre was doing battle with airlines over fees, a smaller player in the travel space with a big name would begin building their pathway to dominance. In 2010, Google quietly purchased a flight information software company called ITA Travel.
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  • Google Flights, along with other global distribution systems, provided a new direction for airlines. Instead of being dependent on a legacy technology service, they could market fares directly to travelers, and keep more of the fare through direct booking with the airline.
  • As a result, the tables turned against Sabre – allowing airlines to be bolder in their relationship with the global distribution system.
  • As technology makes data accessibility easier for both companies and consumers, more decisions could be made outside of global distribution systems and through consumer-focused technology.
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    This article discusses how Google Flights has become a threat to global distribution systems, such as Sabre. Google Flights allows airlines to market directly to travelers and keep more of the fare. Sabre, on the other hand, has been charging airlines fees for their services. This contrast has changed how airlines utilize global distribution systems, and Google Flights could ultimately replace GDS's like Sabre.
artandmer

Working with OTAs: The Indirect Distribution Dilemma - 0 views

  • properties that work with Online Travel Agents (OTAs) perform significantly better financially than those that do not, with commissions being more than compensated for by the increased revenues, resulting in higher bottom-line profits
  • However, in reality, many hotels still have a (perhaps historic) negative opinion of OTAs
  • the commission levels reaching 25%, sometimes even 30%, that was steep. The current situation is more within the 15-20% range
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  • The real question is: How much dependency on the OTAs is healthy for your property: 20%? 30%? 50% or more of of booked room nights?
  • OTAs are a necessary evil, and they bring value most of all whenever they bring incremental revenue to hoteliers. The challenge is to strike the right balance in the distribution mix.
  • play the role as a true partner — must offer independents and chain hotels alike greater flexibility around closing out dates, close to arrival/departure, MLOS, and related tools in their inventory management toolkit
  • Few property owners or managers would object to paying higher margins on inventory that they can't sell on their own; but having to eat that cost on last room available, or even close to last room, during high demand periods is too high a price to pay
  • hoteliers tend to think these bookings are "free." Well, bad news is that they're not: booking engine commissions, advertising on search/metasearch engines, website creation, promo-codes, hosting, SEO, etc.
  • would you have gotten that booking without the OTA?
  • I believe a healthy distribution ratio is the one of 2.5:1 direct online vs OTA booked room nights, enjoyed by the major hotel chains. Marriott and Hilton are doing even better with 3:1 ratio.
  • So what is a smart distribution channel strategy? Blended distribution strategy is the smart thing to do in hospitality
  • OTAs are storms of computer engineers with a pack of money. Would you bet them at their own game? Not sure. Can you "use them" for your own needs only when necessary under particular conditions? I'm sure you can! 
  • OTAs can help hotels gain market insights and business intelligence by applying machine learning algorithms to analyze property-level data. Some OTAs might have already provided some of those value-added reports to their hotel partners. If that is the case, I encourage the OTAs to engage the hotel sales team and see what additional value/reports they can add to the partnership.
  • In fact, we would advise hoteliers to take advantage of OTAs' online reach by listing on their platforms while, concurrently, strongly reinforcing their direct channels by adopting new technology solutions. 
  • The 2021 travel landscape has dictated that the leisure guest is all-important and that guest loyalty should be the prize, not channel loyalty.
  • To put it simply, OTAs are perfect for a first-time visitor to your hotel destination.  If a returning guest books via the OTA for their 2nd visit, then this is a complete failure on the hotel for missing the opportunity to create value or establishing a compelling reason for the guest to book directly.
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    The relationship with OTAs should be about finding the right balance (or mix of business) for your specific hotel. A commonly held point of view is that OTA commissions are exorbitant (in dollars, or as a % of revenue), but shouldn't we be glad if they sold a room we were not going to sell otherwise?
bbalthaser

The Power of Geo-Targeting | Boston Hospitality Review - 0 views

  • companies using digital marketing techniques had, have, and will have to adapt the targeting methods to reach their audience. 
  • companies must target audiences efficiently with appropriate messages, not just demographically, but also geographically.
  • Geo-targeting means marketing to a set of specific users based on their location.
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  • Geofencing creates a radius or boundary where ads are posted, whereas geo-targeting regards a more general location.
  • Electronic word-of-mouth communication refers to any positive or negative statement made by potential, actual or former customers about a product or company which is made available to multiples of people and/or institutions and is spread over the internet (Cheung et al, 2010).
  • understanding their guests on a more granular level (Cheung et al, 2010).
  • “Hotels can no longer take a blanketed approach towards their consumers; they must understand where guests are coming from and the impact of a hotel’s digital footprint.”
  • Hotels prioritizing direct business capture approximately 95% more revenue versus the 80% revenue from indirect channels (Revenue-Hub.com).
  • According to Stratosjets.com, “72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words ‘tonight’ and ‘today,’ and 70% of all customers conduct their research on a smartphone” (Steve Deane, 2021).
  • How does a hotel measure the success of geo-targeting? Simply put, revenue. 
  • . According to SmartBugMedia, 71% of consumers prefer a personalized ad experience, and three of four consumers complete an action after receiving a message when approaching a specific location (Amber Kemmis, SmartBugMedia, Jan 2020).
  • VPN allows the user to locate the device in a location other than the actual one. Thus, it could prevent appropriately targeting a user.
  • Existing and past guests are “far more precious” to a property (Starkov) since the CAC (customer acquisition cost) is far less than acquiring new guests.
  • Where are the hotel guests coming from? Are the incoming guests here for leisure, business, or are they group travelers?
  • Use of CRM technology such as Cendyn, Revinate, and SHR, allows the property to create 360-degree guest profiles.
  • Denny’s implemented a geo-targeting strategy that sent specific promotions to existing customers that were within a location which resulted in an 11.6% increase to in-store visits.
  • geo-targeting is an asset for hoteliers to stay relevant.
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    Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.
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    This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.
asweet28

FIFA World Cup Forecast To Add $70 Billion To Brazil's Economy - Forbes - 0 views

  • The World Cup is expected to generate over $30 billion in direct taxes, $10 billion in additional indirect taxes, and an increase in consumption of Brazilian goods and services by an estimated $3 billion for the period leading up to and during the Cup. Approximately 600,000 tourists are expected to come to Brazil for the games, which could bring in an additional $2.5 billion for the Brazilian travel industry.
  • 332,000 permanent jobs and 381,000 temporary jobs
  • and $6.3 billion for the travel and tourism services sector.
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    This article is about some of the positive effects the FIFA World Cup in 2014 is going to have on Brazil and it's Economy. One sector that is also going to be effected greatly is, obviously, the tourism and travel industry.
elena zhebrun

Federal Limits on E-Waste Exports Could Create Up To 42,000 U.S. Jobs, According to New... - 0 views

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    CAER includes a wide range of electronics recyclers and affiliate organizations that support passage of the Responsible Electronics Recycling Act (RERA), legislation that will promote fair and responsible e-waste trade. The bill, which will be reintroduced in the current session of Congress, bans the export of certain types of unprocessed and non-working electronics and e-waste from the U.S. to developing countries. Fair trade in tested, working electronics and processed e-scrap commodities would not be restricted. Processing this e-waste in the U.S. would create 21,000 full-time equivalent recycling jobs with a corresponding payroll of $772 million and the potential for 21,000 additional indirect jobs, according to the study. The study notes that jobs will further increase as e-waste volumes rise in the years ahead. Since its founding in November 2011, CAER has grown to include 82 U.S. companies operating about 158 electronics recycling and disposition facilities operations in 34 states and the District of Columbia.
Xinghe Hu

Marriott's® Strategy for Contributing to Environmental Conservation - 0 views

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    With an increase in global travel comes corporate responsibility for mitigating our business impact on the natural environment. Both in our hotels and beyond, we seek to understand and act on the direct and indirect environmental impacts of our business operations.
Jenan Williams

Going Green - 2 views

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    "Going Green" is no longer the standard, it is now how to greener than your last innovated green project. Why is the guest/ consumer not made more aware of these green accomplishment? They may notice the ones that directly effect their stay, however the indirect ones i.e, cloud computing to monitor solar power panels, removal of big box TV's and computer monitors are having a greener impact on technology in the hospitality. The energy savings are impressive, the continued effort made by these companies has a huge on the environment. "It is the collective consciousness of the whole human race that has to make people aware that this is important."
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    I am all about going green...hotels are adding sensors for when guests leave slidding door open to shot down A/C units as well as when the room is not occupied, the A/C with a sensor will rise the temperature. The technology is so amazing, that engineering staff can simply reset temperatures with a handle from outside the room. Beside A/C temperature control, hotels continue improve electricity savings by utilizing new light bulb and re-designing lighting around the hotel. At the company that I work at, we have light sensors in the offices, if you are not in your office after a certain amount of time the light goes off.
anonymous

untitled - 0 views

  • Meetings are all about business:  they develop relationships, generate leads, close deals, and create new customers.  More than that, meetings impact local economies.
  • anyone that works at a convention venue (anyone, in any capacity); anyone in the hospitality business that caters to conventioneers (staffs at hotels, restaurants, and night clubs); taxi drivers; meeting planners; meeting suppliers; transportation companies; exhibit designers and builders; association and show managers; corporate exhibit managers …
  • Trade shows and meetings create an enormous economic impact.
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  • There were 1.83 MIL meetings in 2012.
  • 244.9 MIL participants attended these meetings. ·         5.3 MIL jobs were created, generating $234.6 BIL in labor income. ·         $280 BIL in direct spending; another $490 BIL in indirect and induced spending. ·         $508 BIL in federal taxes, and $379 BIL in state and local taxes (total= $887 BIL).
  •  
    Meetings are significant in that they are major events which generate dollars on a local and national scale. Those associated with tourism and hospitality, transportation and convention venues (among other industries) benefit significantly. Tax revenues increase as well. In addition to the economic impact, many jobs are created. Simply put, meetings are a lucrative income stream.
lfreeman128

OTAs Are Fundamentally Breaking Guest Communication, Hotels Accept It - 1 views

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    This article discusses how OTA's are stealing and breaking the control of communication with hotel guests. OTA's are an incredibly important channel t attract many guests to hotels as bookings through them are increasing at a steady rate. Last year, was the first year in which OTA hotel bookings exceeded direct bookings in the US compared to 2011 when 4.3 were booked for every indirect booking. Guests often book through the same channel they have booked on before; which are tying them to OTA's. In an attempt to maintain control of all communication between guests, most OTA's do not provide hotels with any guest information. To combat, this increasing problem it is increasingly important for hotels operators to retrieve and store as much guest information as possible. Hotels can then use this the contact information to send guests personalized message and tracking their stay personalization. Hotels that are successful at this can potential break the habit of most guests who book through OTA's.
kakaboshi

Travel advisors urged to take active role in NDC implementation: Travel Weekly - 1 views

  • While the major GDSs -- Sabre, Amadeus and Travelport -- initially resisted NDC, all three eventually reversed course and last year announced that they would develop and test NDC-enabled solutions.
  • "It is clear that the GDSs are now en masse embracing NDC and trying to at least equalize the airline dot-com content and experience and trying to bring that to the indirect channel,"
  • Sabre earlier this month released its first set of NDC application programming interfaces (APIs) with United Airlines. That gave some agency customers the ability to make NDC bookings, which Kathy Morgan, vice president of NDC at Sabre, called "huge."
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  • As far as integrating NDC into its agency points of sale, Morgan said some capabilities are expected to be integrated into Sabre Red 360 by the third quarter this year.
  • By 2020, IATA wants 20% of sales with a group of airlines known as the Leaderboard to be powered by NDC.
  • Five airlines are currently supplying NDC content on Travelport's platform, and Ferguson said more will be introduced throughout the year; access to NDC content via Smartpoint will also continue to expand.
  • Considering many major airlines' bookings are split roughly 50-50 between direct bookings and agents, Ferguson said meeting IATA's goal would require that about 10% of agent bookings are powered by NDC by the end of 2020.
  • Gianni Pisanello, head of Amadeus' NDC-X program, said that in 2018, the company worked to develop NDC using test programs with airlines and agencies. This year, Amadeus is in deployment mode.
  • "We're trying to implement this with as many airlines as we can and as many agencies as we can this year," Pisanello said. "Next year, 2020, is really going to be a fine-tuning year." 
  • "We are dependent on airlines and their airline systems to be ready before we can do our bit as a GDS provider," Pisanello said. "And, of course, then the agencies are dependent on us as an intermediary to upgrade them and enable them to integrate those services into their own systems. So there is a sequential path here to the deployment of NDC."
  • The ability to make NDC bookings is expected in Amadeus' point of sale app, Selling Platform Connect, by this summer. As with the other GDSs, functionality will initially be limited. At first, agents will be able to complete an essential booking flow: the ability to search, book and settle. Additional features, such as the ability to change bookings, will be rolled out as they are developed.
  • Now is the time for travel advisors to step up and get involved with their GDS's efforts to implement IATA's New Distribution Capability (NDC), thus helping to shape its future
  •  
    GDS companies continue to evolve and implement new technology to stay in line with current consumer demands. After initial resistance, they are implementing the NDC program into their system. NDC (New Distribution Capability) is a travel-industry supported program launched by IATA for the development and market adoption of a new XML-based data transmission standard (source: https://www.iata.org/whatwedo/airline-distribution/ndc/Pages/default.aspx) This article discusses the need of the airlines to upload useful content and for the travel agents to be more actively involved in order to make it useful for them. However, with major airlines' bookings split between 50% direct booking and 50% agents, and the airlines' efforts to drive more direct booking traffic, I wonder what is the sentiment of the companies to provide with more content and information on a platform that competes directly with their efforts to increase direct sales from their websites. Selling air tickets directly from their sites not only allow the companies to decrease booking fees and commissions but also allow them to collect much needed date from the consumers who use their services.
rroll027

GDS travel-booking model faces change | Nicholas Kralev - 0 views

  • American was on Sabre and United on Apollo, which is now part of Traveport. That means that the respective GDS hosts the airline’s data and controls its content, delivery, display, and most of its sales. The airline gives the GDS its data in parts, but it’s the GDS that in effect manufactures the airline’s product.
  • In the meantime, technology companies like Farelogix and Datalex were hard at work trying to build channels through which airlines could distribute and sell their products directly to buyers — a capability that would free them from the grip of their GDS and significantly reduce costs.
  • However, that’s not where the majority of airline tickets are sold. According to Farelogix, about 60 percent of the roughly 1 billion tickets issued worldwide each year are sold through indirect channels, and virtually all of them use a GDS
  • ...6 more annotations...
  • The average GDS fee paid by the airlines is about $12 per ticket, or more than $7 billion a year in distribution costs, Davidson said. In contrast, Farelogix’s “Direct Connect” offers a carrier the opportunity to spend only between $2 and $3 per ticket, saving about 80 percent of the current costs.
  • The biggest irony in this saga so far has been the January announcement by Sabre, the GDS American created more than four decades
  • ago and the h
  • st of its data until recently, that it intended to drop American data from its offering later in the year. Litigation followed, but later the two companies agreed to cool it off and negotiate.
  • Why are the GDS companies resisting the direct model? Obviously, because they would lose billions of dollars in revenues. In fact, “Direct Connect” can be easily integrated into a GDS, Davidson said, with some airlines taking advantage of all current GDS functionalities, and others using only the ones they need. Not only have the GDS companies rejected that, but they have began penalizing travel agencies and other providers that use dire
  • channels in addition to their GDS. In turn, American has started imposing fees on GDS bookings.
  •  
    American Airlines embarked upon direct booking to cut costs to GDS and was found itself facing legal consequences. This reflected the continuous fierce competition in the travel industry and the lucrativeness of the GDS.
jessielee214

Travel Data Collective - 0 views

  • What is New Distribution Capability (NDC)?
  • NDC aims to transform the airline industry by addressing the current limitations in distribution
  • What is NDC?
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  • New Distribution Capability (NDC) is a new technology created by IATA to streamline the airline distribution process.
  • It's an XML-based communication standard originally developed by Farelogix in 2010 to create direct connections between airlines and third party distributors.
  • This was standardized in 2012 by IATA to replace the old EDIFACT messaging standard, which global distribution systems (GDSs) rely on.
  • NDC was orginally created as a way to bypass the GDS providers, but slowly these providers have become more involved in the process. The basic idea is that NDC is supposed to give indirect distribution channels, such as GDS and metasearch, the same capabilities as an airline’s website.
  • Who's Involved in NDC?
  • There are several different players involved in the NDC process: travel agents, airlines, aggregators and IT providers.
  • Travel agents and airlines are straightforward. The aggregators are the different intermediaries involved in communicating the travel agent's request to different airlines.
  • IT providers are responsible for integrating NDC into the airline’s IT infrastructure.
  • The integration layer method is less complicated, and companies such as Openjaw, Farelogix, and Paxport have created solutions by sitting above the airline’s PSS.
  • third party distribution process works as follows when a traveler needs to reach their destination at a certain time and price:
  • The traveler goes to their travel agent who then queries the GDS system.The GDS pulls information about schedules and fares from a third party. The GDS builds the offer, then goes to the airline to get information about availability. When the offer is available, the information is relayed back to the travel agent and passenger who can then see the airline, price and schedule.
  • In a complete NDC solution, the process goes like this:
  • A travel agent will create a shopping request which will be sent to an aggregator. The aggregator will then create an offer request to be sent out directly to airlines. The airlines will then determine a product that fits the offer.
  • Third Party Distribution Today and Under NDC
  • According to IATA, this process will eliminate confusion over what's included in the offer. It will also be able to simplify the airline ticketing process.
  • How Can NDC Be Implemented?
  • wo recommended ways
  • One is by integrating directly to the airline passenger service system (PSS), the other is an integration layer outside of the PSS.
  • The product is sent back to the travel agent through the aggregator and the offer will "evaporate" after a certain amount of time.
  • In order to set up a full NDC suite, airlines have to create an offer and order management system, which will interact with the PSS.
  • How is NDC Being Used Today?
  • There are currently 62 airlines who are either NDC Certified or XML-capable.
  • NDC connections mostly use it in limited cases, and not to its full potential. United has partnered with Amadeus to have an NDC connection to their GDS for selling their economy plus product.
  • Many airlines are piloting these simple types of connections through NDC (instead of developing their own direct connection) as it will be easier to increase the scope with other distribution providers.
  • Other carriers such as GOL are using NDC connections for offer and order management, providing ability to purchase seats, bags, upgrades, meals, car rentals, and travel insurance, as well as ability to bundle the products (this is being done with Navitaire as their IT provider).
  • What's the Future Outlook for NDC?
  • In the future, there are hopes that NDC will be able to connect to chatbots, allow purchasing and upsell through things such as Amazon and Alexa.
  • Part of the challenge is getting airlines, travel agencies and GDSs to spend money on the infrastructure needed to implement NDC.
  • Airlines are hoping that by using NDC connections either through GDS or directly to travel agents/metasearch they will be able to pull in additional revenue for each ticket sold
  • Some airlines such as Lufthansa, IAG (British Airways, Iberia, Aer Lingus), Meridiana, and Ukraine International Airways are introducing fees for tickets booked through GDS, however the fees are waived for tickets booked through NDC connections.
  •  
    The article talks deeply in NDC from the past to now and is very clear about how it works. NDC can help airlines to know the need for customs and without the commission. I think one day, NDC can instead of GDS, but it still needs to take such a long time.
anonymous

Ditching direct: It may be time to reconsider your GDS and OTA connections | PhocusWire - 1 views

  • Interactive television, the internet and the rise of online travel, suppliers push for direct business, direct connects, alternate accommodations, among other have all driven the market to predict the demise of the GDS.
  • can your direct connect handle the requirements of personalization?
  • he GDS deliver some of the most valuable customers for hotels; business travelers, who tend to spend more on premise and pay a higher average daily rate (ADR) than their leisure counterparts.
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  • As it turns, out the cost and effort of maintaining a direct connect to the GDS may have been more than hotels had bargained for.
  • Look-to-book ratios are skyrocketing
  • Travelers are said to visit 38 websites before making a choice, but a traveler coming to your brand.com likely know what they want and often make the booking right there because of brand loyalty or previous rate comparisons on 3rd party websites.
  • look-to-book ratios can exceed 25,000:1 on these indirect channels.
  • First, creating the infrastructure that can handle this traffic is not easy or cheap. Second, unless you have advanced cache functionality, all that traffic hit your CRS which can fail to meet the demand at peak traffic times.
  • Lost bookings and another hidden cost of your direct connect.
  • there are many drivers behind this:  the realization of the costs and complexity of connectivity, the growth in shopping volumes, the requirements of personalization and the data necessary to manage that, and the desire of hotels to focus on what they do best.
  • the industry is still managing around amenity fields with character limitations where there’s just no room to fully describe that amenity, e.g., “GYM” vs. “Spacious recreation facility with state-of-the-art work out equipment.”
  • limitations mean that you need to be able to normalize and standardize the field values in order to successfully distribute.
  • it’s a labor-intensive and never-ending task without powerful and specialized software at your disposal.
  • never-ending task of monitoring and making sure your content is used as you intended it and is consistent across both GDS and other channels.
  • without consistency and the right change management processes, your personalization is likely to fail.
  • If you’re going to maintain a direct connect, knowing how it performs is critical to its success.
  • It is simply that, as always, the world evolves. With this evolution, we are seeing a renewed interest in technology provider approaches, as opposed to DIY. 
  • In 2017, GDS hotel reservations exceeded 68 million, a two million increase over the previous year,
  • Interactive television, the internet and the rise of online travel, suppliers push for direct business, direct connects, alternate accommodations, among other have all driven the market to predict the demise of the GDS.Yet, the GDS remains, and bookings are growing.
  •  
    GDS systems have been helping customers book hotel rooms, flights, and vacation packages for nearly two decades. This increases the convenience factor for the customer. Companies may be paying more to maintain a direct connection and may want to start reconsidering utilizing a GDS system. GDS systems do have limiting qualities such as character limitations within text fields, which can lead to unforeseen issues for companies looking to personalize filed values. Even though this issue may provide limitations for companies, the cost of maintaining connectivity, increased shopping volumes, and personalization issues are driving companies to ditch direct.
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