Proximity marketing provides a means to place targeted messages in the hands of consumers, literally. It's the next best thing to actually walking up and putting a product in a customer's hands yourself. Customers might walk right by a sign and ignore it or scroll right past an ad in a social feed but a notification can't be overlooked quite so easily. Sending messages directly to nearby mobile users' phones increases engagement dramatically. Beacons drive promotions that are relevant to what clients are looking for, in real time, in places where it is easy for them to make a purchase.

Convenience and efficiency should be the bread and butter behind any food operation. Restaurant owners have to worry about so many aspects from budgeting, staffing, scheduling, ordering, and everything else in between. The operational advantages with tablet POS systems are numerous. Typically tablet POS systems have a lower initial investment with hardware and software than traditional systems. This helps greatly reduce the overhead cost and improves ROI, helping restaurant owners to properly keep in line with their budgets.

Global Distribution Systems have greatly impacted the hospitality industry with pricing information widely available to multiple outlets. GDS ability to share and distribute pricing to OTA's either for hotels or airlines, car rental agents and other outlets. With guests looking for a edge in cheap purchases, GDS is able to provide pricing that is readily available. Technology is constantly evolving to help the consumer and there is no doubt that GDS will continued to be featured/

Since AirBnb has arrived to the scene many travelers have switched their preferences to staying at a home through the company rather using online reservation sites or directly at the property. Consumers feel they have more variety when deciding to stay at the AirBnb and, with the option of renting out an entire home for less of the cost of booking at hotel, that is hard to beat. Hotels most opportunistic route will be to partner with AirBnb's but more so for small boutique hotels. This will allow hotel properties and AirBnb to work hand in hand in getting a slice of the hospitality lodging profit. Since AirBnb has far less rules, regulations and charges than actual properties, hoteliers will have to find a middle ground with the company so they won't continue to lose travelers.

The influx of millennial travelers has created the need for the ability to be able to customize any and everything possible. Self service kiosks, as well as technological improvements, have reshaped the nature of the hotel experience forever. Hospitality meets them halfway via a host of self-service solutions that are up to the task. Being able to create new options for your guests does not instantly mean abandoning the old. It is important for guests to have the options they need to choose your business regardless of the methods of communication at their disposal.

Wherever and whenever one is planning a trip to a location they want to have fun and live in the moment. From cruises that have excursions and on boat activities, to hotels that offer cocktail hours for incoming groups to live performances, having a way to keep guests entertained are crucial and vital to keeping a guests happy. It is important for the hospitality industry have different outlets to provide a memorable experience for their guests that will lead to positive reviews, word of mouth recommendations to repeat business, event managements are important. As event managers it is key to always be looking for ways to keep guests entertained, relaxed and overall having a great time.