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From the time of reservation until the time customer checks-out of the hotel everything is recorded and the data is available. The computer system really monitors the guest requirement, their likes and dislikes, their wants and satisfaction levels in a readable way that helps the hotel enhance their future services.

It is not uncommon that one may have good computer system yet may not be successfully getting right information for the business.

Information and good service is the key for success in hospitality industry.

Information and good service is the key for success in hospitality industry.

From the time of reservation until the time customer checks-out of the hotel everything is recorded and the data is available. The computer system really monitors the guest requirement, their likes and dislikes, their wants and satisfaction levels in a readable way that helps the hotel enhance their future services.

Information and good service is the key for success in hospitality industry.

Information and good service is the key for success in hospitality industry.

Computer pundits came out with great solutions specifically to hotel industry making life easier for front end staffs who need to attend to guests most of their time rather than looking at the paper. Information and good service is the key for success in hospitality industry.

It is not uncommon that one may have good computer system yet may not be successfully getting right information for the business.

Information and good service is the key for success in hospitality industry.

Computer pundits came out with great solutions specifically to hotel industry making life easier for front end staffs who need to attend to guests most of their time rather than looking at the paper.

In order to achieve good results through the computer system one should first understand one’s requirement in terms of fastness of information, kinds of reports, formats etc. Second, the flow of work that takes place in each activity. Third comes the procedures and last its effective implementation.

The guest experience is such an important aspect of your accommodation, and is the key to returning guests. Using a streamlined and intuitive PMS will save you time on your day-to-day processes.

the fact that more and more systems are connected to the internet and with IoT those systems can interact with each other in a smart way.

when an IoT lock is opened, this can automatically set on the connected smart lightning and temperature in the room.

. More and more are we seeing that the core, a hotel's PMS, is completely cloud-based and API driven.

IoT solutions also reduce costs associated with running a hotel by streamlining operations, providing better insights and offering real-time, automated management.

integrations allows for hotels to focus on guest interactions and service instead of administrative tasks.

There are many hotel tech companies that are then able to help hoteliers face these challenges and empower to run better, smarter hotels.

Hotels prefer to use one interface and guests should be able to use one (web)app for their entire journey. Having a cloud-based access system real-time connect with your PMS will offer this.

Creativity and flexibility will be key to driving hospitality growth post-pandemic.

Although technology can be a real game changer for the industry, it starts with the creativity of the industry itself.

Cloud-based technology can also be updated easily, securing hotels for future innovations and answering to their challenges of keeping up with the fast-paced technology in this industry.

In addition, other business concerns, such as rising costs, increased government pressures and competitors’ actions have only motivated hoteliers to embrace sustainability and make it an integral part of the corporate agenda.

Green House Hotel in Bournemouth

Social concerns such as inclusivity, promoting work-life balance, promoting employees’ health and wellbeing, sourcing supplies locally and stimulating entrepreneurship are all part of the sustainability agenda. 

Next-generation smart card solutions and solutions such as Mobile Keys – an NFC-based solution which allow guests to receive their room Key directly to their smart phones – also increase convenience.

Security and locking solutions such as electronic in-room safes in the interior of a hotel room must be consistent with the facilities’ aesthetics while performing their most important task: protecting a guest’s valuables

By detecting guest presence in the room, energy management systems allow hotels to control and manage air conditioning and heating costs while rooms are unoccupied, monitoring temperature until guests return to their rooms.

Physical access solutions such as doors and access control systems provide security to a hotel’s staff and back areas.

Intelligent panic exits and devices, for example, protect people and property during emergencies and at all other times.

“If such a significant issue were to exist in a car, customers would likely expect a complete recall at the expense of the manufacturer,” Brocious adds. “I can’t help but feel that Onity has the same responsibility to their customers, and to customers staying in hotels protected by Onity locks.

But since then, two hackers who asked not to have their names revealed have claimed in emails to me that they independently replicated the exploit and refined it, so that it now works on any Onity hotel room lock. Brocious tells me he’s spoken with eight or nine hackers who have all been able to replicate his work to some degree.

“We want to assure you that Onity is working on providing you with a solution that will address any potential risks related to the alleged vulnerability of these locks,”

Onity isn’t the only one to come under fire in wake of its security flap: Brocious has also been criticized for failing to warn Onity ahead of his Black Hat demonstration and for selling a licence to use his Onity-hacking trick to a locksmith training firm for $20,000 long before he made his findings public.

Onity issued a statement responding to last month’s presentation at the Black Hat security conference by Cody Brocious, a Mozilla developer who showed that he was able to insert a device he built for less than $50 into the data port on the underside of Onity’s locks, read their memory to find a decryption key, and use it to gain access to the lock’s firmware and trigger its open command in a matter of seconds.

Onity will offer its customers new circuit boards and firmware that ostensibly fix the problems Brocious demonstrated–But Onity is asking owners of some models of its locks of some to pay a “nominal fee” for the fix, while offering others “special pricing programs” to cover the cost of replacing components.

"I think that you will begin to see more hotels going to RFID and smartphone entry before using biosystem recognition," says Wolfe. "These systems are expensive, and there are many consumers who just don't want this information stored somewhere -- for a variety of reasons."

Systems that track the other qualities that make each human unique are in development as well.

Yet more card-free security systems are on the way.

Many industry watchers are keeping an eye on Houston's largest hotel, the vast 1,200-room Hilton Americas–Houston. The hotel has a facial recognition system that can identify and track guests, employees, and even suitcases. With 700 employees and an annual $16 million payroll, the system offers benefits such as employee time-theft monitoring and prevention for the hotel. But travelers aren't that concerned about employees taking an extra cigarette break. What it means for you is that the system includes alerts if unwanted people are on the property and a response time of mere seconds if there's an incident. Customer service is heightened as well: Returning guests will be recognized and greeted by name. And with 1,200 rooms worth of luggage in transit, the system makes it a lot easier to find lost or misdirected bags.

not everyone wants to be on-camera, all the time. With concerns about "snooping" and a Truman Show-like lack of privacy, might guests feel that systems such as this are too intrusive in our hotels? "

Technology is opening new doors to hotel safety, and the way we navigate hotels is set to change in the blink of an eye. Or the swipe of a cellphone. Or the print of a finger. With futuristic systems like scent and iris scanners and digital facial-recognition, hotel security is being taken to the next level. #plain_module { width: 590px; height:170px; border: none; float:left; margin:0px; font-size:12px;} #plain_module img {border:none; width: 13px; height:14; border: 0px; margin:0px; } #plain_module .mini_main { margin: 0px; padding:0px; width:585px; height:220px; repeat scroll 0 0} #plain_module .mini_item_header {padding:10px 0px; margin: 0px 0px; font-size:16px; color: #555555; border-bottom:1px dotted #CCCCCC;} #plain_module .mini_item {padding:5px 0px; margin: 0px 0px;} #plain_module a { color: #49A3CA; text-decoration:none; } #plain_module a:hover { color: #F98419; text-decoration:underline;} span.gray {color:#949494;} .mini_main li{list-style-type: none;background-image: url(http://www.aolcdn.com/travel/bullet);background-repeat: no-repeat;background-position: 0 1px;padding-left: 10px;} Those plastic key cards that once seemed so innovative will soon go the way of the actual key. The new thing is contact-less Smartcards and RFID (Radio Frequency Identification) cards that need just be waved to allow room access. Much like the cruise world's one card system, these cards may soon make hotel stays easier by allowing guests to pay for services, as well as to check-in and check-out, through a single device. Travelers may even be able to save preferences on the cards, from pillow type to floor choice. RFID cards are already in use at New York's Plaza Hotel, and Starwood Hotels are considering introducing them into their hip Aloft and Element properties. But travelers worried they will constantly have to traipse back to reception every time they lose their card need not despair. Security systems in some hotels do away with cards altogether. "In addition to Radio Frequency Identification, there are also systems that use a smartphone, such as an iPhone," says Frank Wolfe, CEO of Hospitality Financial and Technology Professionals. "When a guest checks into a hotel and provides their phone number, they get an encrypted sound code via text message." You can then play back the code to unlock your room door.

Systems that track the other qualities that make each human unique are in development as well. Movement-activated video-capture systems were showcased in New Zealand in September 2010. Researchers are at work on devices capable of recognizing an individual's gait or walk and even their DNA. Frank Wolfe says, "If you want to go 'way out there', there are some systems being explored that can allegedly sniff someone, and also systems that can recognize the pattern of blood veins on a human being which are apparently unique to the individual," says Wolfe. Quite common in Japan, vascular-recognition systems such as this are still "several years off," according to Wolfe. "I think that you will begin to see more hotels going to RFID and smartphone entry before using biosystem recognition," says Wolfe. "These systems are expensive, and there are many consumers who just don't want this information stored somewhere -- for a variety of reasons."

The hotel software market is full of options, and each vendor claims his software is the best. However investing in the right hotel software is a complex task and most hotels spend months deliberating on their investment. Unfortunately, hoteliers excel at their core skill, delivering to guests a world-class hospitality experience, and sometimes get ‘talked’ into making a wrong decision on the software they adopt.

If your hotel is equipped with beacons, guests can simply walk into your hotel lobby where they’ll receive ‘check-in’ push notifications on the hotel app. The push notification shows the reservation and asks for confirmation. Guests can confirm their reservation with a quick swipe of their finger–the result is a hassle-free guest experience that begins as soon as they enter your hotel.

These can also be used to build an interactive tour of the hotel, directing guests and providing info about specific amenities or features.

By providing the right offer, at the right place, and the right time, location-based mobile marketing can yield exceptionally high conversion rates with precise ad targeting.

Hotels will also increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.

Hotels and restaurants are now going paperless to support green practice for the sake of the Earth and its future sustainability. They try to reduce printed materials by using software and online providers to cater for bookings.

Mobile transcends all aspects of the customer experience in travel, with 75% of search and 51% of revenues come from mobile devices in 2016. Thus, hotels targeting business travellers, Millenials, and leisure travellers ought to have a proper mobile strategy in place.

Winning strategies of key drivers that are helping them consolidate their position in the Event Management Software market.

Trends in the Event Management Software market that are influencing key players’ business strategies.

Key factors that create opportunities in the Event Management Software market at global, regional, and country levels.

Demand-supply scenario of the Event Management Software market.

creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.

good for customer retention as it engages customers and keeps them in the loop about your services.

search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.

if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page

Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.

SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.

Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.

social media is the go-to platform for most internet users

Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service

The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn

Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.

A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.

Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.

The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience

Beyond the technical details, here are two tried-and-tested SEO strategies you can use for your hotel: Focus on link quality, not quantity

Look at your social channels.

Video marketing is key when it comes to mobile.

Social media creates a dialogue with your potential guests. Contests are popular among millennials, and vivid imagery in your posts will grab attention.

If guests are turning to the internet for all their travel needs – and many are – it’s time to use the internet to attract their interest and get your hotel more direct revenue.