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sliu043

The Most Popular Event Planning & Hospitality Blog Posts of the Year - 0 views

  • 1. Attracting Sponsors in Innovative WaysOne of the first questions of any event planning process is how to get the funds to make it happen. Because chances are, unless your company has a generous marketing budget, you’re going to have to look elsewhere for financing.
  • 2. Speeding Up Registration With the Right Check-In AppThe world is getting used to getting the things they want faster, and the same goes for attendees. That means you need to find ways to cut down on wait time when you’re planning events.
  • 3. Defining Event Goals and ObjectivesMany planners dive right into planning without giving enough consideration to goals and objectives
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  • 4. Perfecting Your Product Launch EventA launch event is a proven way to showcase your latest product, build hype around it, and — dare we say it — maybe even acquire some sales during the event itself. And the more you can get people talking about the product, both at the event and via social media, the better it’s going to do.
  •  5. Tracking Social Media PerformanceIf you’re not tracking the performance of your social media campaigns, you’re ignoring valuable information that could help you optimize your marketing and get your event in front of more attendees. 
  • 6. Overcoming the Top Challenges Facing Event Planners
  • 7. Saving Time with Event Planning AppsTo be profitable in today’s hospitality industry, it’s crucial to stay on top of the latest tech.
  • 8. Engaging Attendees with Interactive Presentation IdeasAs event planners, we’re always on the hunt for new ways to engage attendees. But to deliver a truly memorable experience, you can’t just engage attendees, you need to make them a part of the story.
  • 9. Wowing Attendees on a Tight Event Planning BudgetEvents are important. They help establish a brand, market products, gain clientele, raise funds… the list goes on. But as important as they are, your events don’t have to break the bank.
  • 10. Boosting Audience Participation at Your EventsInteracting with your audience is the best way to make sure you get your message to really resonate. In fact, research shows that an engaged audience remembers more, comprehends better, and has more positive associations with the presentation as a whole.
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    Nowadays, hotels are make good use of the social media to carry out event planning and attract more potential customers to know about them. Over the past year, thousands of hotels have posted blogs about their event planning on the Internet to get attention and do marketing. In this article, the author introduced ten most interesting and popular event planning topics in 2017. 1. Attracting Sponsors in Innovative Ways 2. Speeding Up Registration With the Right Check-In App 3. Defining Event Goals and Objectives 4. Perfecting Your Product Launch Event 5. Tracking Social Media Performance 6. Overcoming the Top Challenges Facing Event Planners 7. Saving Time with Event Planning Apps 8. Engaging Attendees with Interactive Presentation Ideas 9. Wowing Attendees on a Tight Event Planning Budget 10. Boosting Audience Participation at Your Events
laura kaczkowski

Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views

  • Advanced Search Search Products & Services    News Releases Close Send a release Member sign in Become a member For bloggers For journalists Global sites Products & Services Knowledge Center Browse News Releases Contact PR Newswire
  • he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
  • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
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  • where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before.
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,"
  • Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate.
  • n the survey, travel agents worldwide also indicated that promotional messages are effective and often prompt bookings: 66 percent of all travel agents surveyed who were aware of promotional messages requested additional information by looking at the screen attached to the promotional message.
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,
  • s the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
  • is one of the fastest growing marketing research firms in the United States. With offices across the country and in Europe and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, media, technology and travel and leisure industries worldwide, PMI also offers advanced advertising and brand measurement along with direct marketing expertise.
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    In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.
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    I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.
Melisah Miller

Event Planning Technology Roundup | News and Updates on Meetings, Mixers & Events in th... - 1 views

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    "here are some helpful websites and apps for professional and amateur event planners to alleviate your workload"
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    Some say that "Event Planner" is the most challenging job in the world because of the tremendous tasks that they have to handle simultaneously. Therefore, here are some helpful websites and apps for professional and amateur event planners to alleviate your workload!
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    This blog is an interesting blog, it discuses the ways in which technology specifically based on an app, can be used in event planning.the blog gives a couple of different apps that outline the ways in which event planning can be made easier. Doodle, an app that helps in scheduling an event in finding the best time and date for each individual. the blog gives five different apps that are amazing. One of the apps, the seating planner is one app that many people need in their lives. one of the hardest tasks in planning an event in specific a wedding is the seating arrangement. this app helps in making the bride and grooms life easier. This blog is a life save for the do it yourself event planner, aside from the legal aspects of planning an event it is very helpful  
Maria Zuniga

The 5 Most Popular Hotel Management Software Solutions For Small Hotels Compared - Capt... - 1 views

  • For hotels, finding the right software fit is especially important, because without a suitable software solution, you’re wasting time and money—big things that take you away from your customers and keep you from providing a stellar guest experience.
  • Below, I’ve gathered the most popular hotel management software, specifically for smaller hotels.
  • Oracle also understands independent hotel needs, notably powering small hotels like the Ampersand Hotel in London’s South Kensington neighborhood.
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  • Oracle Hospitality’s OPERA Property is a comprehensive and scalable solution that comes in three levels (Premium, Standard, and Lite) and is also available for both cloud and installed deployment. Any property from boutique to chain hotels can make use of this popular solution.
  • InnQuest’s flagship roomMaster solution is for hotels of all sizes (great for flexibility if you see growth in your future), leading to their top three spot with 5,200 customers and managing more than 450,000 hotel rooms every day.
  • Charged for bookings processed through third party OTAs
  • Multi-Systems, Inc.’s CloudPM is fifth on this list with 5,800 customers in North America
  • This cloud-based property management solution has been around since 1990 and is great for hotels looking to keep costs down by bypassing the purchase of additional hardware.
  • RDP (Resort Data Processing) provides customized software for clients and says it can handle properties of any size, whether it be a small vacation rental or a huge resort.
  • For hotels, finding the right software fit is especially important, because without a suitable software solution, you’re wasting time and money—big things that take you away from your customers and keep you from providing a stellar guest experience.
  • Oracle Hospitality’s OPERA Property is a comprehensive and scalable solution that comes in three levels (Premium, Standard, and Lite) and is also available for both cloud and installed deployment. Any property from boutique to chain hotels can make use of this popular solution.
  • More than one million daily transactions in 104 countries happen across this hotel property management solution, resulting in 90,000 rooms managed across the globe. Ten years in the industry give eZee Frontdesk more than 4,700 customers and 70,500 users.
  • Because this solution was developed by long-time members of the hotel industry, you can be assured that roomMaster will satisfy all your needs out for a great hotel PMS.
  • This cloud-based property management solution has been around since 1990 and is great for hotels looking to keep costs down by bypassing the purchase of additional hardware.
  • Frontdesk Anywhere is based in the technology capital of Silicon Valley.
  • its special emphasis on helping small properties, even something as small as a timeshare, earned it a spot on this list.
  • Maestro aims to simplify things, enabling hotel managers to run everything from one dashboard.
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    Smaller properties such as independent hotels don't need an elaborate PMS (property management system). They can go by with some advanced ones without having to pay an outrageous cost. The ones listed in this article are Opera, Ezee Master, Roommaster, Hotelogix PMS, MSI Cloud PM, Frontdesk Anywhere, and Rozlynx PMS. The property's needs have to be compared with what the systems have to offer and from there, the management can select the best one. Larger properties that belong to corporate companies usually have their own PMS systems that they use at every brand that has their corporate logo. For instance, Hilton has OnQ PMS system, which whether you are at a large Hilton property such as a resort or a small Hilton property that is a franchised property, they will use the OnQ PMS system.
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    For the hardware/software article, I wanted to stay within the hospitality and tourism industry because we use a lot of softwares to have fast service and to keep the best guest experience. The name of the article that I found is " The 5 most popular hotel management solutions for smaller hotels". This article list 5 hotels management softwares specifically for small hotels and also their pros, their cons and most importantly their cost. The 1st that comes in the list is OPERA Property Management System (PMS) by Oracle. Oracle is usually known for big time budgets software but oracle also understands independent hotel needs like small hotels. Their pros are profile management, accommodation management, housekeeping management, multi- property configuration, multi- language and global currency support. Their cons are outdated online interface for some, can be slow during check-in/checkout process. The software comes in three levels ( Premium, Standard, Lite) is also available for both cloud and installed deployment.
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    UPDATE 3/28/2017: This post has been updated with new options and additional information. There are now nine hotel management software options represented as opposed to the original five.
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    This article compares the top 5 PMS systems for smaller hotels. Some of these software's are able to function on any size properties, but some are very limited. The most recognized PMS system, Opera by Oracle, is able to function through a cloud or it can be installed. This article provides pros, cons and costs for all PMS's and emphasizes the importance of finding the right match for a hotel.
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    This is a very important feature. Where the system can go either work off the cloud or can be installed.
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    I found this article to be very interesting. This article gives us a walk through 9 different software solutions for small hotels. This article made it very clear to me that in the hospitality industry it is crucial to find the right software that best matches your hotel. Software has an immense impact on the overall experience of the guests and that brings credibility and customer loyalty. The articles gives us the positive and negatives of each of these systems. This made me realize, that as an aspiring hospitality industry employee and manager, it is crucial to learn about these programs and use them properly.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
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    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
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    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
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    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
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    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
ldeur001

What is Network Redundancy and Why Does It Matter? - 0 views

  • The underlying concept of redundant networks is simple. Without any backup systems in place, all it takes is one point of failure in a network to disrupt or bring down an entire system. Network redundancy is the process of adding additional instances of network devices and lines of communication to help ensure network availability and decrease the risk of failure along the critical data path.
  • All valuable data should be backed up regularly, preferably in another location. A good data center location strategy maps out the best places to replicate and store data so it can be easily accessed in the event that other redundant systems fail and the main network goes down. By using more than one data center, companies can ensure that even if some disaster occurs, they will be able to carry on with minimal disruption.
  • Colocation data centers regularly conduct tests to assess the integrity of their backup systems and redundant networks. They can test different connections by physically disconnecting hardware to make sure failover occurs as anticipated. If things do not go as planned during testing, data center managers then create an after-action report that lists the items they need to fix as a result of the testing. They also create a procedure to follow for both automatic and manual flip over. 
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  • For many companies, their networks are the primary point of contact for delivering products and services to their customers.
  • A network outage, then, whether it's caused by equipment failure, an unexpected cyberattack, or some form of human error, can be devastating for a business. Every moment of system downtime translates into very real financial losses in the form of lost revenue, diminished brand reputation, and missed opportunities.
  • Network redundancy is the process of adding additional instances of network devices and lines of communication to help ensure network availability and decrease the risk of failure along the critical data path.
  • Without any backup systems in place, all it takes is one point of failure in a network to disrupt or bring down an entire system. Redundancy in networks helps to eliminate single points of failure to ensure better network stability and uptime in the face of events that would otherwise take the network offline.
  • fault-tolerant redundant system provides full hardware redundancy, mirroring applications across two or more identical systems that run in tandem.
  • Ideal for any operations in which any amount of downtime is unacceptable
  • A software-based redundant system, high availability uses clusters of servers that monitor one another and have failover protocols in place.
  • there is a brief loss of service while the backup servers boot up applications.
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    Network redundancy is the process of adding network devices and other instances of communication lines to help ensure network availability and reduce the risk of failures on critical data paths. One of the first steps in the network redundancy plan is to create a network strategy that reviews the existing infrastructure. A high-quality hosted data center should have an extensive backup system to ensure that it is always available. All valuable data should be backed up regularly, preferably in another location. By using multiple data centers, companies can ensure that even if certain disasters occur, they will be able to proceed with minimal losses. In addition, a well-maintained UPS system ensures that the server can be switched from power to backup generator power without losing any data or applications.
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    A network outage whether it is due to a cyber attack or simple human error can be devastating to a company. It makes them look very bad, damaging their reputation, and can cost the business millions of dollars. Network Redundancy can help ensure network availability and decrease the risk of failure. There are 2 forms of redundancy. Fault Tolerance where there is a mirrored backup system that takes over with no loss of service, and High Availability where the backup servers take over and restart applications that were running on the failed server.
kakaboshi

Top 10 Event-Tech Trends for 2019 - Hubilo Official Blog - Medium - 2 views

  • Top 10 Event-Tech Trends for 2019
  • 1. Facial RecognitionFacial recognition is definitely an aspect of event-tech that is on its way up.
  • Facial recognition tech can be great in attendee management, behaviour mapping, attendee engagement and most of all, event security which is indeed a major concern, especially in high profile events.
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  • 2. Virtual RealityWe have talked about virtual reality for events a lot in the past. This is indeed a trend that is definitely here to stay. A major plus in attendee engagement, event planners have been finding a lot of amazing ways to leverage this tech to create interactive displays, on-site experiences as well as utilizing VR devices as a major factor in their event promotion strategy.
  • 3. Augmented RealityAlternate reality transports attendees while ensuring that attendees remain connected to the event.
  • From scavenger hunts to exhibitor promotions and lead management, augmented reality has a plethora of use cases in events.
  • 4. Event DataBig data is considered to be the future of technology. Event technology definitely is no exception. Time and again professionals have emphasized the importance of data and data security in events.
  • 5. DronesThere’s a lot that can be done with drones. Events like Superbowl, Winter Olympics etc. have used drones in the past to mesmerize attendees with breath-taking drone shows.
  • Apart from event experience, drones are also a great asset in terms of event security and surveillance.
  • 6. RFIDWearable tech is all the rage these days. It’s been in the market for quite a while now, its utility beginning with events such as concerts, music festivals, etc.
  • From event ticketing to attendee mapping, RFID enabled bands and other wearable gadgets along with Beacon technology will be one of the most used event technologies in the coming years.
  • 7. Mobile App for EventsMobile apps for events is officially mainstream. A lot of events these days are going smarter, making the most of a mobile event app to let attendees access their event on the go.
  • Event app developers are now focusing on integrating new and improved tech including AR and AI within the event app to engage attendees as well as for lead generation in events such as tradeshows, expos, etc.
  • 8. Voice SearchNot much has been talked about SEO for events. Organic traffic through SEO is a great tool for event promotion. Talking about SEO, voice search is definitely the future.
  • 9. Artificial IntelligenceAI is making great leaps in every field imaginable. One of the most popular implementations of AI is Social Media such as the Facebook chatbot.
  • Event tech developers have started to focus on this tech in a lot of ways including stand-alone chatbots for events, integrating AI within the event app as well as using AI robots for attendee engagement.
  • 10. Experiential TechEvent professionals are now putting heavy emphasis on experiences. Experiential marketing is on the rise. Attendees, consumers even, now value experiences above anything.
  • The value addition that an event provides is important to gain loyal attendees. Event technology such as 3D projection mapping, video mapping, etc. that aid event planners in developing these experiences are the future.
  •  
    This article talks about new technology advancements that will greatly help the event management industry elevate the guest experience and efficiency. Sensory experiences are a big trend and with some of these technological advancements, it will allow for event planners to create unique offerings such as video mapping, virtual reality, augmented technology, etc. Facial recognition and drone technology will aide in improving security measures. Mobile Apps can create customized apps for events with all the information in one place. The planning and execution of large scale events will become more effective with the aid of these and other new technology, which will benefit the planners and attendees alike.
laboygrisell

Why Event Management Software? 10 Reasons to Get Started - 3 views

  • The global EMS market is forecast to grow at a CAGR of 8.42% during the period 2016–2020
  • Event management software is an investment with a definite return.
  • Event management software provides detailed analytics of every digital aspect of your event starting from the event website, event app, registrations, ticketing to overall feedback.
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  • Event management software assimilates multiple event planning tasks in one single place. A major plus, in this case, is the time and money that it saves up for the event planners.
  • Why Event Management Software? 10 Reasons to Get Started
  • Why Event Management Software? 10 Reasons to Get Started
  • event website
  • payments online.
  • Event Registration and ticketing– Creation of your event website and event app– Event promotion– Event Networking– Attendee Management– Feedback– Event analytics to track it all
  • networking platform
  • Another benefit of digital check-ins is that it helps in ensuring event security.
  • Every event planner wants his/her event to stand out, to make an impression.
  • Easy answer: customization.
  • very element of your event is customizable. You can design your event website and event app and tailor it as per your brand requirements.
  • Event management software can hand down provide you the value addition of a number of vendors at almost half the cost
  • event management software was created to make planning speedier and more efficient.
  • planning in terms of event website, networking platform, event analytics,
  • Attendees can register on your event website, move on to choose the type of ticket they wish to purchase and pay using the payment portal hosted on your own domain.
  • A QR code is basically a two-dimensional barcode that can be scanned
  • Event management software is the collective term for a wide range of software products used in the management of professional and academic conferences, trade exhibitions, conventions, and meetings.”
  • Making the most of these event analytics can really help you maximize your overall event ROI.
  • Event promotion is one of the most important aspects of event planning.
  • event networking platform feature of the software
  • Event networking platform is a great way to help attendees fulfill their agenda of networking as well as drive engagement throughout the event.
  • Some event management software work on subscription models. This is a great option for event planners who conduct a lot of events within a year. You can create and manage multiple events from a single platform.
  •  
    Last updated on Feb. 14th, 2018, this article discusses the multiple benefits of event management systems. Event management systems can assist in event registration, promotional efforts, attendee management, and feedback. They are customizable and allow event planners to monitor the event planning process. In addition, they are time and cost-friendly, can track event analytics, and provide an organized way for planners to plan multiple events at a time.
  •  
    In this article you'll find tips on how crucial is the technology advancement in all types of the events.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  •  
    wifi, QR codes, NFC, BLE, GPS
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  •  
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  •  
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  •  
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
Yanqiu Li

10 Reasons to Consider Tumblr for Ecommerce Blogging | Practical eCommerce - 0 views

  •  
    This article summarized 10 reasons why people consider to use Tumblr for blogs. As one of the most active tools to enhance Ecommerce industry's prosperity, Tumblr presents us more and more advantages in this market. It is embraced by lots of young people, perfectly comining WordPress, Twitter and Pinterest into Tumblr platform. Also Tumblr has a large capacity to share blogs, links  in high frequency with a much easier access to people even they have little knowledge and technical skills of it. As the number of Tumblr users increase, Tumblr becomes one of the biggest competitors of Facebook, occupies the second place of platform. I believe folllowed by technology fast innovation, there wil be more and more options for us to choose to convey information and people look forward more creative stuffs to make life easier.
Caroline Hardenbergh

Enhance Your Knowledge: Increasing Website Traffic - 5 Quick Ways to Do It - 4 views

  •  
    This is a good tutorial of how to increase visibility of your business, product, or service. I appreciate seeing this because if gives a basic outline of the options available for those who are not especially internet or marketing savvy. Although posted on the Linkedin: Event Peeps: For Live Event Industry Professionals news articles, it is relevant to all hospitality professionals in their marketing efforts. The first suggestion is to create a blog, and points out that having a RELEVANT blog is the key to getting attention, and then traffic and interest in your product. Next, it is important to keep the blog current and up-to-date, and that it must be posted on a three times weekly basis. Once the blog is generating traffic, the next suggestion is to make the most of the specific keywords which get responses, or even use the keywords from within the responses to the blog. This will indicate the topics and content that are creating the most interest, and will in turn re-create more traffic. The next strategy is to write articles and submit them to article directories, which generate high-quality traffic. This of course leads to the next suggestion, which is to get your business name and/or your name out into the public's awareness. This starts with articles and blogs, but has to be enhanced by participation in industry forums, which will bring you into the limelight if peers acknowledge that your articles and blogs are informative and demonstrate your expertise. Lastly, utilize methods other than online sources. All forms of marketing enhance each other, so don't neglect to send the local market your business card, and be sure to offer hard copy details on your blogs and articles. Using both online and offline contact methods will increase traffic to your website, and site visitors should be promptly contacted in as personal a manner as possible to initiate a successful customer relationship.
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospi... - 5 views

  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • More efficient billing
  • ...19 more annotations...
  • Service requests like housekeeping and in-room dining are instantly sent through the system,
  • ensure technology functions properly.
  • Virtual concierge service on guest room TVs
  • On-staff IT team
  • Virtual business centers
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
  •  
    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
  • ...9 more comments...
  •  
    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
  •  
    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
  •  
    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
  •  
    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
  •  
    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
  •  
    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
  •  
    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
  •  
    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
  •  
    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
  •  
    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
  •  
    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
bdolman

Importance of Accounting in Hotel Management | - 0 views

  • contact Home » Hospitality Software » Importance of Accounting in Hotel Management 07 May 2014 1 Comments Importance of Accounting in Hotel Management <img width="350" height="263" src="http://jinisyssoftware.com/wp-content/uploads/2014/05/accounting-calculator.jpg" class="attachment-350x9999x1 size-350x9999x1 wp-post-image" alt="accounting-calculator" srcset="http://jinisyssoftware.com/wp-content/uploads/2014/05/accounting-calculator.jpg 1548w, http://jinisyssoftware.com/wp-content/uploads/2014/05/accounting-calculator-420x315.jpg 420w, http://jinisyssoftware.com/wp-content/uploads/2014/05/accounting-calculator-1020x764.jpg 1020w" sizes="(max-width: 350px) 100vw, 350px" /> Imagine a world without order, where everything was a mess and no one knew where anything was. Where money and resources were being thrown out it all directions without knowing how much was spent, how much was left, or even where it went to. This wouldn’t be very sustainable, not to mention comfortable. Now imagine if this was in a hotel environment; how could you even accommodate guests? Hotel staff wouldn’t get their salaries, guests wouldn’t get what they paid for, no improvements would take place, and money would just disappear. That doesn’t sound too good, does it?
  •  
    This article is meant to show the reader about the importance of accounting in the Hospitality & Tourism industry. The role of an accountant is crucial to the success of a hospitality company. The article also goes onto answer the questions that commonly face accountants.
  •  
    In this article titled, "Importance of Accounting in Hotel Management", the author stresses that accounting is crucial in numerous industries and processes, including the hospitality industry. Hotel accountants need to create month-end accounts, compare profits to previous periods, analyze forecasts, prepare budgets and business planning, financial statements, balance sheets, cash flows and payroll control. Aspects to take into consideration are the amount of total sales achieved per year, average prices of hotel rooms, and month's profit comparisons. An interesting quote I read in this article was that "it is important to distinguish accounting from management. Accounting is a tool used by good managers". Accounting in hotel management is crucial to keep track of cash flows, forecasts and aforementioned reports. While analyzing how accounting can further add value to managers or how it can be optimized, I believe that real time reports and data analysis can create red flags so changes can be performed on time and systems can be optimized. After all, this allows the business to become more efficient in order for them to focus on their core strengths and direction.
yyr997

Understanding The Cloud: Pros and Cons of Cloud Computing for Hotels - 0 views

  • Available on any device, anywhere
  • Processing power
  • Easier to connect with other systems
  • ...8 more annotations...
  • No compatibility issues on hardware
  • Hardware fails are easy to remedy
  • Lightweight
  • Cons of the Cloud But this isn't necessarily a sales pitch for why everyone in the hotel industry should go out and buy cloud-based technology for all their operations. These are some things to consider before making the switch, even incrementally. 
  • Security must be maintained
  • Speed depends on your internet connection
  • You'll need backup connectivity
  • If fails centrally, all users are down
  •  
    Cloud technology is a double-edged sword. Security and networking are its main disadvantages. We should find ways to improve it.
natashacastro

Digital marketing trends for the hospitality industry in 2017 - 0 views

  • Digital marketing trends for the hospitality industry in 2017
  • However sooner or later we’ll be looking at an industry where these 2017 digital marketing trends for the hospitality industry are likely to be the new industry standards.
  • 83% of adults in the USA use smartphones or tablets to search for restaurant locations, directions, and hours. They use these devices in the following manner:
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  • Such a large consumer segment preferring to go online has created a vast market for digital marketing in this industry sector.
  • Advertising through digital platforms is often more cost effective than traditional marketing methods.
  •  which can be used to run targeting email campaigns.
  • 80% of restaurant operators agree that investing in technology helps in increasing sales, making restaurants more productive, and giving them a competitive edge. As a result, owners have increased mainstream technology use by 14% in their restaurants since 2016.
  • Mobile pay transactions are projected to reach the trillion dollar mark within the next few years, meaning it will be something the hospitality industry cannot ignore.
  • Visual content is more than 40 times more likely to be shared on social media than other types of content. 37% of marketers believe that visual marketing is the most important form of content for their business, second only to blogging (38%).
  •  
    Expect the hospitality industry to capitalize on these trends in 2017. Get ready to pay for your stay with a mobile app. Also, we will see more and more digital marketing.
  •  
    With the new year upon us, this article describes the biggest trends of 2017. The biggest trend is the most obvious, more people are using their mobile device/ smartphones to search for restaurants locations or make reservations. The other trend, is how advertising through digital platforms is more cost effective than traditional marketing methods such as email campaigns. Projections show that 80% of restaurant operators agree that investing in technology helps the increasing of sales and gives them a competitive edge. Another statistic shows that mobile pay transactions will be the future.
dbake008

The Different Types of Cloud Computing and How They Differ - 0 views

  • clouds, in the tech sense, are incredibly versatile
  • Cloud computing still relies upon the same physical server hardware that forms the backbone of any computer network. The difference is that cloud architecture makes the processing power and storage capacity of that hardware available over the internet.
  • Cloud deployment describes the way a cloud platform is implemented
  • ...25 more annotations...
  • , how it’s hosted, and who has access to it.
  • A completely on-premises cloud may be the preferred solution for businesses with very tight regulatory requirements,
  • The great advantage of a public cloud is its versatility and “pay as you go” structure that allows customers to provision more capacity on demand.
  • On the downside, the essential infrastructure and operating system of the public cloud remain under full control of the cloud provider
  • Public clouds typically have massive amounts of available space, which translates into easy scalability
  • A cloudbursting model uses the public cloud’s computing resources to supplement the private cloud, allowing the company to handle increased traffic without having to purchase new servers or other infrastructure.
  • less economical model than the public cloud
  • private clouds lack the versatility of public clouds
  • Simply put, hybrid clouds combine public clouds with private clouds
  • The primary advantage of a hybrid cloud model is its ability to provide the scalable computing power of a public cloud with the security and control of a private cloud
  • A misconception about both colocation and the cloud is that they’re an “either-or” investment. As mentioned, the two can be deployed together as part of a hybrid cloud model, enabling more streamlined application management
  • it can be cost effective, though the initial expenditure for the private cloud should be considered
  • work with a service provider who has significant experience in the the hybrid cloud model as there are potential performance and security risk inherent to the need for the two different servers (public and private) to communicate and share data.
  • Although not as commonly used as the other three models, community clouds are a collaborative, multi-tenant platform used by several distinct organizations to share the same applications.
  • scalability is a benefit
  • system remains highly flexible,
  • The shared storage and bandwidth can create issues with prioritization and performance as servers adjust to demands
  • In some cases, a single public cloud isn’t enough to meet an organization’s computing needs. They turn instead to multi-clouds, a more complex hybrid cloud example that combines a private cloud with multiple public cloud services
  • IaaS is the most comprehensive and flexible type of cloud service available. Essentially, it provides a completely virtualized computing infrastructure that is provisioned and managed over the internet.
  • Situated a bit higher up the cloud computing pyramid is PaaS
  • PaaS provides the framework needed to build, test, deploy, manage, and update software products
  • SaaS is a fully-developed software solution ready for purchase and use over the internet on a subscription basis
  • If controlling the environment is essential, as are tight security regulations because of your industry, private cloud solutions offer both security and control.
  • when looking for a cloud services provider, you want to choose a company that not only knows, but understands your business or industry
  • The bottom line is this: if you are in the market for a colocation partner, you want to make your research process as exhaustive as possible. Consider all possible scenarios, all possible needs, and how your provider can meet or exceed your service expectations while partnering with you for succes
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    This article gives examples of the various types of cloud computing and their advantages and disadvantages. It shows that there are cloud-based options that can be appropriate for every business.
jordanskj

10 Ways to Reduce Cybersecurity Risk for Your Organization | UpGuard - 0 views

  • ‍Cybersecurity breaches have been on the rise, and it's expected that by 2023, they'll have grown to 15.4 million
  • Make sure all your sensitive data is encrypted
  • Saving your data in normal-text format only makes it easy for hackers to access
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  • Some data encryption software even lets you know when other people try to alter or tamper with the information
  • You should also conduct regular backups for your important information
  • statistics show that over 3.4 billion phishing emails are sent globally
  • a hacker may send an email impersonating leaders in the organization asking for personal details
  • make sure you use a patch management system to automatically manage all updates and uphold information security
  • over 80% of organizational data breaches result from weak passwords
  • Chances are that your cyber security is highly dependent on third-party vendors, which is why you can’t afford to ignore vendor risk management
  • Conduct a security assessment and determine whether your critical infrastructure is safe from security breaches.
  • have your IT security teams analyze all server logs frequently and conduct cybersecurity framework audits to make sure their integrity is intact.
  • you should defend your networks from cyber attacks by installing firewalls
  •  
    In this article, the author discusses many different ways to help a business reduce their risk for cyber attacks. The article touches on a statistic about cybersecurity, stating "During the first half of 2021 alone, over 118 million people were impacted by data breaches". There is quick talk about how the policies that a business implements is the make or break of the cybersecurity for your business. For example, one of the main tips to reduce cyber attacks in your business is to make sure your data is encrypted. "Saving your data in normal-text format only makes it easy for hackers to access. Data encryption, on the other hand, limits data access to parties that have the encryption key". Another tip to prevent cyberattacks highlighted in the article is to keep all your employees educated and informed about malicious emails. Conducting regular employee trainings about the dangers of these types of emails could save your business. These types of emails are known to send links that could hack the system, as well as pretend to be higher-up employees in the company asking for personal data or financial information. The article is extremely educational to every business, as well as just the everyday consumer. Keeping your confidential information as confidential as physically possible is very much doable, as long as you make sure you follow these 10 simple tips.
Stephanie De Paz

The OTA Billboard Effect or the Lazy Man's Approach to Hotel Distribution - 0 views

  • HeBS digital Blog Archive for the ‘Online Travel Agencies (OTAs)’ Category The OTA Billboard Effect or the Lazy Man’s Approach to Hotel DistributionMonday, August 1st, 2011 The following article is Max Starkov’s latest contribution to the “Successful eMarketing” blog on HOTELS magazine’s website The existence of the so-called billboard effect is not a new marketing phenomenon. It has existed long before the online channel became a reality. As confirmed by many studies, any marketing exposure by a hotel produces a billboard effect:  when you launch a banner advertising campaign; when you purchase a full-page ad in the New York Times travel section; when you launch a paid search campaign on Google, etc. The OTA Billboard Effect Lately Expedia reps have been aggressively using a new Cornell Hospitality Report, namely “Search, OTAs and Online Booking: An Expanded Analysis of the Billboard Effect” to convince hoteliers that they should use Expedia in order to generate more bookings from the hotel’s own website due to the so-called “Billboard Effect.” The Cornell Report, based on data from Expedia and InterContinental Hotel Group (IHG) from 2008-2010, is a continuation of a previous report on the subject, heavily supported by Expedia. The report’s analysis determined that when an IHG property was listed on the first results page of Expedia, this created an increase of between 7.5% and 14.1% in bookings for the same property on IHG’s own brand website. In other words, this is a confirmation for Expedia’s billboard effect, which hoteliers should take into consideration when griping against the 25% plus merchant OTA commission. When these “billboard effect bookings” are taken into consideration, Expedia’s commission “would effectively be reduced to single digits,” states the Cornell Report. Hoteliers, rejoice! We have found the perfect recipe for success: we do nothing as far as marketing the property website is concerned. Instead, we plaster Expedia with our sales promotions and wait for the travel consumers to come to our own website and book. As discussed, the billboard effect is not strictly an OTA territory. In my view, the Cornell Hospitality Report is a one-sided research project, very proactively supported by Expedia, similar to the first report on the billboard effect published in 2009. Cornell, the finest hospitality institution in the U.S., should know better than to come up with this half-baked “scientific” research, which does not account for the complexities of hotel distribution as well as the “digital information cloud” we all live in and the resulting marketing and distribution channel convergence which directly affects the purchasing habits of today’s hyper-interactive travel consumers. This report makes conclusions that do not take into account, among many other things, the following: Complex Travel Planning Patterns in Hospitality Many surveys show that people are shopping around on a number of hotel and travel websites before narrowing down their search. Typically in hospitality, these sites include a hotel search on a search engine e.g. Google (65% market share), an OTA website, TripAdvisor, the hotel’s own website, etc. Therefore jumping from an OTA website to a hotel branded website and vice versa is at least partially due to particular travel research patterns unique to the users and not due to the so-called billboard effect: Step 1: “I always search on Google first where I identify a property I like” Step 2: “I go to Expedia and see what the rate for this property is” Step 3: “I visit TripAdvisor to read my peer reviews for this hotel” Step 4: “I visit the hotel website and book if I like the location, rate and what I have read and seen about this hotel”
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    Hotels are clearly focusing on marketing as a major source of revenue in this day and age. HEBS Digital (Hospitality eBusiness Strategies) is an online blog and eMarketing refuge for those in the hospitality industry. With statistics and research to support the growing advertising claims, they give light to major opportunities in marketing on the internet.
ajean132

Augmented Reality in Hospitality Industry - Augray Blog - 0 views

  • New technologies such as augmented reality and virtual reality are reshaping the industry. The growing competition in the hospitality industry, as well as the need to stand out, is driving the industry to adopt cutting-edge technology.
  • Using Augmented reality technology in hospitality industry makes the customer experience interactive and immersive.
  • Not having a proper view of the hotel room can hinder their reservation-making process. Thus many hotels, resorts, and third-party websites now provide a 360-degree view of their rooms, properties, and various amenities, making the booking process simple and decisive
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  • Help guests find their way through the hotel with ease. Whether they’re trying to find the pool or spa, or choosing which restaurant to eat at, augmented reality enhances this experience by scanning an image of a map to find their way within the resort. 
  • When your guests are waiting to be checked in or out, awaiting their ride, or simply waiting for their food to arrive, you can keep them engaged and entertained by having them scan a QR code and transporting them into an immersive experience using Augmented Reality.
  • In the post-pandemic world, many restaurants and hotels avoid keeping physical menu cards to reduce the spread of germs and infections. Traditional menu cards have been replaced by 2D menu cards that can be viewed on smartphones after scanning QR codes. This reading of a simple menu card can be made fascinating by incorporating AR technology. Creating a mesmerizing menu card enables the customers to visualize the food they will eat before they place their order.
  • Give your guests the chance to know the history and meaning behind the art. This allows the visitors to learn about the culture and story behind the paintings and sculptures. By placing a QR code beside the painting or sculpture, the guests can scan it and view the story behind it in an attractive 3D manner
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    This article shares opportunities for the introduction of augmented reality in the hospitality setting. These modernized methods will allow hospitality properties to stand out from competitors. Guests will also have an improved experience with this technology in place.
amoon008

Artificial Intelligence for Hotels: 9 Trends to Know | Cvent Blog - 0 views

  • using artificial intelligence for hotels is “not just a matter of gaining a competitive advantage; it’s imperative in order to stay in business.
  • “94% (of C-level executives) reported that artificial intelligence would ‘substantially transform’ their companies within five years
  • 49% of survey respondents say that the hotel industry ranks right in the middle at a grade of “C” for artificial intelligence implementation
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  • Hyperdynamic pricing allows booking engines to automatically search social media, past user data, and even world news to display rates that maximize earning potential.
  • Improve revenue management and help save the environment with energy, water, and waste-monitoring tools.
  • Chatbot translators can quickly identify languages used by website visitors based on their location. They can also translate scripts on the fly and manage simultaneous guest inquiries from all over the world
  • AI is already changing the guest experience across the travel lifecycle, including the on-property experience
  • Artificial intelligence is used in the hotel industry for revenue management, guest experience, and the automation of daily operations.
  • Hotels such as the Radisson Blu Edwardian in London and Manchester use artificial intelligence concierges to check guests in or out, order room service, and answer questions 24/7
  • Consider chatbots for your hotel if you’d like to create consistent guest experiences and free up time for front desk staff to provide the best possible service for guests who are physically present. 
  • Cvent Passkey for Hoteliers uses smart technology to maximize the sales potential of existing business, improve the booking experience, and seamlessly organize all related departments.
  • Machine learning (a subset of AI) makes it easy to automatically collect, store, and analyze data from across a variety of online sources. 
  • "Wow" event planners with products such as Cvent Event Diagramming — an intuitive tool used to create 3D diagrams of event spaces.
  • Hilton and IBM teamed up to create Connie (named after Conrad Hilton), the first in-person customer service robot for hotels. The AI model can learn from guests and adapt over time while answering questions, fulfilling simple booking tasks, and improving its own speech over time. 
  • Hospitality recruiters are using machine learning to hire hotel employees in ways that go beyond the outdated resume model. Using personality profiles of existing team members and gamification-based tests, IHG and other top hotel brands have recruited thousands of employees. 
  • Keep an eye out for the tools, gadgets, and platforms that aren’t available now but are set to create a noticeable impact on the industry
  • Look out for passports with guest health information built in so medical professionals on or offsite can quickly access information such as their medical history, current medications, and allergies in an emergency.  Stay tuned for star ratings for hotel guests so properties can see information about their past stays. Look forward to robots as support staff to help ease the burden of late-night shifts and the effects of a high turnover industry. 
  • While AI robot concierges, room service delivery, and cleaning machines have the potential to replace 25% of today’s hospitality workforce, experiments such as Henn na Hotel in Japan
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    This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.
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    "AI is already changing the guest experience across the travel lifecycle, including the on-property experience."
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