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Contents contributed and discussions participated by smend120

smend120

Cyberattack on Luxury Resort Should Put Hospitality Industry on High Alert | Fisher Phi... - 0 views

  • Cyberattack on Luxury Resort Should Put Hospitality Industry on High Alert
  • Cybercriminals are finding new ways to hold their victims hostage
  • a recent cyberattack on a luxury resort should serve as a warning for your business.
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  • The Allison Inn & Spa, recently fell prey to a ransomware attack that left its employees’ and guests’ personal information exposed
  • the stolen information – which includes data from 1,500 employees and more than 2,500 guests, including dates the guests stayed at the hotel as well as employees’ birthdays, phone numbers, and Social Security numbers – was posted on the public internet in easily searchable form.
  • Typically, stolen confidential information such as this is only published on the “dark web” and is not as easily retrieved through any type of online searches.
  • New Tactic Reveals New Dangers
  • If affected devices cannot be removed from the network (or if the network cannot be temporarily shut down), secure the network by powering down infected devices to avoid any further spread of the ransomware infection;
  • the public release of the confidential guest and employee data may have been an “experiment” to see whether it could further ratchet up pressure on the business to pay out the ransom.
  • this new tactic may be a trend we see from cybercriminals looking to extort their victims in future ransomware attacks.
  • What Should Your Business Do?
  • be prepared to implement comprehensive cybersecurity risk management processes.
  • Determine what systems were impacted and immediately isolate them
  • they were hoping to force the business to pay them a ransom.
  • Triage impacted systems for restoration and recovery
  • Engage your internal and external stakeholders
  • Retain legal counsel to provide guidance
  • Retain a third-party incident response provider
  • Report the incident to law enforcement
  • companies should consider deploying multifactor authentication in order to gain access to company networks, provide robust cybersecurity training to all employees on an annual basis, and maintain offline, encrypted backups of all internal data.
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    Cybercriminals are constantly coming up with novel schemes to kidnap their victims. A recent cyberattack on a five-star resort should act as a cautionary tale for your company. In Oregon, the Allison Inn & Spa recently became the target of a ransomware assault that revealed the personal data of its staff and visitors. The stolen data was published in easily accessible form on the public internet and includes details from 1,500 employees and more than 2,500 guests, including dates of the guests' hotel stays as well as employee birthdays, phone numbers, and Social Security numbers. The "dark web" is typically the only place where stolen private information like this is released, making it harder to find through regular online searches. The goal of the cybercriminals was to coerce the company into paying a ransom. The public disclosure of the private visitor and staff information seems to have been an "experiment" to see if it would increase pressure on the company to pay the ransom. Cybercriminals may use this new strategy frequently in the future to demand ransom from their victims. The implementation of thorough cybersecurity risk management procedures should be considered by resorts. In the event of a cybersecurity attack, determine which systems were affected by the attack and immediately isolate them. Then, prioritize those systems for restoration and recovery. After which, involve internal and external stakeholders and retain legal counsel for advice. It is crucial that you hire a third-party incident response provider and notify law enforcement. Multifactor authentication should be used by businesses to protect network access, and they should also annually train all staff in cybersecurity best practices and keep offline encrypted backups of all internal data.
smend120

Green Computing, a contribution to save the environment | Lancaster University - 1 views

  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment
  • Green Computing, a contribution to save the environment
  • hat means
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  • The world is facing challenges that we understand better each day as we collect and analyse more data, but they go unchecked without a collective response - from climate change to deep digital divides around the world to the current pandemic that has fundamentally changed all our lives. We can solve them, but only by working together.
  • G
  • T
  • using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries. Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • If we think computers are non-polluting and consume very little energy, in fact the use of computer plays a big role in environment pollution. It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling
  • the U.S. Environmental Protection Agency (EPA) launched the Energy Star program, a controlled labelling program to promote and recognise energy-efficiency. The Energy Star label has now certified more than 75 different product categories, homes, commercial buildings and industrial plants. The program has also resulted in the widespread adoption of sleep mode among electronics' consumers.
  • in 1992,
  • The IT industry is putting efforts in all its sectors to achieve Green Computing.
  • Equipment recycling, reduction of paper usage, virtualisation, cloud computing, power management, green manufacturing are the key initiatives towards Green Computing
  • one company can't solve climate change
  • reen Computing involves reducing the environmental impact of technology.
  • Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  • Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  • Green Computing has an optimistic future for saving the environment with ample avenues for making it possible. Hope we move forward with the goal of efficient computing while making the earth greener.
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    Green computing, commonly referred to as "green technology," is the study of creating, utilizing, and disposing of computing systems in a way that minimizes their impact on the environment. The ecologically friendly and ethical use of computers and their resources is known as "green computing." A growing trend that has established itself as the preferred method of doing things while preserving the environment is "Going Green." Green computing aims to lessen technology's negative effects on the environment. This entails conserving energy, cutting waste, and fostering sustainability. The goal of "green computing" is to lessen the carbon footprint left by the information technology and systems sector and allied businesses. Green computing mainly uses two methods: e-waste and energy efficiency. Reduced resource use as well as the use of energy-efficient servers, peripherals, and CPUs are all part of energy efficiency. And e-waste is how electronic garbage should be disposed of properly. Even while we may believe that computers are non-polluting and require relatively little energy, their use really contributes significantly to environmental pollution. Only 15% of the estimated $250 billion annually spent on powering computers globally is thought to be used for computation; the remaining energy is lost idling on inactive machines. Since energy consumption is the primary cause of CO2 emissions, any energy saved on computer hardware and computing will result in tons of CO2 emissions being avoided every year. The Energy Star program was established by the U.S. Environmental Protection Agency (EPA) in 1992 as a controlled labeling initiative to promote and reward energy efficiency. More than 75 different product categories, as well as residences, office buildings, and industrial facilities, have already received the Energy Star badge. Consumers of devices have widely embraced sleep mode because of the campaign. The IT industry is working to implement Green Computing across a
smend120

What is Proximity Marketing? How Does it Work? - 0 views

  • 5 proximity marketing technologies you need to know
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    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  •  
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
smend120

How AR, VR, and robotics can work together | Artificial Intelligence | - 0 views

  • How AR, VR, and robotics can work together Augmented reality, robotics, and virtual reality can team up to develop innovative applications for various organizations.
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    Robotics, virtual reality, and augmented reality can work together to create cutting-edge solutions for diverse businesses. Businesses use robots to increase efficiency while also ensuring employee safety in potentially dangerous situations. Virtual reality and augmented reality, two contemporary technologies, have provided an immersive platform for media and gaming. People can explore strange environments both indoors and outdoors with the aid of AR and VR. The "Three Amigos" can be augmented reality, robotics, and virtual reality when they work together. Robot control using immersive technologies like VR and AR is possible. Business executives need to be aware of the potential benefits of combining virtual reality, robots, and augmented reality. Robots can be programmed to do a variety of jobs using virtual reality and augmented reality. There are two different kinds of neural networks: imitation networks, which attempt to comprehend demonstrations and examine how actions are executed, and visual networks, which use images taken by the robot's camera to understand the current state of an object. Dual neural networks can be used by organizations to enable robots to learn new tasks by monitoring and dissecting several behaviors. Robots that use artificial intelligence (AI) are exposed to a wide variety of data, which helps them learn how to distinguish between distinct objects, group related objects together, and recognize new objects that resemble what they have already seen. The expense and effort needed to gather data and real-world items can be reduced by trainers and developers. Robots can also be taught to recognize certain biological structures in the human body using 3D models. Virtual reality can be utilized to construct teleoperating robots that can function with the help of many sensor displays by employing hand controllers. The homunculus concept of the human brain, which postulates that there is a miniature human inside the brain that controls movement
smend120

Benefits of Global Distribution System | GDS Booking System - 0 views

  • Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services.
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    Global Distribution Systems (GDS) are largely responsible for the expansion of the travel industry. They provide the foundation for most internet-based travel services offered globally, and they link the providers of travel services in real-time. To make the travel business more complex and informatics, the GDS system provides global data, pricing, inventory, offers, and real-time availability of flights, hotel rooms, car rentals, and even bus tickets. GDS enables travel agencies and their customers to access travel information, purchase and compare options for reservations, and schedule trips. One of the most essential tools for the travel industry is the GDS system. Global Distribution Systems are server-hosted web platforms that offer worldwide discounts on the booking of travel-related goods like airfares. Amadeus, Sabre, and Travelport are the three main GDSs in the market, and they are connected to more than 650,000 travel agents. Travel agencies depend on GDS's assistance to maximize their own profits because GDS is a direct seller of airline tickets. To increase their revenues and their ability to offer tickets to customers, travel agencies enter into an agreement with GDS and gain access to a listing of fares.
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    " Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services. Benefits of Global Distribution System for Travel Agents and Tour Operators GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated. How Travel GDS Marketplace Is Reshaping the Travel Industry GDS stands for Global Distribution System and it's essentially a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel. functions across the world and connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more. permits travel agents to access, in real-time, availability, feature and costs for airlines and extra travel services worldwide. The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan. This permits users to buy tickets from various suppliers or completely different airlines. GDS can link services, rates, and bookings that combine a spread of products and services in travel sectors: e.g., airline bookings. Independent travel agents, travel agencies are now using an increasing sophisticated GDS system to seek out the best travel and accommodation and rates for their clients. Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services GDS system is one of the most necessary tools for the travel business the system will yield results with real-time pricing and availability comparisons There are 3 major GDS within the market- Amadeus, Sabre, and Travelport here are over 650,000 and travel agents connected via a GDS system Systems enable users to bu
smend120

Advantages Of Cloud Computing For Hotel Industry - 5 views

  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • Over the past few years, cloud computing has transformed businesses from across the world, irrespective of their industry. Today, the demand anytime, anywhere access has skyrocketed, and cloud computing is delivering just that — all you need is an internet connection with good bandwidth.
  • businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
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  • There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • Advantages Of Cloud Computing For Hotel Industry
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations. The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin. Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity. Hence, if you shift your software services to the cloud, your hotel business would witness a significant number of opportunities.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk.
  • Direct Bookings Are Made Easy With Cloud Computing
  • There was a time when hotels used to payout huge commissions for bookings to the online as well as offline travel agencies. However, with the increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time. Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible When you as a hotelier is not present in the property, managing the operations gets a little tougher. However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
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    No matter the industry, cloud computing has changed organizations all around the world in recent years. Today's need for access at any time and from any location has soared, and cloud computing is supplying it. All you want is a reliable internet connection. Businesses might choose a cloud service that would store their data in safe data centers rather than burdening themselves with traditional in-house servers to store data. At all levels, cloud-based services are now taking the place of outdated and conventional technologies. Many hospitality firms now use cloud computing services offered by infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (PaaS). And they are all fired up with the incredible benefits of cloud computing. Cloud computing can benefit hoteliers by driving down costs like energy, hardware, and operations. Your hotel's requirement for hardware overload is decreased, which significantly lowers your electricity costs. The hotel sector uses cloud computing to speed up projects, which reduces costs and increases efficiency. An efficient and effective hotel PMS will help you to ensure that your guests receive a first-rate experience and will provide the hotel employees with the best set of management capabilities. Another benefit of cloud computing is that it frees your personnel from stationary terminals, allowing them to work more independently and productively. Due to the cloud, guests may now check in at hotels using their smartphones or tablets as well as the front desk. Working remotely is possible thanks to cloud computing in the hospitality sector. Managing the business becomes a little more challenging when you, the hotelier, are not on the premises. However, putting your hotel management and operations in the cloud gives you the flexibility to access and operate on them from any location in the world.
smend120

Leading Through Disruption in Hospitality - 0 views

Technology hospitality Hotel tech Travel
started by smend120 on 29 Aug 22 no follow-up yet
  • smend120
     
    https://hospitalityinsights.ehl.edu/leading-through-disruption-hospitality

    Over the past ten years, the hospitality sector has experienced fast change. New technology, online marketplaces, and markets have ushered in a variety of new projects, from smartphone check-in and robots providing room service to self-ordering restaurant menus. The effects of these initiatives are beginning to be felt by customers in the service industry.
    Therefore, technological change in the hotel industry is difficult, but it also presents huge opportunity. Online review sites receive a lot of traffic as a result of the enormous user bases of the internet, including mobile, which also means a lot of potential revenue for online travel agencies (OTAs).
    Take the Google Trip App, which is based on user ratings from many platforms and past preference information. Users of virtual reality (VR) can also view a hotel's amenities from all sides. In-room entertainment options like split-screen TVs enable visitors to simultaneously watch a sports game and their favorite Netflix series.
    All of these enhance the guests' individualized and memorable experience. HotelTonight is an additional intriguing illustration. This platform helps partner hotels increase occupancy rates by focusing on consumers looking to make last-minute hotel reservations. Unlike conventional OTAs and other online hotel booking platforms, HotelTonight only provides a range of potential room pricing through its mobile app.
    Whether we like it or not, technology will continue to advance, and hotel companies may be able to use these problems to their advantage.
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