In keeping up to its standard of maintaining high customer service, the Ritz Carlton has a new idea to do just that. As we know with a hotel, there are many hands on the assembly belt to make the hotel run smoothly. Since the guest experience is their main priority, they don't want to leave anyone excluded. So the company has released an app, ((CHIME)), to assist event planners during their event. Sent to the planner three days prior to the event, the Event planner is able to make any changes necessary. On the day of, if something was to malfunction or hotel assistance was needed, instead of the planner panicking, they are able to use ((CHIME)) to get what they need done. Whether it has to do with food & beverage, audio / visuals, seating arrangements, or room relocation, within minutes the event planner can have a request put in and a hotel employee will be there to fix the issue. Just another way of keep guests returning and to ensure a successful event. 

So, for the consumers that are used to booking their vacations by themselves, I don't think this article applies to you. For the ones that are trying to save money by not going through a travel agent, I think thesis the article for you. A study conducted by AH&LA shows early signs that almost 2.5 million bookings for hotel properties made online through "fake websites" are being accounted for. This is a huge security issue. Consumers are booking their travel thinking that they are getting certain room types, ample amenities, amazing discounts, and good deals, but turns out they are just getting scammed. Other then not making the clients happy, this also hurts the reputation of the hotel property because when things don't go our way or something happens, we tend to blame the property. And in today's society, most take to the internet to voice their opinions in addition to speaking with the hotel; and bad word-of-mouth is the last thing our industry needs. Also, this can lead to loss of revenue. The survey stated that 56% of customers prefer to book directly with the hotel. It is always recommended to book directly through the property themselves, but for the new guys, how are they supposed to differentiate the difference between real and fake websites? 

One investment that seems to be going well is the use of keyless entry at hotel properties. We already use our phones for more that just the traditional phone calls and texting, so might as well throw room access in there, as well. Hilton Worldwide has introduced this feature through their mobile app and they seem to have much success with it. They found that with this process being implemented, guests are at the front desk for less time and the conversations with front desk associates are "more conversational and less transactional". Hilton plans to expand this keyless entry feature throughout all of its brands through 2016, with more than 170,000 rooms expected to be upgraded. Of course, with it being a technology, flaws are bound to exist. The first fix that is being worked on is the ability to use the keyless system even in the event of a power outage. Also, properties are looking into how to go about extending the battery life of the technology in the doors to prevent any inconveniences for guests.

In a report generated by Trustwave Global Security shows that about 94% of POS hacks are contributed by weak remote access. The hospitality industry seems to have taken the hardest hit. We know of the grueling schedules that come with working in our industry and how we all can't be there seven days a week. So when management are in the comfort of their relaxation area and remotely access the POS systems, they seem to be leaving the doors open for hackers to enter, as well. "In a breakdown of types of IT environments most frequently compromised, POS systems and assets were associated with 95 percent of breaches in the food and beverage industry" (Pham). One popular hospitality establishment that has reported a breach is the New York location of Eataly. The thought process behind why these hacks are happening has not been figured out yet, but the idea has been tossed around that it is because of the credentials used to remote access. The temporary solution is to create a double layer security system, also known as two-factor authentication. By doing it this way, you can log in using your credentials, but then have a second login that needs to be verified by way of sending codes and authentications to technologies that you would have in your possession (cell phones, emails, etc.) so no one else can access that information.

Don't sleep on the GDS systems. The are making their mark and proving to be an important asset in the process of making a booking. Whether it is a hotel, car, cruise, or airline reservation, the GDS systems got you covered. Being that nowadays, travel agent would use this system for their non-tech savvy clients, bookings are expected to be at a record high this year. In a report generated by TravelClick, out of the $12 billion dollars generated in the second quarter alone, GDS systems accounted for a little over 16% of that total; the highest percentage came from direct bookings, of course. So at least we can count on the use of these GDSes to help turn a profit within our industry. 

In today's society, going green is become more and more important. Especially in the hospitality industry, companies are looking for ways to save a dollar and be more energy efficient. Same thing goes for cruise lines. With so many tourists traveling by ship every year, it is important for these cruise corporations to follow regulations and set their own standards for upholding the law. So far the leader of the pack, Royal Caribbean, has qualified for certifications. They have their staff trained in the company's Environmental Management System. Holland America, Celebrity, Norwegian, and Costa are also following suit by implementing their own green initiatives. 

With technology fast growing, it is because part of our everyday life in everything that we do. And as for the hotel sector, IHG wants to stay ahead of the game. On the verge of releasing a series of technologies to be used in its hotels, IHG is keeping customer satisfaction as their main priority.