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Contents contributed and discussions participated by angelacolas9

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angelacolas9

Post COVID-19 Hospitality: 8 Proven Digital Marketing Strategies For Smart Hoteliers - 0 views

www.hospitalitynet.org/...4106616.html

shared by angelacolas9 on 19 Jul 22 - No Cached
  • share on social media
  • high-qualit
  • y images that can be reused on other channels
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  • website, start sharing user stories and important updates using the blog session to drive social shares
  • analyze the traffic on your site
  • optimize your call to action and keywords to make it simpler for users to make reservations
  • Apart from being entertaining, they are great for search engine optimization or SEO
  • Planning and conducting web sessions can be an effective way to answer frequently asked questions about your hotel
  • If webinars aren't for you, create an FAQ video and post it on platforms like TikTok, YouTube, and other social portals
  • . It is equally important to teach your staff how to respond to negative reviews. Direct your staff on how they can report legitimate customer service issues to the right people
  • Having a strong digital footprint as part of your marketing strategy is critical to the success of your busines
  • Try to maintain a relationship, but steer clear of crisis-related advertisements
  • . Review your online analytics and sales or lead data
  • Compare offline and online trends and find out what you can fix today that you never had time to do.
  • Holdings booking, the parent company of Booking.com has reduced its marketing budget by 56% in 2020
  • angelacolas9 on 19 Jul 22
     
    In this article, it can be seen the effects that the pandemic had on marketing in the hospitality industry. With digital marketing, it has lead to success for companies and this articles show how different strategies are used to get there.
angelacolas9

The difference between CRS and GDS in the hotel industr... | Mews Blog - 0 views

www.mews.com/...difference-between-crs-and-gds

hospitality software tech hotel

shared by angelacolas9 on 11 Jul 22 - No Cached
  • The primary function of a GDS is to assist travel agents who are looking for hotels that satisfy certain criteria
  • This technology gives travel professionals a common point of entry to access real-time data about travel reservations.
  • central reservation system, or CRS, is designed for the hospitality sector – and in particular for hotel operations – to manage room availability and rates.
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  • Amadeus accounts for roughly forty percent of travel bookings, making it the world's biggest reservation system.
  • Sabre accounts for roughly thirty-five percent of travel bookings, making it the world's second-biggest reservation system.
  • , it is still commonly used by business travel agents to book hotel arrangements.
  • a GDS can link your hotel to business travel planners and travel agent networks. A CRS can connect you to these partners as well, but also to customers themselves through your booking engine,
  • metasearch websites and OTAs. 
  • Undoubtedly, with this technology, you can connect with more distribution channels, streamline your reservations department, sell more rooms and increase your bottom line.
  • a CRS can integrate with on-property systems like your revenue management system and generate reports automatically.
  • a CRS streamlines your booking processes by storing all your reservations in one location
  • angelacolas9 on 11 Jul 22
     
    In this article, the difference between CRS and GDS in the hotel industry. These two systems may be similar but cater to different business and different markets.
angelacolas9

Hospitality Industry Benefit from Integrated Communication Platforms in Cloud PBX Marke... - 0 views

www.prnewswire.com/...es-adoption-tmr-301234438.html

communication cloud pbx

shared by angelacolas9 on 29 Jun 22 - No Cached
  • Cloud-hosted branch exchange (PBX) system is a major technological advancement in business phone system traditionally used by organizations.
  • Integrated communication platforms harboured by cloud PBX have thus become go-to platform for numerous verticals including the BFSI, retail, healthcare, government, and real estate
  • . Ranging from offering high-quality voice and call recording to intelligent call routing, service providers in the cloud PBX market are expanding their portfolio of integrated communication platforms
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  • a cost-effective strategic move to further the scope of their client communication strategies
  • save substantial costs
  • Integration with vendor services also makes the cloud-based PBX an attractive business proposition for various end-use industries.
  • companies must maintain high-speed internet and the advanced networking technology to support that.
  • providers in the cloud PBX market must improve their quality of service (QOS) schemes to leverage the full benefits of cloud hosted VoIP systems for dispersed organizations.
  • angelacolas9 on 29 Jun 22
     
    Cloud PBX is a great communication tool that is becoming more relevant after the pandemic hit. Cloud PBX is now the go-to platform for different industries including hospitality is able to offer high-quality voice and call recording to an intelligent call routing.
angelacolas9

Overcoming Resistance to Innovation in the Hotel Industry - 0 views

hoteltechreport.com/...novation-in-the-hotel-industry

innovation hotel

shared by angelacolas9 on 23 Jun 22 - No Cached
  • one in every two respondents said they want smart hotel rooms that automatically adapt to personal preferences by 2030
  • One of the biggest disruptions to the hotel market has been the introduction of a credible rival. Airbnb
  • The digital experience—ordering room service through in-room tablets such as SuitePads, centralized in-room controls, the use of big data to provide personalized services, and potentially much more—is something that will make prospective guests choose the hotel experience over the Airbnb experience.
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  • Airbnb is a classic case of disruptive innovation: an innovation that creates a new market and in a few years, moves to an existing market to disrupt”
  • The adoption of new technologies will also spark healthy competition within the hotel industry again, further driving innovation.
  • The three main reasons are suspicion of new and untried technologies, high costs, and a lack of infrastructure.
  • Diffusions of Innovations Theory, which states that adoption of technology within a market takes place in five stages – innovators, early adopters, early majority, late majority, and laggards.
  • To help overcome these, it’s important for the drivers of innovation to understand that running a business—especially in the hotel industry—is a highly emotional line of work
  • It’s about building trust in the long term by endorsing business practices that are clear and honest, and providing solutions that help hotel businesses grow and develop.
  • angelacolas9 on 23 Jun 22
     
    In this article, it is described why hotels are not as open to new innovative technology. Although they are now competing with companies like Airbnb, hotels still have a hard time adapting to new technology as they may need to change their infrastructure, or it cost too much to obtain. Overall, this article makes it clear that in order for hotels to compete in this new competitive market, they will need to continuously keep up with new forms of technology to stand a chance.
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