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mtedd003

Event Technology: The 2019 Guide - 0 views

blog.bizzabo.com/event-technology-guide

event technology

shared by mtedd003 on 10 Oct 20 - No Cached
  • Event technology is any digital tool that helps planners complete tasks pertaining to their work as event organizers. Types of event technology include but are not limited to event marketing software, event management software and mobile event apps.
  • Before event technology, hosting an event was a very manual process. Attendee lists needed to be drafted contact by contact in Excel or on-paper.
  • Today, event marketers have a complex array of technologies to choose from. Everything from marketing to ticket sales to data collection can easily be added to an organized event tech stack.
  • ...19 more annotations...
  • Things like building websites, increasing event registrations, and email promotion are all made possible thanks to event technology.
  • While some event tools require manual data entry, others might automatically capture information for you. Some tools might perform competing tasks while other might actually work better together.
  • consider your business goals
  • Venue sourcing tools are any event technology program that allows event planners to search, browse, and filter through venue options
  • There are many tools for finding event venues and spaces but here are some options to consider:
  • EventUP allows organizers to directly message venue owners. They have a wide selection ranging from corporate event venues to private dinner party spaces.
  • Your event website is an important digital portal for prospects and attendees to get acquainted with your upcoming affair. Important details, registration and ticketing options, and additional marketing materials are all located here. These tools help you create this important piece of your event puzzle.
  • Tools for event registration offer users different ways to increase and facilitate attendee conversions. Some event registration tools specialize specifically in event registration but can integrate with other event technologies.
  • Event agenda tools help attendees learn about, select, customize and navigate their activities during your event.
  • If you want to drive people to your event, you will need a strong event promotion strategy. It also helps to have the help of event technology that was built just for this purpose.
  • email list segmentation and social media leveraging that turns attendees into brand ambassadors.
  • Getting feedback from event stakeholders is made possible with the help of live event surveys and polls.
  • Software integrations are what ultimately create a seamless workflow for your event planning process. There are three main types: open API integrations, native integrations, and third-party integrations.
  • s the competition within the event technology industry has grown, so too has the importance of providing easy to use tools for event marketers.
  • event ROI (51% according to the 2018 Event Marketing Benchmarks and Trends Report). This means that working towards event ROI clarity is a high priority task for many planners.
  • In addition to increasing labor productivity by 40%, organizers will be able to use artificial intelligence to efficiently allocate and spend their time.
  • Choose wisely.
  • Consider market trends
  • Sort through the noise.
  • mtedd003 on 10 Oct 20
     
    Event Technology is constantly being innovated in order to keep up with current market trends. AI is now becoming a future trend in event management software but with so many new technologies for events out there it becomes critical to keep up with also considering ROI. User-friendliness for example reflects both the consumer and the event company. When deciding a new product it is important to consider all the strengths and weaknesses of the product.
mtedd003

Cyber Security Marketing Tactics That Actually Work - 0 views

www.sevenatoms.com/...ng-tactics-that-actually-works

Hospitality technology cybersecurity marketing

shared by mtedd003 on 02 Oct 20 - No Cached
  • Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping.
  • This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
  • clearly a need for effective cyber security products and services, there are also many solutions on the market, making it more difficult to capture the attention of your target audience.
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  • New cyber security companies are popping up all the time in response to the heightened demand. This can make it hard to stand out in the crowd, and it makes it essential for you to communicate what makes your brand different.
  • you also want to be credible.
  • your potential customers need a significant amount of education to understand what threats they face and what solutions they may need.
  • This is especially true given that CEOs and other C-level executives are not as well versed in information security, which can impact a company’s decision to include cyber security as part of their overall preparedness plan.
  • Though there is plenty of evidence pointing to the necessity of cyber security in protecting valuable data, the truth is that many businesses just don’t prioritize cyber security until it is too late.
  • only one in five, or 22% of those surveyed said that they fully incorporate information security into their strategy and planning.
  • data suggests that cyber security marketers must find ways to create a sense of urgency for potential customers
  • Content marketing can help you build credibility while addressing the major challenge of educating your prospects. In order for your content to be effective,
  • ensure that it is unique.
  • Use data in your messaging. 
  • Offering downloadable content like e-books and whitepapers is also an excellent way to convert your site traffic into leads that you can later nurture.
  • Another aspect of downloadable content that you’ll need to consider is the landing page.
  • case studies are one of the most important tactics for B2B companies.
  • Email Marketing
  • Downloadable content like e-books, case studies, and reports that provide readers with a more in-depth understanding of important cyber security topics. Links to your most recent blog posts talking about recent attacks or security concerns and those that break down complex cyber security topics for a wider reading audience. Video content that emphasizes the importance of cyber security and communicates the value of your company’s offering. A digest of relevant articles from reputable industry publications that helps readers better understand hot topics in cyber security. Monthly offers and sales promotions like a free trail, which can encourage prospects to sign up.
  • Webinars are a great way for cyber security marketers to connect with bottom-of-the-funnel leads.
  • interactive element.
  • Webinars can sometimes be costly to produce. However, as with other parts of your marketing campaign, there is also an opportunity to repurpose your webinar to get more out of this content.
  • Paid campaigns are great at accomplishing two goals – amplifying your content marketing efforts and getting prospects to arrive at your demo request landing page.
  • Don’t exaggerate your solution’s results.
  • Blogs are great for attracting prospects in every stage of the buyer’s journey. Try to create some evergreen blog content that will be universally relevant
  • Create an easy-to-navigate library of premium content. 
  • mtedd003 on 02 Oct 20
     
    The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.
mtedd003

Top 9 Benefits of using Hotel Accounting Software - Nimble Property Blog - 1 views

nimbleproperty.net/...sing-hotel-accounting-software

Hospitality technology software

shared by mtedd003 on 21 Sep 20 - No Cached
  • Irrespective of industry, the importance & significance of Automated Accounting is always there. Because, it’s a phenomenon that plays a vital role in decision making.
  • As a hotelier, you need to adopt new technologies by integrating your cloud PMS with ’em to effectively streamline your businesses.
  • monetary health of your hotel business, financial statements of each department becomes vital.
  • ...10 more annotations...
  • An automated accounting system makes it easy for you to generate invoices, daily sales, produce balance sheets, analyze expenses, estimate budget & forecast and much more.
  • When integrated your cloud-based Hotel PMS with an accounting software, it becomes easier for you to access all your accounting data from anywhere
  • real-time view of your cash flow – accounts receivable, and accounts payable etc.
  • Real-time Information:
  • The data entry process become simple and hassle- free
  • accounting process will work at a faster speed
  • automated hotel accounting software will save an enormous amount of time
  • Operational costs associated with your hospitality management can be minimized with a next-generation hospitality accounting software.
  • maximize the revenue by analyzing profits,
  • altogether optimizes your cash flow.
  • mtedd003 on 21 Sep 20
     
    Hotel Accounting software allows fore more streamlined and accurate activities. A hotel owner or management needs to be able to access information such as room occupancy, rates, and profits. Accounting software allows this information to be accurately received and transferred into reports. Information is received in real time anywhere. Accounting processes are made simpler and more user friendly for employees and allowing for higher quality data storage. The software are cost and time saving, making them an important integration to any hotel's PMS.
mtedd003

Meet the Soaring Demand for Unattended POS in the Restaurant and Retail Verticals - Dat... - 0 views

datacapsystems.com/...estaurant-and-retail-verticals

POS restaurant Hospitality technology

shared by mtedd003 on 10 Apr 20 - No Cached
  • One of the latest trends that have made it necessary for solutions providers businesses to adapt is the booming unattended POS trend. The global interactive kiosk market saw record growth in 2018, reaching $9.22 billion and a 17.6 percent growth rate — which exceeded the growth rate in 2017.
  • Last year, McDonald’s announced a plan to install self-service kiosks in 1,000 of its stores per quarter.  Taco Bell planned kiosk installations in more than 6,000 locations, and Subway included self-service kiosks in its “Fresh Forward” initiative to transform customer experiences.
  • Furthermore, 60 percent say they’d visit restaurants more often if they had self-service kiosks.
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  • Erba Collective, a Los Angeles cannabis dispensary, installed self-service kiosks that accepted cashless payments to reduce wait times and increase customer turnover.
  • It’s the right solution for today’s consumers: Consumers value their time, and waiting in line can destroy an otherwise great customer experience.
  • It’s the right solution for today’s businesses: Merchants are facing mounting challenges ranging from rising labor costs to new competition. Self-service kiosks can help businesses do more with the same staff, minimizing the labor required for order taking or checkout.
  • o provide unattended POS solutions, you will need to speak with your vendors or find new partners that offer the types of hardware you need. It’s also vital that you work with a payments partner with expertise in managing unattended POS transactions.
  • EMV chip technology will help prevent card fraud.
  • part of their omnichannel strategies
  • If your goal is to be a total solutions provider and meet all of your customers’ needs
  • one-stop shop.”
  • mtedd003 on 18 Sep 20
     
    Unattended POS machines hit a global growth of $9.22 billion in 2018 from 2017, and is still climbing. The unattended POS machine has shown to be particular popular in the quick service restaurant sector. McDonald's has announced a plan to put 1,000 self-service kiosks in their stores per quarter. Taco bell and Subway have also announced they will be adding the kiosks in their stores as an initiative to offer a heightened customer experience. The machines have come with the benefits of reduced wait time and faster customer turnover. POS growth is attributed to aligning with today's consumers' expectations. Customers value their time and rising labor costs can be eased with the machine as it expedites transactions and covers tasks not relied on by human interaction.
mtedd003

Bringing on content and the network effect for GDS hotel platforms | PhocusWire - 1 views

www.phocuswire.com/GDS-hospitality-platforms

technology Hospitality GDS

shared by mtedd003 on 20 Sep 19 - No Cached
  • It’s an understatement to say that the global distribution companies have evolved away from their traditional airline focus to bring accommodation into the mix.
  • reveals that the GDS “had lost share in lodging distribution” 
  • Sabre had developed the platform in response to demand for more content and functionality from both the supply and demand side.
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  • deal boosted its accommodation offering by 30%.
  • interesting theory of whether GDSs can create their own network effect.
  • “We have increased our beach, resort and leisure content which allows us to be a much more attractive content sourcing partner to retail agencies and other online channels so it has expanded our customer base enormously.”
  • GDSs are investing in their lodging content but with travel distribution it’s rarely a case of just integrating content.
  • Waters says Amadeus has five million representations of hotels on its system but over a million unique hotels.
  • normalizes the data so it is only displayed once and travel sellers can see the same room, hotel and date and then compare prices and see what margin or commission they might make from a booking.
  • the standardization is driven by artificial intelligence
  • Sabre, which cites a similar figure for properties available via its new lodging distribution technology, has also worked on normalizing the data
  • The GDSs continue to see opportunity and growth in their hospitality divisions
  • Waters says the ambition is to continue growth and “become the default hotel platform for B2B channels.”
  • biggest, professional metasearch with bookability platform in the industry.” AmadeusBooking.comSabre
  • mtedd003 on 10 Sep 20
     
    Sabre Travel Network, a large GDS company is responding to loss in lodging distribution. Sabre is accomplishing this by competing with rival GDS platforms who have made deals with booking.com. The deals have afforded rival companies such as Amadeus 30% more in accommodation traffic. Amadeus increased their market visibility by expanding their customer base for those looking for beach, resort, and leisure content. Sabre is looking to stretch their lodging distribution by normalizing data with usability studies which is help agents make faster booking decisions. The belief is that the decision will eventually expand Sabre as the default GDS platform.
mtedd003

UN report: Time to seize opportunity, tackle challenge of e-waste | UNEP - UN Environme... - 0 views

www.unenvironment.org/...unity-tackle-challenge-e-waste

e-waste technology Hospitality solution green

shared by mtedd003 on 01 Sep 20 - No Cached
  • The world produces as much as 50 million tonnes of electronic and electrical waste (e-waste) a year, weighing more than all of the commercial airliners ever made. Only 20% of this is formally recycled.
  • worth over $62.5 billion
  • Global e-waste production is on track to reach 120 million tonnes per year by 2050 if current trends continue,
  • ...8 more annotations...
  • $62.5 billion, more than the GDP of most countries.
  • Less than 20% of e-waste is formally recycled, with 80% either ending up in landfill or being informally recycled – much of it by hand in developing countries, exposing workers to hazardous and carcinogenic substances such as mercury, lead and cadmium.
  • improper management of e-waste is resulting in a significant loss of scarce and valuable raw materials, such as gold, platinum, cobalt and rare earth elements.
    • mtedd003
      mtedd003 on 01 Sep 20
       
      The resources not consumed but still existing in landfills.
  • circular economy in which resources are not extracted, used and discarded, but valued and reused
  • Nigerian Government, the Global Environment Facility and UN Environment announced a $2-million investment to kick off the formal e-waste recycling industry in Nigeria.
  • 100,000 people work in the informal e-waste sector in Nigeria.
  • PACE is a public-private collaboration mechanism and project accelerator dedicated to bringing about the circular economy at speed and scale.
  • The UN E-waste coalition is a group of seven UN agencies who have come together to increase collaboration, build partnerships and more efficiently provide support to Member States to address the e-waste challenge.
  • mtedd003 on 01 Sep 20
     
    The Platform for Accelerating the Circular Economy (PACE) is a public-private group consisting of more than 50 heads from various internal and external organizations. The group intends to fight the route cause of e-waste by repairing the method for which technology is recycled. The plan of action is to establish a circular economy. Materials are consumed, trashed, and eventually sent to landfills or sent for workers in toxic unsafe conditions to extract the precious materials. The world produces 50 million tons of e-waste annually, accumulating a worth of almost $62 billion. 80% of e-waste is improperly recycled in dangerous polluted conditions, creating an environmental hazard and unethical work conditions. Valuable resources such as gold, are also lost due to this poor method of recycling.Nigeria is one of the many countries that has exploited thousands of workers in the recycling of e-waste. In an effort to reform this issue, the Nigerian government has invested $15 million to employ PACE's circular economy. The design of a circular economy allows for products to be either made for longer use or recycled in a sustainable way. The circular economy will allow for a more efficient and environmentally friendly method of harvesting these resources while providing sustainable job opportunities.
mtedd003

Sabre announces new SynXis platform agreement with Resorttrust, Inc. to drive... - 0 views

www.sabrehospitality.com/...s-for-the-japanese-hotel-chain

technology hospitality hotel software travel Tech

shared by mtedd003 on 30 Aug 20 - No Cached
  • Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced a new agreement with Japan’s Resorttrust, Inc. to provide industry-leading technology solutions to enable the luxury chain to fine-tune its distribution strategies, grow geographic reach, increase booking conversions, boost revenue-per-room and deliver improved guest experiences.
  • Resorttrust, Inc. will also gain a greater global presence through 2fthe SynXis platform 2fwhich will connect the chain to nearly 900,000 travel agents 2f
  • The SynXis Booking Engine provides real-time rates, offers, and availability to the website shoppers
    • mtedd003
      mtedd003 on 30 Aug 20
       
      The synXis booking engine provides instant availability of rates and also delivers the same conveniences they offer for bookings for e-commerce- may also reflect in greater global commerce.
  • ...3 more annotations...
  • “We are thrilled to be partnering with Sabre to boost direct and indirect bookings to our resorts.
    • mtedd003
      mtedd003 on 30 Aug 20
       
      Streamlined direct and indirect bookings have led to a growth in Japan's domestic and international tourism
  • This new agreement with Resorttrust, Inc. further strengthens Sabre’s existing presence in the Japanese 2fmarket, and 2fdemonstrates our ongoing commitment to the recovery and continued success of Japan’s tourism industry
    • mtedd003
      mtedd003 on 30 Aug 20
       
      Had a great result on brand image
  • improve the conversion rates of web browsers to bookings and deliver an improved guest experience.
    • mtedd003
      mtedd003 on 30 Aug 20
       
      *improved conversion rate- this is a really good quality when concerning bringing back global tourism
  • mtedd003 on 30 Aug 20
     
    Covid has put a large strain on the global travel industry and a large portion of the hospitality industry are relying on technological means to recover. Hotel chains such as Japan's Ressorttrust inc. has made an agreement with Sabre Corporation to utilize Sabre's SynXis booking engine. The platform expands Ressorttrust's points of access by exposing them to over 600 online global platforms and over 900,000 travel agents. The software's ability to provide an easier, quicker, and convenient style of booking has already resulted in growth of Japanese tourism. This decision also posed well for brand image. The success of Sabre SynXis highlighted the company's dedication to helping bring back Japan's tourism.
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