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Here BusinessWire, via The National Post, discusses the Inaugural Conference for the travel industry's leading travel advisors. The conference was hosted by ULTRA Luxury Exchange, which is led by a staff of global travel industry experts with decades of experience in the luxury travel industry and event management. Behind the ULTRA Luxury Exchange, is Questex Hospitality + Travel who developed and curated the conference. Questex Hospitality + Travel is the world's largest multinational media, event and eCommerce company which serves the global and hospitality industry. The multi-day conference brought together the "greatest minds in the luxury travel advisor community," according to Ruthanne Terrero of Questex. New travel trends were discussed through key-note speakers, presentations and moderated panels. Topics included, "Capturing and Capitalizing on the Millenial Luxury Travel", "The Art of Customer Service", and "The Rising Trend for Butler Service in Luxury Hotels." The millenial generation was the main topic for discussion with a growth in buying power in the luxury travel industry. The privileged conference attendees will have exclusive access to the formal research presented in the conference to reference for the future.

This article introduced the new website of the Four Seasons Hotel, what the new functions are added to the new website, and how the new website help the hotel attract new customers. There are some differences between the old hotel website and the new one. Six key features of the new website can respect the strengths of the new website which are Ease of booking, On the go, Access to review, Every property has a story, Location and Personalization. Four Seasons Hotel also unveils its Four Seasons Luxury Trend Report. Some of the insights from the report include: Luxury is back, Branding moves to the social sphere, E-commerce is king, The rise of the iPad. Nowadays, most customers choose to use website to get to know a hotel, so the website has a great meaning for the hotel. The website not only needs to have enough information, images, but some unique functions to attract customers and provide better service through the internet. Like the Four Seasons Hotel's new website, it allows for multi-destination, multi-hotel, and multi-person reservations, it will paint an authentic picture of the local culture, and it will collect guests' personal interests, related content and recommendations, this information will become available on a guest's next visit and over time, delivering a completely personalized experience. Four Seasons Hotel notices that E-commerce is the king, as Seventy-eight percent of the affluent participate in social networking sites, with more than half using social media to connect with a brand. The luxury consumer is increasingly going online to research and make purchases. It is important for the hotel the keep up with the latest technology such as the iPad. According to the Four Seasons Luxury Trend Report, One-third of wealthy consumers own a tablet or e-Reader. Four Seasons revenue generated from the iPad and other tablets has grown 200 percent from 2010 to 2011. The new technology has a close relationship with the hotel and the e-business.

According to Meru Networks Inc, US wireless network provider, a wireless network market in the Asia Pacific region, especially Chinese, will be doubled in the next few years. The rapidly growing hospitality industry in China is part of the reason why the wireless network market has a need to grow. There are 651 five-star luxury hotels in the country as of now and 500 luxury hotels are waiting to be opened in the near future.  What we need to focus on are the customers who go to these luxury hotels. Nowadays, Wi-Fi is not just one of services that the guest enjoys. It is a part of life and a necessity. Providing high quality Wi-Fi service is a big portion of showing the quality of hotel. Therefore hotels strive to have a system that could offer the most reliable product with the lowest price. 

A recent study by the top-ranked School of Hotel Administration at Cornell University has found that certification by the U.S. Green Building Council's Leadership in Energy and Environmental Design, also known as LEED certification, actually provides a boost in revenue for hotels. The Council takes various factors into account prior to certifying a hotel, including "water efficiency, energy use, and indoor environmental quality. When compared to 514 non-certified hotels, the 93 hotels afforded LEED certification excelled in their gross income based on the average daily rate (ADR) standard. Over a time of two years, the LEED-certified hotels outperformed their non-certified competitors. In fact, LEED-certified hotels were able to match the levels of occupancy of non-certified hotels in a single year. Since LEED certification in the hospitality industry is fairly new, there is little empirical evidence to further back the conclusions of this particular study. Though LEED certification of hotels has actually declined since 2010, I believe that the more hotel controllers start to understand its benefits, the quicker we will see it adopted as an industry standard. It is worth noting that this study specifically focused on 93 upscale and luxury properties, but compared them to nearly five times as many hotels without certification. I think a more accurate study will divide up hotels based on their pricing category (budget, midscale, upscale, luxury, extended stay, etc.) and compare the benefits of LEED certification with that in mind. Lastly, it is unclear if the study found any higher level of consumer preference for LEED certified hotels. Instead, the benefits seem to come with the standards that LEED certified hotels must meet, in turn resulting in lower expenditures. Perhaps more sophisticated customers at luxury properties are more keen to environmental protection and stewardship, and thus take LEED certification into account. However, I believe that most of

The definition of luxury travel keeps growing and changing; what's innovative one year becomes de rigueur the next. Travel Agent touched base with several luxury specialists (many of whom have appeared in our sister publication Luxury Travel Advisor ) to see what trends they've noticed and what agents need to know to sell a top-tier trip.

I believe it is important for hotel brands to evolve with the people who are staying there. Nothing beats being at home; however, it is pretty awesome when you are staying away from home and do not feel as if you are missing out. This article covers just that, making a bold statement with their title; "High Tech and High Class: How Luxury Hotels are Embracing Technology". Modern hotels are on " a deeper level of connectivity than a simple iPod doc, or a reliable Internet connect". Many are using state of the art devices and software which allows their guests to control from the lighting in the room to even housekeeping. The article also talks about Shane Krige, General Manager of the Plaza in New York City. He purchased a few iPads for the hotel lobby for his guests to play with. The feedback led to the hotel putting an iPad in every room at the Plaza. The Star Hotel & Casino in Sydney Harbour now offers a Control4 systems which gives guests a touch screen control for the TV, lighting and temperature and even music. Even better than the touch screen control the suites all feature "a button labeled "Leaving Room" by the entry door that automatically places the suite in an energy-saving mode: With a single touch, it closes blinds, turns off lights and dials back air conditioners for energy savings. Should you forget to press this on your way out, after 30 minutes the system will sense there is no one and trigger the button automatically. Upon return your room will greet you by opening curtains, turning on the lights and displaying a welcome message". Greener might be more expensive; however, it pays for itself and saves the hotel money in the long run.

This article spoke about Marriott's new luxury smart hotel, which may actually be the first fully smart hotel in the U.S. The hotel is powered fully by Power of Ethernet which allows it to save about 30 to 40 percent on energy consumption. The hotel also has OLED TVs in every guest room, which consumes the least energy among televisions. Furthermore, the mirrors in the bathroom are smart mirrors which means that there is no need to remove the mirror to fix it, you can simply fix it online through the software.

An article about an Eco Friendly luxury hotel. Its nice to see a company that focuses on green initiatives in their entire property, not just in the lobby, or in the public areas. The property in Miami Beach is amazing.

Luxury hotel is a hotel group in British. It use a more environmentally friendly way to reduce their costs instead of raising bills. Several eco-attempts have been made.  Five years ago, Swinto Park installed a wood chip boiler and made the hotel carbon neutral from a heating perspective. It also use a highly efficient laundry system, which reduces the energy and water use by 30 percent.  The article also mentioned the US group of hotels called Green Hotels Association(GHA), an organization of hotel managers who dedicate in energy saving in hotels. 

Maestro is the future of PMS in hotels! This cloud based system allows hotels with multiple properties to be fully integrated with one another. Hotel chains like Marriott International, Hilton, and InterContinental hotel groups are among of Maestro's customers. Hotels rave about Maestro flexibility, 24/7 support, and excellent customer service.

The article's main point ties into the third question on this week's discussion: is there a need for the GDS today? Hoteliers have recently been focusing on the OTA sales channel, which leads them to ignore their high-value, corporate guests, and guests who like to use traditional travel agents. The main reason for this is because hoteliers do not want to pay the fees associated with GDS's; however, they are still paying commission fees to OTAs. On average, hotels pay a 20% fee to a GDS when a room is booked, which is typically less than what is paid in commissions to the top OTAs. So why do they still use OTAs and pay the fees? Because they work, and GDS's work also. By eliminating a tried and true method such as the GDS, you are shooting yourself in the foot by getting rid of an effective channel that was bringing in revenue. The author argues that a GDS is still useful in creating more visibility and increased revenues from bulk bookings, travel agents, and especially from corporate and luxury travelers. Corporate and luxury travelers are less concerned about price and typically pay higher rates. They also spend more on ancillary charges in the hotel, which leads to recouping some of that money spent on fees. Given this perspective, I would agree with the points made in the article and how the GDS is still a viable system to be used today. It is especially important to gain exposure to corporate travelers, which is a big market that you don't want to leave untapped.

Cybercriminals are constantly coming up with novel schemes to kidnap their victims. A recent cyberattack on a five-star resort should act as a cautionary tale for your company. In Oregon, the Allison Inn & Spa recently became the target of a ransomware assault that revealed the personal data of its staff and visitors. The stolen data was published in easily accessible form on the public internet and includes details from 1,500 employees and more than 2,500 guests, including dates of the guests' hotel stays as well as employee birthdays, phone numbers, and Social Security numbers. The "dark web" is typically the only place where stolen private information like this is released, making it harder to find through regular online searches. The goal of the cybercriminals was to coerce the company into paying a ransom. The public disclosure of the private visitor and staff information seems to have been an "experiment" to see if it would increase pressure on the company to pay the ransom. Cybercriminals may use this new strategy frequently in the future to demand ransom from their victims. The implementation of thorough cybersecurity risk management procedures should be considered by resorts. In the event of a cybersecurity attack, determine which systems were affected by the attack and immediately isolate them. Then, prioritize those systems for restoration and recovery. After which, involve internal and external stakeholders and retain legal counsel for advice. It is crucial that you hire a third-party incident response provider and notify law enforcement. Multifactor authentication should be used by businesses to protect network access, and they should also annually train all staff in cybersecurity best practices and keep offline encrypted backups of all internal data.

L'Oreal Canada is now utilizing OSF Global Service's eCommerce solutions to further their luxury skin-care brand, Biotherm. Their new e-boutique is based on the Demandware Commence cloud-based platform. This new solution will offer their target consumer a personalized shopping experience with the "integration of responsive designed webpages, comprehensive analytics and a new product reviews platform." With online shopping behavior constantly changing, integrating the appropriate platform is key for store and web-based companies. With added control over the products consumers view and purchase, shoppers are provided with deeper insight into Biotherm. I believe that L'Oreal Canada's advance approach to consumer shopping will bring added success to their products while enhancing their 30 brand portfolio. While meeting their customers' expectations, they are able to evolve their image.

The San Francisco Chronicle released that Maestro Modules, a hotel software property management system of hotels, resorts and multi-property groups has been selected by Luxury Ski Spa, Golf and Yachting Resorts to upgrade to a better PMS for more profitable operations and high-touch guest service. Maestro has been selected by five independent resorts and hopes that this software will increase revenue, lower cost direct web bookings and greater operating efficiency. Maestro is the industry leading hotel software and reservation software and empowers hundreds of high-touch independent operators and hotel groups to stay ahead of competitive innovative technology. Maestro offers beyond a PMS it delivers revenue generating tools and expert services that allow operators to maximize revenue and increase productivity so guest can keep coming back.

It is an impressive article that a security system could be literally so sound and impregnable. It can monitor and assure all the checkpoints; especially it can scan the contractor IDs while access to the property. As we know the hospitality industry is a meeting ground, labor-orinted and customers diversified, easy to be liable for negligence.  There is news I read in the newspaper years ago, the front desk person accidentally assigned the room key to a guest that has been given to another guest in advance. And that leads to the second guest lost his $5000 in his suitcase. The court decision was the hotel was liable and compensated for the loss of the second guests. The hotel is not only has loss in money but also in the reputation. If the hotel could have the InvoTech's system, it would check all the keys, this situation would never happened. And for the system can automatic scan contractor IDs, all I can say is amazing, it not a easy thing from my eyes. Especially for some luxury hotels, there will have some VIPs, or VVIPs, their security is the top one task for the hotel

ECommerce business has rapidly increased in Chins and it will be a strong incresing point fro Chinese economy. The reasons that drive the development of this new economy pattern in China can be defined in three parts. First, the growing purchasing powe of high-income and mid-class in China has become the most powerful growth strive in China. They have enough money to make their lives more stylish and elegent whcih motivate them to seeking more worldwide brands. Second, some foriegn brands have been aware of this ttrend and begun to spread their business to this fantastic market. An obvious example it that China has become the largest consumer of luxury products although some of the upscale brands have not hully enterd Chinese market. Most of them are planning to grab their own segment strategically in China, which will insentive the development of ECommerce here. Last, online spending will be double increased in the following four years under a positive forecast. It is a more convenient and secure shopping style for young generations. For these reasons, sterting an ECommece business is a good choice for both local entrepreneurs and international corporations.

Designed by Michele Puzzolante, the floating resort touts to be eco-friendly, self-sustaining and non-polluting. It will harness solar energy for power and use modular manufacturing methods as a way of building the resort more efficiently. I whole-heartedly agree with the theory of the floating resort as an alternative to the travel carbon footprint, but do not believe this particular model is going to make a huge difference. It is targeted toward the luxury market, only holds 6 people in the resort, and does not explain the full effects its presence will have on the ocean.

This article, although posted in March of 2011, focuses on the misleading ads posted online by hotels. "Photo fakeouts" present "breathtaking views that sometimes owe a lot to the marketer's imagination or reflect additional luxuries not found in the real hotel rooms." Oyster.com has undercover researchers book into these hotels and take photos of the what the rooms and views really look like and then they post them on the website. Although what the hotels are doing is technically not illegal, this is a prime example of invalid information and why what you see on the Internet is not all valid.

The organizer, Billy McFarland, 26, was also sentenced for running a sham ticket-selling business - but that fraud was run-of-the-mill compared with the Fyre Festival, which had been promoted by A-list social media influencers but imploded just as publicly on Instagram and Twitter. Mr. McFarland had promised an event with luxury accommodations and performances by bands like Blink-182. But the festival never took place, leaving attendees wandering unfinished sites on the island of Great Exuma in the Bahamas.

In a sentencing memorandum, prosecutors had asked for a prison term of at least 11 years. They called Mr. McFarland "the consummate con artist," adding: "He betrayed and deceived his investors, customers, and employees while he was living the high life at his luxury apartment, traveling to exclusive locales, staying at luxury hotels, being chauffeured in his Maserati, and entertaining himself and his friends at restaurants, bars, and casinos."

Summary: Billy McFarland utilized all of the tools available to hype up an event that had no validity or credibility by solely relying on social media influence to promote a lie.