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What's Driving IT Investment in 2011? | News | Hospitality Magazine (HT) - 2 views

  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Elevating the guest experience
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
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  • Enabling operational efficiency
  • Empowering the mobile worker
  • Fifty-six percent of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience.
  • Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group . “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed. Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies. Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Key facts from the survey
  • A recent Motorola Solutions, Inc. study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment.
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
  • Elevating the guest experience
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed.
  • Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies.
  • Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Empowering the mobile worker
  • Fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results.
  • Currently, the most popular applications on two-way radios are project management (51 percent) and collaboration (41 percent). Unified messaging and remote management/monitoring have the highest rate of planned deployments into 2012.
  • Among survey respondents, tablets and VoIP handsets are the top two mobile devices planned for new deployments by 2012.
  • Enabling operational efficiency
  • Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities.
  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  •   More than one third of survey respondents represent companies exceeding $1 billion in revenues. Responses came from the executive suite, IT functions and managers closest to the day-to-day implementation of mobile solutions.
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    "The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "
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    This is a survey from The Motorola Solutions , it reveals how IT investment is gaining pace in hospitality industry. The resuults reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce.
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    Widely utilization and application of IT technology especially wireless and mobile technology are expected to increase in recent years.More and more hospitality organizations are realize the important role the mobile investment played in improving operational efficiency and enhance the customer experience. With wireless devices, hospitality organizations can save time of doing guest/attendee check-in, table-side order/payment or event ticketing which will improve operation efficiency and customers' satisfaction. According to survey results, tablets and VoIP handsets are the top two mobile devices planned for new deployments. Furthermore, right IT investment will increase revenues and have a good sales.
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    Motorola Solutions, Inc (MS) conducted a study and discovered that IT (information technology) spending is expected to rise in the hospitality filed in the years to come, practically in 2011. The main reason for the increase in spending on IT is because of the guest experience. According to MS, fifty- six percent of hospitality establishments plan to increase mobile investment to better outfit their workforces, advance operational efficiencies and boost the customer experience. The survey main facts included three areas; One, to elevate the guest experience Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Two, to empower the employees by giving them the correct tools, fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results. Finally, to enable operational efficiency, improvement, reliability, and extending range of current wireless data networks are the top three drivers behind 802.11n WLAN adoption - all critical network features to meet greater data volumes and increasing demands for access from the customer and mobile workforce. Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities. In North America, approximately one third of these venues have 802.11n, while European venues predominately have 802.11b/g.
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    This article is introducing a survey about information technology in the hospitality industry. It shows that there was a speedy increasing in IT investing which is aiming to improve customers' satisfaction and experience. Almost fifty-six percent of hospitality organizations plan to equip IT devices inside their organizations. Also, ninety-one percent of the hospitality decision makers have realized the importance of the mobile and wireless technology. There are three key facts that show the outcome of the survey. The first is to elevate the guest experience. The hotels are investing mobile and wireless technologies, also the video capabilities to improve customer satisfaction. The second one is to empower the mobile worker. The managers, security personnel and customer services all needs some applications to ensure the work efficiency and keep the management productive. The third one is to enable operational efficiency. It shows that the hotel wants to expand the ability of wireless and data transportation.
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    IT investment becomes a big part of the investment in the hospitality industry. A research had been done in 2011 to find what factors drive IT investment in the hospitality industry. There are three main factors, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. Management finds that improved guest experience is the top driver for mobility investment, and over half percentage of the respondents witnessed an increase in employee productivity. IT investment also enables operational efficiency and it is said that 3/4 of the hospitality organization have WLAN installed in their facilities. In my opinion, I believe it is the trend to invest in IT, because people cannot live without modern technology nowadays, and even if you do not want to change, your competitors will do so, which will ultimately makes you out of the market. So IT investment is very important, and businesses in the hospitality industry need to take more concern on IT investment.
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    The Motorola Solutions, Inc. study exposed that information technology spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. Mobility investments can elevate the guest experience by handling wireless email, guest check-in, tableside order/payment or event ticketing. Managers can empower the mobile worker by using smartphone. Installing the wireless LAN (WLAN) can enhance operational efficiency. Motorola Solutions conducts market research and provides indicators of the opportunities and challenges that mobility poses to hospitality enterprises.
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    This article shared information from a Motorola Solutions, Inc. study predicting that information technology (IT) spending in the hospitality industry would increase in 2011, with guest experience cited as the top driver for investment. The study revealed that 91% of hotel decision makers recognized the importance of mobile and wireless technology and that they would be focused on enhancing guest experience, empowering the mobile worker, and enabling operational efficiency. Motorola Solutions conducts independent market research and collected surveys from 161 qualified participants. I found this article relevant because guests are now expected the hotels they stay at to be able to meet their technological needs. I attended a conference just this week and heard multiple attendees ask if the hotel had wifi and how/where to access it. Nowadays, it's more of a necessity than an option for hoteliers to make the decision to invest in technology. Not only does this investment meet guests' needs and increase satisfaction, but it also benefits employees. According to the article, over half of the survey respondents who use wireless and mobile technology in their workforce saw increases in employee productivity and efficiency. Often times, if employees are able to be more productive and efficient on the job, there is a positive correlation with guest service and satisfaction. Thus, IT investments are crucial for hoteliers to make.
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    This article is talked about the IT trend in hospitality industry. From a recent Motorola Solutions, Inc. study, it showed that information technology(IT) spending in the hospitality industry is expected to increase in 2011. What is more, 91% of hospitality decision makers realize the increasing important of mobile and wireless technology. Then it introduced some key facts from the survey. They are elevating the guest experience, empowering the mobile worker and enabling operational efficiency. Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates. Successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience. This is the information technology trend for hospitality industry. And IT will become an indispensable part in hospitality industry.
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    Just like the saying in the article, in 2011, the investment is mostly focus on the mobile investments. As we know that with the development of the internet, more and more people can not live without the internet. So, it is very important for hotel or hospitality industry to put investments on this section. It is become the necessary part of the hospitality industry. So, increase the investments of mobile and internet will bring a strong advantages for your business and make you stand on the market.
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    The hospitality industry is investing in new technology to satisfy guests demands, it is important for hotels to provide wireless connections that are fast and reliable, this now also considered part of the guest experience.
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    A recent study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. 56% of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience. 91% of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. Based on elevating the guest experience, empowering the mobile worker and enabling operational efficiency, a survey about this was set up. With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.
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    Nowadays more than ever does technology make a difference in how we run our operations, how effective our operations are which results in how satisfied our customers are. The article What's Driving IT investment in 2011 talks about the advances in the hospitality industry providing us with some important statistics in IT investments. According to the article, technology spending is expected to increase with the focus on customer experience. Fortunately, the statistics shows that 91 percent of hospitality decision makers realize the importance of mobile and wireless technology. As stated in the article, hospitality venues invest in new technologies to improve operational efficiencies and to enhance customer experience. As the survey shows, customer experience is the number on priority and driving force for implementing new technology. Hospitality properties also invest in technologies that enhance the check in procedures, wireless e-mail or table side orders and payments. After implementing new technologies, 59% of respondents to the survey taken could see improve employee efficiency and 55% saw improved sales results. According to the survey that was filled out by 161 respondents representing variety of hospitality enterprises, 58% saw improved customer satisfaction. Even though this article does not state which technologies in particular yielded these results, it is still important to see that investing in IT technologies does make a difference in customer satisfaction, employee efficiency and sales improvement. Many properties are afraid to invest new technologies, as they are unsure of the final results of the investment. I am strongly convinced that in order to keep up with the competition and the supply in the market, business had to take the technology route and use it to their fullest advantage.
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    The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.
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    Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)
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New HVAC Hotel and Apartment Technology Obtains Large EPAct Tax Incentives - Energy Tax... - 1 views

  • New HVAC technology called VRV (Variable Refrigerant Volume system), also known as VRF (Variable Refrigerant Flow), is substantially reducing hotel and apartment building energy expenses. This new technology began to mainstream into the U.S. market after the enactment of the Energy Policy Act and is now being widely recommended by the architecture, engineering, and HVAC industries.
  • there are tax deductions of up to $0.60 per square foot for each of the three major building subsystems: lighting, HVAC (heating, ventilating, and air conditioning), and the building envelope.
  • VRF/VRV is an air conditioning system most efficient for commercial buildings because of the ability to individualize control for different zones/rooms, whereas conventional systems condition a building as a whole. The system is very beneficial for buildings with varying cooling needs and different zones.
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  • Often hotel investment groups own multiple properties so if they are pleased with VRF/VRV technology incentives, they will replicate it across their hotel portfolio.
  • For both hotels and apartments building HVAC is the largest energy cost item. VRF/VRV’s will annually reduce total energy costs for these two markets by at least 20% and may reduce current building energy cost by as much as 40%
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    The obvious initial measure hotels take to reduce energy cost and become more "green" are by replacing lights bulbs with LED, switching to paperless options, and other small tasks. The most cost efficient though is the conversion of their central air conditioner and heater, as this makes up a large percentage of costs for the hotel, which is also a burden on the environment due to the excess use of gas and electric to power the system. The new Energy Policy Act that was put into effect helps hotel not only save on long-term costs in the HVAC department, but also get a tax credit. This credit can range from $0.60 to $1.80 per square footage of the hotel. This is helping to encourage hotels to make the switch. This type of technology allows the air to be controlled by different zones in the hotel, which can be each individual room, floor, or however the hotel sets it up. This also prevents the air constantly running in the hotel room when it is unoccupied by hotel guests.
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How Technology Will Reshape the Hotel Industry Post-COVID-19 Pandemic | TravelPulse - 0 views

  • hotel industry finds itself scrambling to inspire consumer confidence while also working hard to safeguard both guests and employees against COVID-19.
  • accelerated the infusion of new technologies and applications into hotel operations.
  • As we move into the ‘new normal’ and hotels reopen for business, the expectation for customer experience is higher than ever.” He foresees that moving forward, guests will expect enhanced tools like live-agent or AI-powered support channels, and personalized communications, not to mention heightened hygiene standards. “Hotels that cater to these consumers' needs will win brand loyalty as we embrace the new normal and for the long term,”
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  • Tech features that might have originally been intended for introduction as novelties or extra conveniences are suddenly becoming necessities in an era
  • Location data can also work to activate touchless check-in upon guests’ arrival on property or prompt them for payment when they present for checkout
  • Especially as people are increasingly opting for road-trips in the name of social distancing, hotels can benefit from installing geofences that send push notifications to visitors who might arrive within a certain radius
  • tactics for keeping people apart while continuing to conduct business (i.e., “touch-free” or “contactless” solutions) are the order of the day.
  • On-site capacity limits and real-time conditions can also be communicated to visitors when they’re nearing the venue to help avoid high customer densities
  • today's robotic hotel staff members can at least aid important efforts aimed at reducing person-to-person contact amid the pandemic.
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    The article "How technology Will Reshape the Hotel Industry Post COVID 19 Pandemic" talks about how this industry is taking necessary measures in order to promote safety and security within their companies while implementing new technologies. It states that this pandemic has impulsed the implementation of new technologies into hotel operations. Contactless solutions, hotel check ins, mobile room keys, etc.. are just some of the examples hotels are taking in order to minimize contact and enhance customer experiences
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    This article mainly describes how the hotel industry can use technology to help it recover after COVID-19, and how to enhance the confidence of employees and customers. With the development of the epidemic, the hotel industry and even the entire hospitality industry are widely promoting contactless technologies. Therefore, various mobile and self-service AI technologies are integrated with hotel operations. In the future, with the development of this normalization, reasonable monitoring technology, non-contact communication technology, location detection technology, super sterilization, and robotics technology will all become important aspects of the future development of the hotel industry.
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Buffalo hotel launches Verve Living System | Hotel Management - 0 views

  • When a guest enters the room, he or she places the room key into the slot on the KeyCard Switch which then transmits a wireless signal. When in place, guests have complete control over the lights, outlets and the HVAC unit in the room. When removed, the room is designated as unoccupied
  • it also can detect which in-room devices have low battery levels; which rooms have constant occupancy; which rooms have problems with network connectivity; and which are not communicating properly with the hotel PMS and other systems.
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    This article focuses on sustainability and methods in which technology is utilized to conserve energy and waste, while also not hindering the guest experience. Hotels, similar to the Salvatore Grand Hotel, have began implementing systems such as the Verve Living System, by Zeno Controls, LLC, that provide wireless connections to the heating, ventilation, and air conditioning system, as well as the lighting in the guest room. It utilizes sensors to activate such amenities, and enables the guest to enter the room, place their key card into a slot, and it will begin to adjust to the preferred temperature and the preferred lighting levels. Once the key card is removed, such as when the guest is leaving the room, after a very short delay, it sends a signal that verifies the room is unoccupied, and turns off these energy-consuming items in the room. Many guests, when staying in hotels, do not consider turning off their lights or air conditioning when they leave the room, and simply leave everything running. They do not realize the impact this has not only on costs for the hotel itself, but also the impact that it has on energy consumption and sustainability. With the growing awareness of being "green", guests are focusing more and more on conservation, however, they may still be slacking in these areas, leaving things on, being absent minded. This system will allow guests to not have to worry about such tasks, and controls the system of turning these items off for them, adding convenience for the guest who is environmentally conscious. I have personally seen a similar system being used in a hotel room, and thought it was a great idea, and an amazing way to control costs and eliminate waste of resources. It is also very surprising to read that the Verve Living System detects low battery levels, constant occupancy, problems with room connectivity, and rooms that are not communicating with the hotel PMS or other systems. This enables the maintenance team of a hotel to fun
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New technology brings added luxury to hotel stays | Gulf Tourism and Aviation | AMEinfo... - 1 views

  • The advent of digital media technology and the emergence of Internet-based content are raising the bar in terms of what consumers expect from in-room hotel technology.
  • The advent of digital media technology and the emergence of Internet-based content are raising the bar in terms of what consumers expect from in-room hotel technology.
  • The biggest difficulty is the speed at which technology is evolving, which makes it impossible for hotels to keep up with the latest developments, says Ted Horner, an Australia-based hospitality technology consultant who recently chaired the Hotel Technology Middle East conference in Dubai.
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  • US-based LodgeNet is developing an application that will turn a guest's smartphone into the remote control for the television. The platform will allow for interactive channel guides to appear on the handheld and can store guest preferences that travellers can take from one hotel to another.
  • The LodgeNet smartphone application also will allow guests to purchase pay-per-view content from their television and then take it with them to watch on their mobile phone.
  • Fairmont's flagship property, The Plaza, goes one step further by providing iPads in every guest room.
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    From this article, I can get some information that the new technology bring convenience both hotel and customers. The customers just press the simple button to control everyting in the hotel room that is a good experience difference from home. And the hotel can utilize the high technology to satisfied the customers and thus improving the competitiveness in the industry. However, high technology means high cost. The hotel that adopt the high technoloty should has the ability to maintain and update which will become a huge cost. So keeping up with the development of technology is the biggest difficulty problem in the hotel industry.
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    The latest technology gives hotels an opportunity to provide new products and services to guests but also the challenges . The biggest difficulty is the speed at which technology is evolving which makes it impossible for hotels to keep up with the latest developments. On the other hand there are many hotels are embracing the new technologies. Such as guest's smartphone, which will allow for interactive channel guides to appear on the handheld and can store guest preferences that travelers can take from one hotel to another. And the Plaza provide iPads in every guest room. which provide an easy way for customers to make reservation checking airline schedules and printing boarding passes.
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Room for Innovation - Hotel Technology | By Hanna Falko and Florian Kriechbaume - Hospi... - 0 views

  • The world is changing rapidly, hence any type of business needs to adapt to evolving market dynamics.
  • According to a study conducted by Cornell Centre for Hospitality Research in 2014, it is estimated that the Millennial generation will represent 50% of all travelers by 2025.
  • Some brands, such as Loews Hotels, go as far as introducing an option of making a room reservation using a hash-tag on Twitter. Hilton's HHonors app, on the other hand, allows its loyalty program members to select the exact room location and configuration
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  • As more online traffic to the hotels' websites is now driven through mobile devices rather than computers, hotel operators continue to innovate their reservation systems and checkin procedures
  • As such, hoteliers have introduced a mobile check-in option, which enables guests to use their mobile devices as a key, through mobile applications and Bluetooth.
  • Going far beyond just a clean and comfortable bed, guests now want the room layout to be user-friendly and accessible for multiple digital devices.
  • A number of hotel companies have already recognised the benefits IoT can bring to their hotels and are now piloting initiatives around the Internet of Things as an opportunity to improve guest service, efficiency and revenue.
  • Public perception of a hotel is largely formed through the digital channels, especially now that social media platforms are perking up in popularity.
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    The article discusses the aspects where technology is applied in the hotels. First, it is argued that although the hotel industry is considered to be among the slow adopters of technology, still the hoteliers are monitoring the innovations that can increase their efficiency. With the millennials constituting more than a half of all travelers by 2025 the industry should be ready to accommodate their needs for effective service with the help of technology. Bookings are made not only through traditional websites or OTAs but also via Twitter or Facebook. Online check-in process on a mobile device allows the guests select the exact room they want and open the door with the keyless access without stopping at the reception. The hotel rooms design is also changing to provide high connectivity opportunities. Traditional phones are substituted by tablets enabling guests to control the room features and connect with the hotel staff if needed. Internet of Things (IoT) is also considered as a way to improve the guests' experience and hotels efficiency. Finally, every guest now may have a great impact on the hotels' reputation through the social media. I believe that the article highlights the spheres where technology is applicable in the hotel industry and emphasizes the technological issues that should not be overseen by the hotels in order to remain competitive.
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Hotel Rooms of the Future: New Hospitality Technology Profiled | ehotelier.com News Arc... - 2 views

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    This article basically talks about how much technology has changed and what directors of softwares predict technology will be in the near future. The article informs how the Peachtree Plaza hotel like many other hotels replaced the keys to all the rooms with electronic key cards. Which increased security for the guest and cost saving. Hospitality consultants agreed that in the future mobile phones will be the way to open guest room doors and will probably occur through infrared or wirelesss access to rooms. Neil Roodyn the director of software developers informed that he predicts that in the future people will be sitting around touch sensitive table top computer in lobbies where they can searchfor places to go in the area and make their own restaurant reservations. Neil predicts this can also influence more communication and interaction between guest. My thoughts on this article is that the younger generation is far more technology oriented and feel more comfortable with working all these new gadgets, but for the baby boomers and older crowd have the want and need of having that human interaction. Technology seems a bit to advanced for them. The more technology advances the less human interaction will occur. I think that technology advancement is great for everyone, but human interaction needs to remain for those that are not very technology savy.
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    I am all for getting rid of hotel room key cards. I have the worst time keeping track of them. I also find your comments on the generation gap to be compelling. My Dad is terrified of anything electronic. I cannot imagine that he would easily trust technology to check him into a hotel and do the basic functions of customer service. He would walk right past the touch screen computers and ask the desk receptionist for area attractions. I do see the decrease in human interaction as a negative. I personally enjoy the opinions of local people when it comes to ideas about where to eat or what to see. All of this rapid technological change can be intimidating, but I am sure that once we all grow accustomed to the new ways of staying in a hotel, then the old key cards will seem like dinosaurs.
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    My parents are also not very savy with technology and they dont even speak english, so it makes it that much harder for them. They both still have flip phones. Overall, I know in the end there has to be some sort of balance with the advancement of technology and still have that human interaction.
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    This is an informative article, and I also understand Mary's opinion. Over decades, technology has rapidly advanced and it seems to be quite hard to catch up with all the new technology released quickly. For example, I stayed in a hotel called Aria, one of the newly built hotels in Las Vegas, and the hotel is equipped with state-of-the-art room technology (not just room but all over the hotel). To get into a room, unlike other hotels, I just put a room key on a sensor instead of inserting a key; as well as, I just touched a button right next to the door for privacy instead of putting the "Do not Disturb" card on a door knob. This is not something really huge, however this is how hotels are technologically changing. As a person studying Hospitality Management, the change was very impressive, but at the same time, it was intimidating. Obviously, our parents generation should have harder time to use new technology and/or to get used it than I do. I totally agree that there should be a balance between technology advancement and human interation.
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    I agree with Mary regarding baby boomers may not be as quick to adapt to the advancement of technology, however what is noticeable in resort hotels is that more people are taking family vacation and the kids are the ones driving the technology. It will therefore just be a matter of time where the use of technology within hotels will be just like a regular lifestyle activity.
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Choice installs cloud PMS in 5,000th hotel | Hotel Management - 0 views

  • Choice Hotels International has deployed its cloud-based hotel property management system, choiceADVANTAGE, to its 5,000th hotel
  • . The software's innovative features include efficient guest servicing, sophisticated revenue management, complete groups functionality, remote access, and full integration with the company's programs. As a cloud-based software, the system is also accessible from any computer that offers Internet access.
  • "Specifically designed and built to seamlessly interact with our central reservation and customer relationship management system on the Internet, this software adds value for our hotel owners and we're thrilled for its now truly global footprint."
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  • Rate Center management tool,
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    Choice hotels have deployed their cloud based hotel property management system choiceADVANTAGE, to its 5000th hotel, which is the Comfort Hotel De L'Europe of Saint -Nazaire, France, and is one of the lodging industry's most widely distributed web-based proprietary systems. This is a very user-friendly system and according to the chief technology officer of the Choice Hotels, the software also has an integrated solution to manage guest interaction at every stage. some of its features are efficient guest servicing, sophisticated revenue management, groups functionality, remote access and integration with company's programs. one of their main reasons to do this was to reduce their cost of purchasing, storing, and maintaining the costly infrastructure and hardware associated with the previous management systems. The hotel group also installed the Rate Center management tool, which will allow them to manage their pricing and inventory.
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    Good to see a strong working example of mass implementation like this. Proves that the web based model can work, so it will be interesting to see if more properties, and large chains in particular will adopt this model.
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    Choice made a wise choice! The cloud-based hotel property management system, choiceAdvantage, allows Choice Hotel to become more competitive in the hospitality industry by mastering efficient guest service, sophisticated revenue management, remote access, and so on. Since it is cloud-based, the system can be accessible to any computer that have Internet connection. The reason why Choice has made a wise choice is that It benefits a lot from this system by using less money. Usually hotel needs to spend more for installing and maintaing infrastructure and hardware. Since ChoiceAdvantage system is web based solution, it needs a minimal initial investment and save hotel a large sum of money. Choice hotel now starts to combine other management tools with its choiceAdvantage system to become more powerful in management level, which taught us that high-technology can help hotels improve and develop faster if it is applied in the right way.    
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Hotel Technology Trends Revolutionising the Industry | Hotel Industry Magazine - 6 views

  • These benefits are not reserved for just large international chains: the low capital expenditure investment for mobile hardware and much reduced software costs mean that mobile is a viable option for small independent properties, looking to develop customer service as a competitive edge
  • Cloud / Software as a Service (SaaS)
  • Software delivered as a service, rather than held on premise is already a mainstream technology topic and despite being a new concept in the hospitality sect
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  • As hotel technology trends continue to develop at a relentless pace
  • Mobility
  • Mobile is the new face of computing as devices such as tablets and smartphones revolutionise the way we interact with technology.
  • investment
  • 3. Social
  • For any hotel to not at least monitor social media is tantamount to willingly flying blind.
  • Personalised Systems
  • Customers expect their experience within a hotel to be totally personalised
  • Integration
  • Globalisation
  • This means that the technology systems in use – especially those in large chains – must account for the global perspective.
  • All of these trends have already brought about a profound change in the hospitality industry – and they will continue to disrupt and redefine operations.
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    The article highlights new advances in technology trends that has captured the attention of numerous businesses in the UK due to the significant reduction cost and savings that can be achieved. The trends include cloud computing which businesses view as a low initial cost or capital investment to undertake. Eliminating the need for hard drives storage, maintenance, and giving way to quick upgrades and updates of an It system. A company's main goal is to provide the best products and services at the lowest cost, and if cloud computing creates this ease of burden without compromising the quality of products and services offered to guests then transitioning to this new technology remains one of the best and newest innovation as the savings will undoubtedly add to the company's bottom line. Smart phones, tablets and other mobile devices has definitely revolutionize the way people communicate and hotels in the United States, China the UK and other parts of the world are capitalizing on this mobile trend as a way to improve customer service. Whether it may be making reservations, or checking in and out of hotels from any location without having to wait in long lines at the front desk. Mobile computing is definitely a way to save cost, and time. It's important to note that this trend does not only benefit huge companies but it's a viable option for small businesses who definitely wants to position itself as a company offering the best and most unique service. Social media is extremely paramount for business exposure and that's why hospitality companies continued to capitalize on this growing phenomena. From Trip Advisor which informs potential guests about the facilities, products, and services to Facebook or Twitter which not only help to market or promote the company's products and services but these are great resources and tools for companies to capture and address comments or concerns that can potentially put the business in a negative light.
  •  
    This article discusses hardware and software trends in the hospitality industry. Article discusses six points that are having a major effect on the hospitality industry. The first area is the definite shift from software held in-house to software used in the cloud. The article estimates that around 85% of all inquiries are from companies that are looking to use the cloud for software needs. The second item article discusses his mobility. The use of devices such as tablets and smart phones are revolutionizing the way people interact with technology this is also revolutionizing the hospitality industry. The third area that the article discusses the social media and the profound impact it has had has had on the hospitality industry. Article points to trip advisor who has become one of the major sources of information for people researching holidays travel, hotels and leisure facilities. The fourth area in which hardware and software is changing hospitality industry is the feeling of a personalized experience. People are expecting that their experience within the hotel to be personalized and technology is helping the industry personalized their experience. The fifth area is the integration of the hardware and software from the many specialized facilities within a property. Traditionally golf spas have operated their own individual software system now that software system is integrated into the overall properties software system. The last area of hardware and software trends that is changing industry is an area of globalization. Properties will need to adapt their two different management approaches to survive in high levels of economic uncertainty. Consequently, brands with large chains must look at their business from a global perspective.
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Top ten technology gadgets for the modern hotel room | Tnooz - 5 views

  • 1) High definition televisions (HDTVs)
  • 2) High speed internet access
  • 3) MP3 docki
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  • ng station and al
  • 5) Mirror televisions
  • 4) Convenient power sources
  • a connectivity panel which enables content from a laptop, digital camera or MP3 to be viewed/listened to via the television so they don’t have to keep recharging their batteries.
  • arm clock
  • 6) Lighting and climate control
  • s weather gauges on its in-room control panel,
  • 10) And, finally, technology to rotate a Croatian hotel once every day is being explored to give every guest a sea view during their stay. Not viable for every hotel, but boy would it help you stand out from the crowd.
  • use any brand of mobile phone to gain access to their hotel room
  • .  Face recognition key locks and LCD screens connected to a digital camera to let guests know instantly who’s outside their door
  • 8 ) Energy management systems
  • A combination of energy-efficient air conditioning, a rainwater harvesting system and low energy lighting can reduce a hotel’s carbon footprint by 75 per cent compared to the average establishment.
  • 9) Guest sensors
  • 7) RFID (Radio Frequency Identification) door lock for keyless entry to a hotel room and other areas of the hotel is becoming more popular in hotels across the world.
  • Mirror televisions are more commonly found in bathrooms, saunas and swimming pools at luxurious hotels.  They are equipped with high definition technology, digital tuners and touch screen functionality.  In fact, there were some impressive Mirror TVs being demonstrated at the recent CES in Las Vegas.
  • High definition televisions (HDTVs) are the focal point of every hotel room and there are a huge variety of models for hoteliers to choose from to suit differing room sizes and budgets.
  • (wired and wi-fi) in hotel rooms is a must for any business traveller and now many leisure travellers too
  • are two essential gadgets for many travellers.  Apple has sold over 100 million iPods and many travellers use them to listen to favourite songs, watch movies, or view family photos, so any docking station that couples as an alarm clock should be at the top of any hotelier’s list for in-room gadgets. Alternatively, most in-room televisions also double up as an alarm clock.
  •  
    This article presents insight into the best technology available right now to put into a new construction or facelift of a hotel.  From the basics like HDTV and internet connection, to facial recognition key locks, this article discusses the trend in the industry.  It also discusses energy management systems, which are clues that the industry is evolving and looking to save cost and the environment at the same time.  These style of systems, I believe will emerge as the most important out of the whole list because they demonstrate the exact way to cut cost.  The article says that an effective energy management system "can reduce a hotel's carbon footprint by 75 percent."  Thats not too shabby...  For more on energy management systems, visit http://ems3.com/.
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    The mirror televisions is a great idea. I personal very like this hardware. It integrated the mirror and television together, not only save more space onthe wall but also bring a new feeling for customer. This system have touch screen, digital tuners and the most important is waterproof. That means the hotel can put it in bathroom or some damp environment. It make cuntomer more convenient and the hotel do not need to worry about the damage.
  •  
    The technology to rotate the Croatian hotel once every day is absolutely phenomenal. By giving their guests a chance for an ocean view during their stay, they provide the guest with the utmost of service although like the article pointed out, this is not feasible for most hotels. I especially like the energy efficient programs being implemented in hotels across the country. Most guests, including myself, leave hotel rooms with out adjusting the air, leaving lights on, etc. Because we are not at our own home, we seem to lack concern. With energy-efficient air conditioning, water harvesting shower heads and sensors to detect when the room is vacant will all help reduce the hospitality industry's carbon footprint drastically.
  •  
    echnology director at Quadriga, recommends the top ten bits of technology that every hotel room should have, ranging from the most obvious to the more unusual. They should provide a range of high quality HD channels to reflect the needs of guests and most major suppliers including Samsung and LG, for example, offer a range to suit all requirements and budgets.
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Hotel operators step up their green initiatives - 0 views

  • MGM Resorts is among an expanding number of hotel operators looking to capitalize on growing environmental awareness among travelers by getting their hotel owner-developers to invest in systems that cut energy usage, save water and reduce waste.
  •  
    It is hard by nature for hotels to be green. Between the constant washing of linens, chemicals being used to clean and the amount of products and waste they throw out it is hard for hotels to keep up. But good news is here as hotels step up their "green game". Hotels are starting to put more money into green savings and hoping to get more travelers in return. Green hotels bring in a much higher occupancy rate on travel websites than hotels who are not. These guests are looking for green hotels not only for what they believe in but for the experience the hotel is providing. Hotels that are going green with new cutting edge technology is something more other hotels are trying to jump on board with.
  •  
    This article Danny King, discusses how hotel operators are increasing choosing green options for their hotels. While some companies chose to invest on cutting energy, water and waste; some brands are being created with environmental sustainability as part of their core values. It is estimated that the 5 million hotels rooms in the U.S. racked up almost $4 billion in energy bills in 2011. Hotels contain an estimated 30% - 70% of public spaces that need to be heated, cooled and cleaned daily which consumes chemicals and energy. Most guests, would guess that hotels leading the green initiative are in areas such as Portland or Seattle; but surprisingly, Las Vegas is leading the trend! Las Vegas is home to the two largest LEED-certified hotels in the world, Sands' Venetian and Palazzo. CityCenter hotels, the Aria Hotel Tower, Mandarin Oriental and Vdara, have been able to recycle 50% of their waste in 2011. Most brands now have green options for their guests. Starwood, for example, has a Make a Green Choice option where guest opt out of housekeeping services and receive 500 points towards their SPG account or in some areas $5 credit towards Food & Beverage. Element Hotels has about 90 hotels, most of which are LEED-certified and although most of their guests do choice their hotels because they are green, they continue to return for that reason.
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Choice Hotels makes multi-million dollar IT investment to accelerate growth in Europe |... - 1 views

  • announced that it is rolling out a multi-million dollar technology infrastructure investment plan in Europe and other markets outside the US
  • The investment is designed to strengthen Choice’s technology platform, automate back and front office processes at franchised hotel properties and drive increased central reservation system (CRS) delivery to Choice-branded hotels which will position the brands for future growth
  • The multi-million dollar IT investment will include the international roll-out of choiceADVANTAGE, the company’s web-based Property Management System (PMS) which automates front and back office hotel processes such as check-in, invoicing and inventory management
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  • Our investment in technology infrastructure will not only benefit hoteliers but the many business and leisure travellers who book and stay at Choice-branded properties in Europe
  •  
    As competition has intensified in the hotel industry, hotels constantly invest huge money in IT to differentiate themselves from others, and ultimately win competition. This article talks about Choice Hotels' IT investment. The company decided to put multi-million dollars in IT to accelerate European market's growth. The investment is mainly designed to improve Choice's technology platform, central reservation system (CRS) and to automate back and front office processes. The investment also includes the company's web-based property management system (PMS), which automates front and back office processes, such as check-in/out, invoicing and inventory management. The hotel expects the technology infrastructure to benefit both hoteliers and guests in Europe. As hotels implement new technology, it eliminates certain jobs, such as front desk agents, and changes the way hotels conduct business. Hotels keep investing in IT in order to be more profitable and competitive. Choice's IT investment is an example of how hotels are changing with new technology.
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Maestro Launches the New Face of Hotel Operations; Mobilizes Staff with Xpress iPad Che... - 1 views

  • Maestro iPad Xpress Check-In app
  • Xpress Check-In app lets properties use iPads and other tablet devices for personalized mobile check-in and check-out services
  • enables staff to perform all the system check-in and -out functions of a wired front desk terminal anywhere a wireless signal is available.
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  • supercharge guest service and optimize revenue and productivity
  • Credit card paymen
  • group conference check-in
  • encode magstripe and RFID room keys from the iPad
  • NORTHWIND is recognized in the hospitality industry for its standard-setting Diamond Plus Service and robust integrated Maestro resort hotel software technology
  • Xpress Check-In is ideal for processing large groups quickly and conveniently to keep the lobby operating smoothly.
  • Entire tour groups may also be registered, their credit cards processed, and keys encoded
  • Curbside or lobby wireless check-in and check-out
  • unique services that drive revenue and increase productivity;
  • Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels,
  • and distributed while still on their bus for greater convenience.
  • With the portability, large screen and long battery life of the iPad, it is suited very well for the round-the-clock hotel industry. The Maestro Xpress iPad solution
  • Personalized upsell and room-change capability with real-time availability access
  • Remote
  • and room blocking
  • Xpress Check-In registers entire groups from meeting rooms and conference spaces Maestro
  • We worked with IJWS to create our iPad Xpress Check-In app that integrates with Maestro PMS to register guests in the lobby or curbside for the ultimate in personalized service and upsell capabilit
  •  
    This article discuss how both new software and hardware is being utilized in the hospitality industry to expedite the process of guests checking in and out of hotels. The article is about NORTHWIND, a company well known for having developed "Maestro" a property management software suite that enables hotels, resorts, and multi-property organizations to manage their facilities. Specifically the article mentions how NORTHWIND is introducing "Xpress Check-In" an tablet specific software that will increase the speed and ease with which guests are able to enter and exit the hotel. This goes to show how the company is keeping abreast with the recent and growing trend of portable tablet/touch screen hardware devices. This software and hardware combination enables desk agents to operate away from their desk allowing for more intimate and personalized service with guests. I think the most unique and amazing feature of this system is that it will allow hotel agents to check in and process large groups such as conference attendees quickly and efficiently. The "Maestro Xpress Check-In" system can not only check guests in, but also encode their room key card, as well as process credit card transactions and capture their signature. All of these things can be completed even before conference attendees disembark from the bus and enter the hotel. I believe that hotels who choose to invest and employ technologies like this will distinguish themselves from other establishments because their service will be much better and smoother, both for guests and the hotel. These unique services will also be key in driving revenue and increasing productivity. NORTHWIND is well recognized in the hospitality industry for providing real-time technology solutions that help users control and manage their business effectively.
  •  
    Maestro, a company specializing in property management and hotel software is launching a new face in property management productivity by introducing the Maestro Ipad Xpress App. With the popularity of tablet computers such as IPads and android platform tablets rising, Northwind has decided to launch a system through Maestro to make the check-in and check-out process in a hotel as simple and efficient as possible. Northwind ultimately hopes that the Xpress check-in app will not only be more efficient for guests but also optimize revenue and productivity in the hotel. The new app allows guests to complete the check-in and check-out process anywhere a wireless signal is available. Lets say for example, a large group of employees are attending an out of state conference and when they arrive at the hotel, there are over fifty of them that have to go through the check-in process. With the Xpress check-in app, these individuals could check in on their way to the hotel and by the time they get there they will save time and effort by not having to wait in line and go through the entire check in process one by one. For this reason the Maestro Xpress Check-In App is perfect for handling large groups of people arriving at the same time. The Xpress app creates a more personalized service for the customer making the entire check-in and check-out process much more convenient for the guest and productive for the hotel. 
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What is a hotel global distribution system (GDS)? (+3 types) - 0 views

  • A hotel GDS gives your hotel access and visibility to thousands of travel agents and corporate bookers
  • A global distribution system can integrate with your Property Management System (PMS)
  • As part of a GDS hotel booking system, your hotel will be exposed to a more targeted, professional travel community that alternative property types don’t have access to.
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  • First, you should know that GDS services are only available for authorized users who are licensed and registered and not accessible for use by the general public.
  • For the widest visibility and revenue-earning potential, consider connecting your PMS to a GDS distribution platform that will allow you to connect to several big-name hotel GDS providers and manage your account on one system.
  • In terms of hotel GDS providers, there are three main giants that dominate the market:
  • Cloudbeds’ simple solution connects you to a system that connects to the big three GDSs mentioned above, allowing you to manage all your GDS accounts from one platform.
  • Still, GDSs also have the power and functionality to send their inventory to OTAs.
  • A global distribution system (GDS) is one of the best ways for hoteliers to promote their hotel in the global corporate travel market. It’s a critical component of a well-rounded distribution strategy and helps hotel management increase occupancy within the lucrative corporate travel segment.
  • A global distribution system is an online system that delivers real-time hotel, airline, train, and car rental inventory, room rates, discounts, and more to travel agents and other businesses.
  • As part of a GDS hotel booking system, your property will be exposed to a more targeted,
  • GDS hotel booking system allows companies, such as travel agencies and corporate bookers, to book travel on behalf of others.
  • Public rates are visible and bookable to all agencies in a GDS and are subject to commissions paid to the booking agency. Common public rates are the Best Available Rate (BAR), Corporate (COR), and Government (GOV). Negotiated rates are only visible to companies with which you have a special agreement. The authorized agencies that can book these rates must enter an agreed-upon GDS hotel code called a Rate Access Code. Since negotiated rates are based on net rates, they are not subject to commissions.
  • Amadeus has been connecting travel providers to travel sellers since 1987. They serve over 770,000 hotels in 190+ countries worldwide and have a global team of 19,000 employees. Aside from hotels, Amadeus also services airlines, airport operators, rail operators, ground handlers, car rental companies & transfer providers, insurance provider groups, and cruise lines & ferries
    • amajo017
       
      This is the one my work uses!
  • Sabre has been part of the birth of airline automation since the 1960s. Today, they have almost 400,000 travel agents in their global travel marketplace. Their technology products include travel-focused mobile apps, check-in kiosks, airline and hotel reservation networks, ticket agent terminals, aircraft & crew scheduling systems, revenue management solutions, and more.
  • (Galileo, Worldspan, Apollo) – With origins leading back to 1971, Travelport encompasses the Galileo, Worldspan, and Apollo GDS systems. Their worldwide travel retail platform services travel agencies and suppliers with distribution, technology, and payment solutions, among others. They have partnerships with hotel chains and boutique hotels to develop targeted promotions and flexible rate models to gain greater visibility in their markets. 
  • The GDS system will likely evolve in the coming years rather than become obsolete, so it’s worthwhile connecting to one if you want to attract more business travelers and make gains in the corporate travel industry.
  •  
    This article talks about the GDS and how it can help attract clients in particular business clients. It starts by giving all the benefits of the GDS. It then goes on to explain how the GDS works and who can access it. It ends by talking about the types of GDS systems and how they will evolve and stay relevant in the future.
  •  
    This article describes the different types of GDS programs that hotels might use. The one my hotel uses is in here as well! It outlines why they are important, how they are used, and the massive reach that they have. Most companies use GDS to streamline their efficiency so it is interesting to read why it is so effective.
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Expedia Announces Suite of Software and Technology Products for Hotel Partners - 0 views

  • Omni Hotels & Resorts is the latest partner to take advantage of Expedia's package solution. "Omni Hotels & Resorts is excited to further leverage our marketing partnership with Expedia to bring our guests the option to book their total vacation experiences directly with us," said Peter Strebel, chief marketing officer and senior vice president of sales for Omni Hotels & Resorts.
  • Partner Loyalty Enrollment: Initially tested with Red Lion Hotels Corporation last fall, the technology has advanced to now allow hotel partners to enlist and sign up users from Expedia sites for their brand loyalty programs. This program has grown to include three other chains.
  • MICE Booking Technology: The MICE solution is the first tool that truly automates the booking process for meeting organizers and hotels in real time, making RFPs (requests for proposals) a thing of the past. Hotels can increase MICE sales efficiency by integrating the MICE online booking engine on their website, allowing customers to configure and directly book their meeting, including group lodging, online. This technology further enables hoteliers to yield prices for meetings and groups, based on multiple dynamic criteria to increase revenue. The MICE solution is currently live with Best Western Central Europe and the NH Hotel Group in Germany with promising results. A global rollout will begin soon.
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  • Rev+:
  • As p
  • art of Expedia® PartnerCentral (EPC), the company's partner portal which helps hotels manage their properties and rates, Rev+ is a revenue management tool designed to provide actionable data and insights to empower partners to make smart decisions to optimize their revenue. Rev+, an essential tool for revenue managers, comes at no additional costs for hotel partners, and doesn't require additional sign-up.
  •  
    Expedia has announced new technology and software for hotel partners that will help hotel partners drive knowledge and efficiencies. "Expedia Powered Technology was born from rethinking how we work with our hotel partners - through listening to their needs, and leveraging our technology as a driver for industry solutions," said Cyril Ranque, president, Lodging Partner Services. It is vital for Expedia, the world's largest online travel company to listen to their hotel partners and to follow the growing technology advancements. Omni Hotels & Resorts has been the latest partner to join the Expedia's package solution.
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5 Connectivity Considerations for Hoteliers | News | Hospitality Magazine (HT) - 0 views

  • 91% of guests say they make their hotel section based on the property offering free Wi-Fi.
  • Upgrade the details.
  • Knowing the USB’s ubiquity, look for ways to incorporate additional ports throughout the hotel to simplify the charging experience.
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  • Increase connection points and power access in the guest room.
  • Take advantage of common spaces. Hotel lobbies, bars, restaurants, and gyms are becoming the preferred spots for guests to work, socialize, and relax. This is especially the case for millennials and younger travelers, who increasingly favor the lobby area as a place for productivity and socializing.
  • Convenient, intuitive access to power to keep them connected is essential throughout the room but should not interfere with the room’s design
  • ffering safe power access in outside spaces is a critical consideration when thinking through connectivity’s role in the hotel experience.
  • Ensure a seamless indoor-outdoor connection.
  •   Keep sustainability in mind
  • By implementing products or controls to manage and increase energy efficiency on-property, hotel owners and operators can achieve cost savings that benefit the bottom line.
  •  
    This article shows five easy ways in which a hotelier would be able to improve their guest experience with 5 technological connectivity considerations. Interestingly enough it shows the importance to having a high tech hotel as 91% of guests choose their hotel based off the hotel offering free wifi. Therefore, these 5 considerations are a great opportunity for any hotel in order to ensure guest satisfaction. Firstly, the hotel should upgrade the small details, such as the outlets throughout the hotel and integrating them into a sleek design in the hotel as to not stand out. Secondly, it would be important to increase the connection points and power access in the room, making it most convenient for guest to charge multiple devices in convenient locations. The next point would be to ensure a seamless indoor-outdoor connection, this not only means having wifi in the outdoor areas of the hotel, but to also offer connection spots for charging (eg. by the pool) and this ties into the next point, being to take advantage of the common spaces as these areas are becoming a place for people to socialize and work, therefore the areas should be designed in a way for the guests use. Lastly, the hotel also must take into consideration the sustainability, not only because of the guests growing concerns but with investing in new technological products they could save on cost and be more efficient, especially in the long run.
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Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views

  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
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  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
  •  
    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
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    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
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    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
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The importance of social networks in hotel business - 0 views

  • The booking tool offers fans who follow us on Facebook the opportunity to directly book their stay at one of our hotels. Social media will grow in significance and we consider it particularly important to offer excellent services – also on the Internet.
  • In addition to social networks, hotels should also focus on mobile solutions and complement their classical marketing mix with mobile applications for iPhone, Android and BlackBerry smartphones.
  •  
    The article tells us how the social networks important to the hotel business. The study shows the network and social media are benefit to hotel marketing. And the ARCOTEL sees this potential opportunity in social media and network application Facebook. Nowadays, the network and some third party such as kayak, priceline provide many hotels boost in booking and increase in guest loyalty and public relation. But study shows that only 24 percent of the users would like to join hotel profiles on Facebook. The ARCOTEL hotels have integrated the apps into their Facebook sites. By using this app, the fans can directly book their favourite hotel and read ratings and other information through the app. The social media will get after them to offer excellent services. Both of them were done on the internet. At the same time, the fans who use the app to book hotel will also get prize draws, special discounts or a user-friendly booking function with extra tools. Although the network has given the hotel a instrument to contact with the guest, the modern technology still can not replace the classical booking and marketing paths, the network is just like the catalyst. As the internet business is rapidly growing worldwide. Hotels have to focus on combine their classical marketing with new technologies such as smartphones, ipad and facebook. They will help the hotel gain business and be success.
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Biometric Technologies as the Future of Hospitality - Intellectsoft Blog - 0 views

  • With the adoption of biometrics like fingerprints, face or iris scanning, or even voice recognition, biometrics have the potential to revolutionize the hospitality industry
  • Biometric technologies are solutions that are commonly used to identify a person based on some aspect, namely, a person’s unique physical or behavioral characteristics.
  • There are two types of biometrics used to recognize a person. The first type is biometrics based on physiological characteristics. The second is behavioral biometrics. Physiological identifiers include the following:
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  • If your hotel has a lot of security measures, guests may not like it and they may never come back. If, on the contrary, security measures are weak, this can lead to theft or something else.
  • One of the ways to use biometrics in hotels and other establishments in this domain is to implement registration using fingerprint or face recognition
  • In the same way, hotel staff control guest access to different parts of the hotel, for example by requiring a finger scan to access the pool.Another way to use biometrics in hotels is to avoid key cards that allow guests to enter their rooms. Instead, a person just needs to scan their fingerprint, which greatly simplifies the system.
  • The first is that locals can register by scanning their faces through a mobile app. Another option is for foreigners who can check in by scanning their faces through vending machines located throughout the hotel lobby
  • as the fingerprint will become the only key to all areas of the hotel, which greatly facilitates the work of technical staff and saves the hotel from unnecessary problems with visitors.You can also monitor in real-time the access of staff to restricted areas of the hotel, such as guest rooms, washing rooms, etc. You can track which room a particular hotel employee has entered, thereby roughly understand their location.
  • According to one study, 41% of hotel visitors visited the hotel more often and stayed in only one hotel if an employee could recognize them without giving their name. In another survey, 62% of hotel guests believe that such actions by staff will greatly improve their experience of the hotel.
  • For example, a guest arriving at a hotel scans a fingerprint at the front desk, after which the concierge will immediately receive all of his personal information, room, and service preferences, to make his stay at the hotel as pleasant as possible.
  •  
    The use of biometrics in the hospitality industry is becoming more common. Through physiological characteristics such as fingerprints, face scanning or voice recognition, guests can access hotel rooms without the need of room keys. Employees would have control over guest access and be able to easily recognize guests after scanning in.
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    This article discusses how biometrics is reshaping the hotel experience. From check in from the way we make purchases and enter different areas of the hotel. This feature is also able to enhance security and take away the old issue of lost keys. Many hotels are already implementing this feature and this is a great way to increase security measures.
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New Hotel Technology Likely to Bring Sticker Shock - 3 views

  • The need for a new generation of computers, data centers and security equipment for the nation’s hotels is driving up the expense of technology in the hospitality industry,
  • The average [technology] cost for a 400-room hotel has been about $50,000 a year. That   cost is going to go up as the brands start implementing new technology to take the place of systems that have been in place for quite some time,” says Shah.   “That cost could be significant. It could be several hundred thousand dollars in additional costs over the next three, four or five years.“
  • “The average [technology] cost for a 400-room hotel has been about $50,000 a year. That   cost is going to go up as the brands start implementing new technology to take the place of systems that have been in place for quite some time,” says Shah.   “That cost could be significant. It could be several hundred thousand dollars in additional costs over the next three, four or five years.“
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  • The hotel industry hasn’t kept up with the state of the art to the degree other industries have, says Shah, particularly with regard to pricing and customer convenience.
  • significant. It could be several hundred thousand dollars in additional costs over the next three, four or five years.“
  • The need for a new generation of computers, data centers and security equipment for the nation’s hotels is driving up the expense of technology in the hospitality industry, says Mitesh Shah, chief executive officer at
  •  The average [technology] cost for a 400-room hotel has been about $50,000 a year. That  cost is going to go up as the brands start implementing new technology to take the place of systems that have been in place for quite some time,” says Shah.   “That cost could be  significant. It could be several hundred thousand dollars in additional costs over the next three, four or five years.“
  • The upgrades involve both communications that make life more convenient for travelers, and the unseen hardware that makes hotels function more smoothly.
  • Hackers are more aggressive than ever, and the cost of protecting hotel systems has risen accordingly
  • cost is going to go up as the brands start implementing new technology to take the place of systems that have been in place for quite some time,” says Shah. 
  • Traditionally, too many hotel managers focus on the condition of the carpets and walls  — whether they need painting or new pictures, or fresh plants in the lobby, rather than scrutinizing their technological infrastructure.
  • Examining how people buy and use media shows that bandwidths are growing more sophisticated, and the trend in a hotel experience is to become more connected,
  • And too many hotels are unable to provide that level of technical response.
  • Costly upgrades don’t always translate into higher rates, however. “The question really is, can you charge more for it? Or is it part of the experience?”
  • high-speed Internet, for instance, it’s an amenity that customers demand, but they’re not necessarily willing to pay extra for it.
  • Another expense involves business intelligence technology — the detailed analysis and tracking of a hotel’s daily, weekly, monthly, and quarterly performance.
  • Operating teams then analyze the results and plan their financial strategy on a day-to-day basis, says Shah.
  • When it comes to creature comforts, travelers don’t want to compromise, says Shah. They want the same comforts on the road that are available at home
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    The Hotel Industry has not kept up with the state of the art technology to the degree other industries have. It's at a point where a great investment is needed to upgrade technology they use both in communications as well as the unseen hardware that make hotels function on a day to day basis. The cost of replacement and and expansion of business data centers and security is very large. But who bears the cost?, since guests have come to expect ammenities such as high speed internet, but aren't necessarily willing to pay for it. This is an inevitable cost hotel corporations are going to have work in to their budgets in order to stay relevant and competitive
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