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anonymous

Google Starts Piloting Voice Products for Airlines and Hotels - Skift - 3 views

skift.com/...oducts-for-airlines-and-hotels

google assistant voice technology

shared by anonymous on 15 Jan 19 - No Cached
  • tech giant has been unveiling a handful of travel-related features for its Google Home and related products, including instant translations and flight ch
  • eck-in and booking tools.
  • Google Assistant will soon be able to check U.S.-based travelers for their flights.
  • ...4 more annotations...
  • the company said that if a consumer knows the name of where they would like to book a room, they can reserve it using the voice-powered Google Assistant.
  • Each of the two human speakers gets to hear their words automatically translated.
  • Google is a leader in real-time translation functionality, though the field is still working on the basics.
  • We suspect that no device on the market can provide accurate, real-time translations between languages beyond the slowest and most elementary types of exchanges.
  • anonymous on 15 Jan 19
     
    As always Google always seems to highly compete with its Apple, Amazon, and Microsoft. Google Assistant will now introduce the ability for a individual to check in or book any domestic flight, check in or book a hotel room, and also to translate. According to Skift, "the translations were serviceable but included too many mistakes". Google plans to continue to integrate more hardware in the technology industry.
vincentsalazar

Hotel technology investments to increase in 2015 to match guest expectations - 0 views

www.tnooz.com/...-2015-match-guest-expectations

technology

shared by vincentsalazar on 26 Sep 16 - No Cached
  • vincentsalazar on 26 Sep 16
     
    "Indeed, consumer-facing technologies were the highest priority for the surveyed cohort of IT professionals. The other important areas of tech upgrades are adding bandwidth to on-property systems (especially as the industry trends towards personal content consumption), and preparing for the upcoming shift in North America to the chip-and-pin technology. Screen Shot 2015-01-26 at 12.12.53 PM The rise of mobile payments also poses a technology quandary to hotels, as there are currently competing standards without a clear winner. The reality of multi-brand mobile payments is also that there will likely be several winners, and guests might wish to pay via a variety of mobile-first payment systems in the near future. Migrating to the cloud continues to be a priority for many respondents. Services across the boar are being transitioned from on-property to the cloud, including PMS (15% moving to cloud), sales and catering (14%), POS(14%) and CRM (12%). The security of this data is obviously also a concern, with many hotel technologists seeing securing data as a clear priority. As the shift to cloud-based services continues, hotels must spend more money on security to prevent breaches or other embarrassing lapses. Mid-tier brands are the most likely this year to see an increased focus on security, investing 10.39% of budgets in security and PCI compliance. That's compared with only 6.87% last year." Hotels are investing in technology to better serve a more tech savvy consumer. By adding systems who cater to mobile devices and mobile computing, hotels are expanding their customer base. A transition has even begun to cloud based services.
ketie005

Performance Software for Human Resources in the Hospitality Industry - 1 views

www.halogensoftware.com/...hospitality

Hospitality solutions technology performance software human resources

shared by ketie005 on 27 Nov 16 - No Cached
  • To succeed, you need to attract, develop and retain competent, enthusiastic and accountable employees, and keep them engaged and motivated.
  • By giving employees the direction, feedback, development, recognition and career opportunities they need, you improve employee engagement and satisfaction — and reduce turnover of your hospitality staff. That's what talent management best practices are all about. And that's what Halogen TalentSpace makes it easy for you to deliver.
  • By allowing you to embed the core competencies that define your culture and competitive differentiators into every one of your talent management process, Halogen TalentSpace helps hospitality management to reinforce your vision and values.
  • ketie005 on 27 Nov 16
     
    My article is about the Halogen software and its features in the hospitality industry. Halogen software delivers service brilliance, with HR software that empowers hotel and services employees to achieve performance. Halogen improves productivity, it can also reduce errors and maintain compliance.
alhmcr

Technology is on the MENU.: Discovery Service for FIU Libraries. - 1 views

eds.b.ebscohost.com.ezproxy.fiu.edu/...pdfviewer

technology menu discovery service business software hospitality tech

shared by alhmcr on 10 Jun 19 - No Cached
  • alhmcr on 10 Jun 19
     
    The premise of the article is based around the future of Quick Service Restaurants (QSR) and food delivery services within the industry. Within it is the premise it states that the Total Addressable Market for delivery will increase from $60 billion to $220 billion. Furthermore it notes that Amazon's acquisition of Wholefoods and the use of technology in more traditional restaurants may effect QSR performance. That being said though QSR like McDonald's, Dominoes, and Panera, have spent a considerable amount on their I.T structure to further compete with the trend.
croja081

Mews Raises $33 Million to Challenge Oracle Hospitality in Hotel Tech - 2 views

finance.yahoo.com/...llion-challenge-130052824.html

shared by croja081 on 02 Sep 19 - No Cached
  • These companies are offering the first property management systems built for the internet era. The property management system provides the record-keeping heart of hotel front-desk check-in, check-out, and payment. The systems are critical for shepherding hoteliers through today’s digital transformation.
  • “Given the rise of Airbnb, hoteliers are more willing to innovate on experience to compete,” Kalevar said. “Mews makes it easy for hotels to plug in other innovations like flexible check-ins or smart locks for guest room doors.”
  • It faces competition on all sides. Rivals include Apaleo, Cloudbeds, and Hotelogix. Public companies that have recently rolled out similar products include Amadeus, Sabre, Shiji’s StayNTouch, and RLH’s RLabs.
  • ...1 more annotation...
  • One X factor is security, which is more paramount than ever, given the increasing number of data hacks. Mews said it doesn’t store credit card data in its property management system but keeps the data in a separate vault. But as a newcomer, the startup may have more to prove to hoteliers than Oracle and Protel, which have had good track records on security.
  • croja081 on 02 Sep 19
     
    This article talks about Mews, a start-up company, receiving a huge investment after there showing of "the first property management systems built for the internet era." Basically, a system that keeps track of all the hotel's check-in, check-outs, and transactions, this is an important system for those hotels who intend to keep up with the ever-changing digital age that we are in. This article focuses on the landscape of many of these types of tech groups who are all competing as well as the growth of this tech company and how they came up with this idea. Though with all new technology, there could be a potential drawback of data hackers mining for information. Thus, it is up to this group to prevent these problems while rolling out their new technology.
kakaboshi

Travel advisors urged to take active role in NDC implementation: Travel Weekly - 1 views

www.travelweekly.com/...ive-role-in-NDC-implementation

Travel NDC GDS Airlines TravelAgents

shared by kakaboshi on 11 Sep 19 - No Cached
  • While the major GDSs -- Sabre, Amadeus and Travelport -- initially resisted NDC, all three eventually reversed course and last year announced that they would develop and test NDC-enabled solutions.
  • "It is clear that the GDSs are now en masse embracing NDC and trying to at least equalize the airline dot-com content and experience and trying to bring that to the indirect channel,"
  • Sabre earlier this month released its first set of NDC application programming interfaces (APIs) with United Airlines. That gave some agency customers the ability to make NDC bookings, which Kathy Morgan, vice president of NDC at Sabre, called "huge."
  • ...9 more annotations...
  • As far as integrating NDC into its agency points of sale, Morgan said some capabilities are expected to be integrated into Sabre Red 360 by the third quarter this year.
  • By 2020, IATA wants 20% of sales with a group of airlines known as the Leaderboard to be powered by NDC.
  • Five airlines are currently supplying NDC content on Travelport's platform, and Ferguson said more will be introduced throughout the year; access to NDC content via Smartpoint will also continue to expand.
  • Considering many major airlines' bookings are split roughly 50-50 between direct bookings and agents, Ferguson said meeting IATA's goal would require that about 10% of agent bookings are powered by NDC by the end of 2020.
  • Gianni Pisanello, head of Amadeus' NDC-X program, said that in 2018, the company worked to develop NDC using test programs with airlines and agencies. This year, Amadeus is in deployment mode.
  • "We're trying to implement this with as many airlines as we can and as many agencies as we can this year," Pisanello said. "Next year, 2020, is really going to be a fine-tuning year." 
  • "We are dependent on airlines and their airline systems to be ready before we can do our bit as a GDS provider," Pisanello said. "And, of course, then the agencies are dependent on us as an intermediary to upgrade them and enable them to integrate those services into their own systems. So there is a sequential path here to the deployment of NDC."
  • The ability to make NDC bookings is expected in Amadeus' point of sale app, Selling Platform Connect, by this summer. As with the other GDSs, functionality will initially be limited. At first, agents will be able to complete an essential booking flow: the ability to search, book and settle. Additional features, such as the ability to change bookings, will be rolled out as they are developed.
  • Now is the time for travel advisors to step up and get involved with their GDS's efforts to implement IATA's New Distribution Capability (NDC), thus helping to shape its future
  • kakaboshi on 14 Sep 19
     
    GDS companies continue to evolve and implement new technology to stay in line with current consumer demands. After initial resistance, they are implementing the NDC program into their system. NDC (New Distribution Capability) is a travel-industry supported program launched by IATA for the development and market adoption of a new XML-based data transmission standard (source: https://www.iata.org/whatwedo/airline-distribution/ndc/Pages/default.aspx) This article discusses the need of the airlines to upload useful content and for the travel agents to be more actively involved in order to make it useful for them. However, with major airlines' bookings split between 50% direct booking and 50% agents, and the airlines' efforts to drive more direct booking traffic, I wonder what is the sentiment of the companies to provide with more content and information on a platform that competes directly with their efforts to increase direct sales from their websites. Selling air tickets directly from their sites not only allow the companies to decrease booking fees and commissions but also allow them to collect much needed date from the consumers who use their services.
kaseyfl9568

Global travel distribution: GDS system's role, growth, future outlook - 0 views

smartym.pro/...role-growth-and-future-outlook

distribution growth future

shared by kaseyfl9568 on 16 Sep 19 - No Cached
  • Global distribution systems have significantly changed the way people traveled and the work of travel companies as well. With GDSs, independent travel agents, travel companies, and online agents have a remote access to airline reservation databases, can place remote bookings (thus automating the booking process), and meet their customer needs by looking the database for the best available offers. Also, GDS systems provide such travel-based technology services as airline information technology products and revenue management tools for hotels, airlines, and car rental agents.
    • ngerv001
      ngerv001 on 16 Sep 19
       
      Global Distribution Systems have greatly impacted the hospitality industry with pricing information widely available to multiple outlets. GDS ability to share and distribute pricing to OTA's either for hotels or airlines, car rental agents and other outlets. With guests looking for a edge in cheap purchases, GDS is able to provide pricing that is readily available. Technology is constantly evolving to help the consumer and there is no doubt that GDS will continued to be featured/
  • predictions
  • and GDS systems: the future prospects
  • ...7 more annotations...
  • Travel distribution
  • Now the number of online travel sites providing price comparisons is quickly growing.
  • and predictions
  • pushing customers to book their services directly via their websites without any intermediaries,
  • The technology may change and become more customized to client specific needs and preferences such as leisure travel
  • Blockchain innovative technology is another growth perspective for travel distribution landscape
  • Blockchain provides high-security level: it consists of multiple transaction blocks, built according to certain rules and linked and secured using cryptography
  • kaseyfl9568 on 23 Jan 20
     
    Everything in life and business today is about how you can make big bigger, fast faster and everything more personalized. This article is giving suggestion about how GDS may evolve in the future to make it more personalized to the buying customer as well as making it more GDS more secure. GDS are starting to price compare with competing sites and businesses are offering incentive of not having service fees if you book directly through them. Where is this leading the GDS systems? Perhaps into the Blockchian technology, where a customer can purchase a token and essentially cash it in when they exchange it for the service being done. This is allowing for more secure transactions of moneys. GDS will never go out of business, but there is always a way someone is looking to make it better, Blockchains may be something of the future trend.
cwilliamsiona

4 hotel accounting challenges and solutions | Hotel Management - 0 views

www.hotelmanagement.net/...-solutions-to-hotel-accounting

hotel accounting challenges solutions management

shared by cwilliamsiona on 08 Feb 20 - No Cached
  • Watson shared with Hotel Management four of the most common challenges he sees when it comes to hotel finances and accounting and offers advice on how to solve them
  • The real challenge then becomes how hoteliers can implement affordable and scalable solutions without enormous cost that will also meet owner expectations
  • The solution: Partner up
  • ...8 more annotations...
  • can leverage best-of-breed accounting and financial technology at a fraction of the cost of ownership
  • “Adopting solutions that are developed by hoteliers exclusively for hoteliers gives users a critical leg up over their competition,
  • How can hoteliers meet the labor demands of the peaks without overstaffing for the valleys and also stay within budget?
  • The solution: Real-time monitoring for labor
  • With an overwhelming amount of data, many hoteliers suffer from paralysis by analysis.”
  • The solution: A centralized platform is key
  • “Guest service, sales, operations, financial management, accounting, cash management, asset management, balance sheet performance, maintenance—these are just a few of the priorities on every hotelier’s to-do list,
  • The solution: Outsource it
  • cwilliamsiona on 08 Feb 20
     
    In this article, the author discusses four hotel accounting challenges and solutions with Scott Watson, Executive Vice President of Sales and marketing from M3. According to this VP, hotel finances and accounting can be complex and come with challenges. We will discuss the challenge and solutions to the four listed issues: Enterprise Resource Planning, Staff Variations, Data Overload and Core Challenges. Firstly, the challenge with enterprise resource planning is how do hotels implement affordable and scalable solutions. Scott believes partnering up can cut costs. Secondly, staff variations and labor demands and the importance of staying within the budget. Scott's solution to this is real-time monitoring for labor. Cloud- based reporting can help manager monitor the daily labor costs and other payroll functions in real-time. Thirdly, data overload. The challenge here is how to do hotels present that data collected. According to Scott, the solution here is having a centralized platform. This allows for a check and balance system and may assist in monitoring cash flows, etc. Lastly, the fourth challenge are core challenges such as guest service, sales, operations and cash management. The main challenge here is how to hotels monitor the core competencies that generate revenue. The answer, according to Scott, is to outsource it. Outsourcing can be an efficient and cost-effective solution but it is not for everyone.
tjcamino

IT class | Diigo - 0 views

www.diigo.com/...IT%20class

emarketing hospitality hotel search advertising

shared by tjcamino on 14 Feb 20 - No Cached
  • tjcamino on 14 Feb 20
     
    E-Marketing in the hospitality industry I found this article very informative and helpful. E-marketing could also be called Internet marketing, web marketing, online marketing and even digital marketing. In the hospitality industry, these marketing strategies are growing at a dramatic pace. Because this is making such a significantly impact behaviors by driving more revenues. The article explains the five main sections of e-marketing. 1) Search Engines Marketing * This is the largest majority of internet surfing allowing the hotel to drive targeted traffic to the company's website. 2) Sponsored Search * This type of marketing, is sponsored search corresponds to search ads through a bidding process on keywords. 3) Social Media Marketing * This allow companies to use websites like Facebook, Twitter, and YouTube allowing to take advantage of spreading any information or updates posted repeatedly whenever they want. It also targets a wide audience. In other words, it's the new word of mouth. 4) Mobil Advertising * This is one of the fastest growing e-marketing advertising. With almost everyone nowadays carrying a smart phone, this type of advertising could be critical to bring in new business for the hotel. 5) Email Advertising. * This is the most powerful e-marketing tool for hoteliers to use. It gives you direct revenue opportunities for past, present and future guests. Nowadays, online marketing is the most powerful advertising methods. All companies in the Tourism and Hospitality industry are competing to lead the online marketing techniques to order to shift the market to increase their online traffic and generate more revenues.
mcont036

What's Next For Hospitality Tech? - 1 views

www.forbes.com/...hats-next-for-hospitality-tech

hotel tech hospitality

shared by mcont036 on 13 May 21 - No Cached
  • Flexible apartment stays are definitely a key trend to watch for in hospitality tech, but not the only one.
  • However, the mass closures of hotels have presented an opportunity for hoteliers to re-evaluate their technology stacks and potentially replace old legacy systems with newer, more flexible and elegant solutions.
  • Metaprop is most excited about hotel management systems and guest experience software tools gaining traction in this new environment. There is an increased focus on cleaning and hygiene within hotels, and technology will play an important role in improving cleanliness and efficiency within the properties.
  • ...2 more annotations...
  • I think the pandemic has accelerated the acknowledgment of serviced apartments and next-generation hospitality space. As people discover the service, they will continue to adopt it more and more.
  • Pedan feels that the world is moving in a direction where a product that caters to planned-for nomadism is needed, and Kasa is also working to partner with hotels to offer their tech on-site (they are currently working to launch their first hotel in New York).
  • mcont036 on 13 May 21
     
    The article describes how the pandemic accelerated the adoption of technology for many people and how it shifted the needs of people looking for short-term/hotel stays. Companies that thrived during the pandemic were the ones that offered things that began trending as people needed to stay away from others and inside for large periods of time: contact-less experiences and apartment settings rather than traditional hotel rooms. As we move forward from the pandemic and travel begins again, hoteliers will need to re-evaluate their technology and invest in guest experience software tools so their hotels can compete with the new trends in hospitality spaces.
jlewinsky

What is the digital outlook for 2021 in business travel? | PhocusWire - 0 views

www.phocuswire.com/utlook-in-business-travel-2021

travel business travel solution hospitality

shared by jlewinsky on 24 Jan 21 - No Cached
  • The GDSs are finally competing with a wider group than the traditional oligopoly group that they have been complacent with for so many years.
  • I imagine that at some point in the next few years the GDSs and the airlines will finally figure out their commercial challenges and we will get NDC content in the GDS as mainstream. If they do not, a huge amount of development cost by the GDSs has been wasted. 
  • It will be interesting to see how the NDC specialists will adapt to NDC becoming mainstream in the GDS. To compete with the GDS they would need to fill some gaps quickly around hotel, car rental, and I expect they will utilize the wealth of API options. 
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  • With more and more airlines adding surcharges for booking on the GDS as well as removing lower tiers of fares, the GDS is simply becoming a more expensive environment to book in. As has been said many times, this model needs to change.
  • The OBTs will face some challenges in 2021, one being with respect to resources.
  • The OBTs might have added to their roadmaps the integration of new information sources that deal with COVID-19.
  • In some respects, the OBT workflows are ideal with regards approval processes, which are likely to be more complex in 2021 compared to a year previous. So, from that perspective the OBT’s have a strength to play on.
  • Automation is no longer a nice to have in 2021, TMCs need to find ways of working that avoid the costly touch of a human being. Fully touchless bookings are the holy grail.
  • Still missing is a system able to grab GDS bookings, NDC bookings, other direct booking sources (e.g. low cost carriers, bed banks) and offer one single place to be able to view and interact with the bookings (modify, cancel). 
  • jlewinsky on 24 Jan 21
     
    This article focuses on GDS emerging competitors now and in the future. Online booking has become more attractive to the consumer, with no surcharges unlike the GDS system airlines use for booking.
jackyreis

The Role of Green Technology in the Sustainability of Hotels Essay - Free Argumentative... - 2 views

lagas.org/n-the-sustainability-of-hotels

shared by jackyreis on 15 Jun 20 - No Cached
  • Throughout the life of hotels— from building construction, operation, maintenance and evolution—the environmental issue is the wasteful consumption of vast amount of resources such as water and energy and accumulation of air, soil and water pollution in a built environment. The unique service function and operations of hotel result to a stronger ecological impact when compared to other buildings used for commercial purposes. (Bohdanowicz, Simanic & Martinac, 2004)
  • It is imperative for hotels to construct buildings, design their facilities, operate, and refurbish structures in a way that causes the least possible harm to the environment. (Straus & Gale, 2006)
  • Protection of the environment through eco-friendly practices by hotels involves a radical change in operations and a long-term impact, which makes this a sustainability-driven strategy
  • ...41 more annotations...
  • The growing concern over sustainability in the business sector led to developments in innovative environment friendly processes and tools collectively called green technology
  • Green technology enables the eco-friendly practices of business firms.
  • The concept of sustainability emerged in the field of natural sciences in recognition of the scarcity of natural resources and the need to rationalize usage to secure sufficient resources for future generations (Kirk, 1995).
  • The concern of sustainability is ensuring the continuation of the well-being of people and protection of the environment from wasteful use or destructive activities.
  • The implementation of sustainability plans involves innovative methods and tools accessible to hotels and responsive to the multi-dimensional issues including impact of operations on the environment experienced by hotels. Green technology understood as eco-friendly tools and processes or environment friendly products support the successful implementation of sustainability plans in the hospitality industry.
  • 1.      Minimized pollution and rational energy and water consumption. 2.      Respect for culture and tradition. 3.      Community involvement in the hospitality economy. 4.     Consideration of quality instead of quantity in terms of the visitors to tourist destinations. 5.      Economic benefits redound to the community. (Robertson, 2007)
  • In relation to environmental sustainability, there are also considerations for inclusion into the sustainability plan of hotels to ensure that they meet environmental compliance (Butler, 2008)
  • However, even if sustainability planning is a tedious task, the expected outcomes are long-term and compelling because this determines the continuity or viability of hotels, firms whose future survival depends on sustainability (Butler, 2008).
  • 1.      Scale and distribution of operations in a given area. 2.      Hotel demand and means of alleviating the negative effects. 3.      Protection of key assets historic buildings, townscape or coastline. 4.     Contribution to other related areas such as economic development and cultural preservation. (Sharma, 2004)
  • Since the sustainability of hotels spans multidimensional aspects, the contribution of hotels to other areas such as employment or job creation also supports its sustainability.
  • Green technology received recognition as an aspect of human society and therefore part of sustainability. In a sustainability panel of representatives from the hospitality industry, sustainability as a strategy meant addressing today’s needs without adversely affecting tomorrow’s needs (Knowles, 2008).
  • Examples of product enhancement are energy saving appliances and fixtures such as fluorescent instead of incandescent lights or intelligent air conditioning systems that regulate room temperature depending on the presence of its occupant
  • The extent of reduction of waste varies since this could range from minimal to significant decrease in the volume of waste generated, capacity of landfills, and transportation needs. By benefiting the environment, economic benefits also accrue. (Billatos & Basaly, 1997)
  • dopting waste management processes and tools accrues financial, economic, and environmental benefits for hotels.
  • Key to these activities is the ability to harness the full functional value of materials and product components at the least possible additional processing cost for recovery and reuse. (Billatos & Basaly, 1997)
  • First is design of recycling or the cost-effective manner of recovering and reusing materials. The design provides support during the disposal stage to ensure low added cost for recovery. Second is design for disassembly encompassing the methods enabling the minimization of cost in segregating reusable materials. This leads to savings that accumulate when design interventions are made during the stages of material selection and assembly that already separates reusable materials
  • Third is toxics management comprised of the activities of controlling and eliminating toxic materials that are innate components of products such as cadmium or lead. Excessive levels of these toxic materials are hazards to health and the environment. (Billatos & Basaly, 1997)
  • Environmental benefits include reduced accumulation of waste and lesser risk of soil, water and air contamination of toxic production. (Billatos & Basaly, 1997)
  • Pollution prevention involves the elimination of processes in manufacturing that cause pollution. This requires change by redesigning the production process in a manner that prevents the accumulation of harmful by-products or the redesign of the finished products so there would be no use for processes that result in hazardous by-products. The prevention of pollution in production design exacts capital investments but the cost of redesign is deemed less when compared to the cumulative cost of controlling pollution, which would likely increase with new regulations imposing more active methods of pollution control. (Billatos & Basaly, 1997)
  • Green technology as a process and a collection of tools addresses four objectives, which are a) waste reduction, b) materials management, c) pollution prevention, and d) product enhancement (Billatos & Basaly, 1997). There are processes and tools specifically targeting any one, some or all of these objectives so that the appropriate choice depends on the priority of hotels.
  • The technological development of product enhancement innovations is escalating and promise greater functions for business establishments. (Billatos & Basaly, 1997)
  • Utilizing product enhancement technologies influence the sustainability of hotels in terms of savings on operating cost, lesser pollution and waste in the built environment, and value creation for environmental conscious customers (Yaw, 2005).
  • Overall, green technology supports the sustainability of hotels by decreasing a wide range of economic and non-economic costs to support the financial viability of hotels in the long-term and conserving the natural environment on which the hospitality industry depends for the continuity of business. By adopting green technology, hotels gain processes and tools it can use to secure its sustainability.
  • A range of energy saving technologies is available to the hotel industry. These technologies could make hotels green buildings by targeting various areas for energy saving.
  • One is electric heating pumps as alternatives to conventional electric boilers or condensing/non-condensing boilers requiring gas to run. The use of this green technology by a hotel in Hong Kong with a rooftop swimming pool showed a reduction in energy consumption by 26.5-32.5 MWh and a reduction in greenhouse gas emissions by 12,000 kg. When computed over a ten-year period, using this technology would save the hotel HK$226,400 in energy cost savings. The hotel can earn back the cost of adopting this technology in two years. (Chan & Lam, 2003)
  • Building designs able to harness alternative sources of energy comprise green technologies that support the sustainability of hotels. Solar panels continue to gain function in energy saving for hotels (“Building in a green edge,” 2008) although the payback period is longer than expected, the energy saving potential extends to the long-term. The use of building designs that harness natural light such as skylight atriums that do not use artificial lighting during the day are also green alternatives for hotels (Kirby, 2009).
  • Another direction of green technology for the kitchen is the reuse of exhaust heat from the kitchen by harnessing the heat from the exhaust or condensing hot air to produce steam for use in cooking. This is a means of recycling energy. However, this involves the integration of the design in the structure of the kitchen or the building itself, which means greater investment. (Higgins, 2008) Nevertheless, further innovations in this technology could enhance practical value for hotels.
  • In other areas of hotels such as rooms and bathrooms, e-sensor systems and LED lights comprise green technology options. E-sensor systems apply to different systems such as lighting and air conditioning. The e-sensors have the capability to change automatically the lighting or air conditioning settings depending on the area of the room where there are people or temperature changes in the room. LED lights offer greater energy savings than fluorescent lights so this represents the third generation in lighting technology. (Kirby, 2008) Systems thinking in energy management comprise a promising green technology in saving on energy costs (Sobieski, 2008).These technologies are widely available and accessible to different hotels. The energy saving is experienced in the short term and the payback period is shorted. The problem with this is hotel guests tampering with the system leading to added cost for repairs. This means that awareness and information dissemination are important for the effectiveness of these technologies.
  • Another green technology for rooms is the biodegradable key cards. These have the same life span as the conventional key cards except that these are biodegradable or recyclable. (Gale, 2009) These require little cost with high environmental impact.
  • This involves the placement of water treatment plants that recycle water used in baths for flushing in toilets. (Edwards, 2004) These comprise viable and accessible water conservation practices that would contribute savings on the cost of water to rationalize the consumption of water as a scarce resource.
  • One is the conscious involvement of hotels in the protection of the environment since the nature of the business of the hospitality industry and the closely connected industries such as tourism heavily rely on the soundness of the natural and socio-cultural environment for business
  • The other is the investment in environment protection in a manner that secures economic and financial as well as a range of non-monetary benefits for hotels in the long-term (Vermillion, 2008).
  • Energy consumption is also a benchmark of the eco-friendliness of hotels
  • The water conserving technologies provide the process and tools for hotels to achieve this benchmark.
  • Waste and pollution management are also benchmarks of the ecological involvement of hotels.
  • Green technology takes the role as an enabling process and tool for hotels to become sustainable.
  • With hotels competing to maintain its customer base and pull customers to shift to the hotel’s services, green technology could become an enabler for hotels to become competitive.
  • Investing in green technology enables hotels to significantly cutback on operating cost. This enables hotels a wider profitability margin and room to offer promotional prices to attract more customers (Jones, 2002).
  • Green technology has taken a central role in the sustainability of hotels. The concept of sustainability of hotels involves the aspects of environmental protection and business viability.
  • The use of green technology also contributes to the viability of business firms in terms of financial standing and non-financial competencies in the long-term. Going green attracts the niche market of environment enthusiasts that contribute to sales. Using the range of green technologies available would also result in savings from operating costs in the long-term, which increases the profit of hotels and gives them flexibility to invest in marketing activities.
  • It is a sound strategy for hotels to consider green technology as a process and a collection of tools in support of sustainability goals.
mtedd003

Bringing on content and the network effect for GDS hotel platforms | PhocusWire - 1 views

www.phocuswire.com/GDS-hospitality-platforms

technology Hospitality GDS

shared by mtedd003 on 20 Sep 19 - No Cached
  • It’s an understatement to say that the global distribution companies have evolved away from their traditional airline focus to bring accommodation into the mix.
  • reveals that the GDS “had lost share in lodging distribution” 
  • Sabre had developed the platform in response to demand for more content and functionality from both the supply and demand side.
  • ...11 more annotations...
  • deal boosted its accommodation offering by 30%.
  • interesting theory of whether GDSs can create their own network effect.
  • “We have increased our beach, resort and leisure content which allows us to be a much more attractive content sourcing partner to retail agencies and other online channels so it has expanded our customer base enormously.”
  • GDSs are investing in their lodging content but with travel distribution it’s rarely a case of just integrating content.
  • Waters says Amadeus has five million representations of hotels on its system but over a million unique hotels.
  • normalizes the data so it is only displayed once and travel sellers can see the same room, hotel and date and then compare prices and see what margin or commission they might make from a booking.
  • the standardization is driven by artificial intelligence
  • Sabre, which cites a similar figure for properties available via its new lodging distribution technology, has also worked on normalizing the data
  • The GDSs continue to see opportunity and growth in their hospitality divisions
  • Waters says the ambition is to continue growth and “become the default hotel platform for B2B channels.”
  • biggest, professional metasearch with bookability platform in the industry.” AmadeusBooking.comSabre
  • anonymous on 20 Sep 19
     
    GDSs continue to lose market share so they need to step up their game to pick it back up again. With airlines and hotels constantly trying to get bookings direct they are losing out. They need to try and get their networks in sync. Companies like Sabre are trying to improve their platform to make it more user friendly and better content. The GDSs are trying to get on board as many accommodations as possible to increase the customers choosing their networks to use to book. The more bookings they get the more attractive they look to providers.
  • mtedd003 on 10 Sep 20
     
    Sabre Travel Network, a large GDS company is responding to loss in lodging distribution. Sabre is accomplishing this by competing with rival GDS platforms who have made deals with booking.com. The deals have afforded rival companies such as Amadeus 30% more in accommodation traffic. Amadeus increased their market visibility by expanding their customer base for those looking for beach, resort, and leisure content. Sabre is looking to stretch their lodging distribution by normalizing data with usability studies which is help agents make faster booking decisions. The belief is that the decision will eventually expand Sabre as the default GDS platform.
richardkutch

Is Humanless Reception the Next Big Thing? | QiK A.R.M.S Hotel Management Software - 2 views

www.qikcircle.com/...nless-reception-next-big-thing

unmanned self-service kiosk

shared by richardkutch on 24 Aug 17 - No Cached
  • richardkutch on 24 Aug 17
     
    Hotels have always looked for ways to improve guest satisfaction to stay competitive. And since travelers are becoming increasingly tech savvy it makes sense that those hotels would look for ways to meet the "wants" of today's travelers. But it's not just about providing new services, it is also about improving existing services that are difficult to provide at consistent levels. For example, there are so many things included in the check-in experience that must be done right in order for a guest to be satisfied with the process, e.g. the agents appearance, demeanor and professionalism, their level of competency, the wait time, etc. So much effort is made to find, hire and properly train these first contact employees and even then hotels often fall short of guest expectations. Technology solutions would eliminate the need for these tasks and bring a level of consistency to this and other activities related to staying at a hotel. But can tech completely replace human interaction? I believe it can and will in some hotels that will be designed for those guests that want that kind of experience. As a business traveler, I'm happy when I can bypass the front desk check-in lines and register myself using my phone and also use my phone as my room key. It's exciting to see the innovative spin being placed on routine hotel related activities, but the industry is likely a generation away from unmanned hotels being an accepted norm.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
  • ...5 more annotations...
  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
  • ...9 more comments...
  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
svail001

Is This What the Hotels of Tomorrow Will Look Like? | Architectural Digest - 0 views

www.architecturaldigest.com/...els-of-tomorrow-will-look-like

shared by svail001 on 14 Sep 21 - No Cached
  • The Hotel of Tomorrow Project, a global think tank spearheaded by Chicago-based hospitality design and consulting firm Gettys Group
  • Technology and personalization continue to play important roles in the 2020 project’s new concepts
  • BedXYZ, which is described by Gettys as an “optimized and gamified sleep platform,” involves a hotel guest room with engineered fabrics that control the bed’s temperature and clean the room’s air
  • ...4 more annotations...
  • Guests will be able to use smartphone apps to program lighting, scent options, sound cancellation, background noise, humidity, temperature, and bed firmness. Other possible features could include guided mindfulness exercises and physical wind-down programs.
  • Robot Alliance, meanwhile, envisions a deconstructed food and beverage experience in which autonomous robots serve guests wherever they choose to dine or drink inside or outside a hotel
  • The Outside In, Inside Out concept aims to convert hotel public spaces, such as meeting rooms or areas outside ballrooms, into “outdoor-feeling wonder-spaces where lighting, sounds, air quality, and smells provide the benefits of being outside,
  • The fourth concept, the Hotel Rover, would be a self-driving adventure vehicle in which one to four guests could work, sleep, socialize, and travel. These would be rented to travelers by individual hotels or brands, replicating their guest room amenities
  • svail001 on 14 Sep 21
     
    I found this article interesting because it is based on a concept that is spearheaded by a local Chicago design firm where I live. The Gettys Group hosted their second "Hotels of Tomorrow" think tank. Over 300 participants from all aspects of hospitality and tourism participant to generate unique and innovative ideas for the industry's future. This past year's think tank was particularly focused on incorporating technology in a post COVID world. Some ideas include: a customized sleep platform that has special engineered fabrics that can control the bed's temperature and clean the room's air, robots being used to serve guests wherever the choose to dine inside or outside the hotel (no longer confined to your room or restaurant), and a self driving adventure vehicle that is intended to target and compete against the latest RV getaway craze.
bruss031

GoTab Unveils Next-Generation All-in-One POS for Restaurant Operators | - 0 views

restauranttechnologynews.com/...e-pos-for-restaurant-operators

Restaurants POS Hospitality

shared by bruss031 on 26 Sep 21 - No Cached
  • GoTab restaurant POS was designed to help operators adapt to changing consumer preferences while still creating a personal connection with guests.
  • With QR code ordering, guests enjoy having control over the ordering and payment experience, choosing to order what they want, whenever they want.
  • operators can now easily tailor a guest-initiated experience or a server-initiated experience, enabling both parties to start and access the ordering tab and giving everyone flexibility to place orders however they wish.
  • ...6 more annotations...
  • “GoTab has been a boon for us, helping us reduce labor and track financials and inventory,”
  • With the GoTab POS, front-of-house staff can handle the very first impression of guests’ on-site experience, which always makes or breaks the overall experience. Servers and managers can start and add to a digital tab, seamlessly pass the tab to guests, and then update it later with upsells or order changes.
  • servers can be proactive and anticipate guests’ needs with more table touches, more upsells, and real-time issue resolution.
  • GoTab allows operators to capture each guest’s preferences and build upon each guest’s ordering data to create loyalty programs and better market to customers
  • “The typical legacy POS system (at best) is going to capture the person paying for a check. In a traditional restaurant – let’s say you have a table of 4, a restaurant is lucky if they can capture a single diner’s data for loyalty, spending insights and marketing purposes.
  • GoTab’s technology also provides restaurants with a menu of solutions that can adapt to a wide variety of restaurant needs. For instance, operators might want to start with online food ordering capabilities or a standalone food takeout and delivery system which integrates to their existing point of sale system. When they later decide to upgrade to a full GoTab POS, they have a platform with functions that seamlessly communicate with one another and provide a full 360-degree approach to restaurant operations.
  • bruss031 on 26 Sep 21
     
    The GoTab Restaurant POS is making waves in the industry that is coupling line level efficiency with increase guest satisfaction and preference catering to better assist guests throughout their dining experience. The new POS allows both guests and restaurant staff to add to a tab and reduces the overall time servers spend at a table being an order taker and thus frees up their time to allow them to better connect with guests on a personal level and fix issues in the moment that require more attention. The GoTab POS is going to be directly competing in an already saturated market filled with market leaders such as Square and Clover but I believe thier systems offer such a significant difference to the traditional POS system that they may be able to gain a competitive edge within the market.
anonymous

Property Management System (PMS) for Hotels - 0 views

jamesmccullough.hubpages.com/...nagement-System-PMS-for-Hotels

shared by anonymous on 25 Sep 12 - No Cached
  • The number of property management systems available is almost as numerous as the type of hotels in the world. Their backend structures are all different, there are PMS systems that put more emphasis on reservations or revenue management, or there are PMS that are available only through the web.
  • The number of features available are numerous. Fully featured for group reservations, yield management, maintenance and housekeeping systems, guest profiles, full history of guest reservations, and so forth. The reporting feature in roomMaster is great, as they have plenty of pre made reports that can be run right away, or it provides a SQL report builder to do custom reports to get the information you require right away.
  • Rui Zhu on 25 Sep 12
     
    PMS is common in hotel operation since its powerful fuction which can be streamed into two parts involving reservation and revenue management. As we all know, reservation is the beginning of hotel operation and it is the first expression the hotel leave to any customers. Thus, it is important for us to pay enough attention to the performance of this system no matter what size of properties we operate. A competent PMS can provide efficient experience for both guests and operators in that it can help them finish some jobs always frastruated them before. Another contribution of PMS is the ability of revenue management which has been treated as the most important job for seniors in hospitality industry. Based on powerful PMS, managers can easily get any information related to current operation and budgeting issues. For these reason, PMS is an necessary installation for each hotel with specific features.
  • anonymous on 14 Feb 13
     
    This article is describing the power of having a property management system in a business industry. The PMS can offer many advantages to its customers. Customers can access the system wherever they are and whenever they want. This article offers many software ideas that can help hotels running smoothly. For example, there is the InnQuest roomMaster 2000, which has the right features (reservations, reservations, guest services, etc) and offer the right tools to help run a hotel. Hotel staff can learn it quick as well. This system is secure which is very important in a business industry. It also talks about the Reservation Master. In hotels, reservations are important especially when it offers its guest the choice to do its own reservations on the internet. It is good for smaller hotel businesses like motels. Another one is the Maestro, which is a powerful PMS system that helps companies have full control of their files. Last but not least, there is the RoomKey, which is a system that can help a company to have the right to use and activate it wherever they are.
Yujia Xie

New free software for small hotels B&Bs lodges - 1 views

www.travelmole.com/news_feature.php

free software hotels Globa.li online booking

shared by Yujia Xie on 18 Jan 13 - No Cached
  • Globa.li aims to give small, sustainable hotels and operators a fair shot at competing with big corporates for online travel bookings
  • but smaller, owner-run establishments are faced with two BIG problems - they can't get a sustainable rate for their accommodations PLUS it is very difficult for them to manage the ongoing relationship with their guest who will almost certainly be offered lots of different offers ALWAYS pushed on price.
  • bad, too, for the guest - because the amount of money in the transaction is often insufficient to deliver a high level of quality hospitality sustainably.
  • ...4 more annotations...
  • this year there will be over a billion international tourists and up to 5 billion domestic ones.
  • of course a massive opportunity too
  • This is why Globa.li will soon be introducing free software small establishments can use to manage their rates, availability and bookings online, even from smart phones.
  • This technology not only streamlines reservations management, but also allows  properties to be bookable online.  And yes, it's free!
  • Yujia Xie on 18 Jan 13
     
    This article mainly talks about a new free software called Globa.li for small hotels. For the smaller establishments, they can not only get a sustainable rate, but also it is hard to manage the relationship with their customers. Globa.li can help these kind of hotels to have a good situation when they compare with big corporates for online bookings. This software can manager the rates, availability and bookings online, even from smart phones. It even can book online for properties.
Xiaoqing Zhang

Technology for E-Marketing - Background, Building a Theoretical Framework Using an Acti... - 0 views

encyclopedia.jrank.org/...echnology-for-E-Marketing.html

shared by Xiaoqing Zhang on 28 Mar 13 - No Cached
  • The growth in database marketing and the emergence of e-commerce driven by the exponential growth of the Internet requires marketers to capitalize on the full advantage provided by information technology to be competitive. The key component of database marketing is its ability to enhance an organization’s marketing program by identifying customers that are likely to be more receptive to a specific offering. Indeed, competent database marketing practice needs to be integrated with other marketing strategies and practices. The interactive Web environment and the advent of Internet marketing present an explicit opportunity for firms to achieve maximum database marketing benefits.
  • A prerequisite for the successful translation of the relationship marketing paradigm from industrial to consumer markets is accurate customer information. Improved quality of customer information enables marketers to target their most valuable prospects more effectively, tailor their offerings to individual needs, improve customer satisfaction and retention, and identify opportunities for new products or services. Therefore, the key focus of e-marketing is customer data that can be used to inform operational, tactical, and strategic decision making (Chaffey et al., 2003).
  • In brief, Internet technology has made it relatively easy to collect vast amounts of individual customer information (Prabhaker, 2000). Data quality, entity recognition, synchronization, and integrated databases enable firms to target content to demographics so precisely that they can reach markets as narrowly defined as a single customer. This results in greater levels of customer satisfaction and increased organizational learning. However, merging the off-line and online databases raises issues, such as technology compatibility, data quality and format variances, how to use the sheer volume of data collected, and consumer privacy concerns. This chapter aims to develop a framework about how the integration of database and Internet marketing can be applied, based on rigorous research.
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