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Contents contributed and discussions participated by jordanfernandez

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jordanfernandez

Disruption In The Business Events Industry: Rising To The Challenges Of COVID-19 - Cong... - 0 views

congrex.com/...s-industry-challenges-covid-19

shared by jordanfernandez on 08 Oct 20 - No Cached
  • If there is one subject driving the conversation among meeting and event planners and organisers today, that has to be disruption. In a matter of weeks, the global landscape has changed enormously, and professionals in the meetings industry now face the pressing need to make tough decisions quickly.
  • In this unusual scenario, event organisers are required to reconsider their options and to balance two priorities: on the one hand, it is crucial to uphold the health and safety of staff, sponsors, and attendees; and on the other, it is necessary to meet financial obligations – or at the very least to minimise the losses caused by disruption.
  • Over the past few weeks, a significant number of meetings and conferences have been redesigned as virtual events. If adaptable, this meeting format is probably the best alternative in these challenging times.
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  • Hybrid events feature a mix of live and virtual components. In this model, a number of people may be present at a physical location, while the audience at large attends the event remotely. Hybrid events have several advantages: they may attract sponsors who would not have otherwise been drawn to a live event, and if needed, they can be easily modified and turned into virtual events.
  • Professional events have several key functions: bring brand awareness and revenue for the organiser, sharing up-to-date information, and networking.
  • With the current technology, anything from scientific sessions to workshops and exhibitions can be delivered virtually.
  • Do not overlook the social aspect of meetings. Remember that virtual meetings should fulfil two critical functions: circulating information and providing a space for professionals to network.
jordanfernandez

Proximity Marketing: Often Creepy, but It Doesn't Have to Be. | Center for Digital Ethi... - 0 views

www.digitalethics.org/...often-creepy-it-doesnt-have-be

shared by jordanfernandez on 30 Sep 20 - No Cached
  • Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”
  • As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.
  • Target merged its “Cartwheel” coupon app — used by 27 million shoppers, saving them more than $1 billion — with the main Target app and incorporated new features.
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  • This beats traditional advertising, which connects to consumers before they’re in a store — while they’re sitting on the couch at home watching television, for instance — and relies on them to remember the message later.
  • By using proximity marketing technology, stores can catch up by providing some of the perks of online shopping in person, like easy access to discounts, saved shopping lists and personalized recommendations.
  • Lastly, proximity marketing tools allow companies to gather behavioral data about their customers, including how often they visit a store and when, how long they stay and what areas of the store they gravitate toward.
  • Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.
  • But completely opting-out of proximity marketing — agreeing to all or nothing — should not be the only way consumers can protect themselves.
  • Their recommendations include displaying in-store signage notifying shoppers that their location data is being collected, letting consumers opt-out of analytics services, limiting how data is used and never selling personally identifiable data to a third party.
  • If retailers want their customers to shed the “malicious” connotation that comes with data tracking, they need to be upfront about how they are using that data, including location.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.” How many customers read the whole statement and check back periodically for updates?
  • So let’s reimagine our scene in the department store: Again, you download its app. This time, the user agreement is a few clear bullet points. The app walks you through a quick Q&A to find out if it can access your location to make your shopping experience easier. It asks if it can share your information with its partners — other stores, whose names the user agreement lists out explicitly — and gives you an option to opt out.
  • jordanfernandez on 30 Sep 20
     
    This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.
jordanfernandez

Investing in new technology - right for my business? | Workspace - 0 views

www.workspace.co.uk/...echnology-right-for-my-busines

shared by jordanfernandez on 24 Sep 20 - No Cached
  • Similarly, if you keep doing the same thing in an ever-changing sector, you will probably suffer worse results. So there comes a time when you need to invest in something new to move your business forward.
  • Any investment is a big decision. If it’s an investment in new technology, the stakes are even higher because the playing field moves so quickly.
  • So, without the benefit of being able to guarantee the outcome, what factors should you consider when deciding whether to invest in the unknown of new technology to give you the greatest chance of a positive return?
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  • The most important question to ask is: what will the technology add to your business?
  • This is one of the attractions of new technology: it can not only help you to do what you currently do better, but it can also enable you to expand in new directions.
  • It can be helpful to look at a more concrete example to see how to shape your cost/benefit analysis.
jordanfernandez

How AI is Trimming the Fat in Foodservice :: Hospitality Trends - 1 views

www.htrends.com/trends-detail-sid-112357.html

shared by jordanfernandez on 14 Sep 20 - No Cached
  • From reducing food waste to predicting what customers will order, artificial intelligence is already streamlining the restaurant business – and this is just the start.
  • At American chain BurgerFi, self-ordering kiosks use AI-powered facial recognition to suggest menu items to returning customers.
  • Restaurants will also need to invest in upskilling staff to ensure they understand the technology and can use it successfully to get the insights they need.
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  • At Starbucks and McDonald’s drive-throughs, AI analyses the time of day, weather and individual store transactions to customise digital menus. Fast-casual chains such as by CHLOE and Buffalo Wild Wings streamline their online experience with AI that manages website reservations and pre-orders for those lunching on the clock.
  • et with food waste an industry-wide issue, spending on AI to reduce the amount thrown away could slash the budget: research from resource efficiency charity WRAP found that on average, for every $1 restaurants invested in reducing waste, they saved $7 on operating costs.
  • “Customer expectations have gone through the ceiling,” says Moulds. “AI will segment the foodservice industry further, enabling fast, automated service at one end, while allowing other restaurants to offer the tailored experience people are seeking out.”
jordanfernandez

A Brief History of Air Travel Distribution | Business Travel News - 1 views

www.businesstravelnews.com/...ory-of-Air-Travel-Distribution

shared by jordanfernandez on 10 Sep 20 - No Cached
  • The story goes that a chance meeting on an American Airlines flight between an IBM salesperson and then-American Airlines CEO C.R. Smith resulted in a pitch for IBM to build an airline reservations solution based on learnings from SAGE technology.
  • By the early 1970s, all the major carriers experimented with bringing the CRS to travel agencies.
  • 1990s: Global Distribution Systems Emerge & the Internet Changes Everything 
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  • GDSs offered travel agencies internet access and the software necessary to build and maintain their own websites. GDSs also targeted consumers directly through new online travel agencies: Sabre launched Travelocity in 1996, and Worldspan provided content for Microsoft's Expedia startup that same year.
jordanfernandez

Hospitality Digital Technology: Challenges, Priorities, and Buzzwords | NextGuest Blog ... - 0 views

www.nextguest.com/...hospitality-digital-tech

technology Hospitality

shared by jordanfernandez on 02 Sep 20 - No Cached
  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications. Digital technology is making its way into every aspect of the industry: hotel operations, guest services, communications, revenue management, distribution, CRM and marketing.
  • Revenue Management Technology:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile. Hilton Hotels via their Connected Room and Marriott via their IoT Guestroom prototypes are already working on synching loyalty member profiles and preferences with the room experience: room temperature, lighting, bathroom accessories, streaming media preferences, beverages, bedding, and more. Recently Hilton CEO Christopher Nassetta stated: “Imagine a world where the room knows you, and you know your room.”
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