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TravelPass Group LLC raised a lawsuit with the Utah attorney general to investigate Expedia conspiring with Marriott, Hilton and other hotel companies to manipulate search advertising on Google. Under federal law it is illegal for companies to work together to harm competition. In 2014, hotel companies agreed to stop bidding but Expedia continued to coordinate and act as a go between for the companies and providing reports on compliance with the agreement.

This is a very interesting read on Europe's thriving development pipeline. Even with the pandemic they are growing substantially year over year.

This article talks about how hoteliers should be balancing the human touch with technology. Some businesses in the hospitality industry are leaning towards technology, forgetting the human touch is what hospitality is all about. Cutting costs does not outweigh guest experience. Hotels still keep the front desk as a nice touch, yet when we go to the movies we tend to go to the shortest line possible, which is usually the self-service machine. I think this is a trend at the movies because we don't consider it to be hospitality, all we are asking for is a movie ticket and can barely hear the person behind the speaker anyways. Front desk at a hotel is completely different. This is a huge first impression of the hotel itself. Guests are deciding to use mobile apps to check in early or use keyless entry, which means one of the things for front desk: a promotion or getting fired. Hotels are deciding to become more tech friendly to please guests and of course, to cut labor costs. The article mentioned: "The travel industry also needs to rethink its chase of digital tools and services as a proxy to the human experience, and build real social experiences as part of the social spaces it incorporates." This statement was very important to me going back to what I said about human interaction being the face of hospitality. Hotels in China began using mobile check in devices, which seems to be a way to meet in the middle with human experience and technology. These clerks are no longer standing behind a desk. In a way, this seems a bit more personal. Hotel front desks have not changed much within two decades. Of course, certain hotels within Hyatt or Marriott are exceptions. The point here is simply to make checkin and checkout flexible. A hotel can earn customer loyalty this way. It's nice for a guest to feel remembered if they have stayed at the hotel before. Creating loyalty can be very difficult when guests are booking through third parties.When it comes to check

Interesting article that explains how VR is currently being used by large branded hotels like Marriot. Using VR as a key to present as a selling points separates those hotels from their competitors. The fact of being able to present conference space to conference planners is another tool to help close business.

This article talks about how ecommerce has impacted the way business is done online within the hospotality industry with enhanced customer service, automated marketing, customer-specific advertising.

As the hospitality industry continue to grow we should urge to monitor the current trends of consumer needs. Anticipation of what they may look for such as discount codes and personalized experiences are big pluses when it comes to satisfaction. An additional feature that customers are now being attached to is the virtual trend of placing furniture or items that you may purchase online in space of your home to see if it fits your look.

This article introduce four ways that E-commerce impact on hospitality industry. Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.

This article discusses how travel agents are starting to increasingly use GDS to book for their clients. The article also talks about how people are looking for the best price and care more about that than the advertisement. Hotels want their guest to direct book through their website in order to not have to share profits with others. Hotels pay fees to be on these websites and travel agents are starting to use it more. The article emphasizes the role that GDS has come to evolve to.

Horizon properties had been looking to get a remote accounting system for 3 years and deployed Aptech's PVNG Enterprise Accounting system this February prior to planning for a pandemic but have become very useful for business continuity during COVID 19 by allowing operations to be managed remotely.

This article describes trends in technology in the hotel industry and the applications of them in the Russian economy. The article discusses what the trends in IT are and how they may apply to the hotel sector of the hospitality industry, providing real-world examples and hypothetical scenarios. The information in this article is insightful to the relationship between hospitality and information technology and provides a perspective on this relationship from the viewpoint of the Russian hotel economy specifically.

The Hospitality industry have been greatly impacted over the years by the advancements made in technology. Customers have everything assessable by the click of a button or utilization of an app. Various software is being created to provide for quick and easy service but in turn takes away from the personal experiences.

This article is about the new advances in technology and investing whether it has been taken too far. It analyzes the new advancements such as apps where reservations are made. These new technologies have been made to enhance experience but not replace the warm feeling that hospitality gives you. The article concludes that we haven't taken it too far, instead it has made guest experience better. Especially when it comes to checking in, and not having to wait a huge line when you just want to get to your room.

As we learned this week, technology is impacting the hospitality industry. As the article states- "improving a guest's experience depends on the ability to identify the individual guest's preferences." This reminded me of the Smart Bar video we watched this week. Technology can enhance the quality of experience. However, depending on the businness/ company- most people would be unwilling to put a an investment into tech unless they see a significant uptake from the technology. Even though technology plays a major role in the industry, it has not completely took over human interaction.

In this article, the author emphasizes that security in the tourism industry should be number one. With the advent of technology, cyber contingency plans must be a part of the overall security plans of tourism businesses. The author also admonishes hospitality businesses to be proactive when dealing with cyber security breaches to withstand malware and infections as well as to be honest with customers when security breaches occur to maintain the customer's trust.

Hospitality consumers are only getting more and more tech savvy, therefore, businesses must meet their patrons' standards and expectations when it comes to preferences, efficiency, convenience and speed. Examples we experience daily are mobile ordering at a restaurant, online/kiosk check in at a hotel, food delivery apps and more.

Being able to customize to the consumer and their needs is a game changer and with data analytics available today this is becoming more of a reality and could soon be a consumer expectation as we want content and experiences that are relevant to us.

The more technology is evolving into the world of business the more human interaction is less needed. parallelly, customer expectations keeps getting higher every year. some consumers tend to look for more personalized service, this is very difficult to provide through technology solely, till now at least, human interaction is essential to keep up with guests expectations.

Using biometrics to allow people access to events and keep track of their whereabouts is becoming more and more common across several industries including hospitality. Although seemingly helpful and more efficient that regular tickets or keys, there also seem to be concerns about the security. However, many believe that although these concerns exist, the use of biometrics is one of the safest verification routes currently.

As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.

This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.

This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.