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The Hotel Industry and its vendors are acknowledging and taking a keen revenue advantage, because their customers are supporting a green environment focus. This green economic revolution has impacted the $90 billion dollar Hotel industry. The article describes a hotel in Austin Texas profoundly in regards to their property having the "largest solar system in the continental U.S.". The hotel goes as far as creating their motto, which gear guest towards a green environment focus; their motto states "Environmental consciousness in action." The hotel grows its own food and vegetables, in which they serve the guest with, and they also give some of their produce to local food banks. The hotel guest often brag about how well they slept in the night, this might be caused by the toxic free chemical environment they are in. The lodging have refrained from using chemical pesticides 20 years ago, which may have added to the result of guest sleeping well; stated the general manager. The Ritz-Carlton program "Jean-Michel Cousteau's Ambassadors of the Environment program" was originally for the children that were staying on the Kapalua in Hawaii. The children enjoyed it so much, and their parents became very inquisitive; that the program emerged into the entire property focus. This program gives guest the opportunity to have involvement with the native forest; native nature walk and the hotel also harvest a native garden. This is almost the same idea as the hotel located in Austin Texas. There are many valid reasons for the reason why the Hotel Industry should be green conscious. The Green Hotels Association states that "Companies with proactive environmental strategies will make 4 percent higher investment, 9 higher sales growth and 17 percent higher operating income growth than companies with poor environmental practices.". If I was a general manager, this would be one of my main concerns and focus. Going green is cost effective, but the ending

nowadays, more and more hotels attending to join the green army. one of the most important reason is this kind of hotel will have a better market. because of the education level of the guests, their invironmental awareness become stongly. so the guests want to do more to make a contribution the the environment protection. on the other hand, the customers all knows that even the price of the green hotel is higher, but it is more health and safe. it will make them feel better and have a good experience in the hotel. as we know, a good experience is the final goal of hotel. so, the green hotel must have a bright future.

The green economic revolution is impacting the $90 billion U.S. hotel industry. There is an opportunity to increase revenue and market share by "going green". Habitat Suites in Austin, Texas is a leader in this area. The hotel's motto is "Environmental consciousness in action." Habitat Suites has an environment that is free of chemicals, has the largest hotel solar system, and uses their own organic fruit and vegetable garden for food in the hotel. Due to this environmental consciousness, the customers are reacting positively. Commenting on how great they slept, due to the ecologically fresh rooms. Many hotel chains are jumping on the green revolution bandwagon. At the Ritz-Carlton, Kapalua in Hawaii, they started an environment program that was originally designed to provide fun for kids. But after positive feedback from the children, this has grown from just learning about local marine life to educational nature walks. These walks go through Maui's native forests and a garden that grows native foods and has community engagement in order to preserve their island's culture and environment. The food that is grown in the native garden is used in the hotel to provide guests with a healthy dining experience. Because of this, it has increased guests' reason to eat at the hotel and is 15 percent of the hotel guests' revenue stream. This environmentally friendly program increases the possibility of repeat business and attract new travelers who search for these types of experiences. A report published by the Green Hotels Association states, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records." Even non-hotel-industry entrepreneurs are realizing business opportunities in the green vacation industry. Patricia Griffin, president of the Green Hotel Association, started the associatio

The article discusses Microsoft's cloud-first computing strategy and roadmap. The concepts were presented during the keynote address of Kirill Tatrinov at the Microsoft's Converge 2013 event. Microsoft is using a humanized approach in their marketing and messaging as they embrace a cloud computing, devices, and services strategy. The company is offering Windows Dynamics and Azure as part of their cloud-first strategy. Microsoft Azure is the foundational element of the company's devices and services strategy. Microsoft is committed to becoming a leader in the field. They will need their partners and resellers to believe in the strategy in order to be successful. During the Converge 2013 event, Microsoft presented four customer success stories from the Microsoft Customer Excellence Award. The four companies highlighted were Chobani, Shock Doctor, Revlon, and Weight Watchers. They each outlined how Microsoft Dynamics allowed them to better connect with customers and run more efficient businesses. Microsoft's cloud-first strategy has infused a sense of hope and anticipation in many partners and resellers and this could serve to transform the company's vision into a profitable reality.

E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.

In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.

This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.

Hospitality e Business Strategies (HeBS), the leading marketing consulting firm for the hospitality industry, today announced the firm will present during EyeforTravle;s mobile Strategies for travel USA conference to be held in Chicago September 16-17. This conference presents about event of the year aiming to educate and inform the travel industry for integration of :mobile" into a comprehensive marketing strategy. According to the HeBS, one of the dominant in mobile strategies in the hospitality industry is the mobile eCommerce recently. It creates and implements mobile-ready websites and mobile internet marketing strategies for the customers. During the conference, Max Starkov will discuss how hoteliers can take advantage mobile channel, how they may implement mobile marketing formats that make the most sense for their hotels, and hoe to apply the latest trends and best practices in their mobile internet marketing efforts so that can realize respectable ROI and incremental revenues growth.

This article discusses how it is difficult for many businesses to get into the e-commerce world the same way Amazon is. It also explains how to develop a successful e-commerce strategy. Every business is trying to achieve the same success that Amazon has, but businesses are struggling. In the article it states, "the e-commerce strategies most retailers employ don't address the root causes of their problems. Their strategies don't address customers' needs, so their customers go elsewhere." This simply means that businesses are trying to fix their issues with different solutions. They are not going into the e-commerce industry with all the right reasons. Some fashion businesses are addressing the customer need for affordable fashion better than other businesses. In order for businesses to tackle the e-commerce world, they must follow the steps stated in the article. Step 1: Identify the targeted customer segment - Businesses need to have the ability to target each customer segment differently based on interests. Step 2: Identify customer needs of the targeted segment - understanding customer needs is one of the most important steps. Step 3: Develop strategies to meet those needs - strategies need to be put into action to be able to satisfy customer needs. Step 4: Enable with technology - It is highly recommended that companies use the right technology when starting their online business. They could either partner with other sites such as Amazon, or use different technology (software) to create it themselves. In the end, businesses need to solely understand the customer needs above all else. Understanding needs will lead the business to know how to sell their products/services online. Businesses will be able to take over the e-commerce world when they apply these simple steps to conduct strategies.

This article gave us a highlight information of e-business strategy, E business has been added as the latest domain in business and has become a must-have in the highly competitive technology driven open market. E Business Strategy can be summarized as the strategies governing E Businesses through calculated information dissemination. E-business can help company reach to the international market and use minimal cost. There have some E-business models, such as MRP (Material Requirements Planning), EDI (Electronic Data Interchange) or ERP (Enterprise Resource Planning). And e-business strategy would general included : supply chain management, customer service and customer relationship management, inventory and service management integration and tactical operations alignment.

From this article, the-business plays an important role in today's world. By the e-business, the trade can be made on the internet. It is very convenience for the global businessman who can reduce the cost and make more profit. The supply chain management and email marketing are the essential features of the e-business. With the help of the e-business strategies, the wholesalers and retailers can handle with different products. They can discuss the price, quantity and other detail information on the internet. Else, the trade can be observed by the internet that will offer a good environment for the businessman. In addition, the effective e-business can make sure the customers will have a good service. And it also can avoid the unnecessary purchase steps and expenditures.

No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an era of profitable hotel telephone departments. The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.

In modern society hotel need more attrahent thing increase revenue. The traditional way may lose competitiveness, like telephone services. Because almost everybody using personal cell phone and more and more people prefer to use internet to communicate such as email and skype. In my opinion if hotel build some telecommunications use internet such as physical skype phone and provide cheap service that may be attract more people to use that.

With the emergence of "self-contained guest," hotel telecommunications departments must change its offerings because old strategies no longer apply. A self-contained guest is one that does not need the traditional amenities hotels would offer for telecommunications, such as fax machines and printers. Guests now look for a fast, free internet connection as an amenity. Some may not even need wifi, because they have a faster mobile service that they use. Even hotel telephones, guests no longer want to use the land line and pay hotel fees to make a call. Cell phones have eliminated that need (even for international calls). So hotels must not stay the same, and must change their strategies for producing revenue from their telecommunications department.

This article explains social media in hospitality and tourism. I really loved the explanation of the SOSTAC method which stands for S-Situation analysis/ Who are we? O-Objectives/ Where do you need to go? S-Strategy/ How you'll meet the objectives T-Tactics/ Details of strategy A-Action/Do your thing C-Control/ How did you do. This method was created by PR. Smith in 1990. It was created for digital strategy, and we still use this method nowadays. This technology helps us define our goals and KPI's as well as understand the buying process, what audience we need to cater to to have a successful following and monetary outcome as well as how to keep that momentum.

Usually most of computers in the hotel won`t close include in the guest room and work station. It will make huge of waste. With this green IT strategy , hotel will reduce energy consumption and save tones of CO2 annually. Fairmont's strategy is a "great example" of where businesses can hit next

It is amazing how even a small initiative of shutting down work stations after an hour inactivity can be this impactful generating such savings. My only question is that the fact that Fairmount is a global company can they really have a centralized center controlling all work stations? In any case this initiative is driven by their corporate leader and is a powerful message in terms of social responsibility.

Fairmont Hotels & Resorts announced a comprehensive green IT strategy by addressing technology infrastructure and IT operations for all 56 of its hotel properties worldwide. A key part of its green initiatives is a central-managed power-down schedule that all of its internal desktop will be shut down one hour of their activities. One of the spokesmen said that this green IT approach is suitable for hotels that do not traditionally have a data center. He also pointed out that this new green IT approach is easily applied in North America and part of the Europe, whereas a little harder in Asian countries because of the different standard that they use. So what they are working on is to getting everyone to understand its value and set up international standards.

I found this article very useful because it focus on the common complaint of hoteliers when it comes to paying commissions to OTA's. In order for hotels to attain direct bookings, they need to have a deep understanding of ecommerce and digital marketing. While online travel agencies (OTAs) have continued to flourish due to their understanding of conversion optimization and user experience, many hotels still have not adapted to this mindset. Therefore, if hotels want to compete and succeed in the digital economy, it is important to acknowledge key principles of e-commerce and apply them effectively to the websites. First, mastering user experience includes creating simple yet intuitive design including a clear navigation, easy to find information and a strong call to action. Next, constant A/B testing, which is a process that compares different versions of the same page to measure with converts best, helps hotels understand how to maximize the user experience. Personalization is another useful tool to elevate user experience, since 86% of consumers reported that personalization impacts their purchases. OTA's have been efficient in this area as they have been able to amass booking data and convert this to improve the shopping experience thanks to embedded cookies and marketing automation systems. Also, employing conversion triggers are powerful tools used at pivotal points in the booking process. Just as OTA's have been able to master these conversion triggers, hotels should learn from them to increase direct bookings. For example, creating a sense of urgency on the website, such as "only 4 rooms left", will appeal to customers. Social proof, which entails social persuasion, is a decision making tool, where customers can book their stay thanks to quick access to reviews. Best rate guarantees help boost bookings as well, since customers have the peace of mind that they do not have to sure elsewhere. Lastly, understanding the travelers' booking journey, such

This article researched the efficient strategies that OTA's use when getting customers to book through their site. The purpose is to give tips for improvement to hotel websites so that they can use their site appropriately to drive more bookings directly. My opinion is that the strategies used by OTA's outlined in this article are a perfect direction for a hotels' website to configure itself in the most efficient manner.

E business strategies like Smart Apps, digital keys, virtual concierge services, smart energy management systems, IoT technology etc. have shown to fulfill effectiveness and efficiency in business operations and achieve customer satisfaction. The hospitality industry is being transformed in this digital era and it is important that hospitality businesses implement E business strategies or solutions to achieve better results in doing business.

This article was very interesting because it provided us with 5 different strategies to effectively use e-marketing for hotels. The five strategies they come up with are: Optimize your website for search engines, Strengthen your local SEO, Encourage interaction on social media, Educate guests with content marketing, and Dominate your competitors with PPC. All of these are very helpful hints that we might have heard of before, but it is crucial to go more in depth. I found very interesting that all of them are free except for the last one that requires a bit of an investment.

Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.

Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.

As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.

Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.

The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.

E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.

    This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.

Nowadays, as travelers turn to the internet and mobile devices to research and book their travel online increasingly, the online marketing in hospitality has become a important sign for success. At the same time, the hospitality industry tries best to enhance their online booking service, hoping to turn general online travelers into loyal repeat customers that book directly on hotel websites. However, there are still are challenges as the industry has many complex factors. And this article gives solutions and results by introduce Adobe products.

In this article it talks about e business strategies. One of them being mobile device because research and booking travel have been so critical for people on the go. The HeBS is a big digital marketing firm for the hospitality industry. There are profitable online strategies to come by in the hospitality industry. These opportunities do not come easy many time it very complex but also very successful if it done right .Hotel budget have come to a plateau. Hotel need to step up the plate because online travel agencies have taken over the industry. In addition social media and smart phone have added new dimension for market that require new skills with their ideas. HeBS face a challenge by multichannel marketing success, improving return on ad spend, and making more online marketing to be able to come back by doing this they would have the solution and the result. The solution being, keeping clients of the curve of the competition by building direct online revenue. The result for that is providing insights. The market and the driving force for the differentiate competitors. The benefits will build a leading- edge for the hospitality industry

It is important to lay down a technology investment strategy that aligns with the specific goals of your organization and avoid investing in "pie in the sky" with no guaranteed returns. It will be easier to identify technologies that can help your business if you have a clear picture of where you're heading and what steps you must take to get there. Once you've set down your business strategy, you should appoint a member of your organization to track IT trends and advancements in the marketplace. Sit down with this person and list the sky technology areas they should be monitoring based on your business needs. Once you have projects in mind, talk to a trusted IT advisor and run a cost analysis. Create a short list of IT investments that you can not only afford, but will also help you achieve your stated business goals. Do a risk analysis of significant project you consider to undertake. Make sure the project is coming in on time and on budget. Finally, continue to update your IT investment plan and monitor new technology developments.

Great article talks about what companies should do if they want to invest the technology. Companies will surfer great risk if the company is blindness in investment. The company should firstly Clearfield their business strategy know what kind of the technology needed by the company. Advisor from professional people and the cost analysis is also important. Base on this analysis hotel can find better technology with less risk.

The Primary aim of this research was to undertake a qualitative study of how public sectors events developing agencies in Australia determine strategies to foster events tourism and the stakeholder orientations they adopt in shaping these strategies. Events tourism has been described as the planning development and marketing of events as tourist attractions to maximize the number of tourist participating in events as either primary or secondary attractions. A strategy is an integrated set of policies and programs intended to achieve the vision and goals of the organization or destination. For this investigation, three different framework of events tourism strategy making depicting alternative stake holder orientations were created. They include: * The corporate market-led framewook * The community destination framework * A synergetic framework The reactive-proactive model of strategy making employed by Australian event agencies appeared to be associated with Corporate market-led strategy making.

This article is about technology trends in the event industry. It talks about what event planners are doing to implement more technology in their events; it gives examples such as audience using smartphones to interact during the meeting, events, conference, etc. Now event planners use technology to collect information in real time, which helps them to adjust their event at the moment, this is a very smart strategy.

This article contains information about the expected event trends this year that will possibly increase ROI. The list of expected trends all surrounded the technological advancements that are enhancing event planning. The advancements include the increased use of smartphones to conduct business. This technological increase will also reduce company costs. It is also expected to improve company value. I agree with technology improving company value. Technology is advancing majorly throughout the world. It is also making it easier for companies and consumers to interact. Smartphones, alone, are very popular in today's economy and are a great example of technological advancement. Being that people already use their smartphones to check emails, save event dates and contact other people (whether over the phone or by video), conducting business will be somewhat simple to adapt to. Increasing company technology to reduce costs is a good move. However, the companies should keep in mind that losing one cost will only open the door for another one. When dealing with technology, there are always risks (usually malfunction risks). So, companies should keep in mind that there is a possibility that expenses will incur for the technological maintenance that will be needed to keep the technology operating.

The Great Recession has been come to end point; therefore, expected corporate and event spend will begin to rise from 9 to 20 percents in next two years. The author has scooped out 5 major trends that will rapidly increase Return on Investment (ROI) for 2013 and future. 1. Smart Events will take center stage: in 2011, 205 million people attended 1.8 million events cost more than $263 billion in direct spending in the U.S alone. But only 25 percent of organizations see its effective, in 2013 organizations will choose smart event technology to help them operate more effectively 2. Automation will help event planners reduce expenses: Strategic meeting management ( SMM) technology can help event planners adapt to new methods to identify event-related functions and reduce costs. 3. Planners will achieve greater efficiency through solution consolidation: In the future, organizers will lay out their workloads by choosing consolidated solution, saving time and freeing up event planners to focus on making event better and well organized. 4. Event  organizers will engage audiences with smartphones: New all-in one apps will help organizer to provide all the information needed for attendee about the event. 5. Meeting planners will leverage technology to gather in-dept attendee information: focusing on the need of attendee is a crucial part of event planner, to be able to get requirement of attendee in real time will help organizer to adjust their plan, strategies on the fly and increase ROI. Increasing the need for events in 2013 and future requires event planner to be able to get familiarize with new event trend and technology to minimize the cost and maximize the ROI for an organization.