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Contents contributed and discussions participated by Lu Zhang

Lu Zhang

Integrating Technology to Improve Event Production - 0 views

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    To improve the efficiency of event managing, event managers need several technology. This article introduced GPS techology, which can used to track vehicle and participants. Barcode scanners are also the important tools that can be used in printing the credentials in advance and check it to the event faster. Because most of the staff and volunteers have smartphone, smartphone based technology such as Excel spreadsheets and google Earth can also useful in sharing information and siting address. In addition, supported by cloud technology, staff can access to their event data from anywhere, which bring huge convenience to event managing, and allow managers effectively control the large event.
Lu Zhang

Study: Online marketing helps restaurants personalize offers | QSRweb.com - 0 views

  • Finding the right marketing mix is crucial to success in the restaurant industry
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    This article reveal many statistics of restaurant online marketing. The study analyzed the perception of customers, restaurants employees, and restaurants operators, and drive four main findings. The first one is online marketing is crucial in building loyalty and also attract new customers. The second one is that among all the customized marketing messages is a very effective strategy. The third core finding is most of restaurants operators realize the importance of online marketing, and willing to utilize it. Finally, the study found consumers are very sensitive to social media and internet advertising. Online marketing completed changed restaurants business.
Lu Zhang

Hotel Security in an Insecure World | Past Issues | Past Issues - 0 views

  • For the last nine years, the concept of heightened security has guided our nation ever since we witnessed the terrorist attacks of 9/11.
  • With the violent November 2008 hotel attacks in Mumbai, India, the September 2008 attacks in Islamabad, Pakistan, and the July 2009 Jakarta, Indonesia, bombings of American-branded hotels, the need for a new security awareness is now finding widespread acceptance across the U.S. lodging industry.
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    The cases of terrorist attacks of hotels increasing. To reflect this situation, the American Hotel & Lodging Association (AH&LA) cooperate with Department of Homeland Security to classify the security situation and work on security environment of lodging. To improve the security environment, the AH&LA had meetings discussing about attacks alert, security apparatus, and practical and logistical aspects to hotel security. For many years, AH&LA provided e-mail notices to its members alerting hoteliers improve the immediate security environment. With more and more terrorism and tremendous risks, AH&LA coordinated media and government, and produced security training to help hoteliers to protect and guard the hospitality industry.
Lu Zhang

Improving Customer Satisfaction With A Retail POS System - 0 views

  • A reliable POS system is a retailer's most powerful tool in luring in and creating loyal shoppers.
  • Knowing what shoppers want from a store can help retailers to make the best decisions when selecting and implementing a new POS system
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    POS system help stores advance service quality, which plays an great important role in building customers' loyalty. This article takes retails as example, analysising how POS system can help it make the business more smooth by the certain aspects: ensures accuracy prices of production, tracks and helps to locate customer's favorites, and supports many payment options.
Lu Zhang

hotelsystemsoftware: How to Generate Revenue with Hotel Call Accounting Software - 0 views

  • It is imperative for sophisticated hotel billing software to account for telephone charges, Internet usage, equipment fees, surcharges and taxes in real time.
  • Hotel telecom revenues are now declining at a steady rate of 3 to 6 per cent per year. Hotel general managers and comptrollers are forced to become more creative to meet bottom line objectives for communication.
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    Because the calling rates decrease, hotel revenue of calling decline. However, according to this article, hotel can get much profit when using call accounting system. Hotel could track the busy number or peak calling times to set up specific rates or charge plan to maximize revenue from call. Besides, night auditors should pay more attention on reconcile balance between calling bills and hotel calling record, and ensuring the calling accounting system keep the accurate rates for different guests or locations.
Lu Zhang

Kempinski Hotels see their future in the cloud | cleverhotel.org - 0 views

  • Cloud has evolved from a vogue word to one of the main factors impacting hotel software purchasing and the way hospitality does business in general.
  • . It’s becoming more cost effective, secure and reliable, but we are still struggling with the communication limitations in several regions like Middle East, Africa and China where there isn’t enough bandwidth or too much latency.
  • One of the main issues when upgrading locally is that you need to get the approval from individual owners to get the upgrades done as there is a cost involved which does not happen when you have a central environment. 
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    This report shows Kempinski hotels are going to use cloud PMS. It analysis the limit of local PMS, for instance, which is difficult in updating because individual hotels have to update one by one. It is also hard to manage all the hotels with central standard if the version of PMS are not the same. In this case, one update will take care of this situation if hotels are using cloud PMS. Besides, cloud technology will release IT manager work as a server, IT manager will have more time focusing on customer-side technology to enhance satisfaction and loyalty. On the other hand, area like Africa and China still have some bandwidth limit so that cloud PMS are not available. Kempinski are trying to find out solution for that. Meanwhile, they will make new PMS more effective by reduce intermediates between hotels and distribution company, provide customers more channels to be served, like tablet and mobile phone.
Lu Zhang

BMS & Green Tech Solutions ‹ Japan Today: Japan News and Discussion - 0 views

  • It has developed building automation technology that controls, monitors and optimizes heating, ventilation, air conditioning, lighting, alarm systems and other electrical appliances. The facility maintenance chief or facility manager can control everything with a single computer either on-site or remotely.
  • It is a system that gives the operator of a building total and absolute control over every mechanical and electrical component within a building.
  • Having the power to control your building means that you don’t need worry about human error—relying on staff to save energy by switching lights off at the end of the day is a thing of the past.
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  • Not only do you get a high performance tailor-made system, but you also get the easiest to use software, and nearly all updates are free.
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    This article introduce a new energy and labor saving system in Japan. With a brain box of the touch screen system, the computer control all the electronic components, such as lighting, alarm systems. Only one user is required to monitor the system. It not only save the energy that may be wasted because of the negligence of employees, but also save the labor cost. Many buildings, such as hotels and schools, would benefit from this system.
Lu Zhang

E-Commerce News: E-Commerce: Headless Commerce Lets the Product Sell Itself - 0 views

  • Achieving success with digital e-commerce requires a new way of doing things and new level of commerce functionality. The living nature of digital content -- the fact that the product itself and thus the customer can always remain connected to the producer, retailer, publisher or distributor -- enables a powerful new paradigm for a rich, ongoing customer relationship.
  • With digital content, the sale is not over when the transaction is complete. The customer's entitlements live on and must be managed: upgrades sold or authorized, subscriptions terminated or renewed, device or user assignments changed. This management of the digital relationship between seller and customer is not only necessary; it also opens doors to continued revenue and enhanced customer satisfaction.
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    This article discuss about the new approach selling digital products. By this approach the seller will rapidly maximize revenue and earn high customers satisfaction. The digital products, such as software and game, are different from the physical goods e-commerce for the intangible trait. Therefore, the seller don't need to use the traditional sales approach, such as item-based. Instead, in order to increase the revenue and build perpetual relationship with customers, the seller can sell the digital products by various ways or steps, for instance, one article of a e-book at a time, the right to make copies of a game, and time-based rentals of a magazine. When visitors are looking for their products, instead of recommend a specific product, seller should provide a set of related products according to options that visitors choose. This sales approach might need a new technology to manage the website and a platform that support flexible operation. Overall, digital goods seller can take advantage of the special traits of digital content and change the sales way develop loyalty and maximize the revenue.
Lu Zhang

Hotel Industry Risk: Cybercrime Has Targeted Hotel Wireless Networks To Steal Credit Ca... - 0 views

  • While financial services companies used to receive the bulk of hacker attacks, last year hotels emerged as the new choice target among hackers-out of 218 breaches in a total of 24 countries, 70 of those breaches took place through hotel networks, according to a report by security firm Trustwave SpiderLabs.
  • Even larger hotel chains are often poorly protected against cybercrime dangers, making it very easy for hackers to gain access to one computer and then use it as a doorway into the hotel’s central computer system, from where they can lift the credit card data of guests staying at the hotel along with other sensitive information.
  • It often takes hotels months before they notice the hack-last year, the average time between a security breach and discovery was over five months.
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  • While credit card companies, ultimately, are on the hook for fraudulent charges, you do have to report unauthorized activity, and catching credit card fraud early can save much time and hassle down the road.
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    This article report that sensitive data such as credit card information can be easily received through hotel wireless networks by cybercriminals due to the poor protection network. With the information, cybercriminals can make clone credit cards, which are indistinguishable from the real one and difficult to be traced. What worse is it takes months for hotels, customer and credit card companies to find out this criminal activity. Although hotels have began to step up security, this article notice that customers, especially those travel a lot, need to pay attention to their bank statement since the trend of hacker attacks didn't go down.
Lu Zhang

DailyTech - Hilton Hotels to Use Unreal Engine 3 for Employee Training - 0 views

  • Ultimate Team Play puts hotel team members in various scenarios aimed to replicate real guest situations. Users will have to decide what the best course of action will be to fulfill a guest’s request and complete a specific job task within a limited time. Their immediate or non-immediate actions toward guests will directly affect the mood of the guest as well as the hotel’s SALT (Satisfaction and Loyalty Tracking) scores.
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    This software called Ultimate Team Play is used in Hilton Garden Inn to do the employee training. The Ultimate Team Play presents a virtual scene of front desk for employee. The virtual guests will show different reaction toward to different service from the employees. The SALT( Satisfaction and Loyalty Tracking) score is a very important factor that reflect the service quality of the hotels. The employee may select different level of guest interaction and study the specific requirement of each level of guests so that learn about how to serve different guest to develop guests' SALT.
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