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The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.

Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.

Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.

The primary function of a GDS is to assist travel agents who are looking for hotels that satisfy certain criteria

This technology gives travel professionals a common point of entry to access real-time data about travel reservations.

central reservation system, or CRS, is designed for the hospitality sector – and in particular for hotel operations – to manage room availability and rates.

Although the use of artificial intelligence within the hotel industry is still in its relative infancy, it already has numerous practical applications, some of which are outlined in more detail below:

artificial intelligence and the potential for this technology to grow is enormous. Already, it is able to deal with basic customer-facing situations.

The best example of this so far has been an AI robot called ‘Connie’, adopted by Hilton.

How AR, VR, and robotics can work together

With the help of robots, businesses not only achieve higher efficiency but ensure the safety of their staff in hazardous areas

With the help of AR and VR, people can experience surreal atmospheres indoors as well as outdoors

It is designed to help the make the club's human resource and employee administrative work fast, efficient and, most importantly, accurate.

The Lost Tree Club of North Palm Beach, FL will begin using ClubPay's payroll and HR management solutions.  In addition to biometric time clocks, real time labor management and payroll processing, Lost Tree Club will benefit from ClubPay's new "HR and Benefit Essentials" online portal .  It is designed to help the make the club's human resource and employee administrative work fast, efficient and, most importantly, accurate

In addition to biometric time clocks, real time labor management and payroll processing, Lost Tree Club will benefit from ClubPay's new "HR and Benefit Essentials" online portal

As was mentioned above, the retail POS systems help in the sales transactions processes. The POS systems are one of the simplest and they are created in a way to operate with the purchase processes in ease and efficient way. Hence, the software has options for entering data which could possibly represent the whole inventory in the shop, for example. Additionally, when the purchase is made, the system automatically counts down the item from the inventory list and helps in that way contributes for improved inventory management. Also, regarding the customer relationship management and providing sales reports, there are other settings that could additionally be set in the particular POS software and all that for the purpose business operations to be more productive. Apart of the retail businesses, hotels and restaurants should have more complex POS systems. This is due to the fact that in such businesses which are service orientated, the POS software applied should be able, for example, to customize various orders from different tables and in alignment with that to keep track on price variations. The fact is that the POS systems that apply to service sector businesses such as restaurants, hotels and fast food businesses should be able to customize and manage multiple orders. Either the example is for fast food business, or dining out restaurant or even a hotel, POS software should operate with various orders made during the service process, and still providing the right bill for the right table, or the right bill for the right room order if the hotel business is taken into consideration. Clearly, when starting a business it is important to take the industry specific POS system into account. Therefore one should not just trying and finding the best deal, but rather invest in the system that will work best to make the everyday businesses activities more effective. Understanding why each system is unique will help when trying to make the decision for what type of POS system to purchase.

China Eastern Airlines, a leading commercial airline in China, together with its subsidiary Shanghai Airlines, have reached a new full content agreement awarding Sabre Travel Network with preferred provider status.

"Sabre continues to be committed to helping the China Eastern and Shanghai Airlines maximize their reach and revenue potential,

This new agreement will not only meet our distribution needs, but will also bring about immediate benefits to us as part of our distribution strategy in our global expansion, especially in the North America region.

The initiative involves automated analysis of point-of-sale-system data to determine, among other things, where servers perform below their same-restaurant peers in different sales metrics, such as number of appetizers or desserts sold nightly, the companies said.

The mentoring system also represents “an opportunity to enhance guest service,” according to Brandon Coleman III, Mac Acquisition LLC chief marketing officer.

Coleman said the mentoring program’s comparative analysis of wait-staff members on a restaurant-by-restaurant basis, as opposed to using chainwide norms for such comparisons, improves the accuracy of its findings and staff buy in. That’s the case, he indicated, because chainwide performance norms might not reflect the very real impact on sales and menu mix at specific restaurants of such factors as location, climate and regional consumer dining preferences.

From social media to mobile devices to location based services, technology is becoming more and more important for a successful event.

Technology can be a powerful tool in creating valuable and memorable events.

Secondly, technology can also help encourage communication at an event.

Smart cards and RFID (which stands for radio frequency identification) are contactless keys and work by actually sending small radio frequencies to receiving sensors

A guest can opt for fast check-in, wherein he gives the hotel his phone number and downloads an app.

the smartphone.

Hotel du Collectionneur in Paris faced a big challenge - it became the largest independent hotel in Paris at 408 rooms when it parted ways with Hilton.

"Flip.to helped us accomplish both things. First, they enticed thousands of unique visitors to the hotel's website through 72,000 guest connections. Secondly, they increased the brand awareness of the hotel on social networks thanks to their sharing platform.

Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing juggernaut - their current guests. Right at the point of booking, guests share with their connections about their upcoming trip, driving new visitors back to a uniquely personalized hotel website experience.

rGuest Stay is a next-generation property management system ('PMS') that helps hotel operators streamline guest service, ensure payment security and boost efficiency.

rGuest

rGuest Stay is a next-generation property management system ('PMS') that helps hotel operators streamline guest service, ensure payment security and boost efficiency.

Planning large events can be demanding

Technology also means that you can use attendee-self-service systems, which will allow you to spend less on events.

social media is making it easier for people to share their experiences and event planners can easily get feedback from attendees.

Consumers can use social media to rate a restaurant’s food, ambiance or speed of service. Now a new app will allow diners to rate the noise levels at their favorite eatery.The iHEARu app officially launched on Tuesday in San Francisco, the first city in what promoters hope will become a global network to help consumers find “ear-friendly” public places

More than 20-percent of the U.S. population has some hearing loss, and one in three people over age 65 have disabling hearing loss, she noted. But noise levels are also a concern for any guest looking to have a quiet business meeting, for example, or for a group looking to hear each other speak.

Users can open the app in any restaurant and map it, then press a button to make a recording to determine sound levels. Users can also add comments about their own subjective experience and share it through Facebook or social media.

Quore, a hotel workforce communications platform used by more than 3,900 hotels (including 560 management companies and 80 hotel brands in 29 countries) is helping operators ensure that their pools, hot tubs and spas meet water safety standards by automating the water-testing process within its Pool Readings module.

enables hotel engineers to test a pool’s chlorine, pH, alkalinity and calcium levels at least twice daily, as well as water temperature and GPM (gallons per minute) and PSI (pound-force per square inch) flow rates.

identify if the pool water is safe for guests’

The intricacies of the restaurant culture are magnified further when the restaurant expands to become a chain. These particularities may make it seem that a HRIS would not fit or help as much with managing a restaurant chain, but this could not be further from the truth.

A HRIS can help to break down and simplify many of the things that make managing a restaurant chain difficult

A HRIS that makes it possible for employees to view their schedules online, make time off requests, and view approvals reduces the potential for errors and miscommunications.

Today, through the use of SaaS hotel property management systems, hotels have the flexibility to exceed service expectations and still increase their top line revenues.

Even before a guest checks in, cloud-based hotel technology enables you to send relevant offers that the guest may want to purchase pre-arrival.

By offering these types of options, you are giving greater choice to the guest and enabling them to personalize their stay on their own terms

water-efficient fixtures can reduce water and sewer bills by up to 30%, while energy-efficient lighting can reduce electricity use up to 75%. Increasingly granular data collection, remote management and analytics are helping hotels exert more nuanced control over energy use, uncovering new pockets of savings without impacting guest comfort.

Better mobile, cloud or web-based access encourages managers to fully use energy saving systems such as EMS

Solutions such as Verdant’s enable users to create recipes — setting profiles they can apply to groups of rooms, based on exposure, season, etc. Since installing the system nearly a year ago, average run times for HVAC systems at Baywood fell from between 34.5-57% to below 23%.