How to Start Your eCommerce Business in China | Forrester Blogs - 0 views
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For many businesses, the growing spending power of high-income consumers and the middle class in China has become a compelling growth engine. For luxury brands, China is already a huge growth market, and many Western companies have had a brand presence in China for many years, albeit often with counterfeit products and even whole counterfeit stores. But as the economy grows in China and consumer thirst for foreign brands increases, companies will be compelled to consider an online direct-to-consumer presence due in-part to the following factors:
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eCommerce in China is growing very quickly. Online spending in China is poised to more than double over the next four years, growing to more than $356.1 billion by 2016*.
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Driven by both new consumers online and by increased spending by consumers already online, it is expected government reforms will make it easier for both domestic and foreign companies to sell online and for consumers to transact.
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ECommerce business has rapidly increased in Chins and it will be a strong incresing point fro Chinese economy. The reasons that drive the development of this new economy pattern in China can be defined in three parts. First, the growing purchasing powe of high-income and mid-class in China has become the most powerful growth strive in China. They have enough money to make their lives more stylish and elegent whcih motivate them to seeking more worldwide brands. Second, some foriegn brands have been aware of this ttrend and begun to spread their business to this fantastic market. An obvious example it that China has become the largest consumer of luxury products although some of the upscale brands have not hully enterd Chinese market. Most of them are planning to grab their own segment strategically in China, which will insentive the development of ECommerce here. Last, online spending will be double increased in the following four years under a positive forecast. It is a more convenient and secure shopping style for young generations. For these reasons, sterting an ECommece business is a good choice for both local entrepreneurs and international corporations.